Nicko Jeep Manufacture has launched Himalaya Vajomba Pastilles with new formulations. Peppermint Pastilles now come with added spinach extract to support growth and overall health, Berry Sakura Pastilles have added acai berry extract to boost the immune system and Honey Lemon Pastilles feature added lutein for improved eyesight.
Himalaya Vajomba Pastilles were previously marketed as vitamin and mineral-enriched.
Osotspa has launched Calpis Lacto White Strawberry in Thailand. Consumers can now indulge in the premium taste of Japan with the sweet and refreshing flavour of white strawberries and enjoy the added benefits of lactobacillus and 5,000mg of fibre.
In addition to Calpis Lacto White Strawberry, Osotspa has introduced Calpis Lacto Soda Shine Muscat Grape. This refreshing soda drink is packed with the full flavour of Shine Muscat grapes and the benefits of lactobacillus.
Frujuice from the maker of Double C Drinks in Thailand is now available. The company describes the new offering as “crafted with care from harvest to bottle, Frujuice offers the pure taste and aroma of 100% real fruit.”
Fruits arepicked at optimal ripeness for maximum flavour. Packaging clearly displays the maturation period (180 days for apples, 244 for oranges, and 120 for grapes) as a testament to quality.
Frujuice (250ml) is priced at THB 25 at 7-Eleven.
Chesdale, the cheese brand of Fonterra, has unveiled the new Chesdale Burger Cheese Slice – extra melty with a rich cheesy flavour perfect for snacking. The new cheese is the ultimate cheese for your classic cheeseburger. Get yours now from Giant Supermarket and other supermarkets in Malaysia.
Ichitan and Nestlé Thailand have collaborated to launch a new ice cream with longan and chewy konjac jelly. The latest product features two iconic names in their respective category: Yen Yen, a herbal tea brand from Ichitan, and La Frutta, a low-fat fruit ice cream from Nestlé.
The new product with longan and chewy grass jelly is aimed at health-conscious individuals, especially younger ones, seeking refreshing and low-calorie treats.
The collaboration combines herbal tea’s traditional cooling properties with Nestlé La Frutta’s modern taste, offering a fusion of Eastern and Western flavours. The companies use digital marketing and social media influencers to reach a younger demographic.
The latest product demonstrates the ease with which beverages can move into ice confection and vice versa, as they share the same consumer group.
Suntory Beverage & Food Thailand Co., Ltd. has launched Brand’s Bird’s Nest Vitamin C+ Zinc formula to target busy professionals and health-conscious individuals. The formula is touted to help boost the immune system and combat fatigue, particularly for those with busy lifestyles.
The new formula with a light orange scent features natural bird’s nest extract, vitamin C, zinc, and NANA (N-Acetylneuraminic acid), known for its potential health benefits.
The ready-to-drink bird’s nest market in Thailand has seen significant growth, driven by increased health consciousness and demand from Chinese tourists. According to NielsenIQ, this has resulted in the overall market for bird’s nest beverage in the past 12 months growing by 24% compared to last year, which grew by 13%.
There are two sizes: 42 ml (THB 99) and 70 ml (THB 159). 42ml will be available nationwide, including online channels and 70ml is exclusive at all 7-Eleven branches.
The collaboration between Burger King Thailand and BarBQ Plaza has sparked significant online buzz due to the unexpected pairing of these two popular food brands. A special event was held at BBQ Plaza Mega Bangna on 17 August 2024, where customers created their own burgers and had a chance to win prizes, including limited-edition t-shirts.
This collaboration is a fun and engaging way for both brands to reach a wider audience and generate customer excitement.
Mommy Booster, the top-selling prenatal and breastfeeding drink in Thailand for four consecutive years, has launched Mommy Booster X Sririta. The latest product is an anthocyanin-rich butterfly pea flower and pomegranate drink co-created with celebrity mom Sririta Jensen.
The company produces the drink using selected ingredients from an organic farm in Nakhon Pathom. In addition to helping with pregnancy and breast milk production, the drink also helps to brighten the skin.
Sririta Jensen has been appointed as the brand’s first ambassador, lending her credibility to the product and brand.
Despite Thailand’s low fertility rate, there remains a substantial market for products supporting women throughout their maternal journey, from pre-conception to postpartum.
Thursday 15 August 2024 – Today, the ice cream of ice creams, Haagen-Dazs, announces an exciting new partnership with Paramount Consumer Products for the hit show Emily in Paris, streaming on Netflix and produced by Paramount’s MTV Entertainment Studios, and created by executive producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Starting 15 August, this exquisite collaboration will be available at Haagen-Dazs cafes as well as all major retail, grocery shops and online platforms across Thailand, bringing the elegance and flair of the beloved Netflix series.
