Vida Zero is now available in Malaysia in a larger volume, still offering zero calories, zero sugar, and zero colouring. The larger pack size covers Salty Lychee, Green Apple and Original Citrus flavours.
To celebrate Raya, Vida Malaysia is also offering Vida Zero in festive packaging featuring seven designs, each with festive-related messages on the packaging. The beverage’s festive campaign features actor Zul Ariffin.
Key takeaways: festive marketing and bigger volume for sharing
MOS Burger has introducd its first-ever Tokyo Hamburg Rice Burger in Thailand. This premium rice burger features Japanese ingredients, spinach and barley rice, a Japanese-style hamburger steak, grilled tomatoes, cheese and a rich sauce. Tokyo Hamburg is available from THB 169.
MOS Burger recently opened a new branch at One Bangkok, a central Bangkok lifestyle destination, exclusively offering the Wagyu Burger menu, a must-try for meat lovers.
Smoke Bacon Wagyu Burger: A tender Wagyu beef burger enhanced with the smoky flavor of smoked bacon, lettuce, tomatoes, and onions, topped with egg-infused tartar sauce and ketchup. Price: THB 249.
Triple Cheese Wagyu Burger: A tender Wagyu beef burger that cheese lovers will adore, featuring mozzarella, cheddar, and parmesan cheeses, served with salad greens, pizza sauce, and mayonnaise. Price: THB 249.
Salsa Wagyu Burger: A zesty, Mexican-inspired Wagyu burger served with a tortilla wrap, lettuce, tomatoes, and onions, topped with salsa and avocado sauce. Price: THB 229.
Teriyaki Egg Tartar Wagyu Burger: A thick, juicy Wagyu beef burger enriched with rich teriyaki sauce, topped with egg-infused tartar sauce and ketchup, served with lettuce, tomatoes, and onions. Price: THB 199.
For a festive return, Burger King Indonesia has re-released the Ayam Bumbu Hitam Madura. Available in 2023, the menu item is a chicken-based adaptation of the famous Madura dish, Bebek Madura Bumbu Hitam, which uses kluwek to create its signature black spice. The dish is paired with Frestea jasmine tea with basil seeds.
Bangkok, 26 March 2025 — Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, announces its outstanding achievements over the past seven years, marking consistent average growth of 8.2%, double the overall growth rate of Thailand’s non-alcoholic beverage market. The company reveals its strategic plans for 2025, continuing the “Must Win” strategy to strengthen its presence in carbonated soft drinks, ready-to-drink tea and coffee markets; accelerate growth in the energy drink category; develop innovative products served to health-conscious trends; bring joy and excitement to consumers through engaging marketing campaigns; and emphasize interactive consumer experiences and compelling content to foster deeper consumer connections. Moreover, Suntory PepsiCo Thailand remains committed to driving business growth while sustainably upholding social responsibility and environmental stewardship to become “The Most Beloved Beverage Company in Thailand with True Gemba Centricity.”
Mr. Tanuj Chadha
Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., proudly stated, “Over the past seven years, Suntory PepsiCo Thailand has achieved consistent growth. We significantly improved our market share in the carbonated soft drink segment, especially in low and no-sugar categories, aligning with the growing health-conscious consumer trends. Moreover, we were the first player to use 100% recycled PET bottles (rPET) in Thailand’s beverage market, reinforcing sustainable resource utilization and aligning with the growing eco-friendly trend. These accomplishments clearly demonstrate our leadership position in Thailand’s beverage market, driven primarily by our ‘Must Win’ strategy, which includes.
1) Strengthen Core of carbonated beveragesby launching new flavors, particularly products with low and no sugar, delivering outstanding performance with an average growth of 16.1% for Pepsi Zero Sugar.
2) Portfolio Transformation with healthier and great-tasting innovative products across beverage categories, including exciting new flavors for ready-to-drink Oolong Tea ‘TEA+’ and ready-to-drink ‘BOSS’ Coffee. We also deliver unique consumer experiences through new energy drink like Sting.
3) Win with Customers via reach and exceptional service by outlet and category expansion nationwide, offering the right products with the right shopper experiences and leveraging AI Technology to add future capabilities.
