Pepsi, by Suntory PepsiCo Beverage (Thailand) Co., Ltd., has unveiled its latest Pepsi Ume, a plum-flavoured Pepsi drink. This delicious burst of flavour combines sweetness, fizziness and the tangy aroma of plum in a perfect mix.
The campaign features the hottest T-POP girl group idols, the trio PiXXiE (Mabel, Pimma, and Ingkho), who will inspire you to unleash your “zest” and share unhideable joy in every moment. Available now in both original and sugar-free formulas.
The plum-flavoured Pepsi suggests a nod to Japanese culinary influences, similar to the established appeal of Choya Umeshu and its non-alcoholic options.
Instead of replicating its successful Chinese flavour line in Thailand, featuring options like Osmanthus, White Peach Oolong and Pomelo Bamboo, Pepsi opted for a strategically chosen, Japanese-inspired ume flavour. This shows that Pepsi is actively tailoring its flavour offerings to specific regional preferences within Southeast Asia, highlighting the popularity of Japanese flavours in the region.
Key takeaways: Pepsi opts for Japanese-inspired flavour
