26 March 2025, Singapore – Under its conscious brand Atlr.72®, the leading Japanese food manufacturer The Ajinomoto Group is introducing three flavours of ice cream powered by Solein. Ajinomoto plans to expand the brand beyond sweets to include daily food options, aiming to provide a food experience that allows people to enjoy eating
while contributing to a better future for people and the planet.
The Japanese food giant Ajinomoto’s conscious brand Atlr.72® promotes a new food lifestyle that is healthful and environmentally conscious, responding to consumers’
growing demand for healthy and sustainable products. The first limited-edition products of the brand, Flowering Mooncakes and Ice Cream Sandwiches, both powered by Solein, were launched in September 2024. This spring, the story of Atlr.72® continues as Ajinomoto launches the Atlr.72® Flowering Ice Cream in three flavours, all powered
by Solein.
Atlr.72® envisions opening a flagship store that showcases the brand’s global vision in future. Ajinomoto plans to expand the brand beyond casual, enjoyable sweets to include
daily food options, aiming to provide a food experience that allows people to enjoy eating while contributing to a better future for people and the planet.
Solar Foods and Ajinomoto entered into a strategic product development partnership
already in 2023.
“We are proud to support the Ajinomoto Group on promoting a new food lifestyle including healthier and more environmentally friendly snacking and food consumption occasions. Solein as an ingredient is a great fit for these kinds of products: it brings superior nutritional values, taste, and functionality, with minimal environmental impact. Solein’s production is independent of weather and climate conditions, land use and large-scale water consumption, making it the most sustainable protein in the world. Consumers are continuously looking for healthier and more sustainable indulgence alternatives and we are very excited to see Ajinomoto bringing innovations to consumers”, says Juan Manuel Benítez-García, the Chief Commercial Officer of Solar Foods.
Delicious treats for a more sustainable future
The Atlr.72® Flowering Ice Cream will be available in three flavours: Vanilla with mochi, Chocolate with lemon peel and Salty caramel with nuts. All flavours are powered by Solein, which gives the ice creams creamy consistency and rich mouthfeel and helps reduce the environmental impact of the products.
All products are delicately adorned with colorful cookies shaped like flowers and birds, conveying the brand’s message of leaving a beautiful nature and planet for the future. The ice cream’s sunny yellow hue is derived from Solein’s natural carotenoids, symbolizing the earth element in Chinese philosophy and highlighting Atlr.72®’s focus on contributing to a better future for people and the planet by caring for the nature.
The products are available starting 28 March at the Atlr.72®’s food truck, which will rove
around Singapore delivering the first-of-its-kind ice cream experience.
