TEBS Sparkling, the sparkling tea drink brand of Indonesia’s PT Sinar Sosro, has unveiled its latest TEBS Sparkling Zero Lychee. The new launch highlights the growing trend of brands innovating to provide health-conscious consumers with more low/no/reduced sugar options for their familiar drinks.
Centre Integrates Advanced Fertility Technologies and Inclusive Approaches, Supported by Expertise from Fertility Associates, New Zealand’s Premier Fertility Provider
Selangor, 4 September 2024 – Sophea Fertility Centre (Sophea), a brand under Sunfert International, launched its second centre in Malaysia in Bangi, Selangor. With the opening of this fertility centre, Sophea continues its mission of championing inclusive fertility care by offering women-centric and Muslim-friendly fertility care services.
The launch event was attended by a high-level delegation from New Zealand, including Honourable Melissa Lee, Minister for Economic Development and Ethnic Communities and Associate Minister for Accident Compensation Corporation (ACC) and the Honourable Nicola Grigg, Minister of State for Trade and Women and Associate Minister of Agriculture. The delegation is in Malaysia in conjunction with the ongoing official visit by the New Zealand Prime Minister, Christopher Luxon to Malaysia.
The New Zealand delegation’s visit to Sophea highlights the Centre’s innovative approach to fertility care, which integrates expertise from Fertility Associates, New Zealand’s leading fertility provider. Sophea has become a benchmark for how modern medical technologies can be tailored to meet the needs of diverse communities. This approach aligns with New Zealand’s focus on patient-centred care, and the ministers expressed strong interest in understanding how the Centre’s successful model could serve as an inspiration for similar initiatives.
“We are honoured to have the New Zealand delegation here to participate in the opening of Sophea Fertility Centre. Sophea represents our commitment to providing fertility care that respects and supports our patients’ cultural and religious values. Since its opening, we have treated nearly 200 IVF patients, resulting in close to 100 pregnancies. My congratulations to the team on such a strong start. The partnership between Fertility Associates and Sunfert has allowed us to bring advanced fertility technologies to Malaysia, and we look forward to continuing to improve patient care,” said Alex Price, Chief Executive of Fertility Associates.
Sophea provides a range of advanced fertility treatments, including in-vitro fertilisation (IVF), genetic testing, and comprehensive fertility assessment, all delivered within a framework that respects Islamic values. The Centre’s uniqueness lies in its patient-centric approach, offering personalised treatment plans that address the medical needs and the emotional, cultural, and religious aspects of fertility care. Sophea also extends its services to non-Muslim couples who prefer to receive treatment from an all-female clinical team in a comfortable and respectful private setting.
Honourable Melissa Lee, Minister for Economic Development and Ethnic Communities and Associate Minister for Accident Compensation Corporation (ACC) said: “Fertility Associates is an example of an innovative New Zealand company that is successfully exporting its cutting-edge technology to support health services in Malaysia.”
In 2021, Fertility Associates expanded its operations into Southeast Asia by acquiring a majority stake in Sunfert International Fertility Centre. This strategic move, supported by a consortium including the New Zealand Super Fund, Pioneer Capital, and Comprador Holdings, was part of a broader investment strategy. The acquisition has enabled Fertility Associates to introduce advanced fertility technologies to Malaysia, significantly enhancing the quality of care at Sunfert’s facilities, including Sophea.
Honourable Nicola Grigg, Minister of State for Trade and Women and Associate Minister of Agriculture said: “Fertility technology has helped give life to millions of people worldwide and it’s pleasing to see that access to it is growing here in Malaysia, thanks to the dedicated efforts of leading New Zealand healthcare companies like Fertility Associates.”
A dialogue session was also held on how Fertility Associates adapted and localised its approach through three distinct brands and segments, successfully overcoming market barriers and navigating cultural sensitivities. This was followed by a guided tour of the centre, led by Dr Salleha Khalid, Lead Fertility Specialist at Sophea Bangi, which showcased state-of-the-art facilities, including cutting-edge laboratories, private consultation rooms, and advanced treatment suites.
