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Go Football Crazy with Carlsberg’s First-Ever Digital Football League and Enjoy a VIP Football Experience in Anfield!

By
Tan Heng Hong
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(From Left) Patrik Berger , MD of Carlsberg Malaysia Stefano Clini and Vladimír Šmicer

Football season reaches fever pitch with #BestWithCarlsberg’s most exciting playoff yet, created to celebrate and reward the game’s biggest supporters.

PETALING JAYA, 19 June 2024 – Carlsberg, the brew synonymous with football, is putting football fans at the centre of the action with the launch of its first-ever Digital Football League, offering punters an unmatched opportunity to flaunt their skills, secure bragging rights, and snag unparalleled prizes. Under the banner of the #BestWithCarlsberg campaign, this League is a celebration of the beautiful game and the fans who make it all possible, including an all-expenses-paid exclusive Liverpool FC experience at Anfield valued at RM50,000!

Carlsberg Malaysia also organised an exclusive meet and greet party at Tropicana Golf and Country Resort on the 19 June featuring two of the most revered football legends: Patrik Berger and Vladimír Šmicer, as a preview to the grand prize adventure to Liverpool. These iconic players, known for their illustrious careers and legendary status, were on hand to interact with fans, share their experiences, and inspire the next generation of football enthusiasts. Supporters also had the rare chance of watching a live match with these Anfield heroes, fully completing the #BestWithCarlsberg experience.

Stefano Clini, Managing Director of Carlsberg Malaysia, shared his excitement, stating, “We are beyond excited to bring the Carlsberg Digital Football League to our passionate football fans. This League is not just about winning prizes; it’s about celebrating the love for football and creating #BestWithCarlsberg moments. With incredible prizes, daily leaderboard updates, and legendary meet and greet opportunities, we are committed to making this the ultimate football experience ever.”

From now until the end of July, football enthusiasts can join the action at over 40 locations nationwide. It will be a test of skill, and passion as contenders battle for supremacy on the daily refreshed leaderboard. The Top 8 performers will walk away with amazing cash prizes and exclusive football merchandise, with the first prize winner taking home RM10,000, while the runner-up will receive RM5,000. Five third-place winners will each get RM1,000, and all participants will receive exclusive football gear to commemorate their experience.

The golden goal, however, is to clinch the all-time champion spot where the grand prize for this thrilling competition is a dream come true for any Liverpool FC fan: an all-expenses-paid Liverpool FC experience for two, valued at RM50,000. The lucky winners will be treated with flights and accommodation to Liverpool, UK and an exclusive visit to the Carlsberg Lounge at Anfield, where they will enjoy VIP treatment, immerse themselves in the electrifying atmosphere of one of the most historic football stadiums in the world and watch the Reds play live.

To tackle this thrilling challenge, consumers can make their way to selected super and hypermarkets and grab two six-pack cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught for a single game. Alternatively, they can hit up their favourite bar or pub and secure two games by purchasing RM150 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught. A game-changer for both seasoned players and devoted supporters, this League promises thrills, excitement, and unforgettable moments.

Set to be a #BestWithCarlsberg moment, visit https://bestwithcarlsberg.my/ to find out more about the campaign. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for the latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

UNWIND @ Raffles Place Transforms Raffles Place into an Urban Playground

By
Tan Heng Hong
-

On the evening of June 27, Raffles Place Park transforms into an urban playground, featuring lawn games, live music, an outdoor movie screening, and more.

Singapore, 19 June 2024 – Dive into the buzz of Singapore’s Central Business District with UNWIND @ Raffles Place on 27 June 2024! Organised by Raffles Place Alliance, this one-day only event promises an exciting lineup with a variety of activities, such as lawn games, live music — including a set by DJ YuJin and a jazz-influenced instrumental performance by Kaye — and a life-sized mural painting experience. Plus, when the sun sets, you can enjoy an outdoor movie screening from the comfort of the lawn chairs spread across the park.

Join the fun at Raffles Place on 27 June and experience the vibrant energy of the city!

Make Your Mark and Contribute to a Communal Mural Painting

Discover your creative side as you join in a mural painting activity by Mural Lingo – a multidisciplinary creative studio that works at the intersection of arts and technology. Let your imagination run wild as you colour in a 2m x 2m mural of the Raffles Place skyline, completing a masterpiece that serves as a vibrant reimagination of the central buzz district.

