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The inaugural SIGEP Asia opens with a fanfare today

By
Tan Heng Hong
-

along with the 5th edition of Restaurant Asia to mark a crucial three-day gathering of F&B industry players, trade visitors from Singapore, ASEAN and around the world

Singapore, 26 June 2024    This morning, the first-ever SIGEP Asia was officially opened, together with Restaurant Asia 2024, at the Sands Expo & Convention Centre (Halls D, E, and F) at the iconic Marina Bay Sands. The official opening of the mega co-located shows was graced by Guest of Honour Ms Low Yen Ling, Senior Minister of State, Ministry of Trade and Industry & Ministry of Culture. 

At the official opening, the F&B Industry Jobs Portal (FABjobs, www.fabjobs.sg) was unveiled to address the ongoing challenges in the industry. As manpower continues to be a perennial issue for the F&B sector, particularly in attracting locals to join the industry, the Restaurant Association of Singapore (RAS) responded to this pressing challenge by launching FABjobs which is solely dedicated to the F&B industry.

The portal is designed with an employer-centric approach, allowing F&B companies to customise and highlight their unique employee value propositions to attract the right talents. This initiative underscores RAS’ commitment to addressing manpower challenges and enhancing the attractiveness of careers in the F&B industry. 

SIGEP Asia is the new satellite trade show of the internationally renowned SIGEP World in Rimini, held from 26 to 28 June 2024. The show is presented by IEG Asia, the wholly-owned subsidiary of Italian Exhibition Group S.p.A. 

SIGEP, with a 45-year history of inspiring the foodservice community as the most dynamic event for the industry, appeals to international professionals from the worlds of artisan gelato, pastry, chocolate, coffee and bakery as the global reference point for the dolce foodservice industry with exclusive insights into future shifting trends, unexplored tastes and technology trends. 

SIGEP Asia is held in conjunction with the 5th edition of Restaurant Asia, and co-located with IEG Asia’s recently acquired series of food and beverage (F&B) trade shows Speciality Food & Drinks Asia (SFDA), Speciality Coffee & Tea Asia (SCTA), and takeaway and delivery exhibition Food2Go. The mega platform hosts some 10,000 trade visitors, buyers, and over 300 exhibitors and brands from 30 countries and regions. In keeping with its promise of excellence for the foodservice industry, an expansive three-day programme is curated for the event’s trade visitors and buyers.

  • Trade visitors to the show will have the rare opportunity to meet the masters and Chefs from Italy and the region at the SIGEP Sessions over two days of intense masterclasses and demonstrations on gelato, artisanal breads, gourmet desserts, pizza and the pairing of beverages and fine dining. Attendees will learn from experts including Matteo Cunsolo, President of the Richemont Club Italy; Eduardo Villar, Vice President of International Union of Bakers & Confectioners; José María Fernández del Vallado, General Secretary also of the International Union of Bakers & Confectioners; Chef Antonio Danise of the Italian Federation of Chefs; Eugenio Morrone, Master Gelato Maker; Giuseppe Piffaretti, Creator of Panettone World Cup; and Chefs John See and Winston Lau of Mindful Sparks (https://sigepasia.com.sg/event/sigep-sessions/).
  • RAS Leadership Symposium 2024, ‘Building Your Dream Culture’ was a key highlight at the event on 26 June, organised by Restaurant Association of Singapore and headlined by Will Scott, the Author & Founder of The Culture Fix®. who has helped hundreds of businesses fulfill their corporate culture dreams.
  • Board Meeting of the ASEAN Restaurant Associations Alliance (ARAA) which was formed to further bolster relationships and opportunities in ASEAN. This Alliance unites the restaurant associations in ASEAN, presenting an important marketplace for the industry, serving as a gateway to new markets and supply chains in the region through Restaurant Asia and also SIGEP Asia, the expositions organised to gather the industry across borders in the fast-growing ASEAN region. Through this Alliance, the parties hope to create reciprocal benefits across the ASEAN F&B sectors.  
  • Following the announcement of the strategic partnership between the International Food & Beverage Association (IFBA) and IEG Asia for SIGEP Asia 2024 to provide a dynamic platform for the exchange of ideas, networking, and celebrating sector achievements, IFBA will hold its Roundtable 2024 focused on leadership and innovation (https://sigepasia.com.sg/event/ifba-roundtable/).
  • The Singapore Coffee Association’s staging of the Singapore National Coffee Championship (SNCC) presenting four competitions, namely the Singapore National Barista Championship (SNBC), Singapore National Latte Art Championship (SNLAC), Singapore National Brewers Cup (SBRC), and the Singapore Cup Tasters Competition (SCTC). The national champions will represent Singapore on the world stage at the World Coffee Championship 2025 in Milan (https://sigepasia.com.sg/event/singapore-national-coffee-championship/).
  • A hosted buyers’ programme to connect with top-level decision-makers in the foodservice sectors across ASEAN and APAC. The programme is the gateway to bespoke B2B meetings meticulously tailored to meet the specific business and sourcing needs of trade buyers from restaurants, cafes, bakeries, cocktail bars, gelateria businesses and more.  
  • Chef’s Table by-invitation luncheon for networking of the senior leadership of the F&B industry from Singapore and ASEAN including the visiting delegates from the ASEAN Restaurant Associations Alliance (ARAA).

