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Will the grandmother food trend flourish in Southeast Asia?

Who doesn’t like Grandma’s cooking? In the US, McDonald’s has recently launched Grandma McFlurry. It features a “delicious syrup and chopped, crunchy candy pieces (like grandma’s favorite treat that she hid in her purse!) – all blended in our creamy vanilla soft serve.”

There’s a definite trend of celebrating “grandma food” these days. It’s not just about nostalgia, though that certainly plays a part. Here’s what’s driving this trend:

Simple, delicious food: Grandma food tends to be rooted in tradition, using fresh, seasonal ingredients and focusing on perfecting basic techniques. The emphasis is on flavor, not fancy plating.

Comforting and familiar: Many people associate their grandma’s cooking with happy memories and the feeling of being cared for. These dishes bring back a sense of comfort and security.

Connecting with heritage: Learning and cooking grandma’s recipes is a way to connect with your family history and cultural traditions. It’s a way to feel close to loved ones who may no longer be around.

In South Korea, there is a rising interest in “grandmaniel (grandmother + millennial) (할매니얼)” who prefer the taste of the grandmother generation, ranging from food to fashion. This trend has spurred interest among the MZ or Millennial and Gen Z for traditional foods and ingredients like bungeoppang (fish-shaped buns filled with red bean paste), mugwort, injeolmi (sweet rice cake), yakgwa (deep-fried sweet cookies) and nurungji (scorched rice).

Will the grandmother trend get a fimer foothold in Southeast Asia? So far, there are strong indications that young consumers like the newstalgia trend where there is a feeling that includes the desire to experience something familiar, but also something fresh.

Tauhu Auntie Mok in Bentong famous for its tofu pok. Image credit: Minimeinsights.com

The image of the grandmother often portrays time-honoured tradition or authentic taste. Still, there are more ways brands can expand on the grandmother’s theme here in Southeast Asia, which will result in greater recognition of traditional recipes and ingredients among the younger generation.

The Thai hit movie How To Make Millions Before Grandma Dies could bring consumers’ attention back to the central role played by grandmothers in our lives.

 

Emerald Brewery Myanmar debuts Tapper beer blended with malt whisky

Emerald Brewery Myanmar Limited, which makes Chang Beer in Myanmar, has released a new strong beer called Tapper with an ABV of 6.9%. What is interesting about this beer is that it is blended with the finest malt whiskey carefully selected from Scotland to increase the ABV.

Tapper is brewed with malted barley imported from Europe and Australia by world-class maltsters and uses finest hops carefully selected from Bavaria, Germany, and Yakima Valley, Washington, USA.

Nongshim x Jay Fai collaboration expands into bowl noodle

Nongshim, famous for its Shin Ramyun-brand ramen, has unveiled the bowl noodle version of its collaboration with Jay Fai, also known as Bangkok’s street food queen. The Shin Ramyun x Chef Cares featuring the partnership with Jay Fai started with the pack format before extending into the convenient bowl noodle segment. The bowl noodles are available in stir-fry and soup versions.

Nongshim’s partnership with Jay Fai is aimed at the domestic market in Thailand with strong appeal among tourists who recognise the famous chef.

Kinohimitsu offers UV-Bright Pro and Collagen Beauty Pro

Kinohimitsu Malaysia has released two new beauty products, including Kinohimitsu UV-Bright Pro, described as ‘your best friend for all your sunny escapades.’ 

Consumers must shake well before consuming straight from the sachet, preferably in the morning or before going outdoors. As the name implies, Kinohimitsu UV-Bright Pro has the dual benefits of UV protection and skin whitening, thanks to L-glutathione and blackberry extract.  

In addition to the new Kinohimitsu UV-Bright Pro, the company also has UV-Bright in a shot format. UV-Bright protects against harmful damage for up to 9 hours and is rich in grape seed extract and effective whitening ingredients like grape polyphenols, apple polyphenols and vitamin C. 

Kinohimitsu UV-Bright Pro (25g) in a sachet contains the following ingredients: 

Water, Blackberry Extract (10%), Sweetening Substance (Erythritol), Mixed Fruit Juice (Apple Juice, Purple Carrot Juice, Pomegranate Juice), Acidity Regulator (Citric Acid), Cranberry Flavour, Lemon Flavour, Soy Lecithin, Thickener (Gum Acacia, Xanthan Gum), Torula Extract, Preservative (Potassium Sorbate), Sweetening Substance (Sucralose). 

Kinohimitsu UV-Bright Pro is low in calories at 10kcal, low in sugar (0.6g per serving) and has zero fat.  

We have seen more brands promoting the concept of UV protection drinks to mitigate the damaging effect of climate change on the skin.  

Kinohimitsu has also unveiled Collagen Beauty Pro, which contains 2,500mg of marine collagen peptide to provide hydrated and radiant skin.  

Kinohimitsu Collagen Beauty Pro contains the following ingredients:  

Water, Marine Collagen Peptide (10%), Sweetening Substance (Erythritol), Acidity Regulator (Citric Acid), Apple Flavour, Thickener (Gum Acacia), Preservative (Potassium Sorbate), Rose Apple Extract (0.04%), Sweetening Substance (Sucralose), Grape Seed Extract, Aloe Vera Juice, Soy Lecithin. 

It has 15 kcal of energy per serving, 2.5g of protein and zero fat and sugar.

Buy them now on Kinohimitsu’s official store on Shopee.

The Power of SLOW: Rethink Your Beverage Choices for a Healthier, Happier You

Image by Lionheart Farms (Philippines) Corporation

An article by Lionheart Farms (Philippines) Corporation

The Power of SLOW: Rethink Your Beverage Choices for a Healthier, Happier You

In today’s fast-paced world, we’re constantly bombarded with messages urging us to do more, be more, and have more – instantly. This extends even to our beverage choices, with sugary drinks and energy concoctions promising a quick pick-me-up. But what if there’s a better and naturally healthier way? Try The Power of SLOW coconut flower sap drink.

Image credit: Lionheart Farms (Philippines) Corporation

The Power of SLOW coconut flower sap drink by CÓCOES is a reimagined healthy hydration beverage, which encourages consumers to embrace a mindful approach to hydration, prioritizing health and well-being over fleeting sugary highs.

Why We Need to SLOW Down

Many popular beverages, while seemingly convenient, come loaded with hidden costs. Excessive sugar intake is linked to a multitude of health problems, including obesity, diabetes, heart disease, and even certain cancers. Furthermore, the constant rush of artificial stimulants can lead to anxiety, sleep disturbances, and even addiction.

The Power of SLOW offers a great alternative solution to this emerging concern. It is pure energy harvested from the flower of the coconut palm, fueled by natural nutrients and minerals. A healthy, hydrating, energizing drink for a joyful moment.

Image credit: Lionheart Farms (Philippines) Corporation

Why SLOW?

The name of the product bears two meanings: its slow-release energy due to the low glycemic index of its main ingredient, the coconut flower sap and its mission to promote slow living amidst all the hustle and bustle of today’s world.

Why choose The Power of SLOW?

  • Low Glycemic Index: They cause a gradual rise in blood sugar levels, making them suitable for diabetics and health-conscious individuals.
  • Packed with Vitamins and Minerals: Our products contain essential minerals like potassium, magnesium, calcium, sodium, manganese, copper, zinc, and iron and Vitamins B1, B2, B3, B4, B10, and C.
  • Natural: Free from artificial additives and preservatives.
  • Dietary Friendly: Absolutely! Our products are vegan, soy-free, gluten-free, and paleo-friendly.

For more information about our star ingredient, the coconut flower sap, you may read it here: https://cocoes.com/blogs/news/top-health-benefits-of-coconut-flower-sap

  • Sustainability Champions: ¡        
    • Ethical Sourcing: We partner with local Palawan coconut farmers, ensuring fair trade practices.
    • Eco-Friendly Farming & Harvesting: Our organic, regenerative agriculture practices don’t harm the palms and promote biodiversity.
    • Minimal Processing: We use low-impact techniques to retain the natural goodness of the sap.

