Thai seaweed snack brand Tao Kae Noi has partnered with 7-Eleven and zbing z, a popular Roblox content creator, to launch a groundbreaking in-game campaign. The Tao Kae Noi World x 7-Eleven: Adventure in the Seaweed World with zbing z. will run from December 2024 to May 2025 where players can earn in-game codes to redeem physical products at 7-Eleven stores or vice versa.
The game features a specially designed Roblox map that recreates Tao Kae Noi’s seaweed factory and 7-Eleven stores. The Roblox map offers a variety of missions and challenges, including:
Embark on an underwater adventure and become the ultimate seaweed tycoon
Dive into the depths of the ocean to harvest the freshest seaweed
Cultivate your own seaweed farm
Build a thriving seaweed factory to produce the most delicious seaweed snack products
The popular Roblox content creator has designed exclusive in-game items and will make in-game appearances.
Brands including Tao Kae Noi and Lay’s Max are leveraging the popularity of gaming YouTubers to connect with younger audiences and create immersive gaming experiences.
In another development, Tao Kae Noi has released fried seaweed in two delicious flavours: Chicken Deluxe Pizza packed with bold pizza flavours and Black Truffle, which offers a luxurious and indulgent treat.
Joyday is going premium with Joyday Premice, a new creamy vanilla ice cream, swirled with delicious caramel sauce and coated in rich Belgian chocolate. This ice cream is also topped with crunchy almonds and cashews, making it perfect for your self-reward moment.
Joyday is offering a special experience to consumers to to indulge in the premium delights of Joyday Premice at Alfa Tower, Tangerang in Indonesia from 11-13 December 2024.
Tiger® marks new era with its biggest cash giveaway, offering three grand prizes of $88,888 and ten prizes of $8,888, with the purchase Tiger® or Tiger Crystal quart bottles at select coffee shops, hawker centres and Chinese restaurants.
SINGAPORE, Nov. 29, 2024 /PRNewswire/ — Tiger Beer marks an exciting new chapter with its refreshed look, reflecting progress and innovation while staying true to its roots and embracing the future.
Born on the streets of Singapore, Tiger® has deep roots in the community. To usher in this new era, the brand is rolling out the ‘Huat in the Heartlands’ contest, highlighting its rich heritage and bringing festive cheer to the neighbourhoods. This is a nod to Tiger’s role as a local icon and a celebration of the connections in familiar places—coffee shops and hawker centres—that are an integral part of Singapore’s culture.
Starting 25 November 2024, look out for $880,880 worth of hidden cash prizes under the caps of Tiger® and Tiger Crystal quart bottles—your chance to win is just a drink away.
Celebrating A New Era of Tiger Beer
In 1965, Tiger® marked Singapore’s independence by launching the nation’s first canned beer. Today, its vibrant new visual identity paves the way for a bold future while serving as a reminder that nearly a century on, there is still something fresh brewing at Tiger®.
“This brand evolution reflects our efforts to better connect with Singaporeans in more meaningful ways, while strengthening Tiger’s position as a beloved fearless icon of our local culture,” said Gerald Yeo, Marketing Director, Asia Pacific Breweries Singapore. “With the Huat in the Heartlands contest, we look forward to celebrating the spirit of progress driven by the collective strength and courage that binds Singaporeans together, one neighbourhood at a time.”
Join in Tiger Beer’s Huat in the Heartlands
Tiger® is offering its biggest prizes ever—three grand prizes of $88,888 and ten prizes of $8,888—hidden under the caps of Tiger® and Tiger Crystal quart bottles at select coffee shops, hawker centres, and Chinese restaurants. This is your chance to discover what’s been brewing in the heartlands—an exciting contest brings Singaporeans together in the places they feel most at home, with the added excitement of discovery and the joy of shared moments with friends and family.
That’s not all! Once the grand prizes of $88,888 and ten prizes of $8,888 are uncovered, Tiger® will throw a lively community celebration at the winning outlet, and everyone is invited to join in the fun. More details will be shared once the prizes have been found.
More chances to Huat with Tiger® this Lunar New Year
Keeping the festivities going into the new year with even more chances to ‘huat’ this Lunar New Year. Tiger® is bringing excitement to the heartlands with a series of high-energy roadshows.
