Penang, Malaysia, 23 February 2025 – MILO® Malaysia Breakfast Day 2025 continues its nationwide journey, bringing together thousands of Malaysians in Johor and Penang after a record-breaking start in Putrajaya. The event emphasises the importance of an active and nutritious start to the day, while showcasing how MILO® has been a staple across generations.
“I always make sure my children have a box of MILO® every morning—it’s a simple yet nutritious way to start their day with energy. This is our first time at MILO® Malaysia Breakfast Day, and it’s amazing to see Malaysians from all walks of life coming together. My kids especially loved the bubble activities—they were so excited chasing the bubbles blown by other people!” said Nur Armanina bt Rosman, 30, from Larkin, Johor. At nearly 40 weeks pregnant, she completed the 3km MILO® Breakfast Run, making the experience even more memorable for her family.
“Being part of MILO Malaysia Breakfast Day 2025 is always a fantastic opportunity for us to come together and strengthen our bond through an active and energising start to the day,” shared Ent Cheong, 34, from Bukit Mertajam, Penang, alongside with her friends. She further praised the medal this year as “absolutely stunning, definitely worth the effort!”
Despite undergoing dialysis treatment, Zahari Bin Omar, 60, from Batu Uban, Pulau Pinang, remains determined to adopt a healthy lifestyle through events like MILO® Malaysia Breakfast Day. “This is my second time participating, and I encourage young people to join the MILO® Breakfast Day run as it helps us stay active. It has also benefitted me to feel more energised and healthy” he shared enthusiastically.
The highlight of the day includes the iconic MILO® Breakfast Run, where attendees participated in a 3km fun run around the streets of Educity, Iskandar Puteri for Johor and Aspen Vision City, Batu Kawan for Penang. They were welcomed with energising activities at the finishing line, including MILO® Fitness Workout featuring Zumba and Strong Nation workouts, keeping participants feeling invigorated. In addition, the MILO® Goodness Truck made its historical appearance to showcase an immersive experience on the process of how the beloved MILO® beverage is produced. Interactive sports games, educational activities, nutrition consultations, and the fan-favourite MILO® Trucks were also featured to keep the attendees revitalized throughout the day.
The Penang and Johor events were made even more memorable with the unveiling of the 75th Anniversary Masthead by Guests of Honours Yang Terutama Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak, Yang di-Pertua Negeri Pulau Pinang, and Tuan Mohd Hairi bin Mad Shah, Chairman of the Johor State Committee for Youth and Sports, Entrepreneur Development, and Cooperatives in their respective states, as well as special appearances by Friends of MILO®; Nadhir Nasar and Erysha Emyra, adding excitement to the celebrations.
“Penang has such a strong sporting spirit and is a close-knit community. It’s amazing to see how this event unite people together, especially the youth, to stay active and start their day in a fun and meaningful way. I’m proud to be part of MILO®’s 75-year journey in fuelling Malaysians, and I know they’ll keep going strong!” said Erysha Emyra, a Friend of MILO®.
This year’s MILO® Malaysia Breakfast Day marks a significant milestone as MILO® celebrates 75 years in Malaysia, upholding its anniversary theme, “Dulu, Kini dan Selamanya demi Malaysia“. “Committed to inspiring healthier lifestyles, the brand continues to support grassroots sports development and promote quality nutrition, all while honouring its legacy of nourishing generations. Through its Healthier Choice Logo, MILO® emphasizes the natural goodness of milk, malt barley, and cocoa, enriched with essential vitamins and minerals to help Malaysians stay energised efficiently. Proudly Made in Malaysia, by Malaysians, MILO® is produced in the world’s largest factory in Chembong, Negeri Sembilan, and continues to embody the same spirit of health and energy that has been at the heart of the brand’s journey in the country” said Ng Su Yen, Business Executive Officer of MILO® Malaysia.
Since its inception in 2013, MILO® Malaysia Breakfast Day has united over half a million Malaysian, reflecting the brand’s growth and evolution in championing healthier lifestyles through active lifestyle and nutritious eating habits. The initiative continues to promote the importance of breakfast in kickstarting the day while fostering bonds and strengthening community unity.
The iconic breakfast event kicked off in Putrajaya which saw a record-breaking 35,000 event-goers come together in a powerful celebration of unity, energy, and community spirit. The excitement continued in MILO® Malaysia Breakfast Day Johor, where 8,000 participants joined the event, while Penang saw 12,000 participants.
MILO® Malaysia Breakfast Day 2025 will be making its final touchdown in Pahang!
MILO® Malaysia Breakfast Day 2025 will continue its journey across Malaysia, with the next location in Kuantan, Pahang scheduled for 20 April 2025.
For more information on MILO® Malaysia Breakfast Day 2025, please visit www.milo.com.my