The Power of SLOW for Consumers

The Power of SLOW is not just delicious; it’s also kind to our planet. Our low-impact processing methods minimize environmental impact, ensuring sustainability throughout the production cycle. 

Furthermore, The Power of SLOW supports sustainable farming practices and empowers local communities that rely on coconut flower sap production. As health-conscious consumers seek natural alternatives, The Power of SLOW offers a delicious and sustainable solution.

  • Take Control of Your Health:  By choosing SLOW beverages, you’re fueling your body with the good stuff – essential vitamins, minerals, and antioxidants. This translates to increased energy levels, improved focus, and a stronger immune system.
  • Discover a Universe of Flavors:  The world of SLOW beverages is bursting with exciting flavors. From gut-friendly cider and herbal teas to locally-sourced calamansi, coffee, and coconut flower sap, there’s a delicious option to suit every taste bud.
  • Support Farming Communities:  By choosing SLOW, you’re not just investing in your own health, but also in the well-being of the farming community. You’re supporting local farmers, producers, and businesses that share your commitment to sustainability and healthy living.

The Power of SLOW for Businesses

In today’s competitive market, differentiation is key. Consumers are not only seeking high-quality products, but also brands that align with their values.

The Power of SLOW presents a unique opportunity for businesses to do just that. By embracing the principles of our healthy, sustainable, traceable, and accessible coconut flower sap-based products, you can not only cater to the growing health-conscious consumer base, but also establish yourself as a leader in responsible and sustainable practices. This translates to a loyal following, increased brand recognition, and ultimately, a thriving business.

  • Offer Healthier Alternatives:  Consumers are increasingly seeking healthy and responsible brands. By embracing SLOW principles, you can cater to this growing market segment and stand out from the competition.
  • Promote Sustainability:  Consumers are more environmentally conscious than ever.  By adopting eco-friendly packaging and sourcing practices, you can demonstrate your commitment to the planet and attract values-driven customers.
  • Build Community:  The SLOW movement is more than just a beverage trend, it’s a cultural shift. By embracing SLOW, you can connect with like-minded customers and build a loyal following who share your passion for health and sustainability.

To explore how The Power of SLOW can empower your business to achieve success, you can email us at hello@cocoes.com or register as a business at https://cocoes.com/pages/business. 

Join the SLOW Movement Today!

Ready to embrace a healthier, happier you?  The SLOW movement welcomes you!  Visit our website at https://cocoes.com/pages/slow to learn more about the benefits of The Power of SLOW beverages and discover our other healthy and sustainable products. You can also follow us on social media for daily inspiration and tips on incorporating SLOW principles into your daily life.

Let’s work together to create a healthier, more sustainable future – one delicious SLOW beverage at a time! 

Follow The Power of SLOW on facebook: www.facebook.com/drinkthepowerofslow and instagram: www.instagram.com/drinkpowerofslow/.

Frequently asked questions about The Power of SLOW

What is coconut flower sap?

Coconut flower sap is a naturally sweet liquid made from the sap of coconut blossoms. Unlike coconut milk or water, it’s collected before the flower matures, resulting in a unique, slightly floral flavor. So, our star ingredient is not from the nuts of the coconut, it’s from the flower.

Is The Power of SLOW coconut flower sap drink organic?

Not yet. But our core ingredient, the coconut flower sap, is certified organic. We source our sap from organic coconut farms and never use any artificial ingredients, preservatives, or added sugar.

Is The Power of SLOW coconut flower sap drink vegan?

Yes! It’s completely plant-based and free of any animal products.

How much sugar does The Power of SLOW coconut flower sap drink contain?

The natural sugars present in the coconut sap itself provide a hint of sweetness. There are no added sugars in our drink, making it a healthy and natural alternative to sugary beverages.

Does The Power of SLOW coconut flower sap drink taste like coconut water?

For the untrained pallet: no – for the aficionados, they may find a subtle hint of coconut; the sweetness comes from the natural sugars in the sap. It offers a complex flavor profile compared to refined sugar.

While both come from the coconut palm, they have distinct flavors. Coconut water has a light, refreshing taste, while coconut flower sap drink is slightly sweeter with a more complex, floral note.