According to Mrs Ilaria Cicero, Chief Executive Officer of IEG Asia, “We are thrilled to officially open the doors of the inaugural SIGEP Asia and the fifth edition of Restaurant Asia, bringing together industry leaders, trade visitors, buyers, and exhibitors from Singapore, ASEAN, and around the world.” She added, “This event marks a significant milestone for the F&B industry, providing an unparalleled platform for innovation, collaboration, and the sharing of expertise. We are excited to see the connections and opportunities emerging over the next three days as we continue to drive the industry to greater heights.”

Strategic partnerships

The Italian Trade Agency is participating in the event with a dedicated Lounge to host the Italian clientele. The Italian Chamber of Commerce Singapore is a strategic partner of IEG Asia to foster stronger ties between Italy and Asia’s culinary industries. Both parties are committed to promoting the events, facilitating networking, inviting buyers, and encouraging cultural exchange. SIGEP Asia is also supported by Singapore Airlines as its Official Airline, and Hotel Planner as its Official Accommodation Partner.

SIGEP Asia

sigepasia.com.sg

Restaurant Asia

restaurantasia.com.sg

Meet Kaspersky Next: New flagship product line for businesses in Malaysia

By
Tan Heng Hong
-
(from left) Victor Chu, Head of Pre-sales for Southeast Asia at Kaspersky and Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky to launch new flagship product line for businesses in Malaysia.

Kaspersky introduces its new flagship product line ‘Kaspersky Next’ combining robust endpoint protection with the transparency and speed of EDR (Endpoint Detection and Response) alongside the visibility and powerful tools of XDR (Extended Detection and Response). Customers can now choose one of three product tiers tailored to their business requirements, the complexity of their IT infrastructure, and their available resources

26 June 2024

Amid the constantly evolving cyberthreat landscape, it is vital for companies to have a comprehensive cybersecurity solution they can trust and rely on for effective protection. According to Enterprise Strategy Group’s XDR and SOC Modernization Report, businesses are still struggling to find information security tools that can detect and investigate advanced threats on time.[1] As a leading innovative and technological company, Kaspersky is continuously developing its solutions to address all the cybersecurity requirements of businesses, helping them build up reliable cybersecurity frameworks.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky and Victor Chu, Head of Pre-sales for Southeast Asia at Kaspersky during the media sharing sessions.

“Today, we unveil of our cutting-edge XDR solution and the transformation of our corporate product offerings, marking a pivotal moment in our active journey as an enterprise cybersecurity vendor. With the introduction of Kaspersky Next, we’re simplifying the complexities of EDR and XDR for businesses and organizations in Malaysia of all sizes. Our mission is to deliver top-notch protection driven by unparalleled expertise to every customer—whether they’re novices in cybersecurity or equipped with their own SOC teams. Our ultimate goal is to empower companies to construct dependable and efficient information security systems that meet their unique cybersecurity needs,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

The Cyber Incident Quarterly Summary Report – Q1 2024[2] by Malaysia Computer Emergency Response Team (MyCERT) and CyberSecurity Malaysia reported that the number of cyber incidents reported to Cyber999 rose by 1% in Q1 2024 of 1,555 incidents compared to Q4 2023 at 1,536 incidents. Fraudulent activities topped the list of reported incidents, followed by data breaches and attempted intrusions.

