YOLK, Thailand’s top egg tart brand serving over 100,000 pieces per month, aims to expand the number of branches in Bangkok and surrounding areas by five more in 2025, reported prachachat.net. YOLK has expanded to three strategically-located outlets within just four months of its launch. Currently, the customer base is 60% Thai and 40% international.
YOLK collaborated with Thai matcha specialist MTCH in March to launch the Uji Matcha Mochi Egg Tart, providing a novel customer experience.
YOLK’s egg tarts are made using an original Thai recipe with no compromise on ingredient quality. The brand uses ingredients like:
- Antibiotics-Free Eggs
- 100% French A.O.P. Butter
- French Croissant Dough
- Madagascar Vanilla
- Signature Housemade Caramel
Key takeaways: ingredient, taste and store locations are crucial to success