What is the shelf life of The Power of SLOW coconut flower sap drink?

The current shelf life of The Power of SLOW is 12 months, no need for refrigeration. Just store unopened cans in a cool, dry place. Once opened, refrigerate and consume within 2-3 days.

Can I use The Power of SLOW coconut flower sap drink in recipes?

Absolutely!  Its natural sweetness makes it a perfect substitute for sugar in smoothies, cocktails, or baking.

How does your farm support sustainability and the local community?

Our own farm in Palawan, Philippines is a haven for sustainable practices. We:

  • Implement organic, regenerative farming techniques.
  • Support local communities by creating jobs and promoting fair wages.
  • Partner with the Indigenous Peoples community in Palawan for cultural conservation and community development.
  • Invest in educational, environmental, and livelihood programs for farmers, their families, our communities, and other stakeholders.

Where can I buy The Power of SLOW and other CÓCOES products in Taiwan?

  • You can buy directly from our farm by purchasing on our website: www.cocoes.com. 
  • We joined the Food Taipei 2024: Taipei International Food Show to look for local and international distributors, agents, traders, and retailers in Taiwan. If you are interested, you may reach us at hello@cocoes.com.

I have a question not answered here. How can I contact you?

We’re happy to answer any further questions you may have! Reach out to us through our website contact form or email us at hello@cocoes.com.

 

Exotic Food, Owner of Flying Goose Sauce, Celebrates 25th Anniversary and Aims to Become World’s Leading Sriracha Sauce Brand

Thursday 27 June 2024 – Exotic Food Public Company Limited celebrated its 25th anniversary with a declaration to position its Sriracha chilli sauce as the world’s number one Thai sauce. For over 24 years, the company has exported Sriracha sauce under the Flying Goose brand and has consistently achieved all-time high profits. The celebration was attended by top executives and international partners from over 30 countries, creating a lively, fun, and warm atmosphere.

Mr. Jittiporn Jantarach, Managing Director of Exotic Food Public Company Limited, revealed that the company specialises in manufacturing and distributing seasoning sauces, dipping sauces, curry pastes, and Thai culinary ingredients, as well as ready-to-eat and semi-ready-to-eat products like green curry, tom yum, and pad Thai. The company exports over 700 SKUs, including more than 40 flavours of Sriracha chilli sauce, making it the most diverse exporter of chilli sauces.

Over the past period, the company has seen continuous growth, with its chili sauces becoming highly popular in international markets. Currently, the company is Thailand’s leading exporter of chilli sauces and is on track to becoming one of the top three chilli sauce brands in the world, under the brands EXOTIC FOOD, FLYING GOOSE, and THAI PRIDE. In 2023, the company’s sales increased by over 75% compared to the previous year.

This success is attributed to the company’s ability to win over consumers worldwide through a strong network of distributors in more than 70 countries, including Europe, the United States, and other continents. The company has shown continuous operational growth, achieving record profits again in the first quarter of 2024 with a growth of over 173% and an increase in revenue by nearly 80% compared to the same period last year, with the sauce product group accounting for more than 90% of total sales.

“We are committed to establishing Sriracha chilli sauce under the Flying Goose brand as the number one Thai sauce in the global market. Our dedication to product development and market expansion is not only to enhance the brand’s reputation but also to promote Thailand’s pride worldwide,”

Mr. Jittiporn Jantarach, emphasizing the company’s goals for its 26th year that the company plans to launch several new products this year, building on the success of the popular Sriracha Original and Sriracha Mayo flavours, which are the top two best-sellers in every country. Future market expansion plans focus on developing new innovative Sriracha flavours and marketing Thai uniqueness to expand into Eastern Europe, Asia, and other continents over the next 1-2 years. The company aims to penetrate the US market by distributing in about 3,000 modern trade channels this year and participating in around 24 global trade shows annually. Additionally, production capacity will be increased at the state-of-the-art factory in Rayong province to meet the rising demand.