Get Moving and Challenge Your Friends to Fun Lawn Games

Done with your workday? Challenge your friends and colleagues to a series of exciting lawn games! You can choose from a variety of games, such as:

  • Table Tennis: Outmanoeuvre your opponents in a thrilling yet friendly match. Singles or doubles are welcome!
  • Foosball: Team up to score goals and showcase your fancy footwork in a game of table football.
  • Giant Jenga: Challenge your fine motor skills in this classic game of balance by carefully removing and stacking wooden blocks without toppling the tower.
  • Badminton: Test your speed and aim with this popular racquet sport. Find a partner to play doubles, or go head-to-head with a worthy opponent!
  • Cornhole: Take turns to throw and land bean bags on a board or through the hole in the board’s far end.
  • Putting Green:  Hone your short-game skills and have fun at a game of golf.

Plus, participants in each lawn game can stand a chance to win exclusive vouchers*, such as:

  • $20 discount vouchers from VIBE Bistro (valid with a minimum spend of $100)
  • Manicure sets from Parkway Shenton
  • 20% online discount vouchers from CHUMS (with no minimum spend)

What’s more, there will be free Brewlander beers* — courtesy of VIBE Bistro — for the first 100 people to like Raffles Place Alliance and VIBE’s social media pages!

*While stocks last, terms and conditions apply.

Enjoy Live DJ Music and a Jazz-influenced Instrumental Performance

Experience an unforgettable evening as DJ YuJin spins electrifying tracks from the Nomad Solar Sound booth, which is powered entirely by solar energy. Adding to the vibrant atmosphere is Kaye, a jazz-influenced electronic musician who will mesmerise you with a live set on his electronic wind instrument. This fusion of sustainability and innovative sound promises an evening filled with captivating music and an unforgettable ambience. Head over to the chill-out corner where you can sit back and enjoy the beats!

#RPchairs is back in Raffles Place

Kick back and relax in our brand new #RPchairs to enjoy the evening. The newest installment of #RPchairs come in a variety of fun designs that are perfect for socialising, from rocking chairs and cube pods to the eye-catching custom-made “O” benches. Take your pick and hang out with us!

Catch an Exciting Movie Screening of Ant-Man and the Wasp: Quantumania

As night falls, settle into chairs — sponsored by CHUMS — with your friends or colleagues and enjoy an outdoor movie screening of Ant-Man and the Wasp: Quantumania, which begins at 7:30pm. Grab a refreshing drink from the mobile drink cart, sit back, and enjoy the show!

The first 50 people to register for the movie screening by 23 June will get a reserved seat for themselves and 1 other guest, as well as 1-for-1 vouchers on all starters from VIBE Bistro. To reserve a seat to enjoy the movie, sign up here.

Look Out for More UNWIND Editions Coming Your Way!

There are more editions of UNWIND coming your way! In August, Raffles Place will celebrate Singapore’s birthday with an exciting lineup that puts the spotlight on local talent and our melting pot of cultures, along with a range of fun family-friendly events and activities.

The following edition of UNWIND promises even more excitement, so be sure to stay tuned for more information. For the latest news, be sure to follow @RafflesPlaceSG on Instagram.

Join us on June 27 for UNWIND @ Raffles Place!

Sun Life Malaysia’s InsureLit Roadshow In Penang On 19 – 23 June To Promote Insurance and Takaful Literacy

By
Tan Heng Hong
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Sun Life Malaysia is stopping by three locations nationwide where the public can learn more about insurance and takakul through engaging activities, such as the "InsureLit: Earn, Save, and Protect" board game which mimics real-life scenarios and require players to make financial decisions.

60% of Malaysians Rank Health As Their Top Financial Goal

Kuala Lumpur, 19 June 2024 – Sun Life Malaysia, a leading insurance and takaful provider, kicked of its InsureLit Roadshow series recently, as part of a year-long financial literacy initiative, aimed at enhancing Malaysians’ insurance and takaful knowledge and promote positive financial behaviours.

Spanning four key locations nationwide, this roadshow series underscores Sun Life’s commitment to enhancing financial literacy across communities. The InsureLit Roadshow series debuted in Johor Bahru in May and will be at:

  • Penang, Queensbay Mall (19 – 23 June)
  • Putrajaya, IOI City Mall Putrajaya (31 July – 4 August)
  • Selangor, IOI Mall Puchong (18 – 22 September)

Sun Life Malaysia is inviting all Penangites to drop by Queensbay Mall (Central Atrium), to participate in this enriching roadshow to equip themselves with invaluable financial knowledge and take proactive steps towards achieving a financially literate future.

