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Logitech G Introduces the G915 X Series – the Most Advanced Low-Profile Gaming Keyboard Ever Built

Kuala Lumpur, 26 September 2024 — Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, announced today at Logi Play the Logitech G915 X Gaming Keyboard. Standing at an incredible 23mm high, this is one of the Company’s thinnest low-profile wireless gaming keyboards. Combining the latest gaming technology with a meticulously crafted design and premium materials, the new G915 X is a flagship gaming keyboard with a sleek and modern aesthetic and a premium gaming experience for the most discerning gamers and high-end users.

“We’re really excited to bring the G915 X to gamers, especially because it’s been shaped by the feedback we’ve heard from our community. Back in 2019, the G913 LIGHTSPEED keyboard introduced many to the world of low-profile gaming keyboards, and since then, we’ve been listening closely to what our users loved and what they wanted improved. With the G915 X, we’ve made those enhancements—from faster actuation to better durability and more customisation options. It’s a keyboard designed for gamers who care about performance and control, and we can’t wait to see it in action in gaming setups everywhere,” states KP Sim, Head of Gaming Products, Emerging Markets Europe, Asia, Middle East & Africa Region at Logitech G.

The G915 X features a completely redesigned galvanic switch. The original switches’ hook-style stem were replaced with a new POM, cross-style stem. This new design improves the overall stability of the key for a better and quieter typing experience and simplifies the replacement or customisation of your keycaps.

In addition, the switches’ actuation point was reduced from 1.5 to 1.3mm, resulting in quicker actuation. PBT keycaps were added and upgraded from ABS to double-shot, shine-through PBT, which offers better resistance to wear and reduces the visibility of potential oil from your fingers.

The build quality is key to a superior typing experience. The aluminium top plate thickness was increased from 1.2 to 1.5 mm, improving the product’s structural strength and adding the final touch of improvement to an already-loved typing experience.

The G915 X LIGHTSPEED retains the original’s tri-mode connectivity and features our ultrafast LIGHTSPEED wireless, Bluetooth®, and USB-wired connectivity.

Moreover, the battery life was improved compared to the original without compromising performance. With backlighting off, the full-size version of the G915 X LIGHTSPEED delivers up to 800 hours of battery life. At a hundred percent RGB brightness and on LIGHTSPEED, it offers up to 36 hours of continuous use, a twenty percent improvement over the original. The tenkeyless version offers up to 1000 hours with lighting off and 42 hours of battery life at 100 percent brightness.

In addition to the original volume roller, G key, and media buttons, the G915 X adds another powerful tool for control and customisation. With KEYCONTROL, any key can become a powerful macro that combines multiple commands into a single keypress. Turn the numpad into a full gaming command centre or combine it with the G shift key on your mouse to give all the keys on your keyboard a different set of commands.

Additional features of the G915 X Series include:

  • Tri-mode connectivity. Choose from best-in-class 2.4 GHz LIGHTSPEED wireless, Bluetooth®, and wired data modes.
  • Soft touch media keys, 9 G-keys, and a cast iron volume roller for quick access control.
  • LIGHTSYNC RGB with access to ~16.8 M colours to customise and unify all of your Logitech G gear through G HUB. 

Pricing and Availability

The G915 X Series includes:

All wireless options are black and white, and the wired are black. They are available at Logitech G authorised resellers, Lazada Logitech G official store, and Shopee Logitech G official store.

Logitech G Launches the Next Generation of RPO Series Mice and Keyboard Designed with and for the World’s Best Esports Athletes

The new PRO Series Gear features two new mice, the PRO X SUPERLIGHT 2 DEX and PRO 2 LIGHTSPEED, along with a new keyboard, the PRO X TKL RAPID

Kuala Lumpur, 26 September 2024 — Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), announced at Logi PLAY the launch of its latest PRO Series gear, designed to meet the demands of elite esports athletes and competitive gamers. The new lineup includes the PRO X SUPERLIGHT 2 DEX Gaming Mouse, the PRO 2 LIGHTSPEED Gaming Mouse, and the PRO X TKL RAPID Gaming Keyboard.

