Nestlé Indonesia is promoting its Carnation condensed milk through the use of the affordable sachet packaging. The new Carnation condensed milk sachets offer a practical and cost-effective solution for consumers, eliminating the need for a full can and encouraging experimentation in food and beverage preparation.
In a crowded market, Carnation is using the sachet format to lower the barrier to entry, encouraging consumers to try their product.
The sachet launch aligns with Ramadan, a period of increased dessert preparation among Muslim consumers, thereby boosting demand for sweetened condensed milk.
Key takeways: recognise consumer need for an affordable option to encourage trial
