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Ramadan 2016: Charity marketing campaigns for Raya
Charity is the central theme in a lot of Ramadan marketing campaigns in Malaysia and Indonesia. Ramadan in the month for Muslims worldwide to...
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FMCG companies cashing in on halalnisation
Malaysia is on the course towards 'halalnisation'. The term 'halalnisation' was coined by Ooi Kok Hin in an article in The Malaysian Insider. Why...