On the top side, the Digital Minister[3] recently commented that Malaysia is strategically positioned to capitalize on artificial intelligence (AI) boom and emerge as the premier data centre hub in ASEAN. The ministry is also putting more efforts in creating a complete set of digital regulations that benefit people, businesses and investors.

“Malaysia is a nation on the rise, fueled by a rapid acceleration in technology adoption. As Malaysians embrace the digital age, exciting trends in technological development are emerging. However, navigating this exciting landscape comes with its challenges. The cybersecurity landscape demands constant vigilance. The rise of ransomware attacks and the potential for AI-powered threats require robust defenses and a proactive approach. By investing and working with the right cybersecurity solutions, we can ensure a secure and prosperous future for businesses in Malaysia,” says Victor Chu, Head of System Engineering for Southeast Asia at Kaspersky.

According to Chu, Kaspersky Next is a new line of cybersecurity products that includes robust endpoint protection powered by AI capabilities, and goes beyond the classic EPP (Endpoint Protection Platform), bringing together EDR and XDR for corporate customers of any size and industry. As the most advanced and effective cybersecurity solutions, EDR and XDR help companies to withstand the more prevalent, evasive, and sophisticated attacks, providing businesses with total visibility, control, rapid response and proactive threat hunting.

Kaspersky Next is deployment-agnostic and allows for both cloud and on-premise installations. Companies can manage it either through a streamlined console to perform core cybersecurity tasks quickly, or via an enterprise-grade console with more granular controls and advanced monitoring.

The new product line helps companies build crucial cybersecurity functions, to provide robust protection against multiple types of threats that business face the most, such as ransomware, malware and data breaches, and avoid infrastructure penetration through Business Email Compromise, supply chain attacks, exploits and other vulnerabilities.

Kaspersky Next includes multiple automation features such as cloud monitoring and blocking, vulnerability and patch management, IoC[4] scan and playbooks that help businesses not only to support the effective detection and remediation of complex and new threats, but also to significantly reduce the burden on cybersecurity teams by minimizing the number of routine cybersecurity tasks.

 

Kaspersky Next currently comprises of three product tiers:

Kaspersky Next EDR Foundations provides powerful endpoint protection that identifies and neutralizes threats before they can harm business processes. Flexible, straightforward security controls and built-in IT scenarios enable hands-off operation and let companies customize their security policies to suit their unique needs.

This solution is recommended for companies where information security is performed by IT departments.

Kaspersky Next EDR Optimum provides strong endpoint protection with essential EDR functionality, advanced controls, patch management and cloud security. Threat visibility, investigation and response are guided to help businesses deflect attacks rapidly and with minimal resources.

This solution is recommended for companies with small information security teams.

Kaspersky Next XDR Expert aggregates, analyzes and correlates data from various sources across an organization’s IT infrastructure, providing real-time visibility and deep insights into evolving cyber risks to deliver advanced threat detection and automated response. It’s the robust cybersecurity solution that can also integrate with third-party vendors.

This solution is recommended for companies with experienced cybersecurity teams or Security Operations Centers (SOC).

Kaspersky Next is a part of the company’s B2B product ecosystem and it is designed to be directly compatible with other Kaspersky solutions and services. With the growing demand for more comprehensive cybersecurity protection, companies can also easily migrate from one tier to another depending on their current cybersecurity requirements.

To learn more about Kaspersky Next, please visit the website.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 220,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

[1] SOC Modernization and the Role of XDR, Enterprise Strategy Group, 2022

[2]  MyCERT Report – Cyber Incident Quarterly Summary Report – Q1 2024

[3] Malaysia strategically positioned to capitalize on AI boom – Gobind

[4] IoC = Indicator of compromise

Oriental Kopi charges ahead with sales of consumer-branded packaged foods

By
Tan Heng Hong
-
Image credit: Oriental Kopi

Oriental Kopi Holdings Berhad, which operates a chain of cafes under the Oriental Kopi brand, has revealed interesting financial information ahead of its planned initial public offering on the ACE Market of Bursa Malaysia.

