Thailand’s Doi Kham has introduced a new juice blending orange and tomato juices for a refreshing drink rich in Vitamin C, Vitamin E and lycopene. This 200ml beverage, priced at 15 THB, offers a nutritious and affordable option.
By blending orange juice with tomato juice, producers can offset the financial strain of higher orange juice prices resulting from agricultural challenges such as citrus greening disease and extreme weather events.
Additionally, Doi Kham has unveiled its latest Light Mixed Berry, a not-from-concentrate juice with 40% juice content. The drink is a blend of three types of berriesâmulberry, strawberry, and ma-mao (Thai blueberry), which has a sour-sweet flavour profile.
In addition to Light Mixed Berry, Doi Kham has previously launched Instant Indian Gooseberry Drink with Honey and Yuzu Orange and Instant Ginger Drink with Honey and Yuzu Orange, offering the benefits from ginger and Indian gooseberry (amla).
The price is THB 145 (10 sachets per pack).
Key takeaways: promoting health benefits through locally derived ingredients and formulations to counter raw material cost challenges