4) Insulated Long Term by efficient operations and fostering sustainability
The company has delivered quality and safety products that meet food standards as well as respond to consumers’ demand with high-efficiency production lines that could produce an average of 1,300 million liters per year. The company is dedicated to efficient water management to minimize water loss at every production stage, using less than 1.40 liters of water to produce 1 liter of beverage. We also promote water conservation through the ‘Mizuiku’ program, continuously raising awareness about the importance of water resources and the environment among the youth since 2019.
Continue to expand sustainable packaging management by actively promoting proper segregation and collection of used PET bottles for recycling into new ones, called ‘Bottle-to-Bottle Recycling.’ Apart from being the first player using 100% rPET bottles in Thailand’s beverage market, we have expanded using rPET 100% bottles to Pepsi and TEA+ portfolios- now covering 18 SKUs, representing the highest adoption of rPET bottles in the beverage market. These initiatives enabled the company to significantly reduce the use of Virgin PET plastic by over 8,300 tons (March 2018 – December 2024).
5) Develop an organization by enhancing employees’ capabilities to reach their full potential while growing alongside the company and building a truly employee-centric culture. These efforts have earned us numerous prestigious recognitions. Most recently, Suntory PepsiCo Thailand was named one of the ‘Top 50 Companies in Thailand 2025’ by WorkVenture, recognized as one of the most desirable workplaces for the young generation for the second consecutive year (2024–2025).”
Mr. Anawat Sangkhasap
Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “Suntory PepsiCo Thailand’s success stems from our deep understanding of consumer behavior and our relentless innovation in product development and consumer experience. Over the past few years, consumer behavior has shifted significantly—with growing health consciousness, willingness to spend for new and joyful experiences, and increased sustainability awareness. Consumers now also seek products that deliver real value for money. Overall, the beverage market continues to grow steadily, particularly in low or no-sugar products across carbonated beverages and energy drink categories. We are actively advancing the carbonated soft drink market by refreshing our brand image and proposition to better connect with Gen Z consumers. We are also accelerating our premium ready-to-drink tea and coffee portfolio, which continues to gain popularity. At the same time, we are penetrating the energy drink segment and implementing integrated 360-degree marketing campaigns across all product categories to effectively reach consumers nationwide.”
Mr. Yosayut Sahawatcharin
Mr. Yosayut Sahawatcharin, Chief People & Culture and Corporate Affairs Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., stated, “Beyond business growth, Suntory PepsiCo Thailand is deeply committed to cultivating a strong performance-driven culture guided by a ‘People-First’ concept, nurturing and empowering our employees to grow alongside the company. We offer opportunities to enhance their capability and build career paths across various functions—whether they are based at our headquarters or manufacturing plants. Diverse working experiences and career growth, including regional and global exposure, have also been provided for high-potential talent. Additionally, we encourage active employee engagement and foster an inclusive culture, creating a workplace where everyone is encouraged to speak up, share ideas, and truly feel part of the organization. Importantly, we champion social and environmental initiatives that reflect our commitment to sustainability and our corporate value of ‘Growing for Good.’ These efforts make Suntory PepsiCo Thailand a desirable workplace where people thrive.”
In 2025, Suntory PepsiCo Thailand will accelerate portfolio transformation by launching new innovative products that respond to fast-changing consumer needs. We will sharpen commercial and supply chain capacity by expanding production capacity, leveraging digital technology to consistently deliver high-quality products with great taste and increasing customer satisfaction. Importantly, we remain committed to building our performance-driven cultureand talent. By staying focused on our ‘Must Win’ strategy, we aim to become ‘The Most Beloved Beverage Company in Thailand with True Gemba Centricity.'” Mr. Tanuj concluded.
YanKer Shop Food Co., Ltd. (盐津铺子), the Chinese snack food company that focuses on traditional Chinese flavours, announced in February 2025 of a plan to establish a wholly-owned subsidiary Yanjin Food (Thailand）Co., Ltd. and invest in the construction of a production base in Thailand.
The project’s investment amount is approximately RMB 220 million (USD 30 million). The primary focus will be on building a smart production base with konjac and potato chips as core products.
This follows an early January 2025 announcement of plans to establish a Vietnamese subsidiary, Yanjin Food Vietnam Co., Ltd., to support the company’s overseas business strategy.
