BRAND’S Essence of Chicken to Expand Its Market and Customer Base across Generations, Aiming to Create a 7-day Continuous Drinking Experience
Monday 26 August 2024 – BRAND’S Essence of Chicken to Expand Its Market and Customer Base across Generations, Aiming to Create a 7-day Continuous Drinking Experience by Launching a Loyalty Platform with the “Drink BRAND’S & Scan the Number in the Bottle” Campaign, while Preparing to Launch a Major Campaign with Tesla Giveaways. Get a Chance to Win Prizes Every Month until the End of the Year, with a Total Maximum Value of Over 7.5 million Baht.
According to Mrs. Chutamas Ngamjitkul, BRAND’S Essence of Chicken Marketing Director, Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under BRAND’S trademark in Thailand and Asia, “The “Targeted Samplings” activity organized by the company has supported us in reaching more young generation office workers and young adults, the target groups that need to increase brain function during the day. For this reason, we are continuing the success of expanding our customer base to cover all segments with the CRM strategy through the loyalty platform on Line OA, along with kicking off the “Drink BRAND’S, Scan the Number in the Bottle” campaign with a chance to win 1-baht gold every month. There are 5 prizes, with the grand prize of winning a Tesla car. In addition, we have introduced a co-promotion with our partner brand, TrueMoney, to receive Cash Back via TrueMoney Wallet accounts. The campaign’s objectives are to create a direct experience of drinking BRAND’S Essence of Chicken continuously for 7 days and emphasize the benefits of BRAND’S Essence of Chicken with Carnosine and Vitamin B12, which contributes to the normal function of the brain and nervous system. The target is to get more than 300,000 people to participate in the campaign.”
Those interested can join the lucky draw to receive 1 baht gold, totaling 25 prizes, or the grand prize of a Tesla car by buying any size and any formula of BRAND’S Essence of Chicken, scanning the code, or entering the code number on the back of the product label inside the BRAND’S bottle to receive the following privileges:
First privilege – Get 1 lucky draw for 1 scan with Cash Back on TrueMoney Wallet. The first bottle gets 20 baht, the 2nd-7th bottles get 10 baht each, and every 7th bottle gets 10 lucky draws, limited to 1 scan per day.
Second privilege – Drink BRAND’S and scan the number in the bottle for 7 consecutive days, receiving an additional 100 baht.
Special privilege – New customers who do not have a TrueMoney Wallet account will receive an additional 30 baht bonus.
The campaign “Drink BRAND’S and Scan the Number in the Bottle” is available from today until December 31, 2024, and the names of the lucky winners will be announced on the 30th of every month via the loyalty platform on LINE OA.
More information can be found by following BrandsWorldThailand on Facebook, at www.facebook.com/BrandsWorldThailand or by visiting the official Line account @brandsworld.