Uniting two icons in luxury and style, this collaboration promises to inspire fans to #BeMoreEmily through an exclusive limited-edition ice cream collection and a host of enchanting experiences that capture the spirit of the show.
Both Haagen-Dazs and Emily in Paris share a unique transatlantic journey: both born in America, crafted in France and adored by fans worldwide. This new campaign celebrates their shared love for France, for their style and for uncompromised indulgence, inviting fans to experience the essence of Emily, Paris and of course, Haagen-Dazs.
INTRODUCING THE LIMITED-EDITION EMILY IN PARIS & HAAGEN-DAZS ICE CREAM COLLECTION
In honour of this partnership, Haagen-Dazs is delighted to unveil the limited-edition Emily in Paris & Haagen-Dazs ice cream collection. This exclusive line features one of our most-loved flavours around the globe: Strawberry. The flavour embodies a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life.
At the cafes, prepare to be enchanted by Haagen-Dazs’ luxurious Strawberry Milkshake, a harmonious blend of the Queen product this season, the signature velvety strawberry ice cream made with real strawberries, decadently topped with whipped cream. Each sip captures the essence of effortless chic, making it the perfect accessory for anyone’s taste buds.
Inspired by the elegance and style of Emily Cooper, the Mon Amour Paris Cake is an absolute showstopper. This exquisite cake features layers of this season’s flavour of choice, the creamy strawberry ice cream, encased in a smooth chocolate coating and adorned with meticulously crafted chocolate pieces. Each piece represents iconic elements from the show, including Emily’s signature beret, stylish heels, and the Eiffel Tower too. Imagine cutting into this masterpiece at the next celebration, delighting guests with the beautiful presentation and delicious flavours that perfectly capture the Parisian charm in every bite.
BRINGING EMILY AND HAAGEN-DAZS TO LIFE
Fans in Thailand can look forward to a series of activations designed to immerse them in the spirit of Emily and Haagen-Dazs. From gift with purchase to social media challenges, these events will celebrate the partnership in the most indulgent way, encouraging everyone to embrace their inner Emily and enjoy life’s sweet moments.
Take home the exclusive Emily In Paris x Haagen-Dazs tote bag, a cherished keepsake designed to add a touch of elegance and nostalgia. From 15 August, customers who spend THB999 or more at the Haagen-Dazs shops can receive a limited-edition tote bag. This exclusive offer brings a touch of the enchanting Emily in Paris experience and the luxurious taste of Haagen-Dazs to them.
CELEBRATING HERITAGE, STYLE, AND INDULGENCE
“Our partnership with Emily in Paris is a celebration of our shared heritage in France and our mutual exuberance of style, indulgence and our ‘Don’t Hold Back’ ethos,” said Manuel Garabato, the Haagen-Dazs Marketing Director. “Much like Emily, Haagen-Dazs embodies the spirit of embracing life’s pleasures with passion and sophistication. We are thrilled to bring this collaboration to our fans and invite them to savour the magic of Paris through our limited-edition flavours and exclusive experiences.”
For more information on the Emily in Paris & Haagen-Dazs partnership, find your limited-edition pack in-store and at all major retail & grocery stores and online platforms from 15 August and follow us on social media. Join us in celebrating this delightful union of flavour and style and discover how you can #BeMoreEmily with Haagen-Dazs.
?Visit any of the 20 Haagen-Dazs Thailand cafes nationwide to experience the collection firsthand. From the luxurious Strawberry Milkshake to the delightful Mon Amour Paris Cake, each treat is crafted to bring a touch of Parisian elegance every day.
For shop and retail locations and other information, please visit @Haagendazsthailand on Instagram and Facebook page @HaagenDazsThai or visit our website https://www.haagendazs.co.th/cafes
*this collaboration is also available in Malaysia, Singapore and other markets.
Malaysia-based coffee chain Koppiku has expanded its outlets with the grand opening event at its newest TTDI outlet on 24 August 2024. Free Koppiku Latte is available to redeem at 11am, 3pm and 7pm on a first come, first served basis.
TTDI outlet: 21, Lorong Rahim Kajai 13 TTDI (located next to Nasi Lemak Burung Hantu)
The chain is partnering with Big Boss HSP to offer free bombolini on 24 August 2024. Bombolini is an Italian-filled doughnut that can be eaten as a snack or dessert.
Koppiku has also opened an outlet in Seri Kembangan, Selangor, at South City Plaza. Joining the new additions are:
In addition to the new outlets, Koppiku is celebrating Golf’s 50th anniversary with the new limited-time drink, Iced Turbo Splash. The drink combines a bold shot of Koppiku espresso with zesty lemon and a splash of soda.
