Bingxue tea chain launches Kiwi series in Malaysia, looks set for further expansion

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13th July 2024

Bingxue, a Chinese chain of tea drinks and ice cream, has launched its latest Kiwi Series in Malaysia to differentiate its offerings. The Kiwi series comprises Kiwi Smoothies with ice cream, Ice Kiwi and Kiwi Passion Fruit, with a starting price of RM 5.

Bingxue, which first entered Malaysia in 2023, is actively looking to expand the number of outlets in Malaysia beyond the current store network of around 70+. It is a race against time as competitors such as Mixue, Ai-Cha, and Wedrink are carving the same market targeting consumers looking for affordable treats. The latest information indicates that Indonesia-based Ai-Cha, which entered Malaysia in early 2024, has around 70+ stores, and Wedrink, a later-comer, has around 20+ stores.

LittleOak available in Cold Storage, CS Fresh and Giant in Singapore

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Tan Heng Hong

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13th July 2024

The LittleOak Company, the maker of all-natural goat’s milk infant formula and toddler milk in New Zealand, has partnered with DFI Retail Group to roll out LittleOak todder milk in Singapore. The milk is available at selected Cold Storage, CS Fresh and Giant stores in the country.

LittleOak is made using A2 milk from fresh whole goat milk straight from the dairy in New Zealand. The milk is less lactose than cow milk making the milk easier to digest and gentler on little tummies. The products are available for 3 age groups 0-6 months, 6-12 months and 1-4 years. LittleOak uses flaxseed oil and is 100% palm oil free.

Oatside expands grab-and-go oat milk options in Singapore, lands in Thailand

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Tan Heng Hong

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13th July 2024

Oatside is expanding its grab-and-go oat milk options in Singapore with two new pocket-sized flavors: Caramel Macchiato and Mocha. This launch aims to boost impulsive purchases and drive sales.

Following a similar strategy, Oatside has also introduced OATSIDE Mini in Thailand to capitalise on the growing oat milk market, especially driving on-the-go sales.

Calling all spice lovers! Lee Kum Kee launches new chilli oil

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Tan Heng Hong

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13th July 2024

Lee Kum Kee Singapore has released its latest Mala Red Oil Chilli Sauce and Fire Hot Dried Shrimp Chili Oil.

The new Lee Kum Kee Mala Red Oil Chilli Sauce is a fiery blend of Sichuan peppers and Yunnan chilies. A touch adds an addictive kick to any dish, perfect for a bowl of comforting Spicy Beef Noodles.

The new Lee Kum Kee Fire Hot Dried Shrimp Chilli Oil brings a powerful punch of spice with a savoury twist. This condiment elevates everything from noodles and dumplings to hot pot and stir-fries.

Amoy Canning offers a taste of Singapore with AMOCAN Singapore Chili Crab Paste Complete Cooking Kit

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Tan Heng Hong

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13th July 2024

Amoy Canning has introduced its latest AMOCAN Singapore Chili Crab Paste Complete Cooking Kit (300g). Singapore Chili Crab is well-liked by locals and tourists. The cooking kit is free from added MSG, artificial colouring and preservatives. Each pack has a serving size suitable for six people.

Buy now on RedMart.

IRVINS taps into Minions mania with salted egg cornflakes snack

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Tan Heng Hong

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13th July 2024

IRVINS has launched salted egg cornflakes featuring Minions to tap into consumer interest in the show and characters. The latest movie, Despicable Me 4, opens in Singapore on 4 July 2024. Salted egg cornflake is something new for IRVINS, which has diversified its ingredient base from fish skin, potato to arrowhead and cornflakes.

Get your box of IRVINS X Minions Salted Egg Cornflakes Snack now and it comes with a complimentary IRVINS X Minions colouring kit.

Low in guilt, high in protein Halo Top is now in Singapore

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Tan Heng Hong

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13th July 2024

Halo Top has reached Singapore and is available for purchase online (Shopee and Lazada) or at Little Farms. The ice cream brand from the US is known for its delectable ice cream that is low in guilt and sugar, high in protein and pleasure. Starting with a price of SGD18.00 per pint, Halo Top’s range includes six flavours:

Chocolate
Sea Salt Caramel
Chocolate Chip Cookie Dough
Vanilla Bean
Birthday Cake
Peanut Butter Cup

Halo Top competes with other better-for-you ice cream products that are available in the local market including Calli and Kind Kones.

TH announces new spoonable yogurt with topping

By

Tan Heng Hong

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13th July 2024

Vietnam’s TH has released a new spoonable yogurt with toppings. Consumers can choose Natural Cocoa and Crispy Sticky Rice to elevate their eating experience.

The dairy giant has also unveiled a new low-fat natural spoonable yogurt made from 100% fresh milk in its original flavour. Compared to TH True Yogurt Sweetened Yogurt, it has an 87% reduction in fat and a 44% reduction in sugar.

Get A Taste of the Tropics with Somersby’s Limited-Edition Pineapple & Lime!

