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Refreshing taste of Calpis Lacto Soda with peach and kakigori

Calpis Lacto Soda brings the refreshing taste of peach and kakigori to Thai consumers so they can cool down during the hot summer. This fizzy mixed yoghurt drink fermented by Lactobacillus taps into kakigori or Japanese shaved ice dessert. The drink is available for purchase at 7-Eleven.  

Ichitan rides the Tanghulu trend with new Yen Yen Tanghulu Strawberry

Ichitan is riding the Tanghulu trend with the launch of Yen Yen Tanghulu in strawberry flavour. Tanghulu is a traditional fruit snack from China typically made of fruits coated in a clear, crystalized sugar shell. Tanghulu has become a trend in recent years, especially in South Korea. Globally, there are around 254 million posts related to Tanghulu Recipe on TikTok alone. 

In China, Tanghulu is usually made with the Chinese hawthorn but is also available in other fruits. The Yen Yen drink with Tanghulu Strawberry offers a sweet and sour taste, perfect for the summer. 

The Yen Yen Tanghulu drink and the Yen Yen Sour Plum drink, launched in 2022, indicate the growing trend of Chinese-inspired drinks in the Thai market. It does indicate that Thai beverage manufacturers are broadening their horizons by incorporating what’s trending not just in South Korea or Japan but also in China.

KCG gives its Dairygold cheese slice a taste of Thailand

Image credit: Minimeinsights.com

KCG Corporation has unveiled new cheese products that incorporate Thai flavours to spur cheese sales. Showcased at THAIFEX – Anuga Asia 2024 in Bangkok in May 2024, the new Dairygold cheese slices feature the flavours of Ka Prao, Tom Yum and Green Curry.

The new Dairygold Thai-flavoured cheese slices provide consumers, including foodservice operators, with a product they can easily incorporate into creations that offer a familiar Thai taste.

 

Bar.B.Q Plaza and Lay’s teamed up

Bar.B.Q Plaza and Lay’s have teamed up to launch two limited-edition flavours for the Thai snack market. The new collaboration features Bar.B.Q Plaza’s BBQ and fiery BBQ flavours. Both brands have similar customer bases, with Lay’s consumers prefer socializing, while Bar.B.Q Plaza customers like sharing moments while eating. Both flavours will be available until the end of August 2024.

The two parties took 6-8 months to develop the formula to ensure the flavours deliver an authentic taste of eating at a Bar.B.Q Plaza restaurant. 

Separately, Bar.B.Q Plaza aims to acehive revenue of THB 3.8 billion in 2024, on top of the THB 3.5 billion it obtained in 2023.

ThaiNamthip Collaborates with The Pizza Company introducing ‘Fuze Tea’, Coca-Cola’s Lemon Tea, Bringing a Refreshing Complement to the Delectable Pizza at 200 Branches of The Pizza Company Nationwide

Thursday 20 June 2024 – ThaiNamthip, a bottling partner of The Coca-Cola Company in Thailand, together with The Pizza Company, introduce the refreshing ‘Fuze Tea’ – a lemon-flavored tea from “Coca-Cola” – to offer a refreshing beverage option to complement the piping hot pizza delights at over 200 The Pizza Company branches nationwide. This introduction will diversify the beverage menu with a wide range of soft drinks and fruit teas. This initiative is part of ThaiNamthip’ s commitment in supporting its partner while meeting consumer demands.

Mr. John Jason Riley, Vice President – HoReCa, ThaiNamthip Corporation Limited, stated, “ThaiNamthip operates with a customer-centric approach, we support our partners’ businesses growth with world-class beverage products that suit various retail formats, aiming to build sustainable business growth for our partners. Recently, ThaiNamthip collaborated with The Pizza Company, Thailand’s most popular pizza restaurant chain, to introduce the latest formula of the ‘Fuze Tea’ in a post-mix dispenser, adding to the current “Coca-Cola” soft drink offerings. This initiative caters to consumers who enjoy tea and fruit drinks, enhancing their dining experience with refreshing and contemporary flavors, while supporting The Pizza Company in meeting the diverse preferences of consumers. This aligns with ThaiNamthip’s commitment in propelling customer businesses with globally renowned beverage by delivering high-quality products and providing promotional activities and media promotion to boost sales and consumer outreach.”

Mr. Patt Pongwittayapipat, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited, explained, “The Pizza Company has been Thailand’s most popular pizza choice. Last year, we underwent a major rebranding process to refresh and modernize our brand, aiming to connect with all consumer groups. Our collaboration with ThaiNamthip to introduce the latest formulation of ‘Fuze Tea’ will broaden our beverage selection and appeal to a wider range of consumers. “Coca-Cola” has also been a long-standing favorite in Thailand, just like The Pizza Company, not to mention their global brand recognition. We believe this partnership will enrich our flavor offerings, ensuring that we deliver ‘The Best Pizza Moment’ that is delightful, refreshing, and even more special with ‘Fuze Tea’, now available at over 200 Pizza Company branches nationwide at 59 THB.