Key takeaways: Chinese snack company expands its foodhold in Southeast Asia
From left to right: Mawardi Yunus, Ruby and Amir Nanawi with the Scott Kitchen Towel mascots and goodie bags filled with exclusive merchandise.
KUALA LUMPUR, 28 March 2025 – Following Scott’s groundbreaking initiative aimed at encouraging healthier indulgence, the paper towel brand revealed that its “Kalori Kurang, Raya Lebih Riang” movement helped Ramadan bazaar-goers reduce calorie intake by up to 6 million calories.
Oil from ayam goreng being absorbed by Scott Calorie Absorb Towels which can help reduce excess oil by 127 calories per sheet.
Present across three major Ramadan bazaars namely Bazar Ramadan Stadium Shah Alam, Bazar Ramadan USJ 4 and Bazar Ramadan Dato Keramat AU1, Scott distributed an astonishing 49,040 sheets of its Scott Calorie Absorb Kitchen Towels. Each sheet is tested and proven to be able to absorb up to 127 kcal which equates to more than 1 teaspoon of excess oil, therefore, eliminating an estimate of up to 6,228,080 kcal from delicacies like keropok lekor, cucur udang, and ayam goreng.
A two pack of Scott Calorie Absorb towels.
Scott also partnered directly with Ramadan bazaar vendors who incorporated Scott Calorie Absorb Kitchen Towels into their food preparation and serving processes. Before serving customers, vendors would dab Scott Calorie Absorb Kitchen Towels on freshly prepared dishes to remove excess oil, allowing the authenticity and flavour of beloved Ramadan specialities to remain intact while significantly reducing calorie content.
“What these numbers really demonstrate is that making simple but practical modifications to how we enjoy our foods can have an enormous collective impact,” explained Yap Li Vern, Marketing Manager of Scott. “Our ‘Kalori Kurang, Raya Lebih Riang’ movement showcases a straightforward method that helps to improve the nutritional profile of dishes without significantly altering cooking or eating habits.”
Bazaar vendors at Bazaar Ramadan Stadium Shah Alam using Scott Calorie Absorb Towels to help make their traditional delicacies healthier by removing up to 127 calories of excess oil.
Scott’s initiative stands as a response to the growing national concern about rising obesity rates, with Malaysia having the highest obesity rate in Southeast Asia. By reimagining a household staple as a practical tool to reduce oil consumption, Scott has pioneered an approach that honours Malaysian culinary traditions while empowering Malaysians with effective methods to indulge more healthily.
The campaign goes beyond Ramadan bazaar takeovers. In the spirit of Ramadan and upcoming Hari Raya celebrations, shoppers who spend a minimum of RM60 in a single receipt on any participating products of the Kimberly-Clark Nationwide Raya Promo, which includes Scott Calorie Absorb Kitchen Towel, will receive a classy 2-tier ceramic dessert stand. Meanwhile, those spending at least RM20 in a single receipt can join the contest to win a Gold Bar worth RM50,000. The promo ends on 15 April 2025.
Kuala Lumpur, 28 March 2025 — This Ramadan, Klook, a leading travel and experiences platform, is turning travel into an act of giving. In collaboration with Farm Fresh and Kechara Soup Kitchen (KSK Society), Klook is launching a heartfelt initiative to bring nourishment and joy to underprivileged communities across Malaysia. Through this meaningful partnership, 1,000 packs of Farm Fresh kurma milk will be donated to those in need, ensuring that fasting beneficiaries receive essential nourishment during this holy month.
“At Klook, we believe travel is more than just experiences—it’s about bringing people together, fostering meaningful connections, and giving back to the communities we touch. Ramadan is a time of gratitude and reflection, and we are honoured to turn every journey booked on Klook into an opportunity for kindness. Through this initiative, we hope to spread the joy of giving, ensuring that every booking made contributes directly to supporting those in need,” said Sarah Wan, General Manager, Indonesia, Malaysia, and Singapore, Klook.