“We’re truly passionate about what goes into our PRO series products. It’s not just about pushing out the next big thing—it’s about creating gear that delivers real, noticeable performance improvements. By collaborating closely with pro gamers, we make sure our products meet their exacting standards and deliver exactly what they need in those high-pressure moments. This hands-on approach helps us not only break new ground with our designs but also create gear that benefits the entire gaming community. With the PRO X SUPERLIGHT 2 DEX, the ambidextrous PRO 2 LIGHTSPEED, and our first-ever magnetic analogue rapid trigger keyboard, the PRO X TKL RAPID, we’re making sure gamers have the tools they need to perform at their best,” said KP Sim, Head of Gaming Products, Emerging Markets Europe, Asia, Middle East & Africa Region at Logitech G.

Over the past three years, Logitech G has worked with hundreds of professional esports athletes to create the next generation of PRO Series gear. These new products, combined with the current line-up of PRO Series gear, offer players the shape, playstyle, and functionality choices they need to find the best fit for them. Players can also feel confident that as a PRO Series product, each guarantees the highest level of performance across mice and keyboards. The newest additions to the PRO Series include:

PRO X SUPERLIGHT 2 DEX: The Asymmetrical Gaming Sharpshooter

The Logitech G PRO X SUPERLIGHT 2 DEX is the cornerstone of our new releases, featuring a brand-new, asymmetrical, right-handed design developed with feedback from professional gamers in titles like Counter-Strike and Valorant. This mouse is not just about ergonomics; it’s a technological powerhouse.

  • LIGHTSPEED Wireless Technology: Upgraded to support 8KHz polling, delivering ultra-fast and responsive performance.
  • HERO 2 Sensor: Re-engineered from the ground up to help achieve 8kHz polling, this sensor now offers unmatched tracking performance with speeds over 888 inches per second and acceleration over 88G.
  • LIGHTFORCE Switches: Combines optical sensing for instant actuation and reliability with a mechanical component for a satisfying click and low power consumption.
  • Sustainability: Manufactured with up to 55% post-consumer recycled ABS plastic, significantly reducing its carbon impact.

DEX is a specialised right-handed tool that many pro players have asked to add to the PRO Series portfolio. As with our PRO Series gear, DEX has been a multi-year development cycle, working with hundreds of elite esports athletes to meet their specific needs.

“The PRO X SUPERLIGHT 2 DEX feels like an extension of my hand, and that kind of comfort is crucial in high-stakes matches,” said Nikola “NiKo” Kovač, G2 Esports, Counter-Strike 2. “DEX delivers on the quality, precision, and speed that I told Logitech I need to win.”

PRO 2 LIGHTSPEED: An Upgrade to the Iconic PRO Wireless

In addition to launching a brand new right-handed PRO gaming mouse, we have taken the opportunity to launch the Logitech G PRO 2 LIGHTSPEED. The new PRO 2 LIGHTSPEED takes the original ambidextrous design of the PRO Wireless gaming mouse to the next level with state-of-the-art components and performance enhancements. This is an evolution of an esports icon featuring the latest LIGHTSPEED and HERO 2 updates.

“If you are a fan of ambidextrous mice, the G PRO 2 LIGHTSPEED is definitely the one I recommend!” said Evan “evv” De Couto, FlyQuest RED, Valorant. “It’s such a fast and responsive mouse, and its shape is effortless to hold, which makes adjusting to your targets more precise and simpler.”

PRO X TKL RAPID: The First Pro Grade Rapid Trigger Keyboard

The PRO X TKL RAPID is Logitech G’s debut magnetic analogue keyboard, offering adjustable actuation points and rapid trigger functionality. These features empower professionals to execute movements and commands with exceptional speed and precision. The keyboard’s actuation points and rapid trigger settings can be adjusted instantly without software, making it ideal for esports pros who must configure new hardware on systems where software installation isn’t allowed.

“I’ve tested many analogue keyboards out there, but what sets the PRO X TKL RAPID apart is how Logitech truly listened to my input,” said Ilya “m0NESY’” Osipov, G2 Esports, Counter-Strike 2. “They took the time to understand what I needed in a keyboard and made sure those features were reflected in the final product.”

Key features include:

  • Magnetic Analogue Switches: Custom designed by Logitech G engineers to have industry-leading response linearity, these switches feature adjustable actuation points and rapid trigger capability for precise and swift movements.
  • Key Priority: Logitech G’s easy-to-use implementation of Simultaneous Opposing Cardinal Directions (SOCD) resolution, this G HUB feature gives players more precision, speed, and control over in-game movement by assigning one or more pairs of keys to measure and compare actions, such as travel distance, last press, and neutral or absolute priority.
  • On-the-Fly Configuration: This feature allows pros to quickly and easily configure actuation points and rapid trigger settings without installing G HUB. It is ideal for tournament systems that do not permit third-party software installation.
  • G HUB Integration: KEYCONTROL provides detailed control of rapid trigger and switches travel settings, multi-actuation assignments, and multiple command layers. Users can also access the G HUB community and pro player settings to optimize their keyboard’s capabilities.
  • Sustainability: Constructed using post-consumer recycled aluminium and plastic.