The cafe chain, known for its long queues, Portuguese egg tarts, polo buns and Malaysian foods, posted a revenue of RM 14 million in 2023 from the sale of consumer-branded packaged foods sold through its cafes, e-commerce platforms, website, and distribution to resellers who are wholesalers and retailers. The revenue share of Oriental Kopi’s consumer-branded packaged food business stood at 11% of total revenue in 2023, up from 6% (RM 3 million) in 2022 and 3% (RM 0.1 million) in 2021.

From Oriental Kopi Bhd IPO Prospectus

 

Consumer-branded packaged food can be broken down into in-store sales, which account for the largest share, followed by distribution and retail, which take up a smaller share.

The company’s consumer-branded packaged foods are marketed under its brands, comprising Oriental Kopi, mainly for packaged coffee and tea, and Oriental, mainly for packaged foods such as spreads, pastries, and instant noodles, as well as other seasonal packaged foods such as moon cakes.

Oriental Kopi opened its first specialty retail store in April 2024. Located in Johor, the store is dedicated to retailing our full range of its brands of consumer-branded packaged foods and ready-to-eat food such as Oriental egg tart. The specialty store does not sell third-party brand products and does not provide F&B services.

Oriental Kopi plans to secure resellers in foreign countries, namely Singapore and other foreign countries, to distribute its brands of consumer-branded packaged foods. The company obtained its first purchase order in February 2024 for the export sales of its consumer-branded packaged foods to a reseller in Hong Kong.

We will continue to keep our eyes on Oriental Kopi and explore how the foodservice brand is conquering not just the cafe segment but also the retail segment.

Innovation Meets Integrity: MySignal and Rasuah Busters Team Up for a Pre-launch Campaign

By
Tan Heng Hong
-

Kuala Lumpur, Malaysia – June 24th, 2024 – MySignal, at the forefront of integrating telecommunications with insurance benefits, has partnered with Rasuah Busters for a pre-launch campaign ahead of its introduction in Malaysia. Renowned for its innovative approaches, MySignal is preparing to redefine the mobile experience with the imminent launch of SIGNAL, a series of post-paid mobile plans developed in collaboration with Malaysia’s foremost telecommunications operator.

The pre-launch campaign, themed “Support our fight against corruption with every subscription!”, invites early adopters to register and enjoy enticing benefits such as extra data, waived deposits, and the chance to contribute to anti-corruption efforts with each sign-up. This collaboration underscores MySignal’s commitment not only to innovative technology but also to social responsibility through its partnership with Rasuah Busters.

We are excited to collaborate with Rasuah Busters for this pre-launch campaign,” stated a spokesperson for MySignal. “We are committed to supporting the fight against corruption and actively advocate for reform. Our collaboration with Rasuah Busters underscores our dedication to ethical business practices and transparency. We encourage more companies to join hands with Rasuah Busters to strengthen the collective effort against corruption, ensuring a fair and equitable business environment for all.”

MySignal is scheduled for official launch in July/August 2024 and promises to transform the smartphone user experience in Malaysia. By blending robust telecommunications services with comprehensive insurance coverage — encompassing medical, home, personal accident, and lifestyle protections including outpatient clinical reimbursement —MySignal aims to cater to diverse societal needs without added financial strain.

Dato Hussamuddin Hj Yaacub, Chairman of Rasuah Busters added, “Our collaboration with MySignal represents a pivotal advancement in our anti-corruption mission. We are confident that technology-driven initiatives such as SIGNAL will not only enrich consumer offerings but also play a substantial role in fostering transparency and ethical governance.”

The pre-launch campaign concludes on June 30th, 2024. Interested individuals and businesses are encouraged to visit www.axxess.com.my/mysignal to learn more and register their interest or subscribe today.

About MySignal [www.mysignal.com.my]: 

MySignal Marketing Sdn Bhd (201901003462 / 1312788 – U) (MySignal) is poised to unveil SIGNAL, a range of innovative mobile plans integrating telecommunications with essential insurance benefits. Scheduled for official launch in July/August 2024, MySignal promises to redefine user expectations by offering unmatched value and protection through its innovative SIGNAL plans tailored to individual and corporate needs.