ThaiNamthip is ready to deliver a refreshing experience with world-renowned beverage brands. Our customers include Modern Trade businesses, the Hotel, Restaurant, and Cafe-Catering (HoReCa) sector, and local traditional trade stores. Businesses interested in partnering with ThaiNamthip can obtain further information from the ThaiNamthip Service Center by calling 02-616-5555 or by visiting our website at https://www.thainamthip.co.th/en

TWiS Active Mango Cider Vinegar offers positive impact on health and beauty

Image by TWiS

TWiS Active Mango Cider Vinegar, showcased by THAIFEX – Anuga Asia 2024, makes it easy for consumers to obtain the benefits of fruit cider vinegar in a palatable format. According to TWiS, one tablespoon of mango cider vinegar provides 750mg of acetic acid per serving, which can positively impact health and beauty if consumed continuously over 8-12 weeks.

TWiS Active Mango Cider Vinegar is made using imported proven ingredients. It has zero added sugar, is low in GI and is diabetic-friendly.

TWiS Active Mango Cider Vinegar is sold in a squeezable pouch format and is available in three variants:

Beautibink (peach flavour) – Skin and UV protection with 2,500mg of collagen peptides imported from Japan and vitamin C

D-Toxi (lemon honey flavour) – Digestive healthy with 8,000mg of fibre and GOS prebiotic. 

S-Kinny (green apple flavour) – Weight management with coffee bean extract.

We are seeing rising NPDs involving cider vinegar in Thailand, including the latest BOBBI Cider Vinegar Sparkling launch in five exciting flavours to tap into growing consumer interest in the benefits of fermentation.

Go Football Crazy with Carlsberg’s First-Ever Digital Football League and Enjoy a VIP Football Experience in Anfield!

(From Left) Patrik Berger , MD of Carlsberg Malaysia Stefano Clini and Vladimír Šmicer

Football season reaches fever pitch with #BestWithCarlsberg’s most exciting playoff yet, created to celebrate and reward the game’s biggest supporters.

PETALING JAYA, 19 June 2024 – Carlsberg, the brew synonymous with football, is putting football fans at the centre of the action with the launch of its first-ever Digital Football League, offering punters an unmatched opportunity to flaunt their skills, secure bragging rights, and snag unparalleled prizes. Under the banner of the #BestWithCarlsberg campaign, this League is a celebration of the beautiful game and the fans who make it all possible, including an all-expenses-paid exclusive Liverpool FC experience at Anfield valued at RM50,000!

Carlsberg Malaysia also organised an exclusive meet and greet party at Tropicana Golf and Country Resort on the 19 June featuring two of the most revered football legends: Patrik Berger and Vladimír Šmicer, as a preview to the grand prize adventure to Liverpool. These iconic players, known for their illustrious careers and legendary status, were on hand to interact with fans, share their experiences, and inspire the next generation of football enthusiasts. Supporters also had the rare chance of watching a live match with these Anfield heroes, fully completing the #BestWithCarlsberg experience.

Stefano Clini, Managing Director of Carlsberg Malaysia, shared his excitement, stating, “We are beyond excited to bring the Carlsberg Digital Football League to our passionate football fans. This League is not just about winning prizes; it’s about celebrating the love for football and creating #BestWithCarlsberg moments. With incredible prizes, daily leaderboard updates, and legendary meet and greet opportunities, we are committed to making this the ultimate football experience ever.”

From now until the end of July, football enthusiasts can join the action at over 40 locations nationwide. It will be a test of skill, and passion as contenders battle for supremacy on the daily refreshed leaderboard. The Top 8 performers will walk away with amazing cash prizes and exclusive football merchandise, with the first prize winner taking home RM10,000, while the runner-up will receive RM5,000. Five third-place winners will each get RM1,000, and all participants will receive exclusive football gear to commemorate their experience.

The golden goal, however, is to clinch the all-time champion spot where the grand prize for this thrilling competition is a dream come true for any Liverpool FC fan: an all-expenses-paid Liverpool FC experience for two, valued at RM50,000. The lucky winners will be treated with flights and accommodation to Liverpool, UK and an exclusive visit to the Carlsberg Lounge at Anfield, where they will enjoy VIP treatment, immerse themselves in the electrifying atmosphere of one of the most historic football stadiums in the world and watch the Reds play live.

To tackle this thrilling challenge, consumers can make their way to selected super and hypermarkets and grab two six-pack cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught for a single game. Alternatively, they can hit up their favourite bar or pub and secure two games by purchasing RM150 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught. A game-changer for both seasoned players and devoted supporters, this League promises thrills, excitement, and unforgettable moments.