Dr Salleha Khalid said, “We aim to nurture a women-centric, inclusive and Muslim-friendly environment that prioritises comfort, high-quality service, and advanced fertility technologies for improved fertility outcomes.”
The centre is open Monday to Friday from 8:00am to 5:00pm, and on Saturdays from 8:00am to 1:00pm.
For more information, visit www.sopheafertility.com
BANGKOK, Sept. 3, 2024 /PRNewswire/ — CJ Foods has announced the launch of its new high-protein snack, O-right Tempeh Chips, in Thailand. Its name combines the “O” shape of the chips with the idea of being made in a “right” way.
This innovative snack is made from Tempeh, a traditional Indonesian fermented soybean food. Each bag provides 6g of plant-based protein and contains no artificial coloring or preservatives. Available in four flavors – K-BBQ, Kimchi, Sriracha, and Truffle & Cheese – the K-BBQ and Kimchi flavors are tailored specifically to the taste of Thai consumers who have shown growing interest in Korean food. The aromatic and crispy O-right Tempeh Chips are ideal for any occasion, including pre & post workout, family gatherings, gaming sessions, and movie nights.
The chips are currently available on Shopee and Lazada, as well as at supermarket chains like Villa Market and Dear Tummy. CJ Foods plans to expand distribution to more supermarkets and hypermarkets, including Gourmet Market, Tops, and Big C within September, with a goal to reach 7-Eleven stores by the end of the year.
With O-right Tempeh Chips, CJ Foods aims to introduce healthier snack options to the Thai market, which has traditionally been dominated by potato chips, and to attract younger consumers. The company is engaging in various marketing activities through TikTok, Facebook, and Instagram to boost visibility.
“We are thrilled to bring the delicious and nutritious O-right Tempeh Chips to the Thai market,” said a CJ Foods spokesperson. “Our goal is to expand distribution aggressively and establish the product as a popular choice among trend savvy and health-conscious consumers.”
With the launch of the O-right Tempeh Chips following the success of bibigo Korean foods, CJ Foods is poised to accelerate its business expansion in Thailand. After entering the local market in 2023 through a joint venture with A-Best, a fruit and vegetable distribution company, CJ Foods has actively promoted its global Korean food brand bibigo through experiential events at major malls like Siam Paragon and ICONSIAM, as well as in night markets. CJ currently offers popular bibigo products such as dumplings, kimchi, seaweed, and K-sauces in Lotus’s, Big C, Tops, Gourmet Market, Villa Market, and Dear Tummy.
Available in Creamy Custard, Chocolate Liqueur, Longjing Tea, and Black Truffle flavours retailing at Mid-Autumn Festival pop-ups across the island, including Takashimaya and Jewel Changi Airport, from now until 17 September
SINGAPORE, 4 September 2024 – This Mid-Autumn, enjoy the unique flavours of the official authentic White Rabbit mooncakes by Shanghai Guan Sheng Yuan Food, Ltd. (上海冠生园食品有限公司) exclusively imported into Singapore by authorised distributors Hao Productions Pte. Ltd. The famed OG White Rabbit mooncakes make its debut in Singapore for the first time! Each box of six mooncakes in four flavours retail at $72 per box with special bundle promotions and gift with purchases available at different pop-ups.
From now until 17 September, these delectable lava mooncakes packaged in a sleek blue box, aptly featuring the iconic white rabbit are available at dedicated pop-ups at Takashimaya B2 Foodhall, Chinatown Point, Causeway Point, Jewel Changi Airport and other key locations across Singapore. Each box also contains an adorable story card detailing the legend of Chang’e and her pet rabbit, the Jade Rabbit (玉兔).
Contrary to expectations, the mooncakes do not feature the candy. Instead, the mooncakes offer a depth of flavour with a nuanced balance between sweet and savoury notes and are not cloyingly sweet. Each box features six mooncakes in four meticulously crafted flavours: Creamy Custard, Chocolate Liqueur, Longjing Tea, and Black Truffle.