By

Tan Heng Hong

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11th July 2024

Cider lovers in Malaysia are in for a treat this July with the launch of a refreshingly juicy limited-edition flavour.

SHAH ALAM, 10 July 2024 – Get ready to indulge in a tropical adventure with Somersby, Malaysia’s premium cider brand! Somersby cider, best known for its creative variant innovations, debuts a refreshingly new flavour this July – the limited-edition Pineapple & Lime. Cider lovers in Malaysia are the first in Asia to savour this new addition akin to sunshine bursting with wonder, in 320ml cans.

Somersby Pineapple & Lime cider presents the perfect tantalising fusion of the luscious sweetness of pineapple, harmoniously blended with the zesty tang of fresh lime. Perfect for any occasion, the 4.5% ABV cider is best served over ice for a juicy burst of vibrancy with every sip.

“At Somersby, we’re obsessed about bringing innovative joy to fans, ensuring our consumers always have exciting new flavours to explore,” said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. “As Malaysia’s best-selling cider, we’re ecstatic to introduce this limited-edition Somersby Pineapple & Lime cider, an offering that perfectly captures the tropical flavours Malaysians love.”

Cider consumers are invited to drop by the one-of-a-kind Tropical Adventure pop-up at Pavilion Bukit Jalil from 19 to 21 July 2024 where they will be able to grab themselves a complimentary Somersby cider-infused popsicle, featuring a confetti of all the Somersby cider flavours, available to the first 300 visitors per day! Even sweeter, a special collaboration with The Ice Cream Bar will also give visitors an opportunity to savour a refreshing Somersby cider-infused sorbet.

What are you waiting for? Join in the tropical fun and stand a chance to win exclusive Somersby merchandise and products or create a refreshing Somersby cider at the Make-Your-Own-Drinks station. Isn’t that wonderful.

There’s more! Cider lovers can also redeem a free limited-edition Somersby Pineapple & Lime branded shirt with the purchase of any three 4-can pack of Somersby cider products, with at least two being Somersby Pineapple & Lime on Grab and Shopee. As a bonus, consumers can also stand a chance to win the tropical shirt through the photo contest by sharing their best snapshots with #SomersbyMY, #SomersbyPineappleNLime and #ThatsWonderful on social media from 19 July to 5 August 2024.

So, mark those calendars and rush to the nearest participating super- and hypermarkets or online stores from July onwards to stock up on the limited-edition Somersby Pineapple & Lime before it runs out!

For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook
www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

THE ULTIMATE SWEET AND SPICY COMBO RETURNS: MARRYBROWN’S KOREAN-INSPIRED GANGJEONG CHICKEN IS BACK!

By

Tan Heng Hong

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11th July 2024

KUALA LUMPUR, 4 JULY 2024 – Daebak! Marrybrown’s popular Korean-inspired Gangjeong Chicken is back to satisfy your cravings for sweet and spicy flavours! Available from today onwards, this much-anticipated menu features beloved classics such as Gangjeong Chicken and the Gangjeong Chicken Burger, now with an enticing red bun that emphasises the heat of the Gangjeong sauce!

In addition to these favourites, Marrybrown will also be having its delectable Kimchi Rice Bowl that perfectly complements the intense flavours of the Gangjeong Chicken. For those who can’t get enough of the Gangjeong taste, the Gangjeong sauce is available as an add-on, offering a perfect blend of sweet, spicy, savoury, and tangy flavours that will enhance any dish.

“Over the years, Korean culture has spread and garnered many fans around the world, including Malaysia. As the Hallyu fandom in Malaysia continues to grow, Marrybrown wants to surprise our fans with the return of our Korean-inspired menu, blending local favourites with Korean flavours,” expressed Daniel Chan, Chief Executive Officer of Marrybrown.

The menu includes:

Kimchi Rice Bowl Combo: Starting at RM 13.90.
Gangjeong Chicken Combo: Featuring 4 pieces of Gangjeong Chicken and French Fries, starting at RM 18.50.
Gangjeong Chicken Burger Combo: Featuring the Gangjeong Chicken Burger and French Fries, starting at RM 17.50.

Each combo comes with a refreshing cup of sweet Strawberry Fizz. For those who don’t want to miss out on any flavours, the Gangjeong Chicken Box Meal is the perfect choice, featuring both Gangjeong Chicken and the Gangjeong Chicken Burger, French Fries, and a cup of Strawberry Fizz, starting at RM 24.50. Cheesy Sticks can be added to all combo meals from RM 6.50 and, to end it on a sweet note, the all-new Strawberry Custard Pie can be included in your meal at an additional cost.

“We are excited to relaunch this menu for our Memang Best fans. Their unwavering support allows us to uphold our tradition of offering ‘something different’ and delicious for all Malaysians. We hope fans will enjoy this taste of Korea, and we look forward to creating more innovative meals for everyone,” added Daniel.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries, delivering the highest standards of quality, service, cleanliness, and value for the perfect dining experience.

For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV