For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with “The Original” – a campaign built on the powerful premise that revolutionary change begins with just one.
Originals have always donned the iconic franchises that adidas have given to the world. At the center of the campaign are silhouettes that have continued to chart a course for the thousands that adopted them across culture: the Superstar II, the Handball Spezial, the Samba OG and the Firebird Tracksuit.
Today, adidas Malaysia brings The Original Lounge to life at adidas Originals, The Gardens Mall — a space dedicated to amplify music and spotlight rising local talents. More than just a pop-up, it’s a celebration of self-expression and a place for today’s Originals to gather, connect, and be inspired.
The campaign is anchored by Ismail Izzani and DOLLA, artists who embody the spirit of the brand. Fearless, boundary-breaking, and unapologetically themselves, they represent a generation that moves to its own rhythm. Whether it’s Ismail’s genre-defying sound or DOLLA’s bold reinvention of the local music scene, both are reshaping the landscape — and doing it on their own terms.
At the heart of this concept is the brand’s collaborative vision with celebrated director Thibaut Grevet, whose distinctive visual language has shaped the cultural landscape through his work, which like Originals itself, navigates a space speaking to sport, music and fashion alike. It takes vision, craftsmanship, and an unwavering commitment to authenticity to create something truly original — qualities that define both his work and adidas Originals’ iconic silhouettes.
Grevet brings his signature style to an evocative film that captures the essence of originality. Through his lens, we witness the power of those who inspired the thousands that followed in their footsteps—told through masterful juxtapositions where the energy of the crowd sets the stage as we find each Original in their space. Behind it all, the soundtrack speaks volumes: “Only You (And You Alone)” by The Platters.
The film is just the starting point.
It just takes one.
Before there can be a thousand.
There’s always The Original.
The collection is now available, with prices as follows:
- Superstar II Shoes– From RM569.00
- Handball Spezial – RM449.00
- Samba OG – RM569.00
- Firebird Track Top – RM429.00
- Firebird Track Pant – RM379.00
Official website: https://www.adidas.com.my/en/superstar
Instagram: @adidasMY