Look out for bundle deals with exclusive gifts with purchases! Buy two boxes of Authentic White Rabbit Mooncakes at $130 and receive a free official White Rabbit tote bag or buy three boxes at $204 and receive a free official White Rabbit tumbler worth ($39).*Deals may vary and terms and conditions apply
A modern twist on traditional flavours
First up is the White Rabbit Creamy Custard Lava Mooncake (2 Pieces 50g each), which brings a nostalgic touch to your palate. With each bite, the thick custard filling delivers a comforting taste that warms the heart, evoking sweet memories of childhood. It is a mooncake that does not only satisfy your sweet tooth but also takes you on a delightful journey down the memory lane.
Next, indulge in the White Rabbit Chocolate Liqueur Lava Mooncake (2 Pieces 50g each). This mooncake features a classic chocolate filling, enhanced with an added twist of Liqueur. The result is a harmonious blend of flavours that dance on your tongue, creating a multi-sensory experience that is as elegant as it is indulgent. This mooncake is perfect for those who appreciate the finer things in life.
For a more refined taste, the White Rabbit Longjing Tea Style Lava Mooncake (1 piece 50 g) offers a delicate and soothing flavour. This mooncake has the flavours of premium Longjing tea infused in it. The custard filling, paired with the subtle essence of Longjing tea, provides a soothing experience as the gentle notes of tea unfold on your palate. It is a perfect twist on the traditional Mid-Autumn mooncake, delighting your tastebuds with a calming and refreshing taste.
Lastly, savour the White Rabbit Black Truffle Custard Lava Mooncake (1 piece 50 g). This luxurious mooncake blends old school custard with the exotic aroma of black truffle, offering a unique and indulgent flavour experience. It is an exceptional choice for those looking to be adventurous while still wanting to enjoy the essence of a classic mooncake.
White Rabbit X The Pine Garden Snowskin Mooncakes
Alongside the classic baked skin mooncakes, locally made snowskin mooncakes, created in collaboration with The Pine Garden, are also available. These locally crafted mooncakes feature familiar flavours like Mao Shan Wang durian, Orh Nee (yam paste), and Pandan, providing a subtle and local twist!
These snowskin mooncakes are beautifully packaged in a Dragon Year Collector’s Tissue Box Tin, complete with six bunny bamboo skewers and a moon bunny story card. Inside each tin, customers will also find a layer of White Rabbit candies, adding an extra touch of nostalgia and sweetness to this special offering. Each box of six Snowskin Mooncakes retail at $78 per box.
Additionally, Hao Food Singapore has collaborated with The Pine Garden to offer a range of locally crafted snowskin mooncakes. These feature beloved local flavours, providing a truly Singaporean twist on the classic treat.
These snowskin mooncakes come in four rich flavours with a local twist: Matcha Sakura Red Bean, Jade Pandan, Yam Ornee, and Mao Shan Wang Durian. The Matcha Sakura Red Bean mooncake incorporates the richest matcha, exquisitely mixed with red bean White Rabbit candy, while the Jade Pandan mooncake is crafted with the renowned Pine Garden pandan goodness and the medley of original White Rabbit candy. Plus, the Yam Ornee mooncake, infused with authentic Teochew yam paste and artfully infused White Rabbit candy, offers a perfect harmony of traditional and modern flavours. For durian lovers, the Mao Shan Wang Durian Lotus mooncake blends the rich, buttery flavour of premium durian with the classic White Rabbit candy, creating an unforgettable fusion of tastes. The White Rabbit X The Pine Garden snowskin mooncakes retail at at SGD 78 per box of 6.
Will the real White Rabbit please stand up?
Unbeknownst to most, The authentic White Rabbit brand we grew up eating and have grown to love are by Shanghai Guan Sheng Yuan Food, Ltd. Made with milk from Australia and New Zealand, the brand has been producing the original White Rabbit candy since 1943.
The mooncakes have taken China by storm and now introduced to Singapore for the first time, by exclusive distributors of the White Rabbit Mooncakes and Ice Cream, @HaoFoodSG and its partners. These White Rabbit Mooncakes are modernised to cater to younger gourmands who enjoy contemporary flavours, while also appealing to the generations who grew up with the candy.