Cuisine, Coffee & Culture: Speciality F&B Asia Trade Shows Reveal Exciting Line-Up

By
Tan Heng Hong
-
Singapore National Coffee Championship (Photo - IEG Asia)

From edible cutlery to sparkling sake and Mexican chilli peppers, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia provide a major platform for the artisan, gourmet and fine F&B industries 

Singapore, 19 June 2024 – Speciality Food & Drinks Asia (SFDA) and Speciality Coffee & Tea Asia (SCTA) return this year at the Sands Expo & Convention Centre from 26 to 28 June 2024 to gather Singapore and international food and beverage (F&B) industries. The trade events are held on a bigger stage this year – now part of SIGEP Asia, the first-ever Asian edition of the world’s leading Italian international artisan gelato, pastry, bakery and coffee trade show SIGEP, held alongside Restaurant Asia, and co-located with takeaway and delivery trade show Food2Go.

Organised by IEG Asia, the overall event is expected to host up to 10,000 trade visitors and buyers, and over 320 exhibitors and brands from more than 30 countries and regions. This offers F&B producers and purveyors, as well as decision-makers in retail, foodservice and hospitality sectors, an all-encompassing platform to grow their businesses and shape the future of the F&B industry in Asia.

Explore a wide variety of brands and products

From established global brands showcasing their latest innovations, to homegrown artisanal producers offering unique regional specialties, SFDA and SCTA brings together a diverse range of businesses such as Oatly, F&N Foods, Limwood Group, Lei Food & Drinks Singapore, Soshinsen Holding, Sanjeevani Basmati, Ideas Ocean (IDOCEAN), Kerry Ingredients, Elevare, Biga Italian Bakery and more.

Visitors seeking sustainable food products can look forward to meeting eco-conscious brands, including sustainable seafood farmers Farm Suzuki from Japan; Singapore’s first-ever edible cutlery startup Crunch Cutlery; local bean-free & sustainable coffee pioneers Prefer; and coconut, organic and plant-based product distributors Siam Coconut, among others.

8 country pavilions and highlights connecting the world with food 

This year, the event will feature pavilions from across the globe, including Kuwait, China, Malaysia, Japan, Austria and Mexico.

The Kuwait pavilion, presented by the Kuwait’s Public Authority for Industry, will showcase the best of Kuwaiti coffee, sweets, pastries, spices, herbs, seasonings and food packaging materials.

The Mexico highlight, presented by the Embassy of Mexico in Singapore, will feature an array of meat and dairy products, various herbs and spices – including a variety of chilli peppers – and well-loved beverages such as tequila and mezcal.

The Japanese pavilion will showcase a curated selection of premium Japanese products such as wagyu beef, collagen and fruit jams. Two distinguished Japanese sake companies will also present their exquisite brews in Singapore for the first time, and modern tea ceremony startup WACHA will be showcasing their matcha selection and tea ceremony robot “Sennorobi”.

Singapore National Coffee Championship

The Singapore National Coffee Championship (SNCC) is the flagship competitive event for Singapore’s coffee industry, with the aim to raise the capabilities of local baristas and put Singapore coffee culture on the world stage. Staged by the Singapore Coffee Association at SCTA, the SNCC will feature 60 competitors in the four categories – the Singapore National Barista Championship (presented by Santino), Singapore National Brewers Cup (presented by TIMEMORE), Singapore National Latte Art Championship and Singapore Cup Tasters Championship. The winners of each category will go on to represent Singapore at the World Coffee Championships held in various parts of the world.

Experience the best brews and coffee products

A wide variety of speciality coffee brands and products will be showcased, including coffee machines, grinders, pour-over kettles, drippers, beans and pods, and many more. Exhibitors include TIMEMORE, Huggs Coffee, DASHER Singapore, Allpress Espresso, Sapori Italiani, Blu Coffee, Beijing Guixia Legend Trading, Glyph Supply Co, MHW-bomber, Prefer and Mii FoodService, among many others.

Key happenings at SIGEP Asia

Trade visitors will also have the opportunity to experience the all-encompassing SIGEP Asia event, which will serve as a beacon for the entire F&B and Hotel, Restaurant, and Catering (Ho.Re.Ca.) industries by streamlining industry trends and fostering strategic business connections. The event will bring together leading European and Asian industry players to showcase the latest F&B products and foodservice technologies, and host other fringe events such as the RAS Leadership Symposium and seminars, masterclasses and tasting sessions.

