KFC Thailand has teamed up with Buldak to unleash the fiery Buldak Dunk Wings, boasting an unprecedented level of spiciness. These crispy wings are drenched in Buldak’s signature sauce, promising an intense heat that penetrates to the bone.
KFC’s daring campaign even uses reverse psychology through outdoor advertising, warning Thais that the wings might be too hot to handle.
Key takeaways: heat challenge