Study Reports 113% Surge in Shopee Live Adoption, 65% Increase in East Coast Live Sellers
KUALA LUMPUR, 3 September 2024 — Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’(1) study reveals a significant milestone in the Malaysian e-commerce landscape: over 100,000 entrepreneurs joined the Shopee ecosystem in 2024. This substantial increase reflects the rising acknowledgement of e-commerce as a vital and sustainable business model in today’s rapidly changing digital market.
“The impressive growth of Malaysian entrepreneurs on our platform this year is a testament to their proactive embracing of digital opportunities. Shopee remains dedicated to providing local Malaysian businesses with the essential resources including Affiliate Marketing Solutions, third-party logistics services, and Shopee Live to thrive in today’s competitive e-commerce landscape. We are proud to play a part in the journey for local enterprises to broaden their reach, optimise their operations, and achieve growth in this ever-evolving economy,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.
Shopee Live has emerged as a powerful instrument for local entrepreneurs, with a 113% increase in new sellers live streaming in 2024. This rise shows Shopee Live’s growing importance as Malaysia’s go-to platform for live commerce. Local sellers recognise Shopee Live’s interactive features that facilitate direct customer engagement, allowing them to build stronger, lasting relationships. The platform’s ease of entry and real-time feedback mechanisms are proving crucial in helping businesses stand out in a competitive marketplace, create meaningful connections with their customers, and reach nationwide audiences. The adoption of Shopee Live as a key business strategy is clear, with local sellers conducting over 1.4 million livestreams and receiving more than 27 million unique comments from users this year.
Petals Malaysia (2), a Selangor-based hair care brand, joined Shopee in 2021 to offer sustainable, wudhu’-friendly, Made-in-Malaysia products tailored to local preferences. Before joining Shopee, their market presence was limited to retail outlets, restricting their exposure and visibility. “Shopee provided access to a vast online audience, significantly expanding our market reach,” said Khairul Azman, Founder of Petals Malaysia. “Shopee Live has also transformed our customer engagement. Through live sessions, we directly interact with shoppers, answer their questions in real time, and effectively showcase our products. This immediate engagement builds trust and drives purchases. We also use live polls and Q&A sessions to involve viewers, gather feedback, and enhance the overall shopping experience.” Petals has sold over 26,000 units of their best-selling halal hair dye ‘Hair Color Shampoo’ since 2021.
The study also highlights a 65% increase in Shopee Live sellers from Malaysia’s East Coast, reflecting the platform’s success in helping local businesses expand their reach across the country. This underscores Shopee’s commitment in helping entrepreneurs from less urbanised regions to grow with e-commerce. East Coast sellers are using Shopee Live to build brand loyalty and deepen customer engagement, helping the platform create more opportunities for aspiring business-owners across Malaysia.
Shopee’s top 500 locally-owned enterprises have achieved an average of 50% year-on-year growth in 2024, demonstrating the platform’s effectiveness in driving business expansion. This success highlights the strength of Shopee’s ecosystem and its role in helping sellers innovate and grow. The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study also shows Shopee’s commitment to supporting local businesses and growing the digital economy. Shopee continues to be an important partner for homegrown businesses, offering tools and services that help sellers achieve new levels of success.
Fans can collect limited-edition cans in 6 unique character designs, digital collectible characters, unlock unexpected AR experiences, and win epic prizes
MALAYSIA, 4 SEPTEMBER 2024 – Coca-Cola Malaysia unveils Coca-Cola x Marvel: The Heroes, the latest groundbreaking collaboration with Marvel, featuring immersive storytelling and a digital experience with fans’ favorite Marvel characters. Coca-Cola’s relationship with Disney began more than 60 years ago, and the two iconic brands have continued their strong collaboration across projects, universes, and multiverses – including the iconic Marvel Universe.