Set to be a #BestWithCarlsberg moment, visit https://bestwithcarlsberg.my/ to find out more about the campaign. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for the latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

UNWIND @ Raffles Place Transforms Raffles Place into an Urban Playground

On the evening of June 27, Raffles Place Park transforms into an urban playground, featuring lawn games, live music, an outdoor movie screening, and more.

Singapore, 19 June 2024 – Dive into the buzz of Singapore’s Central Business District with UNWIND @ Raffles Place on 27 June 2024! Organised by Raffles Place Alliance, this one-day only event promises an exciting lineup with a variety of activities, such as lawn games, live music — including a set by DJ YuJin and a jazz-influenced instrumental performance by Kaye — and a life-sized mural painting experience. Plus, when the sun sets, you can enjoy an outdoor movie screening from the comfort of the lawn chairs spread across the park.

Join the fun at Raffles Place on 27 June and experience the vibrant energy of the city!

Make Your Mark and Contribute to a Communal Mural Painting

Discover your creative side as you join in a mural painting activity by Mural Lingo – a multidisciplinary creative studio that works at the intersection of arts and technology. Let your imagination run wild as you colour in a 2m x 2m mural of the Raffles Place skyline, completing a masterpiece that serves as a vibrant reimagination of the central buzz district.

Get Moving and Challenge Your Friends to Fun Lawn Games

Done with your workday? Challenge your friends and colleagues to a series of exciting lawn games! You can choose from a variety of games, such as:

  • Table Tennis: Outmanoeuvre your opponents in a thrilling yet friendly match. Singles or doubles are welcome!
  • Foosball: Team up to score goals and showcase your fancy footwork in a game of table football.
  • Giant Jenga: Challenge your fine motor skills in this classic game of balance by carefully removing and stacking wooden blocks without toppling the tower.
  • Badminton: Test your speed and aim with this popular racquet sport. Find a partner to play doubles, or go head-to-head with a worthy opponent!
  • Cornhole: Take turns to throw and land bean bags on a board or through the hole in the board’s far end.
  • Putting Green:  Hone your short-game skills and have fun at a game of golf.

Plus, participants in each lawn game can stand a chance to win exclusive vouchers*, such as:

  • $20 discount vouchers from VIBE Bistro (valid with a minimum spend of $100)
  • Manicure sets from Parkway Shenton
  • 20% online discount vouchers from CHUMS (with no minimum spend)

What’s more, there will be free Brewlander beers* — courtesy of VIBE Bistro — for the first 100 people to like Raffles Place Alliance and VIBE’s social media pages!

*While stocks last, terms and conditions apply.

Enjoy Live DJ Music and a Jazz-influenced Instrumental Performance

Experience an unforgettable evening as DJ YuJin spins electrifying tracks from the Nomad Solar Sound booth, which is powered entirely by solar energy. Adding to the vibrant atmosphere is Kaye, a jazz-influenced electronic musician who will mesmerise you with a live set on his electronic wind instrument. This fusion of sustainability and innovative sound promises an evening filled with captivating music and an unforgettable ambience. Head over to the chill-out corner where you can sit back and enjoy the beats!

#RPchairs is back in Raffles Place

Kick back and relax in our brand new #RPchairs to enjoy the evening. The newest installment of #RPchairs come in a variety of fun designs that are perfect for socialising, from rocking chairs and cube pods to the eye-catching custom-made “O” benches. Take your pick and hang out with us!

Catch an Exciting Movie Screening of Ant-Man and the Wasp: Quantumania

As night falls, settle into chairs — sponsored by CHUMS — with your friends or colleagues and enjoy an outdoor movie screening of Ant-Man and the Wasp: Quantumania, which begins at 7:30pm. Grab a refreshing drink from the mobile drink cart, sit back, and enjoy the show!

The first 50 people to register for the movie screening by 23 June will get a reserved seat for themselves and 1 other guest, as well as 1-for-1 vouchers on all starters from VIBE Bistro. To reserve a seat to enjoy the movie, sign up here.

Look Out for More UNWIND Editions Coming Your Way!

There are more editions of UNWIND coming your way! In August, Raffles Place will celebrate Singapore’s birthday with an exciting lineup that puts the spotlight on local talent and our melting pot of cultures, along with a range of fun family-friendly events and activities.

The following edition of UNWIND promises even more excitement, so be sure to stay tuned for more information. For the latest news, be sure to follow @RafflesPlaceSG on Instagram.

Join us on June 27 for UNWIND @ Raffles Place!

Sun Life Malaysia’s InsureLit Roadshow In Penang On 19 – 23 June To Promote Insurance and Takaful Literacy

Sun Life Malaysia is stopping by three locations nationwide where the public can learn more about insurance and takakul through engaging activities, such as the "InsureLit: Earn, Save, and Protect" board game which mimics real-life scenarios and require players to make financial decisions.

