Singapore, 1 July 2024 – Enjoying a colourful variety of fruits as part of a balanced diet is vital for health and maintenance of the body. International Fruit Day is celebrated annually on 1st July to promote the health benefits of eating fruits and to share favourite fruits with family, friends and colleagues. This year, delight in the juiciest fruits through refreshing juices with F&N FRUIT TREE FRESH!
A nutritious cup of F&N FRUIT TREE FRESH No Sugar Added Cranberry, Pomegranate & Apple Mixed Fruit Juice refreshes the morning or any time of the day. Weekend brunch dates with family and friends, filled with laughter and glasses brimming with colourful juices adds excitement to the gathering. These joyful moments are elevated by savouring juices from the wide selection offered by F&N FRUIT TREE FRESH.
Delightfully beautiful and delicious, fruits are precious gifts from nature – naturally low in fat, calories and sodium, yet rich in fibre and a treasure trove of vitamins and minerals. From crisp pome fruits like apples, tropical delights like guava, antioxidant-packed berries like blueberries, to the juiciest grapes, fruits provide essential vitamins A, C, and E that supports vital bodily functions. Their vibrant colours, enticing aromas, and tantalising tastes are derived from natural phytochemicals – plant compounds such as antioxidants, carotenoids from orange fruits, and anthocyanins from red, blue, and purple varieties are believed to confer numerous health benefits.
Dedicated to delivering the highest quality with every sip, F&N FRUIT TREE FRESH has distinguished itself as synonymous with aromatic, well-balanced, and refreshing taste. Every glass of juice is made with the finest fruits nature has to offer, embracing the taste of sunshine and the natural goodness of real fruits.
Conveniently available in packs and for on-the-go consumption, F&N FRUIT TREE FRESH offers a variety of both staples and limited-edition beverages. The No Sugar Added and Reduced Sugar ranges are lower in sugar and carry the Healthier Choice Symbol accorded by the Health Promotion Board. F&N FRUIT TREE FRESH is halal-certified, suitable for those who adopt a plant-based diet and can be found at all leading supermarkets, hypermarkets, and convenience stores at the following Recommended Selling Prices:
● F&N FRUIT TREE FRESH No Sugar Added Blueberry, Cranberry & Mixed Fruit Juice
○ 946ml – S$2.78
○ 200ml – S$1.26
● F&N FRUIT TREE FRESH No Sugar Added Daily Greens Mixed Fruit Juice Drink with Celery, Cucumber and Wheatgrass
○ 946ml – S$2.78
● F&N FRUIT TREE FRESH No Sugar Added Cranberry, Pomegranate & Apple Mixed Fruit Juice
○ 946ml – S$2.78
○ 200ml – S$1.26
● F&N FRUIT TREE FRESH No Sugar Added Orange Juice Drink
○ 946ml – S$2.78
● F&N FRUIT TREE FRESH No Sugar Added Apple Juice
○ 946ml – S$2.78
○ 200ml – S$1.26
● Limited edition F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits
○ 946ml – S$3.55
● F&N FRUIT TREE FRESH Reduced Sugar Soursop Juice Drink with Nata De Coco
○ 946ml – S$2.67
○ 200ml – S$1.16
A fun way to enjoy F&N FRUIT TREE FRESH
There is a variety of ways to enjoy fruit juices. A frozen confection made with F&N FRUIT TREE FRESH is a treat on a warm day! From now, stand a chance to win an Ice Cream Maker worth S$199.00 and three functional exercise towels by participating in a Giveaway Contest conducted by F&N FRUIT TREE FRESH. For more details, find out on its Instagram account @fruittreefresh.
(From Back, Third from Left-to-Right: Dato' Dr. Hartini Zainuddin, Dr. Aaron Sum, Amy Gan, Shahmeez Reza, Chen Chow Yeoh, Yeoh Li Choo From Front, Left-to-Right: Lim Zhi Fung, Elsa Khaw Wen Qing, Olivia Leong Yue Shuen, Chong Ruyi, Lee Yumi, Muhammad Basyeer Bin Mohamed Ackiel Mohamed, Alea Dalili Binti Mohd Khairil Azhan, Kaviesha AbshiriI A/P Shathya Kugan
KidSTART 2.0 empowers Malaysia’s next generation with key financial literacy lessons, showcasing innovative business ideas from young minds with each taking home a piece of RM60,000 to realise their entrepreneurial dreams.
