Love, Bonito partners cheak to launch swimwear line as part of its neo-nautical collection
SINGAPORE, 21 April 2025 – The sun is shining and the beach is calling. Step aside corporatecore, hello resortcore. This Summer, Love, Bonito partners cheak to launch its first swimwear line, designed specifically for the Asian woman. The launch is part of a larger Summer collection featuring floral prints, breezy lightweight chambray and breathable linens. Customers can also look forward to Gift-with-Purchases which includes the limited edition beach towel and bag.
MAKING WAVES
Designed in collaboration with cheak, customers can look forward to swimwear that is made from breathable, stretchy fabric in flattering, versatile silhouettes – some of which have been modelled after the brand’s bestselling styles! True to Love, Bonito’s promise of functional fits, the swimwear fabric is a blend of compression and comfort with excellent shape recovery. Moreover, it also offers the highest level of sun protection at UPF50+ and is chlorine, sun cream and oil resistant.
Customers can choose from one-piece and separates, all of which come in core colours that are timeless and versatile. The Padded Balconette Bikini Top is suitable as an inner piece when paired with RuchedReady® Oversized Striped Tunic Shirt – a perfect fit for beach brunch. For the practical dresser, the Padded Boat Neck Long Sleeve One Piece offers modest coverage with a little twist (literally) at the back, functional enough to be worn in and out of water. Fun fact – it even has a thumbhole to keep sleeves securely in place, allowing for a more natural and unrestricted range of motion during surfing and other water activities.
“Working with the designers at cheak to create this swim collection has been a truly enjoyable process,” says Jon Goh, Design Manager at Love, Bonito. “We contributed design and customer insights, while cheak provided essential technical and fabric expertise. It’s been a fantastic partnership and we’re eager for our customers to try the collection and pair them with our seasonal cover-ups for their upcoming coastal holidays.”
ANCHORED IN STYLE
Continuing that effortless style beyond the beach, set sail with pieces that embodies coastal ease: picture sun-kissed floral prints whispering of seaside escapes, the easygoing charm of lightweight chambray that feels like a salty breeze, and breathable linens that keep you chic as you sail into summer. It’s not just clothing; it’s your ticket to escape the ordinary.
More than just a stylish set, the Striped Linen Vest and Wide Leg Pants offers exceptional value thanks to the breathable and lightweight material, which ensures optimal airflow and comfort. As a bonus, its moisture-wicking capabilities will keep you feeling fresh and dry, making it a practical and comfortable choice for all-day wear. For denim-lovers, our relaxed Chambray pieces are great lightweight alternatives for that casual, classic look. Its slightly textured appearance adds visual interest without being overly flashy.
WE ARE TOTE-ALLY READY
Starting 28 April, complement your next getaway with our exclusive GWPs which are perfect essentials for sun, sand, sea. Available both in-stores and online.
- Our Love, Bonito x cheak Beach Towel is crafted from a soft, absorbent fabric. This towel keeps you dry while lounging in the sun or drying off after a refreshing dip in the sea. There is plenty of room to stretch out with its oversized design. Receive one when you spend a minimum of $180 online and/or in stores.
- The Love, Bonito x cheak Beach Bag combines cheak’s fashion-forward ethos with a laid-back vibe for your next sun, sand, and sea adventure. Moreover, it is spacious enough to fit everything you need, and sturdy enough to withstand all the fun. Features comfy straps for ease of carry. Bag is for redemption as part of the Beach Bundle with a minimum spend of $250
Love, Bonito’s Summer Collection will be sold online and in-stores from 31 March 2024 (Monday) onwards.
