Thai milk tea chain ChaTraMue and Suntory Beverage & Food (Thailand) Co., Ltd., the producer of the popular BRAND’S Bird’s Nest, have collaborated to launch Osmanthus Oolong Tea with BRAND’s Bird’s Nest. This partnership aims to capture the growing health-conscious Chinese tourist market in Thailand. Chinese tourists have a strong preference for bird’s nest products.
The new drink will be available at 39 ChaTraMue branches across Thailand, including popular tourist destinations. Enjoy a special price of THB 139 (regular price THB 195) until 9 February 2023 and receive a premium red velvet Chinese New Year tote bag with every purchase.
The significant influx of Chinese tourists presents a lucrative opportunity for Thai brands to strategically cater to their specific preferences, offering products and services that resonate with this valuable market segment.