The 25th anniversary celebration took place at OJO BANGKOK, the highest and most scenic restaurant in Bangkok, with over 70 distinguished guests and customers in attendance, including major international dealers from Germany, the Netherlands, the United States, and other countries who came to experience the company’s products. The event’s highlight was the unveiling of the new label for Flying Goose Sriracha chilli sauce, featuring Thai script to emphasise the brand’s Thai heritage on a global scale. The event also included captivating musical and cultural performances, along with a grand prize raffle for customers, creating an energetic, fun, and warm atmosphere.

Thai Union opens its first Thai Union Global Shop at the Phenix Food Wholesale Hub in Bangkok

Image credit: Thai Union

Bangkok – June 27, 2024 – Thai Union Group PCL, the global seafood leader, opened its first Thai Union Global Shop at the Phenix Food Wholesale Hub in Bangkok.

The opening was led by Mr. Thanachote Boonmechote, Managing Director of the Thai Union’s Shrimp Business, and Ms. Panitta Mingsoongnern, Senior Marketing Manager. They hosted distinguished guests including Thai Prime Minister Srettha Thavisin, Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai, Tourism and Sports Minister Sermsak Pongpanich, Culture Minister Sudawan Wangsuphakijkosol, Mrs. Wallapa Traisorat, CEO and President, Asset World Corp. PCL, and Mr. Thapana Sirivadhanabhakdi, CEO and Managing Director, Thai Beverage PCL, along with representatives from the Phenix project team.

Image credit: Thai Union

The Thai Union Global Shop is a one-stop destination offering products from the Company’s three core businesses including ambient, frozen and chilled, and value-added and others. The shop facilitates connections between buyers, sellers, and entrepreneurs from around the world.

Image credit: Thai Union

Korea’s Leading Health Functional Food Brand JungKwanJang Enters Malaysia’s Guardian and Watsons

Korea's Leading Health Functional Food Brand JungKwanJang Enters Malaysia's Guardian and Watsons

KUALA LUMPUR, Malaysia and SEOUL, South Korea, June 28, 2024 /PRNewswire/ — JungKwanJang, South Korea’s leading health functional food brand, has entered Malaysia’s largest health and beauty stores, Guardian and Watsons. The company has launched its flagship products such as “Korean Red Ginseng Extract Everytime” and health beverages like “Hong Sam Won” and “GoodBase Korean Red Ginseng with Pomegranate.”

The three products are now sold in over 100 Guardian stores including One Utama Shopping Mall in Selangor, Malaysia, and “Hong Sam Won” in over 150 Watsons stores including Kuala Lumpur’s Pavillion Shopping Mall, with plans to introduce “Everytime” in the third quarter.

The flagship product “Korean Red Ginseng Extract Everytime,” a stick-type red ginseng product, has been popular not only in Korea but also in overseas markets including China and the United States, achieving accumulated sales of approximately $950 million since its launch in 2012. It has notably been the top-selling single item in duty-free shops at Incheon International Airport and consistently maintains a top-three sales ranking, establishing itself as a must-buy item for travelers to Korea.

JungKwanJang has signed up Kang Tae-oh, who gained popularity in the ASEAN regions through the Netflix drama “Extraordinary Attorney Woo,” as the Asian region model for “Everytime.” From June 3 to 9, the company conducted an exclusive roadshow at Suria KLCC Shopping Centre in Kuala Lumpur, Malaysia, receiving a great response from local consumers through major product tasting events and various events featuring model Kang.

In addition to Malaysia, JungKwanJang is actively expanding in ASEAN regions. In Singapore, it has successfully established modern traditional medicine store chains through contracts with local shopping malls and department stores, selling flagship products like “Everytime” and “GoodBase” (Pomegranate/Aronia).

In Vietnam, it has achieved sales growth through recognized product quality and targeted marketing toward locals, winning the Korean Health Food Brand Award in Vietnam last year.

According to global market research firm Euromonitor, JungKwanJang has recorded the highest sales in the world’s ginseng retail market for 10 consecutive years and achieved a market share of 46% in the global ginseng retail market last year.

A JungKwanJang official said, “We will continue to strive to introduce good products that consumers worldwide can trust and enjoy, through continuous research and quality management.”

