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Plantae expands lineup: new Thai Tea Protein, fat-burning Lite, and Deep sleep supplements

Plantae has introduced a flavourful Thai Tea addition to its Bottle On The Go Plant Protein Drink. The drink offers 31g of protein from a blend of soy, pea, rice, sunflower seed and pumpkin seed – all in a sugar-free, 180-calorie treat. Enjoy the rich taste of Thai tea without the caffeine jitters (1mg/100ml), anytime, anywhere. Thai Tea now joins the existing range of Strawberry, Chocolate and Milk Tea flavours.

Plantae has introduced three new flavours to its Lite collection – Tropical Blend, Banana Milk and Coffee Latte, formulated with fat-burning ingredients such as L-Carnitine L-tartrate, CLA and green tea extract. Additionally, Plantae Lite includes 2% Capsaicin (chili extract), green coffee bean and green tea powder to boost metabolism. The drink is designed to promote satiety with high plant-based fiber and aid in muscle building with 16g of plant-based protein.

Alongside Plantae Lite, the brand has introduced Plantae Deep, featuring 150mg of research-backed PharmaGABA to enhance sleep without side effects. This supplement promotes deep, uninterrupted sleep through L-Theanine, calming the mind and reducing nighttime disturbances. It also includes Magnesium Oxide, enhancing L-Theanine’s effects and easing muscle tension, a common sleep disruptor.

Plantae Deep features a unique blend of 33 natural whole foods, carefully selected for their sleep-enhancing properties. The relaxing whole food blend, including Chrysanthemum indicum, Chamomile, Lemon balm, Basil and Blueberry, promotes relaxation and induces drowsiness. The deep sleep whole food blend, with Peppermint, Pumpkin Seed, Tart Cherry, Jujube and Turmeric, works to improve sleep duration and quality.

Key takeaways: tasty supplements with indulgent taste, research-backed ingredients, nutrient rich and burden-free and guilt-free

Celebrate with the festive ShaWAHma Pizza by Domino’s Pizza Malaysia

For this festive season, Domino’s Pizza Malaysia has unveiled its new ShaWAHma Pizza, available in two variants. The ShaWAHma Beef features fragrant spiced beef chunks, creamy Shawarma sauce, mozzarella, fresh cucumbers, onions, and cherry tomatoes, finished with a drizzle of tangy garlic mayo. For an extra cheesy experience, the Cheese Volcano ShaWAHma Beef includes a molten cheddar dip.

Key takeaways: Middle Eastern-inspired pizza

Coolblog Malaysia turns Dubai Chocolate viral into drinkable treat

Coolblog Malaysia has joined the viral Dubai chocolate craze, launching a drinkable version called the Pistachio Kunafa Chocolate. This festive season special is part of their new Pistachios series, which also includes the Pistachio Milky drink.

Key takeaways: Dubai chocolate trend

PFS unveils more products in the health and well-being segment

Preserved Food Specialty Co., Ltd. (PFS), the largest freeze-dried product manufacturer in Thailand and Southeast Asia, has launched new products in the health and well-being segment.

The company currently offers Coffee Dreamy Non-dairy Creamer, Dreamy – Bubble Milk Tea 3in1, Dreamy Choco Milk, Dreamy Coffee Mix, Dreamy Milky Cream, Dreamy Cocoa Powder and other products.

PFS’s Bite Me Yogurt Smoothie Freeze Dry is a new freeze-dried yogurt and fruit smoothies with vitamin C, vitamin E and fibre.

The other new PFS’ products are Dreamy Fruit Tea in five flavours: apple, yuzu, peach, mixed berry, and honey lemon as well as Dreamy Natural Oat Milk Creamer, which is a creamer made from coconut oil and oat milk protein.

To mark their 30th anniversary and the start of their fourth decade, PFS has unveiled a new logo that embodies their future aspirations.

Cat & the Fiddle Celebrates 11 Years of Cheesecake Magic!

Cat & the Fiddle - 11th Anniversary - Tiramisu, Toasty Burnt, Tangy Yuzu

Partake in the festivities that include irresistible deals marked by the launch of a new line-up of Petite Cheesecakes!

Singapore, 26 March 2025       A whisk, a wish and a whole lot of cheesecake magic – Singapore’s homegrown cheesecake brand, Cat & the Fiddle is celebrating its 11th anniversary in the most whimsical way possible. From whisking up delightful deals to serving up brand-new creations, this milestone celebration is one that will leave fans purring with joy.

Launched in 2014, Cat & the Fiddle is helmed by renowned local pastry chef Daniel Tay. Known for its whimsical take on cheesecakes inspired by Asian flavours, the brand’s best-sellers include Milo Dinosaur, inspired by the beloved local chocolate drink and Mao Shan Wang Durian Cheesecake, a tribute to the king of fruits. Cat & the Fiddle currently counts seven retail outlets in Singapore including two Cat & the Fiddle Café at Woods Square and Punggol Golf Range. 

All products and promotions will be available online at www.catandthefiddle.com or at its brick-and-mortar outlets islandwide. Please refer to Annex A in the attached document for the full list of retail outlets and their operating hours. 

11th ANNIVERSARY NEW ADDITIONS – A Purr-fect Bite of Happiness

5-Inch Petite Cheesecake

Cat & the Fiddle – 11th Anniversary – 5-inch Petite Cake

They say good things come in small packages, and this year, Cat & the Fiddle is proving just that! To celebrate 11 years of spreading cheesecake joy, the brand is introducing the Petite Cheesecake (5-inch whole cake at S$35.90) – small in size but BIG on taste, for intimate celebrations or solo indulgence.