In Coca-Cola and Marvel’s latest limited-time campaign, the brands have joined forces to bring the world of Marvel to life in an exciting new way by delivering a never-before-seen consumer experience through exclusive, limited-edition Coca-Cola pack designs featuring 6 characters illustrations, digital collectible characters, exciting prizes, and an immersive AR extension on Coca-Cola’s website.
This heroic collaboration will be supported by a 360 global campaign, which includes new creative that will run across cinema and other video sharing platforms, as well as digital and out-of-home programming.
“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” said Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola Trademark. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships, The Walt Disney Company. “We took the traditional marketing paradigm and redefined it in the best way possible. The result is an unprecedented campaign that taps into the power of the Marvel Universe – which is heading into its 85th year of beloved characters – and tells stories in a way that can only be done when Coca-Cola and Disney come together.”
This collaboration kicks off with featured spot, a story of the latest chapter in the long history of these iconic brands. In the spot, a woman accidentally puts an entire comic book world in danger. Then the Real Magic of Coca-Cola unites the Marvel Universe to save the day and provide an uplifting moment for the protagonist.
This new line of exclusive cans will feature heroes and villains from the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, these cans leverage contrast to amplify the attention to detail within each limited-edition character design. The cans will be scannable, and each will bring its character to life in a unique way through AR.
In addition to collectible cans and thrilling AR experiences, Coca-Cola x Marvel: The Heroes offers fans a chance to win exciting prizes from Disney and Marvel, including Marvel Color Changing Cup, Deadpool Pillow, Marvel Bucket Hat, and a 3D2N trip to Hong Kong Disneyland.
Starting from 1 September to 31 October 2024, the 6 designs of the Coca-Cola x Marvel limited-edition cans that come in Coca-Cola Original Taste, featuring character designs of Deadpool, Wolverine, and Loki, as well as Coca-Cola Zero Sugar, featuring Black Widow, Hulk, and Iron Man, will be available nationwide while supplies last.
To learn more about the campaign, follow us on our official pages on Facebook and Instagram. Visit https://www.coca-cola.com/my/ms/offerings/marvel for the extended Coca-Cola x Marvel AR experience.
Partnership Kicks Off with Local Viewing Parties and Dream Rewards
KUALA LUMPUR, 1st September 2024 – Get ready to ignite your Premier League passion like never before! Guinness Malaysia is bringing the heat this Premier League season with a sensational nationwide campaign that blends the pulsating thrill of the world’s most-watched football league with the unmatched richness of a perfectly poured Guinness.
As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.
Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!
To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.
Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love.
“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.
Whether you’re cheering at the pub or catching the match at home, Guinness is committed to elevating your match-day experience. For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends—just as you would at the pub.
Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels: www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy .
Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.
Sun Life Malaysia partners with BookDoc, Health Lane Family Pharmacy, Roche and MOG Eyewear to expand blood glucose and eye screening access and raise awareness for healthier lifestyles among Malaysians
Kuala Lumpur, 13 August 2024 – Sun Life Malaysia, a leading life insurance and family takaful provider, recently launched its fifth annual Blood Glucose Screening programme, aimed at addressing the alarming rise of diabetes risk among Malaysians.
Since the beginning of the programme in 2019, it has become a foundation of Sun Life Malaysia’s commitment to raise awareness about the importance of a healthy lifestyle and facilitate early detection of diabetes risks across all age groups. To date, the programme has screened over 28,000 Malaysians, making significant strides in identifying and addressing elevated blood glucose levels among participants of all ages.
Raymond Lew, CEO and President/Country Head of Sun Life Malaysia said, “Last year’s programme revealed that 36% of Malaysians screened (aged 18 to 70) were at risk of high blood glucose level. It is concerning to see the current driving force of our economy, society and families facing potential health impacts. Therefore, it is imperative for Sun Life Malaysia to continue to push forward with our efforts to combat diabetes by focusing on three core areas: Detect, Diagnose, and Prevent.”
This year, Sun Life Malaysia is once again partnering with Health Lane Family Pharmacy to offer complimentary blood glucose screenings at 200 participating Health Lane outlets nationwide, promoting early detection and monitoring of diabetes. Additionally, Sun Life Malaysia is also teaming up again with Roche Diagnostics, a leading healthcare and pharmaceutical company, who will provide free test kits.
To further empower Malaysians to reclaim their health, particularly those with elevated blood glucose levels, Sun Life Malaysia is partnering with BookDoc, Malaysia’s leading digital healthcare provider, for the first time. They will offer a three-month coaching programme designed to manage diabetes risks and promote a holistic healthy lifestyle. Participants will have access to qualified dietitians and a step-tracking reward system through the app, incentivising them for their healthy behaviours.
“We are thrilled to collaborate with Sun Life Malaysia to drive further impact in reducing diabetes prevalence in Malaysia. At BookDoc, our mission is to improve health outcomes through innovative technology. We believe our three-month coaching programme will be able to deliver tailored guidance and support to those at risk or living with diabetes, helping them make informed lifestyle choices to improve diabetes management and care. Together with Sun Life Malaysia, we can make a significant impact in the fight against diabetes and contribute to healthier communities. We look forward to the positive outcomes this collaboration will bring and remain committed to promoting preventive
healthcare.” Reuben Poh, CEO of BookDoc.
“We are deeply concerned about the widening gap in medical protection amidst escalating medical costs and a significant rise in medical inflation, averaging between 10 to 15 percent annually between 2013 and 2018 in Malaysia. This underscores the urgency to prioritise prevention, regular health checks, and promoting healthy lifestyles. We are proud to partner with BookDoc, Health Lane, Roche and MOG Eyewear, who share our commitment to fostering a healthier and sustainable community,” emphasised Raymond Lew.
For more information about Sun Life’s nationwide Blood Glucose Screening Programme and how to participate, visit https://slmscreening.bookdoc.com/ and discounts on glucometers as well as with MOG Eyewear, Malaysia’s leading eye care provider with more than 100 optometrists offering free eye health assessments, including a personalised eye profile consultation through their renowned 6-in-1 Vision Experience, valued at RM350, across 41 participating outlets to address the risk of vision impairment resulting from diabetes.
Kuala Lumpur, 22 August 2024 – AIA Malaysia has introduced a new feature within its AIA Vitality programme – the AIA Vitality Food Tracker. Aimed at promoting healthier eating habits among its members, the new food tracker feature encourages members to monitor their food intake and make mindful eating choices.
Launched in 2016, AIA Vitality is a comprehensive health and wellness programme that equips members with the knowledge, tools, and motivation to lead healthier lives. By integrating principles of behavioural science, AIA Vitality promotes sustainable health habits and rewards members with valuable benefits and discounts for taking proactive steps towards better health. The programme supports a holistic approach to wellness, including regular physical activity, balanced nutrition, and routine health check-ups.
With the AIA Vitality Food Tracker, members can earn up to five AIA Vitality points daily and up to an annual cap of 1,825 points. Members who upload at least seven meal photos a week will receive personalised feedback from a nutritionist, helping them make more informed dietary decisions.
Heng Zee Wang, Chief Health Officer of AIA Malaysia said, “Since its launch in 2016, AIA Vitality has made significant inroads in helping Malaysians to live healthier and make better lifestyle choices. With every innovation and advancement, we have empowered our members to eat better, move more and prioritise their rest. Now with the new AIA Vitality Food Tracker, we are supporting our members to make healthier and more conscious food choices to achieve their wellness goals.”
With a simple snap of a photo, AIA Vitality members can upload it to earn points and receive almost immediate rating on their meals. The new AI-powered Food Tracker is intuitive, providing personalised feedback and guidance to transform their meals into milestones towards a Healthier, Longer, Better Life.
To celebrate the launch, media members were invited to an interactive luncheon to experience the AIA Vitality Food Tracker firsthand. The event included a food bar from AIA Vitality’s partner, Salad Atelier, as well as an on-site dietitian from AIA Vitality partner, Naluri who provided personalised feedback on their dietary choices. AIA Malaysia Ambassador and national squash legend, Datuk Nicol David was also present to share her insights and tips on healthy eating.