For visitor registration, visit here.

Chery Malaysia Invests In Its Own Dedicated Production Plant In Selangor To Satisfy Robust Nationwide Demand

By
Tan Heng Hong
-
CHERY Auto Malaysia Sdn Bhd has marked a significant milestone along its growth journey in Malaysia with the launch of the CHERY Corporate Malaysia plant in Shah Alam. The launch was commemorated with the first ever JAECOO J7 All-Wheel Drive (AWD) premium off-road SUV rolling off its production line. (From left) Datuk Hanafi Sakri, Deputy Secretary General (Industry), MITI; Mr Xu Chaofeng, Director General, Minister of Industry and Information Technology (MIIT), Department of International Cooperation; Dr Jin Zhuonglong, Minister of Industry and Information Technology (MIIT) of China; Mr Yin Tongyue, Chairman, Chery Automobile Co. Ltd; YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, MITI Minister; YB Ng Sze Han, Exco of Investment, Trade and Mobility at Selangor State Government; Mr Zhang Gui Bing, President, Chery International; Mr Chen Chunqing, Executive Vice President, Chery International.

ASEAN’s First Locally Produced JAECOO J7 Rolls Off The Line In Malaysia

Leading automaker, CHERY Auto Malaysia Sdn Bhd, has marked a significant milestone along its growth journey in Malaysia with the launch of the CHERY Corporate Malaysia Factory in Shah Alam. The facility will be the first in the ASEAN region to produce the highly anticipated premium off road SUV, the JAECOO J7.

“Malaysia is a very important market for CHERY. Our vision for the Malaysian market is to grow with our local partners and customers for the long term,” said Chery Automobile Co. Ltd Chairman, Yin Tongyue, in his address at the launch of the CHERY Corporate Malaysia Factory.

The factory launch was commemorated with the first ever JAECOO J7 All-Wheel Drive (AWD) premium off-road SUV rolling off its production line, witnessed by Minister of Investment, Trade and Industry Malaysia, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.

The plant launch was commemorated with a plaque signing by (centre) Minister of Investment, Trade and Industry Malaysia, Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and (fourth from left) Chairman, Chery Automobile Co. Ltd., Yin Tongyue, and (extreme right) China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.

The high level delegation from China which also included MIIT Department of International Cooperation, Director General, Xu Chaofeng, MIIT Director General of the First Department of Equipment Manufacturing Industry, Wang Weiming, MIIT Director of the First Department of Equipment Manufacturing Industry, Ma Chunsheng, MIIT General Office Secretary, Sheng Yuanfeng and MIIT Department of International Cooperation, Director, Li Yuan, was a clear indication of the significance of the landmark event and CHERY’s investment in Malaysia.

The new plant has resulted in the creation of 500 new jobs, with the potential to further grow in line with market demand.

A tour of the facility showcased the cutting-edge technology and stringent quality control processes applied to every JAECOO vehicle assembled. The JAECOO J7 AWD and Two-Wheel Drive (2WD) variants will be the inaugural models assembled at the facility in Shah Alam. The set up of the factory has resulted in the creation of 500 new jobs with the potential to further grow in line with market demands.

Strategically located in the Shah Alam industrial zone, the CHERY Corporate Malaysia Factory is in close proximity to local manufacturers who are critical to its supply chain. The facility is also geographically located close to Malaysia’s busiest port and the second largest in Southeast Asia, which primes the automaker’s readiness to export to the ASEAN region in the future.

“In addition to strengthening the value chain of CHERY and JAECOO offerings to customers, today’s launch is a positive leap for Malaysia’s automotive industry and economy. Paired with our strong service network built with our local dealer partners, CHERY is excited to deliver best-in-class vehicles equipped with innovative technology, and the absolute best customer experience to the Malaysian market.”

To date, CHERY, as a whole, is responsible for the creation of over 1,000 jobs in Malaysia through its local operations. The brand also has a network of 100 sales and service centres across the nation.

Weighing in on the evolving Energy Efficient Vehicle (EEV) market, Yin added, “The positive response of customers in Malaysia towards the brand and our offerings by CHERY and JAECOO makes us very happy. With an electrified future on the horizon, CHERY is also excited to support the growth of electric vehicles in Malaysia.”