From 27 December till 25 January, these neighbourhood roadshows will bring festive cheer through a range of interactive activities. Join the Lucky Plinko game and win up to $50,000 worth of prizes, amongst other surprises, with every 2 Tiger or Tiger Crystal quart bottles purchased. Plus, get an extra taste of star power, featuring local celebrities like popular Getai artiste Lee Pei Fen and acclaimed Singaporean comedian and host Patricia Mok, who will be fronting the celebrations and bringing their own energy to selected roadshows!
The series reinforces Tiger’s commitment to creating refreshing experiences for Singapore while celebrating the unique charm of local neighbourhoods and the shared pride of our communities.
Please refer to the appendix for where you can experience the fun and be part of the celebration in your neighborhood.
Follow us on @tigerbeersg for the latest updates, and to find out where the next big celebration is happening. From now till early February, Tiger Beer will be bringing even more chances to win, plus other activities and surprises.
Nestlé (Thai) Ltd. recently showcased its sustainable model for dairy farming based on Regenerative Agriculture practices to help protect the environment and reduce the impact of global warming. Following this sustainable model will help increase farmers’ incomes by improving the quantity and quality of the milk they produce, while meeting consumer demands by using high-quality raw materials from sustainable sources to produce tasty and nutritious products for Thai consumers.
Thailand currently produces around 2,800 to 3,000 tons of raw milk per day. While the market for total liquid milk products has grown by 7% over the past year, raw milk production is declining due to the rising cost of animal feed, the impact of global warming, and a decreasing number of dairy farmers. Due to a lack of systematic farm management, the dairy industry is also a major source of methane gas emissions. As a leading global food and beverage company, Nestlé recognizes these challenges, which is why it partners with dairy farmers to promote sustainable farming practices through Regenerative Agriculture. This approach to managing dairy farms helps them become more efficient while improving the quality and quantity of raw milk, reducing costs for farmers and protecting the environment.
Ms. Salinla Seehaphan, Corporate Affairs Director, Nestlé (Thai) Ltd., said, “Raw milk is an essential ingredient for Nestlé to produce well-known products under popular brands such as MILO, BEAR Brand, and NESCAFÉ. This is why we prioritize high-quality raw milk from sustainable sourcing that minimizes environmental impacts. Nestlé has implemented a project to reduce greenhouse gas emissions on dairy farms, an important part of the company’s ambition of achieving Net Zero by 2050. We are proud that 100% of our raw milk meets sustainable sourcing standards. Nestlé will continue to pass on goodness to consumers, ensuring we deliver the highest-quality products while protecting the environment and improving the quality of life for Thai dairy farmers.”
Sustainable model for dairy farming
The dairy industry generates methane emissions that can potentially impact global warming 26 times more than carbon dioxide (CO2) does. To address this, Nestlé has been working with Thai dairy farmers for more than 40 years to transform the industry by promoting Regenerative Agriculture practices. These practices include protecting and restoring soil fertility to enhance biodiversity and water resources that ensures a steady source of cattle feed; replacing chemical fertilizers with dried cow manure as organic fertilizer to reduce environmental impacts; using solar energy as a renewable energy source; and restoring the environment in plantation plots to replenish natural resources.
Mr. Sirawat Pintadis, Agricultural Services Manager, Nestlé (Thai) Ltd., who worked onsite and closely with farmers, revealed that Nestlé was the first to introduce Regenerative Agriculture practices to dairy farms. Regenerative Agriculture focuses on three key areas for comprehensive dairy farm management: 1. Developing effective feed and nutrition management, 2. Efficient farm waste management, and 3. Supporting the use of renewable energy.
Said: “We advise farmers to plant various types of beans and plants in forage grass plots for cows to supplement their diet with protein nutrients. This increases average output to 13.5 kg. of raw milk per cow per day, which is higher than the national average of 11.7 kg. per cow per day. It also improves the nutritional value of raw milk, as protein levels have increased from 2.94% in 2023 to 3.02% today. A protein level in milk above 3% reflects a cow’s healthy condition, which can boost the nutritional benefits for consumers. In addition, planting multi-crops enhances biodiversity for the grassland while protecting and restoring the soil and overall farm environment.”
Nestlé also encourages farmers to manage cattle manure efficiently by drying it. Once dried, it can be used as an organic fertilizer to increase soil fertility for forage grass plots. Some of the manure can be sold, generating another source of income. Transforming waste from “manure to money” can add 40,000 baht to a dairy farmer’s annual income. Nestlé also supports installing biogas wells for composting cattle manure, using the resulting methane gas as a source of household energy. This approach efficiently manages farm waste while significantly reducing carbon emissions from animal manure. Drying the manure prevents fermentation and reduces methane production, contributing to a more sustainable farming system.
