Jaya Grocer has increased its Grab Signatures Brands selection, allowing those brands including foodservice operators like Village Park Restaurant, Inside Scoop, K Fry and KGB to sell via its Private Label program.
The following items have been added to to store shelves since 18 February 2025:
- Village Park’s Nasi Lemak Sambal, Nasi Lemak Sambal Lagi Pedas, and Ayam Goreng Berempah
- K Fry’s Boneless Fried Chicken
- KGB’s Straight Cut French Fries
The following flavours from Inside Scoop will be available from March 2025:
- Vanilla with Gula Melaka Swirl
- Sea Salt Gula Melaka
- DoubleCookies and Cream
Jaya Grocer is owned by Grab, which also owns the food and delivery arm GrabFood. Grab Signatures Brands refers to F&B outlets that do online deliveries exclusively through GrabFood. This program allows restaurants and food vendors to extend their reach by selling their popular dishes in retail stores, bringing their signature flavours to a wider audience.
Key takeaways: a platform to help foodservice pivots into retail