Nongshim Shin Stir Fry Ramyun Tom Yum (bowl and pack) is now available for purchase in Malaysia. The instant noodle is a collaboration between Bangkok’s stir-frying wok queen Jay Fai and South Korea’s instant noodle brand Shin Ramyun.
This instant noodle blends the fiery, rich taste of Nongshim Shin Ramyun with the tangy, umami depth of Thai Tom Yum.
Key takeaways: collaborate with a local chef who is well known in the region to make the product export-ready