KUALA LUMPUR, 30th June 2024 – Goodday Milk is proud to announce the conclusion of Malaysia’s Biggest Kidpreneur Programme KidSTART 2.0 campaign, with the spotlight on the top winner, 9-years-old Lee Yumi, who wowed the judges and audiences alike with their ‘OnBoard: School Bus System’, bringing home RM20,000 to make her idea come to life. Supported by the Ministry of Education and Alliance Bank as the Official Bank Partner, the campaign garnered over 4,000 submissions nationwide and continues to build on its mission to empower children with essential financial literacy and entrepreneurial skills, further solidifying Goodday Milk’s commitment to nurturing the next generation of kidpreneurs.
12-years-old Muhammad Basyeer Bin Mohamed Ackiel Mohamed, the brother of last year’s KidSTART 2.0’s champion Fatimah Basyeerah Binti Mohamed Ackiel, won second place with their presentation on ‘The Academy of Future: Peer to Peer Learning Coding & Robotics’. Meanwhile third place went to 9-year-old Lim Zhi Fung with their MindACT: ACTor Program idea.
The event also saw additional award winners: this year’s Most Innovative Idea goes to 12-year-old Alea Dalil binti Mohd Khairil Azhan, while 11-year-old Olivia Leong Yue Shuen won Most Sustainable Idea.The Best Presenter (Above 10), Best Presenter (10 & Below) goes to 12-year-old Kaviesha Abishri A/P Shathya Kugan, and 10-year-old Chong Ruyi respectively. Finally, this year’s Rising Star award which was specifically sponsored by Alliance Bank goes to 9-year-old Elsa Khaw Wen Qing.
Goodday KidSTART 2.0 saw an overwhelming response, with a total of 141 schools across Malaysia participating enthusiastically. The campaign’s success was bolstered by on-ground roadshows covering the Central, South, and North regions, complemented by two online webinars in 27th April and 4th May. This year, Goodday Milk has included a new award for Schools With Highest Participants to encourage more participation. Taking first spot and a prize of RM10,000 was SJK (C) Puay Chai, with an impressive 478 entries with 3 students shortlisted in the Top 20. Olivia Leong Yue Shuen, recipient of the Most Sustainable Award is a student of SJK (C) Puay Chai, and was witnessed by Headmistress Yeoh Li Choo, who appeared during the grand finale to support her students in person.
This level of engagement reflects the growing impact of Goodday KidSTART, which was launched in 2022 and quickly became Malaysia’s largest kidpreneur programme. The initiative aims to raise awareness and promote better financial literacy among the younger generation. Recognizing the critical need for improved financial literacy among Malaysian youth, Goodday KidSTART aims to equip children with the essential knowledge to develop strong money habits early, setting them on a path to a financially sound future. By empowering children with entrepreneurial skills and the knowledge to develop strong money habits early, Goodday Milk is reinforcing its dedication to providing goodness not only through nutrition but also by enhancing the well-being of the community and promoting financial soundness for the next generation.
Amy Gan, VP of Etika’s Marketing, recalled the inaugural KidSTART while expressing her excitement about this year’s success: “When we launched KidSTART 1.0, our goal was to provide the future generation with a platform to showcase their ingenuity and take a significant step in their journey as young entrepreneurs. We wanted to empower them to make the right financial decisions through a fun and engaging initiative successfully bringing in over 300 applicants, making us Malaysia’s Biggest Kidpreneur Challenge. We had an amazing bunch of finalists and winners who truly won us over with their ideas and business plans.”