The AIA Vitality Food Tracker leverages on the principles of behavioural science to drive long-term improvements in eating habits. By integrating this feature, AIA Malaysia continues its commitment to equipping members with the tools and motivation needed to tackle obesity and improve their overall health, supporting its vision of Healthier, Longer, and Better Lives.
Interested individuals are encouraged to visit www.aia.com.my/en/aia-vitality/vitalitystarter.html for a complimentary trial of the AIA Vitality Starter, offering insights into the AIA Vitality programme.
For more information on AIA Vitality, visit www.aia.com.my.
Families planning their next holiday to Singapore can also enjoy a variety of in-destination travel promotions this year
Kuala Lumpur, 2 September 2024 – Singapore Tourism Board (STB) Malaysia will launch a content collaboration to address the large and growing segment of Malaysian family travellers looking for an ideal destination where they can bond and relax.
The content aims to position Singapore as a welcoming place for families, particularly those with young children. It features a collaboration with Malaysian personalities Farah Nabilah and Elecher Lee to share their family travel experience and the emotive bonds of togetherness created while on a meaningful holiday in Singapore.
Demand is strong for families looking to travel with their loved ones. More than 80 percent of travellers plan to travel with immediate family, while more than half (52 percent) are keen to catch up with relatives on vacation, according to Agoda’s Family Travel Trend Survey 2022. Specifically, for travellers from Malaysia, 35 percent are said to be more likely to plan two or more family trips a year.
Travellers to Singapore can also look forward to a slew of attractive deals to get more value out of their next holiday. Those visiting later this year can check out a variety of attractions for the entire family.
Singapore’s right to win the family audience with new offerings
Singapore has a wide range of new attractions, dining establishments, retail offerings and calendar of events that caters well to Malaysian families. Key upcoming developments include: The expansion of both the Marina Bay Sands and Resorts World Sentosa integrated resorts – RWS’s S.E.A Aquarium which is being transformed into the Singapore Oceanarium, the rejuvenation of Mandai Wildlife Reserve’s parks and addition of the Mandai Rainforest Resort, as well as upgrades at The Palawan Sentosa with the brand new Sentosa Sensoryscape, which offers an immersive, multi-sensorial journey for adults and kids alike.
Families can stay at kid-friendly hotels such as the Parkroyal Collection Marina Bay with gnome-themed family rooms, Shangri-La Singapore Orange Grove Road with new children’s facilities and family-friendly dining, as well as Pan Pacific Singapore Raffles Blvd which offers jungle-themed rooms in partnership with Kiztopia.
Singapore’s close proximity and ease of travel make it a perfect stop for families. From January to June 2024, Singapore recorded close to 600,000 visitors from Malaysia, which is ranked as the 4th top source market for Singapore. The family segment has rebounded post-pandemic and contributed strongly to Singapore’s visitor arrivals.
“Families with young children are a key segment in the Malaysia market, and we believe Singapore is an ideal destination for their holiday needs. We are just a short flight away, and it’s easy for families to get around our city to enjoy a wide range of family-friendly experiences,” shared Terrence Voon, Executive Director, Southeast Asia, STB. “With the convenience and peace of mind that Singapore offers, we believe family travellers can focus on what really matters – enjoying precious moments and building lasting memories together.”
Singapore as a holiday spot for families to reconnect
The content produced stars Farah Nabilah and Elecher Lee and their families, showcasing how Malaysian families can travel to Singapore as an annual holiday spot to reconnect and create moments together. Both personalities spotlight family experiences that are quintessentially Singapore, from iconic attractions to hidden gems, where the ordinary is made extraordinary.
Farah and Elecher also share personal stories of their family vacations in Singapore, showcasing how each experience, activity, and moment spent together were opportunities to create memories with their loved ones. In many instances, they will also share their surprise at discoveries they made with their children and even about each other.
Watch Farah Nabilah’s family trip to Singapore
Watch Elecher Lee’s family trip to Singapore
