Mayora Indah has launched Kopiko Focus in the US market, with the key feature being that consuming two of its highly concentrated coffee candies delivers same 80mg of natural caffeine as a full cup of coffee.
The new sugar-free Kopiko Focus offers an alternative to consumers looking for a natural caffeine boost. Kopiko Focus has a stronger claim in the functional candy space than the current Kopiko coffee candy due to its explicit caffeine callout and functional branding.
Key takeaways: natural caffeine in a candy format
