Thailand is famous for its touching and witty TV commercial. The latest TV commercial from the Dairy Farming Promotion Organisation (DPO), the producer of Thai-Danish milk, has done a good job in conveying the product message. Let’s watch
The key message is of the “Milk Box” TV commercial is communicating the benefits of natural cow’s milk without the addition of powdered milk in a suggestive way.
The packaging comes with the “no powdered milk added” symbol and consumers are encouraged to look for packaging featuring the logo. Thai-Danish milk is made from high-quality milk from healthy cows with no addition of milk powder.
Thai-Danish milk is the number 1 UHT milk in Thailand with a 45% share, with a growth of 4% in 2016, according to DPO director-general Dr Narongrit Wongsuwan. The total value of the UHT milk market in 2016 stood at THB 16.6 billion (USD 476 million), representing 26.6% of the total milk market worth THB 62.5 billion. The value of the general milk market is THB 11.2 billion, while functional UHT milk accounts for the rest.
DPO plans to enter the yoghurt and pasteurised milk, according to the news report in The Nation. A search on Thai-Denmark Facebook site has revealed images of Thai-Denmark yoghurt.
