PT Jakarana Tama Food Industry has expanded its self-heating noodle offerings in Indonesia with the launch of Korean Beef Curry and Bone Marrow Rice Noodle under the Arirang brand. These new additions join the existing Sliced Beef Rice Noodle.

The self-cooking format is gaining popularity in Southeast Asia, with brands like Masan’s Omachi in Vietnam, Jakarana Tama’s Arirang in Indonesia and smaller brands in Malaysia leading the trend.

Capitalising on its reputation as a popular hot pot restaurant and sauce brand, Haidilao is expanding into the self-heating meal market, including with halal-certified options, in Southeast Asia.