60% of Malaysians Rank Health As Their Top Financial Goal

Kuala Lumpur, 19 June 2024 – Sun Life Malaysia, a leading insurance and takaful provider, kicked of its InsureLit Roadshow series recently, as part of a year-long financial literacy initiative, aimed at enhancing Malaysians’ insurance and takaful knowledge and promote positive financial behaviours.

Spanning four key locations nationwide, this roadshow series underscores Sun Life’s commitment to enhancing financial literacy across communities. The InsureLit Roadshow series debuted in Johor Bahru in May and will be at:

  • Penang, Queensbay Mall (19 – 23 June)
  • Putrajaya, IOI City Mall Putrajaya (31 July – 4 August)
  • Selangor, IOI Mall Puchong (18 – 22 September)

Sun Life Malaysia is inviting all Penangites to drop by Queensbay Mall (Central Atrium), to participate in this enriching roadshow to equip themselves with invaluable financial knowledge and take proactive steps towards achieving a financially literate future.

Among the attractions of the roadshow are engaging activities such as the “Insure Hoops” Challenge designed to remind Malaysians to reassess their insurance and takaful coverage; and the “Ready, Set, Maze” Challenge aiming to encourage visitors to set and prioritise their financial goals, fostering a sense of ownership and empowerment in managing their financial futures.

Visitors will also receive complimentary financial planning consultations from experienced Sun Life advisors, who will provide personalised guidance tailored to each individual’s unique life goals. At the first roadshow in Johor Bahru, attendees participated in a poll to identify their top financial priorities: 60% chose Health, 30% prioritised Protection, and 10% highlighted Savings as their primary goal.

Adding an element of fun and excitement, there will be engaging fringe activities, including the “InsureLit: Earn, Save, and Protect” giant board game, mini board game giveaways, and a “Big Yellow Heart” photo challenge to celebrate International Selfie Day on 22 June, for the whole family.

Additionally, free health checks, including tests for cholesterol, blood glucose, and uric acid, will be available. Sun Life Malaysia is also collaborating with MOG Malaysia, one of the largest optical retail chain in Malaysia, to offer free comprehensive eye health screenings worth RM100, including retina assessments for diabetic retinopathy, glaucoma, retinal detachment, age-related macular degeneration, and corneal assessments for dry eyes and cataracts. Following the eye check, visitors will also have the opportunity to earn a complimentary 6-in-1 Vision Eye Care Experience, valued at RM350, at any MOG outlet nationwide.

The InsureLit Roadshow series is prompted by Sun Life Malaysia’s recent “Insure or Unsure: Sun Life Insurance Literacy Survey,” which revealed that only 28% of 1,107 Malaysians surveyed are confident in their knowledge of insurance and takaful products. Furthermore, findings from its inaugural “Asia Financial Resilience Index – Malaysia” indicate that among the 1,000 Malaysians, only one in five respondents (22%) make financial plans on a five-year horizon or beyond. Meanwhile, millennials, although the most financially literate generation, still lack financial planning beyond one year ahead which puts their finances at risk.

Join Us at THAIFEX – ANUGA ASIA 2025: A Premier Opportunity for Thai Food and Beverage Businesses

The Department of International Trade Promotion, Ministry of Commerce, The Thai Chamber of Commerce, and Koelnmesse Germany cordially invite Thai food and beverage businesses to participate in “THAIFEX – ANUGA ASIA 2025”, Asia’s leading food and beverage trade show. The event offers an invaluable platform for Thai businesses as Thai exhibitors to showcase their products and engage in business negotiation with potential buyers worldwide. Registration opens on 1st July 2024 at 9:00 AM via the THAIFEX Online system at  http://thaifex.thaichamber.org or www.thaichamber.org.

THAIFEX – ANUGA ASIA 2025 will take place from 27th to 31st May 2025, spanning over 130,000 square meters at IMPACT Muang Thong Thani. This global platform provides the opportunity for Thai entrepreneurs to network with international buyers, expand their markets, and discover new innovations, technologies, and business ideas.

The previous THAIFEX – ANUGA ASIA 2024 event was a resounding success, attracting over 138,000 visitors from around the world and generating trade value over 96 billion baht. Moreover, the event also provided SMEs and startups with the chance to launch and present their products and services to the international market. Exhibitors were satisfied with the event and determined to continue participating in the upcoming event.

THAIFEX – ANUGA ASIA 2025 welcomes exhibitors from all segments of the food and beverage industry, including large enterprises, SMEs, and startups. Whether you are a returning exhibitor or a new exhibitor, this event is an excellent opportunity to grow your business to new heights. For more information, please visit www.thaifex-anuga.com.

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