“At Farm Fresh, we believe that nourishment goes beyond just food – it’s about fostering well-being and strengthening communities. We are delighted to partner with Klook and Kechara Soup Kitchen for this meaningful cause, ensuring that those observing Ramadan have access to wholesome, natural sustenance. As a brand rooted in fresh, high-quality dairy, we see this initiative as an opportunity to share the goodness of nature while giving back to the community,” said Azmi Zainal, Group Chief Operating Officer of Farm Fresh Berhad. As a source of natural energy and essential nutrients, kurma milk is a thoughtful way to help sustain those observing Ramadan.
Kechara Soup Kitchen has been serving marginalised communities in Malaysia for over 17 years, providing more than 1.3 million meals since its establishment. “This contribution helps us extend vital support to those facing hardships, ensuring they receive nourishment and care during the Ramadan season,” said Justin Cheah, Marketing Director at Kechara Soup Kitchen.
Beyond Ramadan, customers can continue supporting local communities by experiencing the heart of Farm Fresh’s mission. Visit Farm Fresh at UPM to witness firsthand how fresh, sustainable dairy is crafted, or enjoy a dinner at The Acre by Farm Fresh, where farm-to-table goodness brings people together over wholesome meals. Every visit supports a homegrown brand dedicated to enriching both health and community.
Carmen’s Best (The Laguna Creamery Inc), the premium dairy subsidiary of Metro Pacific Agro Ventures, launched its fresh milk line on 22 January 2025. The fresh milk range of Carmen’s Best, known for its ice cream, will include Whole Milk, Low Fat Milk, Chocolate Milk, Salted Caramel Milk and Barista Fresh Milk. This launch follows the rebranding of Holly’s Milk, the pasteurised milk brand under the Carmen’s Best Group.
With their newly established dairy facility in Bukidnon, Mindanao, which the brand recently acquired, the company is now equipped to effectively serve the Visayas and Mindanao markets. To increase its local dairy production, Carmen’s Best has acquired the Universal Harvesters Dairy Farm in Marama, Bukidnon, adding to its existing operations in Bay, Laguna.
In a dairy market where UHT and powdered milk are prevalent, Carmen’s Best carves out its space in the niche fresh milk segment. The brand is able to support the fresh milk operation using milk sourced from its dairy farms.
Carmen’s Best aims to have a full line of milk, yogurt, ice cream, cheese and butter by 2027.
In another develoment, Metro Pacific Dairy Farms (MPDF), a joint venture between Metro Pacific Agro Ventures Inc and LR Group Ltd., aims to increase raw fresh milk production to 10 million liters by 2027, up from 1 million litres in 2024, according to Metro Pacific Agro Ventures’s CEO Jovy Hernandez. This follows their 2022 partnership to build a PHP 2 billion dairy facility in Bay, Laguna. Operation is set to commence in 2025.
Key takeaways: developing local milk production is a viable approach
Thursday 27 March 2025 – Did you know that ‘food waste’ has become a major global issue? The Food and Agriculture Organization (FAO) of the United Nations reports that one-third of the food produced globally, or approximately 1.3 billion tons per year, becomes waste without being consumed, contributing to greenhouse gas emissions.
Ajinomoto Co., (Thailand) Ltd., a global leader in creating the “Eat Well, Live Well.” initiative, recognizes the importance of this issue and has launched the ‘Too Good To Waste’ project to campaign for food waste reduction. The project aims to create menus that efficiently utilize all parts of ingredients, based on the concept that ‘Every Food Counts.’ It focuses on reducing food waste from production through to consumption, while raising consumer awareness about the food waste problem and promoting a sustainable eating culture. A highlight of the project is the creation of ‘Eco-Friendly Menus’ in collaboration with four leading restaurants: Oakland Cafe X Restaurant, Ivory Coast Almond Restaurant & Chill Bar, Jirakaan, and Pen Laos. Chef Ah – Apisit Jitprasong, an expert in food and food waste reduction, has been invited to serve as the project’s consulting chef.
Chef Ah explains, “The Eco-Friendly Menus were created under the concept of ‘Make the most of the entire ingredient.’ They are divided into four menu groups: 1) Use whole ingredients, such as carrot soup made from the entire carrot; 2) Use left-over part of ingredients, such as sour soup with watermelon rind; 3) Use overripe ingredients, such as avocado chili paste from overripe fruit; and 4) Remake new menu from left-over menu, such as chili paste fried rice maki, which transforms leftover rice into a new dish. These creations form delicious and appealing fusion menus that play an important role in sustainable environmental care.”