KFC Malaysia Introduces A Range Of Offerings To Kick Off Second Half Of 2024

PETALING JAYA, 25 JUNE 2024 – To kick off the second half of 2024, KFC Malaysia has curated a mouthwatering set of offers featuring some classic favourites and an all-new side dish.

The newest Meet the Zingers promo offers a Zinger-licious selection of burgers, starting from RM14.99 and features the timeless favourite Zinger Classic, alongside the Zinger Cheezy to satiate the cheese lovers. Additionally, the Zinger Spicy BBQ is making its momentous comeback to satisfy those craving a spicy kick.

Further expanding the growing range of side-dishes, KFC Malaysia is introducing the all-new Aloha Cheesy Balls. These bite-sized tropical delights feature a sweet and cheesy pineapple filling encased in a soft, savory potato skin, fried to crispy perfection. They are available from only RM6.99 ala carte.

Craveable moments are best shared with loved ones and nothing quite beats the joy of bonding over a hearty plate of food. To better cater to gatherings and family meals, KFC Malaysia is bringing the Bucket Semua with a side of the Aloha Cheesy Balls. Perfect for sharing, this offering is available as both a 6-piece and 10-piece combo, ensuring that there is plenty to go around.

For more information logon to kfc.com.my or follow us on socials @kfcmalaysia.

Lazada Becomes The First Southeast Asian Ecommerce Partner of UEFA EURO 2024

The platform will launch a limited-edition pair of jersey pajamas, as well as exclusive discounts and deals to online consumers in celebration of the sporting spectacle

KUALA LUMPUR, 24 JUNE 2024 – Lazada, a leading eCommerce platform in Southeast Asia, announces its official partnership with UEFA EURO 2024™, becoming the first Southeast Asian eCommerce partner of the highly anticipated football event that is taking place in Germany this summer. This exclusive partnership sits within the existing agreement that B2C eCommerce platform AliExpress has with UEFA EURO 2024™.

As part of the partnership, Lazada invites football enthusiasts and online consumers to join in the hype with extraordinary discounts and deals offered during its All-Star Champions Sale from 1 to 3 July 2024. To add a fun twist to the campaign, Lazada will also release limited-edition promotional jersey pajamas (PJs) merchandise, that fans can win through interactive competitions on social media, amongst other attractive prizes.

“Lazada is proud to be an official partner of UEFA EURO 2024™. As we strive to add meaningful experiences to our customers’ lives, we are excited to be bringing great deals, interactive games, and competitions to football fans and online consumers alike through our partnership,” said Marcus Chew, Chief Marketing Officer, Lazada Group.

Score unforgettable deals during Lazada’s All-Star Champion Sales

Kicking off from 1 July to 3 July 2024, online consumers in Singapore, Malaysia, Thailand, Indonesia, and Vietnam can shop to their hearts’ content with a special sale across all categories. Whether it’s the essentials for football fanatics to cheer on their favourite teams, or summer must-haves for casual sport fans, Lazada offers something for everyone at the best prices.

As a fan in Asia, catching the football matches means staying up all night. To add to the excitement, Lazada will be introducing one-of-a-kind PJs of Champions to fans on this side of the world. With only 500 pieces available, this limited-edition PJ is designed with premium sports rounded collars, comfy sleeves and pants, to let fans show their love for the beautiful game in maximum swag and comfort.

Lazada’s jersey PJs also come in a set for both football fans and their furry friends, so everyone at home can be part of the UEFA EURO 2024™ frenzy.

The search is on for the tournament’s cutest ever All-Star lineup!

In celebration of the excitement and fervour on the pitch, Lazada Malaysia social media followers can look forward to catching former Malaysian footballer and striker, “Super Safee” Sali who will be featured in Lazada Malaysia’s TikTok where he will attempt to train cats in the art of playing football.

Moreover, fans can also share their own videos of themselves training their pet cats using the hashtag #LazadaAjarKucing, with the best entries standing a chance to win the limited-edition jersey PJs. Followers of Lazada Malaysia on Instagram and X can also take part in other various social media activities to win the jersey PJs.

To learn more about the All-Star Champions Sale this 1-3 July 2024, check out the Lazada app or visit www.lazada.com.my.

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