Thailand’s Osotspa has recently released M-150 energy drink in Vietnam in a hybrid concept of combining energy with refreshment functions (energy + rehydration). This versatile beverage, with its blend of taurine, vitamins B and K, and zinc, offers a range of functional benefits that cater to various needs and occasions.
This marketing image effectively illustrates how M-150 caters to the needs of both blue-collar and white-collar workers.
Consumers are increasingly using energy drinks to fuel their active lifestyles, including workouts, creating a demand for beverages with enhanced hydration properties. Likewise, everyday consumers are incorporating sports drinks into their routines, not just for athletic performance, but also to stay hydrated with some looking to boost energy levels where the hybrid M-150 drink comes in.
Osotspa is targeting the Vietnamese market as the energy drink market is bigger than Thailand. The company is also setting its sights on the Indonesian market.