The four leading restaurants participating in the project each developed unique menus that efficiently utilize all parts of the ingredients, under the ‘Too Good To Waste’ concept. This includes maximizing the use of leftover ingredients, creating new dishes from parts that are often discarded, and modifying cooking methods to minimize food waste.
Oakland Cafe X Restaurant – Presents roasted shrimp with Thai herbs and shrimp stir-fried Siam pizza, utilizing all parts of the shrimp.
Ivory Coast Almond Restaurant & Chill Bar – Creates southern curry with betel leaves, fried soft-shell crab, and a grilled floral dish, using the left-over part of vegetables and flowers for new creations.
Jirakaan – Offers Tom Yum Mocktail/Cocktail beverages made from leftover Tom Yum vegetables, and pumpkin stuffed with matcha custard, which can be eaten whole, including the skin.
Pen Laos – Crafts royal chili paste from fermented fish sauce residue into a new edible dish, and fried shrimp heads with herbs, which can be eaten whole, including the shell.
Mrs. Piroonrat Wangprakobsook, Public Relations Department Manager of Ajinomoto Co., (Thailand) Ltd., stated that the ‘Too Good To Waste’ project has received a very positive response since its launch at the end of last year. “We are very pleased to collaborate with Chef Ah and four leading restaurants in creating delicious menus that effectively reduce food waste. We found that after each restaurant joined the project, they reduced food waste up to 20% compared to previous levels, using the “Eco-Friendly Menu” concept to maximize the use of all parts of the ingredients. We believe that this activity serves as a positive example in promoting the efficient use of ingredients and inspiring both consumers and restaurant operators to pay greater attention to food waste. In the future, we plan to expand the scope of our collaboration and drive changes in consumption behavior in Thai society to reduce resource loss and minimize environmental impacts.”
“Eat Well, Live Well.” is not just about choosing beneficial food for our bodies, but also about caring for the world to make it sustainable. If everyone helps reduce food waste, our world will improve sustainably. Follow creative Earth-Friendly Menus ideas at www.ajinomoto.co.th and Ajinomoto กรีนได้ กินดี.
Friday 28 March 2025 – Emily’s, renowned for its popular “Emily’s Shredded Chicken Noodle,” has achieved a milestone by winning the GrabFood No.1 Top Selling of All Time award at the GrabThumbsUp Awards 2025. This prestigious annual event by GrabFood recognizes top-performing restaurants based on order volume, popularity, customer reviews, delivery efficiency, especially for long-distance orders, and overall service excellence.
Out of 400,000 restaurants nationwide, including those in Bangkok and four major provinces, Emily’s secured the top spot with its signature dish, “Emily’s Shredded Chicken Noodle,” meticulously crafted by its founders. The dish has become a nationwide sensation, earning the Shell Shuan Shim award and propelling the brand to a fivefold growth since 2023. To meet the increasing demand, Emily’s is planning further expansion into key provinces.
Within just one year of joining GrabFood, Emily’s rose to the platform’s No.1 position. This rapid success is attributed to rigorous quality control, freshly prepared meals, and a high-standard central kitchen that ensures consistent quality and supports nationwide expansion in 2025.
Naiyanachanok Patamasingh Na Ayutthaya and Thaparat Waerojruedee, co-founders of Emily’s Group, expressed their gratitude: “We are honored to receive this award and deeply appreciate our customers’ trust and support. Our commitment is to continually enhance our menu and services. This is just the beginning—Emily’s plans to expand further this year to meet the growing customer demand and reach new audiences.”
Emily’s Group, a home-cooked-style food brand, is dedicated to delivering exceptional taste and quality through carefully curated recipes and premium ingredients. Stay updated on Emily’s latest news at www.emilys-group.com and www.linkedin.com/company/emilysgroup
7-Eleven Philippines has launched Korean snacks with a plant-based twist. The new range comprises:
K-Style Egg Drop Sandwich
K-Style Plant-Based Chicken Burger
K-Style Garlic...
3-month subsidy on utilities to 1,000 coffee shops and RM0.50 for every big bottle ofCarlsberg Smooth Draught sold for all participating outlets to help...