“Some dairy farms still face energy infrastructure challenges, such as being inaccessible or having an unstable electricity supply. To address this, Nestlé encourages farmers to install solar panels to pump groundwater into their pastures, ensuring reliable year-round access to water sources. This has helped many farmers reduce energy costs while providing electricity for household use. All of these Regenerative Agriculture practices in dairy farming helped reduce carbon emissions by approximately 2,000 tons in 2022 when compared to 2018,” added Sirawat.
Mr. Worawat Viangkaew, a representative of dairy farmers in Phimai District, Nakhon Ratchasima province, highlighted the key challenges in dairy farming. They include limited access to electricity, declining milk yields from cows, reduced quality of raw milk, and the rising cost of concentrated feed. These issues have contributed to a decrease in the number of dairy farmers.
“I started my dairy farm in 2018 and joined Nestlé’s program in 2021 as a member of Phimai Dairy Cooperative Limited. Nestlé’s agronomists visited our farms, discussed the problems we face, then helped find ways to increase yields by introducing Regenerative Agriculture practices. Under this program, we initiated a pilot dairy farm with multi-species plots of Ruzi grass mixed with legumes. We also built biogas systems, began drying cow manure, and installed solar panels as the electricity grid has not yet reached the area. The pilot farm now operates entirely on solar power, uses groundwater to maintain grass plots year-round, and generates additional income by selling dried cow manure,” he said.
By adopting Regenerative Agriculture practices, farmers have enhanced their knowledge about livestock farming and now supply raw milk to Nestlé fully certified under GAP (Good Agricultural Practices) standards set by the Department of Livestock Development. To date, Nestlé has educated over 160 farmers from three cooperatives on Regenerative Agriculture techniques and inspired more than 40 dairy farmers to adopt these practices. To support these farmers, Nestlé ensures a reliable market by purchasing raw milk from them through Dairy Cooperatives Limited at a fair price in line with established purchasing standards.
Leading Thai dairy farms towards the Net Zero goal
Nestlé remains committed to driving its “Good for You, Good for the Planet” strategy while promoting Regenerative Agriculture practices focused on protecting, renewing, and restoring the environment, as outlined in its sustainability roadmap for Net Zero 2050. The company will continue developing and delivering high-quality and tasty products to Thai consumers under brands including MILO, BEAR Brand, and NESCAFÉ, all made using raw milk sourced from sustainable farming.
Purra, the popular Thai mineral water brand by Boon Rawd Trading Co., Ltd., continues to solidify its position as a fashion and lifestyle brand with the recent launch of its new limited edition collection. The latest collaboration features the work of renowned French illustrator Agathe Singer.
The new BFF Collection features six unique designs by Agathe Singer, depicting the special bond between humans and their beloved pets. The illustrations showcase three dog breeds (Corgi, Italian Greyhound, and Dachshund) and three cat breeds (Ragdoll, Scottish Fold, and American Shorthair).
Brands are leveraging pet marketing to connect with pet parents, as pet ownership is increasing and is linked to global demographic changes. We have seen a recent marketing campaign in China where the dairy giant Mengniu partnered with the Beijing Aita Animal Protection Foundation (北京爱它动物保护公益基金会) to launch a cat-themed milk product. The packaging features cat paw prints, and a portion of the proceeds is donated to the foundation to help stray cats find new homes.
Tetra Pak and Sunsweet have partnered to use Tetra Recart packaging for Sunsweet‘s sweet corn products. By utilizing Tetra Recart, a recyclable packaging solution made from renewable materials, the two companies demonstrate their commitment to eco-friendly practices.
The two companies have signed an agreement for a production and packaging line for Tetra Recart aseptic packaging at Sunsweet’s facility in San Pa Tong district, Chiang Mai, Thailand. This will be used to package Sunsweet’s sweet corn products.
Sunsweet’s sweet corn products packaged in Tetra Recart will be available in European, American, Japanese, and other international markets starting in the fourth quarter of 2025.
Tetra Pak is promoting the use of Tetra Recart, which is a modern, sustainable food carton package for canned food. The users in Asia include Del Monte Asia with its soup products and congee from the Royal Chitralada Projects.
The Thai beer brand Leo has unveiled its latest innovation: Leo Supreme, which is the first time a Thai beer brand has used two specific hops from Germany in its brewing process. The use of two specific hops gives the beer a distinctive taste and a premium drinking experience. Leo Supreme is available in both 490ml cans and 620ml bottles.