Available in three crowd-pleaser flavours – Cookies & Cream, Sweet Strawberry, and Classic New York – this decadent treat delivers the same creamy, dreamy goodness that fans know and love, just in a smaller, cuter form.

Make Your Own Fickle – Now Available Online!

Back by popular demand, Make Your Own FickleS$62.90 is making its grand return, this time, with the convenience of online ordering! For those who love variety, customers may now also mix and match their preferred combination via Cat & the Fiddle’s e-commerce platform. 

Mobile Collection Points – Bringing Cheesecake Closer to Homes!

Mobile collection point by Cat & the Fiddle

From 27 March – 20 April 2025, Cat & the Fiddle’s Mobile Collection will be popping up across the island so fans can enjoy their favourite cheesecakes at even more convenient locations. Please refer to Annex B in the attached document for the full list of locations as well as time slots.

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

      Official website: www.catandthefiddle.com

      Instagram: www.instagram.com/catandthefiddlecakes

      TikTok: www.tiktok.com/@catandthefiddlecakes

      Facebook: www.facebook.com/catthefiddle

Wow Spageti adds Aglio Olio affordable Italian pasta for Indonesians

Mayora Indah’s Wow Spageti has introduced a new Aglio Olio flavour in Indonesia. This product provides a spicy garlic pasta experience, bringing a taste of Italy to Indonesian consumers. Along with Meaty Bolognese and Creamy Carbonara, Wow Spageti provides Indonesian consumers with an affordable Italian-inspired meal option.

Mayora Indah has taken its Wow Spageti brand to the Philippines, rebranded as Wow Pasta, to capitalise on the Filipino market’s demand for affordable pasta.

Key takeaways: affordable option

Korean pouch drinks arrive in Indonesia at Alfamart’s Beanspot

Wonhae DIY Cafe has launched at Beanspot within Alfamart locations in Indonesia. This pouch drink, influenced by Korean beverage trends, is designed for consumption by pouring it over ice. These Korean Pouch Drinks are available in three flavours: Peach Lemonade, Pineapple Lemonade and Blue Lemonade.

Akasha Wira International, an Indonesian company, created Wonhae to offer affordable, halal-certified Korean-inspired products to Indonesian consumers.

Key takeaways: make Korean-inspired products accessible to a wide local audience

Ichitan Tea Play offers natural energy alternative

Ichitan has launched Ichitan Tea Play, a ready-to-drink green tea made from premium young tea leaves. This invigorating drink boasts twice the natural caffeine from tea leaves, combined with a refreshing mixed fruit flavour that balances sour and sweet notes.

Energy is a sought-after benefit, but consumer preferences vary, with some opting out of energy drinks and ready-to-drink coffee. Ichitan Tea Play is positioned as a natural energiser, providing consumers with a refreshing and invigorating alternative to traditional energy drinks or coffee.

For summer relief, Ichitan has launched Green Tea with Chrysanthemum and Honey, a refreshing green tea with fragrant chrysanthemum, in a wide-mouth bottle.

Key takeaways: emphasise the natural energy benefits of RTD tea

Suntory PepsiCo Beverage (Thailand) aims for 40% market share amid THB 1 Billion expansion

Suntory PepsiCo Beverage (Thailand) Co., Ltd. will invest THB 1 billion in 2025, marking the largest investment in seven years since the joint venture between Suntory and PepsiCo in Thailand, revealed Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., according to a report by Prachachat Business Newspaper.

To meet the rising market demand for carbonated soft drinks, Suntory PepsiCo is making a major investment to boost production capacity at its Saraburi factory by 50%.

With a current market share of 39.1%, placing them second, Pepsi aims to capture 40% of the market in 2025.

In 2024, the cola segment grew by 4-5%, and despite a slower start in 2025 due to cooler weather, the company remains optimistic about continued growth. This confidence stems from the anticipated hot season, which typically drives 35% of annual sales.

BamBam powers up Red Bull Soda

TCP Group’s Red Bull has partnered with global artist BamBam – Kunpimook, whose image is now featured on Red Bull Soda packaging as the brand’s new ambassador. Red Bull Soda, introduced two years ago with a refreshing soda twist, targets consumers aged 18-35 and now has a new Summer Berry flavour.

Mr. Varawut Pongchinpak, Chief Commercial Officer – Thailand of TCP Group, stated “Red Bull Soda is the category leader in Thailand’s premium energy drink market. This year, we’re accelerating brand momentum with the ‘Recharge and Refresh’ strategy—built to spark energy and inspire passion, empowering consumers to live life at full speed all day long. We’re targeting a twofold increase in sales from last year with key drivers through our partnership with BamBam Kunpimook Bhuwakul, our new global brand ambassador, whose dynamic persona, passion, and global fanbase align seamlessly with the Red Bull brand. This collaboration will elevate Red Bull’s impact both in Thailand and worldwide.”

TCP has the leading market share in the premium energy drink market in Thailand with a 60% share, of which Red Bull Soda sales grew by 40% in 2024, Red Bull Extra up by 40% and the female-focused Ready increased by 10%, said Varawut Pongchinpak in an interview with Brand Inside.

TCP’s energy drink business is divided into 75% mass energy drinks, led by the Krating Daeng brand, and 25% premium energy drinks.

Varawut stated that energy drink market growth is currently sluggish due to stable purchasing power and delayed summer heat, despite summer usually boosting sales by 10%, or 30% of the year’s total, reported Brand Inside.

The energy drink market was valued at THB 22 billion in 2024 with premium energy drink accounting for 10% of the market. TCP expects the energy drink market to grow by an average of 6% in 2025.

Key takeaways: tailor to the preferences of young consumers and an easy-to-drink propositions

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