In line with its brand ecology, “New Energy, New Eco, New Era.”, JAECOO teased the market with a taste of its future EV portfolio recently, previewing the Tiggo 8 Pro Plug-in Hybrid Electric Vehicle (PHEV), JAECOO J7 Plug-in Hybrid Electric Vehicle (PHEV) and the JAECOO J6 full-fledged Electric Vehicle (EV) at the Malaysia Autoshow 2024 in May.

The new production facility launch will be closely followed by the official launch of JAECOO’s premium off-road SUV, the J7, in Malaysia, which will be celebrated over three days, from 19 to 21 July.

For information on CHERY Auto Malaysia visit www.chery.my or follow Chery Malaysia’s Official Facebook page. To learn more about Malaysia’s challenger C-Segment challenger premium off road SUV brand, visit JAECOO Malaysia at www.jaecoo.com.my or follow JAECOO Malaysia social platforms.

About JAECOO

JAECOO is a premium off-road SUV brand, making its debut in the Malaysian market in 2024. A fusion of the German word “jaeger” (meaning hunter) and the English word “cool”, JAECOO embodies the seamless blend of attainable luxury and off-road functionality for the sophisticated adventurer.

With more than a decade of synergies and automotive experience, the group embraces the brand philosophy, “From Classic, Beyond Classic.” Blending its wisdom and craftsmanship of master design teams from the UK, Germany, and other countries,

JAECOO is setting a new standard for urban off-road SUVs. JAECOO is committed to providing the absolute best customer service and therefore focused on the extension of its Malaysian retail network.

In the future, JAECOO will actively promote the concept of sustainable development, combining all-road capabilities with new energy solutions. This will create a more efficient and environmentally friendly off-road performance, providing a more comfortable and greener travel experience for the urban elite.

Yeo’s targets children with new Supersprouts Soy Milk

By
Tan Heng Hong
-

The new Yeo’s Supersprouts Soy Milk represents the latest attempt by Yeo Hiap Seng (Yeo’s) to revitalise the company’s performance in the soy milk segment, which has come under intense pressure in recent years from competing plant-based milk alternatives. 

Kudos to Yeo’s team for launching the kids-friendly soy milk with packaging that evokes the right vibes to attract children’s attention. 

Each pack contains calcium equivalent to 1.5 cups of whole milk and protein equivalent to one slice of cheddar cheese. This Singapore healthier choice product has added vitamins and minerals for growth, immunity, energy production and cognitive function needs.

Yeo’s Supersprouts Soy Milk is lower in sugar and comes in three delicious flavours: Sasy Strawberry, Chatterbox Chocolat and Oh-Oh! Original.

Limited edition Horoyoi Golden Sour with a mix of zesty pineapples now in Singapore

By
Tan Heng Hong
-

Horoyoi Golden Sour is now available for a limited time only in Singapore. The latest Chu-Hi beverage, which has a 3% ABV, has a mix of zesty pineapples, juicy grapes and tantalising apples. Get yours now at Don Don Donki, Cold Storage, Fairprice and Pandamart.

New Campina Tropicana Double Crunch reaches the god’s level

By
Tan Heng Hong
-

Indonesia’s Campina Ice Cream has introduced several new innovative ice cream products, including Tropicana Double Crunch, Rainbow Pops and Strawberry Lime, to the local market. 

The new Tropicana Double Crunch is a crunchy double chocolate ice cream that is said to have reached the god’s level (level dewa). This particular ice cream is the official ice cream esports partner of the Mobile Legends: Bang Bang Professional League Indonesia.

Rainbow Pops is an ice cream stick with five different flavours: orange, pineapple, lemon, strawberry and grape. Strawberry Lime offers a double strawberry-lime sensation.

 

Handy Herb Jelly Me range now has a brain nourishing jelly stick

By
Tan Heng Hong
-

Thailand’s Sand-M Global Co Ltd, the Handy Herb pocket-sized herbal solution maker to fit a modern healthy lifestyle, has added Jelly Me x Ener+G as a collaboration product with its own brain-boosting Ener-G series. The new sugar-free Jelly Me x Ener+G jelly snack nourishes the brain with vitamins B6 and B12, ginkgo leaf extract and green tea extract. The latest product complements the existing fibre and collagen Jelly Me series.

 

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