Indonesia’s Indofood CBP has launched Chitato Lite Crunch-Up, which is Chitato Lite now in a canister format. Other snack makers have pursued the same approach of expanding their packaging format from packs to canisters to reach more consumers and improve shareability. Chitato Lite Crunch-Up is available at Indomaret and Alfamart on Java Island.
Key takeaways: format innovation to expand consumption occasions and shareability
