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Nongshim releases two new instant noodles in Malaysia, event at Sunway Pyramid

By
Tan Heng Hong
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Nongshim has released two new instant noodles in Malaysia – Shin Ramyun Noodle Soup Spicy Chicken flavour & Shin Stir Fry with Cheese. Nongshim will have a line-up of activities at Sunway Pyramid, LG2 Blue Concourse, on 20-25 August 2024 to celebrate the launch of the two new products. 

Consumers can participate in games, win freebies, enjoy free ramyun sampling, and have a chance to win limited edition Nongshim merchandise.

Enjoy the new Nature’s Own Sup Tulang Instant Porridge

By
Tan Heng Hong
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Nature’s Own, Malaysia’s instant food & beverage manufacturer, has added Sup Tulang flavour to its Instant Porridge lineup. Sup Tulang is a delicious Malaysian beef bone soup. It is known for its rich, flavorful broth made from simmering beef bones for hours. The soup is often packed with tender meat, and it is a popular comfort food enjoyed by many.

 

Eclipse Mint Plus Mints in Honey Lemon and Pear Loquat flavours now available to soothe throat

By
Tan Heng Hong
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Wrigley’s Eclipse Mint Plus Mints in Honey Lemon and Pear Loquat flavours are now available in Malaysia.

These sugar-free mints are thoughtfully crafted using a blend of traditional herbs like luohanguo, honeysuckle, and chrysanthemum, known for their beneficial throat-soothing properties. Honey Lemon offers sweet and sour notes, while Loquat Pear provides a unique and refreshing fruit blend.

Enjoy long-lasting freshness without the sugar, making these mints a healthier choice.

Grab one now for a chance to WIN amazing prizes worth up to RM10,000. Hurry up and head to your nearest Watsons now!

Contest Period: 01 Aug – 30 Sept 2024

Gong Cha Malaysia celebrates with Rose to Independence series.

By
Tan Heng Hong
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Gong Cha Malaysia has teamed up with local illustrator @sembangsembang for its new Rose to Independence series.

The series comprise the following drinks:

  • Bandung Milk Tea with Pearl
  • Milk Tea Smoothie with Bandung Milk Foam
  • Rose Lemonade with Basil Seeds

Available now at all Gong Cha outlets, while stocks last.

Dairy Queen Thailand celebrates Mother’s Day with My Mommy ATM DQ ice cream cake

By
Tan Heng Hong
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Dairy Queen Thailand launched My Mommy ATM DQ ice cream cake to celebrate Mother’s Day. The cake is adorned with chocolate banknotes to make mothers feel rich and loved. For THB 399, My Mommy ATM DQ came in two different banknote designs. 

Dairy Queen has also unveiled the latest Belgium Chocolate series for chocolate lovers. 

Hard Mountain Dew debuts in the Philippines

By
Tan Heng Hong
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PepsiCo has launched Hard Mountain Dew in the Philippines as the brand’s first ready-to-drink alcoholic beverage in the country. “Hard Mountain Dew’s bold flavours bring fun back into the lives of busy adults who want a responsible way to go from work to play,” said Nitin Bhandari, Sr. Director and General Manager, Philippines, Malaysia, Singapore.

Starting August 15, 2024, Hard Mountain Dew will be available in 330ml single-serve cans and 4-pack bundles at major supermarkets, convenience stores, pubs, and bars in key select cities in two bold flavours: Original and Beach Blast. It has an ABV of 5%.

7UP Vietnam promotes mixology

By
Tan Heng Hong
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7UP Vietnam has a launched a new campaign Mix 7UP, let’s party to encourage consumers to be creative with their 7UP.

Mixology has become increasingly crucial for carbonated soft drink marketing to enhance consumers experience. Mixology allows for experimentation and creativity, offering consumers a unique and personalised beverage experience.

Moreover, mixology-focused campaigns can generate significant social media buzz and user-generated content.

ZUS Coffee launches limited edition #WakeUpForGaza cup sleeve

By
Tan Heng Hong
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ZUS Coffee has up the game by showing solidarity with the Palestine causes by launching a limited edition #WakeUpForGaza cup sleeve available with all handcrafted drinks starting 15 August 2024. Consumers are encouraged to share and tag ZUS Coffee to help spread the message around the world.

In addition to the cup sleeve, ZUS Coffee has added a new donation feature on ZUS App. All donations will be channelled through MAPIM : Malaysian Consultative Council for Islamic Organization to provide essential necessities in Gaza and support local communities.

Malaysian food and beverage companies must be attuned to evolving consumer sentiments and tailor their marketing efforts accordingly.

 

Masan expands self-heating meals with the latest restaurant-quality offering

By
Tan Heng Hong
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Masan is promoting the concept of self-heating meals with the recent launch of two restaurant-quality self-heating meals: Teriyaki Salmon Rice and Beef & Mushroom Stew with Ponzu Sauce Rice.

Consumers can easily prepare this restaurant-quality meal in 15 minutes with just plain water through the self-cooking mechanism. Omachi Restaurant is free from preservatives and retains the natural flavour of premium ingredients.

Omachi, one of Vietnam’s leading consumer packaged food brands, is actively popularising the convenient self-heating meal format for consumption anywhere and anytime.

 

 

Masan debuts Wake-up Coffee Freeze-Dried Instant Coffee

By
Tan Heng Hong
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Vietnam’s Masan has recently launched Wake-up Coffee Freeze-Dried Instant Coffee. The new Wake-Up Viên Cà Phê Hòa Tan Sấy Thăng Hoa highlights the emerging trend of freeze-dried instant coffee in a capsule format, which is already quite popular in China. Consumers can make their own coffee in three seconds with this convenient but premium capsule format.

We have also seen a few players in Malaysia embracing the capsule format for coffee. The cost of production will likely be higher as companies need to purchase the freeze-dried instant coffee from China unless they have their own production facilities locally.

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