“For Goodday KidSTART 2.0 we wanted it bigger and better. We knew this was a task that required the fostering of strong relationships with partners who shared our vision for a more financially literate younger generation. We wanted to ensure we reached out to as many children as possible so they too can benefit from the campaign. With the help of the Ministry of Education, we were able to expand our search, bringing KidSTART 2.0 to more children via visits to schools nationwide as well as online webinars. I am truly grateful to the ministry, our sponsors Alliance Bank, and everyone who played a part in this year’s success, breaking last year’s record with over 4,000 participants taking part. This is truly a proud moment for me.”
She added, “My heartiest congratulations to our winners and top 20 finalists. Once again I am blown away by the depth of creativity and intelligence of our future generation. To the parents who played a part in their submissions, thank you. Your commitment to excellence for your children will leave a lasting and positive impact on their lives I’m sure. Goodday Milk is committed to providing goodness beyond nutrition and enhancing the well-being of our community. We look forward to welcoming more partners to join us in inspiring and future-proofing the next generation.
Dr. Aaron Sum, Alliance Bank’s Group Chief Strategy, Marketing, & Business Development Officer, and a member of the judging panel shared his thoughts: “Today, entrepreneurship has become a key and popular life path among our youths and this programme provides a great platform to nurture, develop and prepare the next generation in becoming savvy business leaders. This is very much aligned with our strategy of helping aspiring businesses, SMEs and MSMEs thrive and succeed by providing a combination of financial and non-financial resources.”
He further shared, “As the Bank for Life, we empower aspiring entrepreneurs and help accelerate their business growth through the provision of financial support, entrepreneurship training, coaching and mentorship as well as assistance in introducing ESG elements or sustainable practices to their business operations and many more. We are committed to supporting the community through programmes such as these to help our youth succeed in the future.”
9-year-old Lee Yumi, KidSTART2.0’s Champion expressed her excitement and gratitude: “Thank you to my parents who have greatly helped in inspiring this idea because without them I might not be able to present the idea in detail in front of the judges. I also want to thank Goodday Milk for giving me the opportunity to present my idea.”
Yumi’s idea to create the application arose after often getting stuck in traffic congestion on the way to school every day. “This application was also created to encourage students to use the school bus service as it can help reduce traffic congestion issues,” she said.
The esteemed panel of judges for the event included Ms Zakiah Hanim, Head of Communications & CSR of Lotuss Stores (Malaysia) Sdn Bhd, Dato’ Dr. Hartini Zainuddin from Yayasan Chow Kit, Dr. Aaron Sum from Alliance Bank, Shahmeez Reza, Senior Manager of Trade Marketing and Marketing Services, and Chen Chow Yeoh, Angel Investor. Their combined expertise and diverse backgrounds provided invaluable insights and guidance to the participants, ensuring a comprehensive evaluation of each innovative idea presented.
KidSTART 2.0 Group Photo with Contestants, Judges and Parents
The Goodday KidSTART 2.0 campaign ran from 4th March to 23rd June 2024, featuring a series of online webinars, school activations and a rigorous selection process that culminated in a 2-day comprehensive workshop on the 29th of June, providing the top 20 kidpreneurs with essential skills such as Business Models, Design Thinking, Effective Presentation, Creative Problem-Solving, and Environmental Entrepreneurship. The workshop was a key component of the programme, equipping the young entrepreneurs with better financial understanding and the knowledge and skills needed to refine and
present their business ideas on the 30th of June before the judges. Cash prizes from a fund pool of RM60,000 were up for grabs to help these young entrepreneurs kick-start their business ideas.
For more information about Goodday KidSTART 2.0, follow Goodday Milk Malaysia on Facebook and Instagram for updates.
Nutri-Asia, the leading manufacturer of condiments and sauces in the Philippines, has released the new Oppa Mixes in the country. This all-purpose Korean-style meat sauce can be used for glazing, dipping, or marinating pork, chicken or beef.
Consumers can use UFC Oppa Mixes as a marinade to your Samgyupsal or cook Korean classics like Yangneom Chicken wings. UFC Oppa Mixes come in two flavours Soy Garlic and Sweet & Spicy.
