To capitalise on the Lebaran season and the widespread consumption of cantaloupe (blewah) during iftar (breaking the fast), PT Sinar Sosro in Indonesia has launched a limited-edition cantaloupe-flavored Fruit Tea Sosro. This strategic move leverages the fruit’s hydrating and fibre-rich qualities, aligning with popular Ramadan dietary practices.
Key takeways: innovate with popular iftar fruits for lebaran innovations