“We’re thrilled to bring the latest innovations from Logitech G to gamers in Malaysia. Our goal is always to connect gamers with the right gear to enhance their experience; this new PRO series lineup is a perfect fit. These products are designed with a deep understanding of what gamers need—whether it’s speed, precision, or comfort,” states Lew Seng Yian, Head of Retail, Malaysia at Logitech G.

Pricing and Availability:

The PRO X Superlight 2 DEX, and the PRO X TKL Rapid gaming keyboard are available in pink, black, and white at Logitech G authorised resellers, Lazada Logitech G official store, and Shopee Logitech G official store. The upgraded PRO 2 LIGHTSPEED will be available in pink, black, and white exclusively on Lazada Logitech G official store, and Shopee Logitech G official store.

 

Icownic Black Moon: a new flavour sensation from Campina

Concerto Icownic Black Moon is a limited edition flavour by the Indonesian ice cream maker Campina in collaboration with Ultra Milk. The ice cream in a cone features the blackforest flavour and the Icownic logo. 

Icownic by Ultra Milk is designed to motivate youngsters to continually embrace their unique Icownic moves by inviting everyone to join the Icownic Community and discover a new world on Discord. Icownic currently has around 50,000 members, who have access to benefits including tickets to sports events or music festivals, tickets to movie theaters and more.

Nestlé launches new Dancow Milky Shake, while Dancow FortiGro UHT gets a new look

Nestlé Indonesia has introduced DANCOW Milky Shake (180ml), a new ready-to-drink flavored milk product, to the Indonesian market. Enriched with five vitamins, DANCOW Milky Shake is recommended to be shaken before consumption. This delicious drink is available in two flavors: Choco Hazelnut and Cookies & Cream, appealing to children.

In another development, Nestlé Indonesia has refreshed the image of DANCOW FortiGro Susu UHT featuring a smiley face.

DANCOW FortiGro Susu is a good source of protein, calcium, iron, zinc, vitamins A, C, D, and omega-6 and DHA. These nutrients are important for children’s growth, development, and overall health

New yogurt drink and canned sterilized milk from So Good Food

So Good Food has entered the yogurt drink market in Indonesia with its latest product, Real Good Yogurt Drink. Available in stand-up pouches, this yogurt drink offers three delicious flavours: lychee, strawberry, and blueberry.

So Good Food has expanded its product offerings with the addition of So Good Susu Steril in a shelf-stable 189ml canned format, complementing the existing 200ml pouch format.

Share your memories of the old New World Amusement Park and win prizes by City Square Mall!

City Square Mall invites the public to step back in time and share old pictures of the New World Amusement Park or the iconic New World Gate – where the mall stands now!

Where City Square Mall now stands was once the New World Amusement Park, a vibrant hub of entertainment and leisure. It was home to open-air cinemas, cabarets, dance halls and carnival rides, providing fun for all ages, and drawing crowds for decades until its closure in 1987.

In tribute to its rich cultural history, City Square Mall is running this photo contest to gather memories from people of all walks of life, inviting them to share their fondest memories of the New World Amusement Park with a new generation. Photos submitted during the contest will be featured in an upcoming wall gallery at City Square Mall.

Please find the contest details below:

  • Follow @citysquaremall and @instasg on Instagram
  • Post a photo of New World Amusement Park or the New World Gate (taken between 1923 to 1987) on Instagram and include the hashtag #citysquaremall. Participants should set their account to public and tag @citysquaremall so that their post will not be missed
  • Multiple entries are allowed
  • Contest ends on 13 October 2024, 23:59

Prize details can be found below:

  • Main Prize: $800 CDL E-Voucher
  • Runner-Up Prizes: $500 CDL E-Voucher (2nd Place), $300 CDL E-Voucher (3rd Place)
  • Consolation Prizes: $20 CDL E-Voucher for each valid entry

Orgalife Formeal Omega is now a medical food

Orgalife Nutritional Science, a Vietnamese nutrition brand devoted to holistic health and wellness for its customers, has changed the packaging of its Fomeal Omega to communicate that the drink has been recognized as a Medical Food. The company has keft the formula, quality and benefits unchanged.

Formeal Omega is a meal that provides complete energy and nutrition from healthy natural ingredients; it helps to stabilize the physical condition, improve loss of appetite, and is suitable for people with weight loss and wasting diseases.

Clinical trials on nasopharyngeal cancer patients have shown positive results, including weight gain, increased blood protein levels and reduced nausea.

The company’s Orgalife Fomeal Care has also been certified as a medical food. The product has been clinically proven to help the elderly increase muscle mass, protein, and bone mineral mass, reduce the ratio of body fat and visceral fat after 2 months of using Fomeal Care at a nursing centre for the elderly in Hanoi.

CP Foods wins 6 top regional marketing awards at Marketing Excellence Awards 2024

Awards 2024 for its outstanding international campaign “Thai Chicken Going to Space”. The campaign won 2 Gold awards in the categories of “Excellence in Brand Strategy” for its exceptional strategic marketing planning, and “Excellence in Communications” for the year’s most outstanding communication campaign.

Additionally, the “Thai Chicken Going to Space” campaign also secured 2 Bronze awards in the categories of “Excellence in TV / Video Advertising” for best TV and video advertising campaign, and “Marketing Team of the Year”, which recognizes the top teamwork that combines ideas and creativity to produce excellent marketing results.

Furthermore, the “CP Extreme Cheese Lava Sausage” campaign also won two awards at the same event, including a Silver Award in the Excellence in Out-of-Home Advertisement category for the best out-of-home advertising campaign, and a Bronze award in the Excellence in Interactive Marketing AR & VR category for online marketing using AR & VR technology.

Ms. Anarkawee Chooratn, Head of Marketing at CP Foods, said that the 6 awards reflect the success of our marketing strategy leading to business growth, especially the “Thai Chicken Going to Space” and “CP Extreme Cheese Lava Sausage” campaigns. These campaigns focused on addressing consumer needs, based on in-depth consumer behavior studies, and were able to communicate to enhance relationship between brand and customers effectively, leading to long-term brand loyalty and repeat purchases.

The awards for the “Thai Chicken Going to Space” campaign prove that CP brand chicken meat’s safety standards have reached space-level safety, ‘Space Safety Standard’, following NASA’s food safety criteria, which is the same standard that astronauts can consume. CP Foods has organized marketing communication activities for consumers to participate and take pride in this national-level success, transforming Siam Square, the heart of shopping and entertainment in Bangkok, into a space station, which became the #1 trend on X (Twitter) in Thailand and #3 globally, as well as increasing domestic sales by 11% and expanding positive business results internationally.

The “Extreme Cheese Lava Sausage” campaign focused on a communication strategy that could reach and captivate ‘Gen Z & Alpha’ consumers by using AR and VR innovations, including ‘ROBLOX’, a Virtual World game, as communication channels. The campaign used language that created closeness with the younger generation to target school children and those who enjoy challenging activities. By decorating BTS and MRT stations into cheese-filled cities that attract to the target audience, the campaign was able to boost sausage sales by 25%.

The Marketing Excellence Awards are organized by MARKETING-INTERACTIVE, a leading Asian online magazine for advertising and marketing based in Singapore, which reaches marketing executives across Asia. The awards honor notably outstanding marketing, creative advertising, public relations, market research, and marketing communications work in the Asia region.

 

Bibigo gets a fresh look in Vietnam

CJ CheilJedang has refreshed its Bibigo products in Vietnam, including mandu, hot sauce, and kimchi. This brand makeover aims to attract Vietnamese consumers. CJ CheilJedang holds a strong market position in Southeast Asia, with a 62% share of the kimchi market and the leading spot in Vietnam’s frozen ready-meal market.

TH Introduces exciting new ice creams with dual flavours

Vietnam’s TH has unveiled two new ice cream with the flavours of Natural Lychee -Blueberry and Natural Vanilla – Blueberry under the TH true Ice Cream brand.

The dairy company produces the new ice cream sticks entirely from pure, fresh milk from its own farms. The Natural Lychee-Blueberry flavour has the sweet and refreshing aroma of lychee combined with the natural sweet and tangy flavour of blueberries. The Vanilla-Blueberry flavour combines the natural sweetness of vanilla with the tangy sweetness of tropical mango.

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