Nutri-Asia has roped in Korean heartthrob Kim Seon Ho to promote its Korean-inspired meal mixes.
We are increasingly seeing local sauce and condiment brands launch their own Korean sauces and mixes at a more affordable price and with a taste that is more suitable for local consumers.
Monde M.Y. San Corporation has launched the M.Y. San Grahams Deluxe Cracker Sandwich in two unique flavours: Tiramisu and Banana Choco in the Philippines. Grahams crackers are crunchy and known for their versatility. Consumers can enjoy them on their own, crush them for baking, or use them as a garnish for desserts like ice cream or cakes. Get the new M.Y. San Grahams Deluxe Cracker Sandwich at WalterMart Supermarket.
V-Soy, your favorite plant-based soy milk brand from Green Spot, now offers a delicious Cocoaflavour in Malaysia. This guilt-free drink is available at CU convenience stores and combines real chocolate with a less sweet taste profile. Made entirely with plant-based ingredients, V-Soy Cocoa takes your chocolate experience to a new level.
Seaweed snack giant Taokaenoi has joined forces with Pa Waen, a popular Thai brand known for its flavourful chili pastes. This exciting collaboration brings two brand new tempura seaweed flavours to the table: Tom Yum Fish Chili Paste and Shrimp Chili Paste.
Taokaenoi is actively supporting local businesses by helping Pa Waen, a local SME, expand its reach and brand awareness.
In 2020, Thai Union’s SEALECT Tuna collaborated with Pa Waen to launch Thai-style tuna flakes.
Singapore’s Curated Culture introduced Recover in March 2024 to replace its Hydra drink. According to the company, Hydra and Recover have similar benefits and functions. Recover is a reformulated version, and the taste profile is slightly different. It has more citrus flavour.
Recover Tangy Citrus is a low-calorie, sugar-free recovery drink (only 8 calories) that helps consumers stay on top of their training goals. The drink has the following benefits:
Reduce muscle aches and fatigue – anoptimised blend of BCAA and electrolytes
Boost your immune system – IMMUSE postbiotics
Curated Culture is actively promoting Recover at sporting events like the Handball Supercup. The rebrand from Hydra to Recover clearly communicates the drink’s functional benefits.
Curated Culture also offers Relax, a lychee rose-flavored drink with live probiotics and ashwagandha. This sugar-free, low-calorie option promotes gut health and mental well-being, tapping into the gut-brain connection, where the health of our gut can affect our mental well-being, and our mental state can affect our gut.
Coca-Cola Singapore introduced a new ready-to-drink tea under their Fuze Tea line. This unique flavour combines juicy peaches and cool mint for a refreshing taste.
To promote this new flavor alongside their other beverages, Coca-Cola recently sponsored GastroBeats, a Singapore event featuring music, food, and fun. The event took place at the Bayfront Event Space by Marina Bay Sands from May 31st to June 23rd, 2024.
The Laughing Cow Malaysia has just dropped two flavoured cheese products. Consumers can enjoy strawberry and blueberry flavoured Cheez Dippers as a delicious, calcium-rich snack for the entire family. The Cheez Dippers are imported from France.
In another development, The Laughing Cow range is now available at Lotus’s, and prizes are to be won. The contest ends on 8 July 2024.
The cheese brand recently made Belcube Blueberry available in the local market to add to its range of Tomato, Ham, Blue Cheese and Cheddar flavours in 24-cube packs.
PT Campina Ice Cream Industry has released a new double-sensation ice cream featuring real strawberries and lime. The new Campina Strawberry Lime is an ideal summer refreshment treat.
The company posted a 5% year-on-year fall in the first quarter of 2024 revenue, with net profit dipping 42%. For the year ending 31 December 2023, the ice cream maker recorded a 1% rise in revenue, with net profit up by 5%, giving it a net profit margin of 11%.
Dutch Mill GOODDY is a new drinking yogurt in Thailand by Dutch Mill with the functional benefits of strengthening immunity and promoting digestion. The...