Bangkok, 2 December 2024 — Central Food Retail Company Limited under Central Retail, the operator of leading retail brands such as Tops, Tops Food Hall, Tops daily, Tops Online, and Matsukiyo, continues to reinforce its position as the pioneer of retail innovation in Thailand. Taking retail experiences to new heights, the company has joined forces with Central Retail Digital and Google Cloud to launch the groundbreaking ‘Tops Chef Bot’, an innovative shopping assistant powered by Generative AI to create a more customized and convenient shopping experience.
This intelligent shopping assistant, the first of its kind in Thai supermarkets, integrates Google Cloud’s state-of-the-art Generative AI technology with Central Food Retail’s Personal Shopper service. It provides customers with a seamless, effortless shopping experience, transforming everyday meal planning into a streamlined and enjoyable process. With Tops Chef Bot, Central Food Retail aims to set a new standard in the retail industry and solidify its position as a ‘Truly World-Class Omni-Channel Lifestyle Food Retailer.’
The service will debut as a pilot program at Tops Food Hall, Central Chidlom. Customers interested in exploring this cutting-edge service can connect with Tops Chef Bot through the LINE application https://lin.ee/bej1ivH, starting today.
Mr. Stephane Coum, Chief Executive Officer of the Food Group at Central Retail
Mr. Stephane Coum, Chief Executive Officer of the Food Group at Central Retail, remarked: “Since the successful launch of the Personal Shopper service in 2021, which enhanced the convenience and lifestyle of our customers, Tops has continued to innovate and develop cutting-edge retail solutions. We prioritize the integration of digital technology and AI to refine our operations and elevate the customer experience, adapting swiftly to the dynamic trends and demands of the digital era.
“This year, we are revolutionizing Thailand’s retail landscape once again through a strategic collaboration between Central Retail Digital and Google Cloud, a global technology leader. Together, we are proud to unveil ‘Tops Chef Bot’, Thailand’s first intelligent shopping assistant powered by Google Cloud’s enterprise-grade Generative AI capabilities, which is available on the LINE application.”
“Tops Chef Bot offers unparalleled convenience and a more advanced, seamless shopping experience for our customers, reinforcing our vision of being a ‘Truly World-Class Omni-Channel Lifestyle Food Retailer.’ With this initiative, we aim to set new benchmarks for the Thai retail industry, paving the way for a more innovative future.”
Mr. David Llamas, Group Chief Digital Officer, Central Retail Corporation, shared: “The mission of Central Retail Digital is to drive the organization’s complete transformation in the digital era. This includes integrating BigQuery and Vertex AI, Google Cloud’s industry-leading platforms for data analytics and AI development, with our business processes to create a next-generation omni-channel platform, offering the most seamless and comprehensive experience for consumers in line with Central Retail’s CRC OMNI-Intelligence vision.
“In this endeavor, we have collaborated with Central Food Retail Group, starting with Tops Supermarket, to reimagine and enhance the Personal Shopper service. Leveraging Google Cloud’s cutting-edge Gemini 1.5 Flash model and Vertex AI Search capabilities, as well as the expertise of their engineering and AI experts, we have introduced Tops Chef Bot, a groundbreaking intelligent shopping assistant.
“This innovative AI assistant simplifies and personalizes experiences tailored to customers’ individual needs and preferences, making grocery shopping at Tops stores more intuitive and effortless. We at Central Retail Digital firmly believe that the launch of Tops Chef Bot will serve as inspiration for designing even more groundbreaking innovations and mark a significant milestone in advancing Thailand’s retail industry.”
Mr. Annop Siritikul, Country Director, Thailand, Google Cloud, explains: “Central Retail has taken full advantage of our Vertex AI and BigQuery platforms to connect powerful AI models like Gemini 1.5 Flash to its diverse data sources, including inventory, product catalogs, curated recipes, and customer insights – all while upholding stringent security and privacy standards. This platform-first approach has allowed them to develop and launch Tops Chef Bot, a Generative AI agent underpinned by a Google-quality search engine. Tops Chef Bot’s ability to provide personalized meal preparation and grocery shopping assistance is a compelling example of how Generative AI can revolutionize product discovery and truly elevate the retail customer experience.
“Tops also supports Thai small and medium enterprises, such as farmers, by helping them get their products onto the shelves at supermarkets. An AI innovation like Tops Chef Bot will help these products become more discoverable by individuals in the grassroots, thereby boosting these farmers’ earnings. We look forward to our continued collaboration with Central Retail to bring more enterprise-grade data- and AI-driven innovations to shoppers in Thailand.”
Tops Chef Bot, powered by Generative AI, has been developed based on insights from Tops customers, the majority of whom reside in urban areas and lead fast-paced lifestyles. These customers often lack the time to visit physical stores or prepare meals themselves. Tops Chef Bot addresses these needs by providing real-time assistance, mimicking the experience of walking the aisles in person, through four key features:
Shopping Companion: Tops Chef Bot acts as a trusted shopping partner, recommending standout products, such as imported goods, new arrivals, and exclusive items tailored to the customer’s lifestyle. It also includes personalized features such as creating shopping baskets based on purchase history and providing a summary of selected items.
Culinary Assistant: Making meal preparation easier than ever, the Tops Chef Bot calculates the exact quantity of ingredients required for each dish based on the number of servings. It also accommodates individual needs, such as dietary restrictions, religious requirements, and food allergies.
Savings Guru: Never miss a deal with Tops Chef Bot, which compiles discounts, loyalty point promotions, and seasonal offers. This ensures customers can shop smart and save more.
Human Connection: For those who prefer interacting with a real person, Tops Chef Bot seamlessly integrates with the Personal Shopper service, enabling customers to connect directly with staff for additional assistance.
Tops Chef Bot not only delivers an exceptional shopping experience for customers but also incorporates an advanced online inventory management system. This system optimizes operational efficiency by reducing the need for manual stock checks and conserving resources. Additionally, it drives sales growth through a cross-selling strategy, which focuses on recommending complementary products or services that add value to items customers have previously purchased. The introduction of Tops Chef Bot represents a significant step forward in fostering sustainable business growth, fully aligned with the Central Food Retail Group’s roadmap for long-term development and innovation.
Tops Chef Bot is now live and ready to serve online shoppers, starting with its first integration at Tops Food Hall, Central Chidlom. This marks the first step in a phased rollout, with plans to expand its services to all Tops branches nationwide in the near future. Shoppers can now enjoy the convenience of this intelligent shopping assistant by simply adding Tops Thailand as a ‘friend’ on the LINE application.
For more information, visit www.tops.co.th, follow the TopsThailand Facebook page, or connect via the LINE application at @TopsThailand.
Dousoul, a new premium soy milk brand, has been launched in Thailand at the Makro “Dairy Destination” event. Sold at Makro (1L), Lotus’s (1L and 300ml) and 7-Eleven (300ml), Dousoul uses non-GMO soybeans grown in the rich black soil of Heilongjiang, a province in Northeastern China.
Dousoul is available in traditional and honey-flavored soy milk flavours. The inclusion of honey in soymilk makes it a fascinating choice.
Ajinomoto (Thailand) Co., Ltd., has recently launched new addition to its aminoVITAL range. The new amino acid supplements to support athletes and fitness enthusiasts include:
aminoVITAL Blue Pack: This larger, blue-colored packet contains 3,000mg of amino acids and provides 110 kcal. It is recommended to consume 30 minutes before and after workouts to reduce muscle fatigue and provide energy.
aminoVITAL Red Shot: These smaller, red-colored packets offer a convenient and delicious way to boost energy. Available in two new flavors – Peach Punch and Chaba (a Thai fruit), each shot provides 110 kcal and is ideal for replenishing energy every hour during workouts.
aminoVITAL Blue Shot: The smaller, blue-colored packet is formulated to aid in muscle recovery. With 3,000mg of amino acids and only 20 kcal, it is sugar-free and ideal for post-workout consumption. It helps reduce muscle soreness and prepares you for your next workout.
In another development, Ajinomoto is marking its 65th year of enhancing the nutrition and health of Thais with the “aminoVITAL Run 2025”. Scheduled for Sunday, February 9, 2025, at Thammasat University, Tha Phra Chan, the race offers a scenic route through Bangkok’s iconic landmarks, promising an unforgettable experience for all attendees.
HEINEKEN Malaysia collaborates with Grab Malaysia to encourage responsible and safe behaviours amongst consumers
KUALA LUMPUR, 14 December 2022 – Heineken Malaysia Berhad (HEINEKEN Malaysia)...
Eat Just Inc.s GOOD Meat has launched their latest version of cultivated chicken at one of Singapore's most iconic meat purveyors—Huber's Butchery. Cultivated meat...