Among the attractions of the roadshow are engaging activities such as the “Insure Hoops” Challenge designed to remind Malaysians to reassess their insurance and takaful coverage; and the “Ready, Set, Maze” Challenge aiming to encourage visitors to set and prioritise their financial goals, fostering a sense of ownership and empowerment in managing their financial futures.

Visitors will also receive complimentary financial planning consultations from experienced Sun Life advisors, who will provide personalised guidance tailored to each individual’s unique life goals. At the first roadshow in Johor Bahru, attendees participated in a poll to identify their top financial priorities: 60% chose Health, 30% prioritised Protection, and 10% highlighted Savings as their primary goal.

Adding an element of fun and excitement, there will be engaging fringe activities, including the “InsureLit: Earn, Save, and Protect” giant board game, mini board game giveaways, and a “Big Yellow Heart” photo challenge to celebrate International Selfie Day on 22 June, for the whole family.

Additionally, free health checks, including tests for cholesterol, blood glucose, and uric acid, will be available. Sun Life Malaysia is also collaborating with MOG Malaysia, one of the largest optical retail chain in Malaysia, to offer free comprehensive eye health screenings worth RM100, including retina assessments for diabetic retinopathy, glaucoma, retinal detachment, age-related macular degeneration, and corneal assessments for dry eyes and cataracts. Following the eye check, visitors will also have the opportunity to earn a complimentary 6-in-1 Vision Eye Care Experience, valued at RM350, at any MOG outlet nationwide.

The InsureLit Roadshow series is prompted by Sun Life Malaysia’s recent “Insure or Unsure: Sun Life Insurance Literacy Survey,” which revealed that only 28% of 1,107 Malaysians surveyed are confident in their knowledge of insurance and takaful products. Furthermore, findings from its inaugural “Asia Financial Resilience Index – Malaysia” indicate that among the 1,000 Malaysians, only one in five respondents (22%) make financial plans on a five-year horizon or beyond. Meanwhile, millennials, although the most financially literate generation, still lack financial planning beyond one year ahead which puts their finances at risk.

Join Us at THAIFEX – ANUGA ASIA 2025: A Premier Opportunity for Thai Food and Beverage Businesses

By
Tan Heng Hong
-

The Department of International Trade Promotion, Ministry of Commerce, The Thai Chamber of Commerce, and Koelnmesse Germany cordially invite Thai food and beverage businesses to participate in “THAIFEX – ANUGA ASIA 2025”, Asia’s leading food and beverage trade show. The event offers an invaluable platform for Thai businesses as Thai exhibitors to showcase their products and engage in business negotiation with potential buyers worldwide. Registration opens on 1st July 2024 at 9:00 AM via the THAIFEX Online system at  http://thaifex.thaichamber.org or www.thaichamber.org.

THAIFEX – ANUGA ASIA 2025 will take place from 27th to 31st May 2025, spanning over 130,000 square meters at IMPACT Muang Thong Thani. This global platform provides the opportunity for Thai entrepreneurs to network with international buyers, expand their markets, and discover new innovations, technologies, and business ideas.

The previous THAIFEX – ANUGA ASIA 2024 event was a resounding success, attracting over 138,000 visitors from around the world and generating trade value over 96 billion baht. Moreover, the event also provided SMEs and startups with the chance to launch and present their products and services to the international market. Exhibitors were satisfied with the event and determined to continue participating in the upcoming event.

THAIFEX – ANUGA ASIA 2025 welcomes exhibitors from all segments of the food and beverage industry, including large enterprises, SMEs, and startups. Whether you are a returning exhibitor or a new exhibitor, this event is an excellent opportunity to grow your business to new heights. For more information, please visit www.thaifex-anuga.com.

AIA Malaysia Honours 18 Schools with AIA Healthiest Schools Awards

By
Tan Heng Hong
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AIA Malaysia, represented here by Chief Executive Officer Ben Ng (Right) and Chief Marketing Officer Heng Zee Wang (Left) together with Puan Ida Hairani, Deputy Director of Sports, Co-curricular & Arts Division Ministry of Education Malaysia (Second from Right) presenting the prize for the winner of the AIA Healthiest Schools (AHS) Competition. The winners in the Primary Schools category were SK Putrajaya Presint 11 (1), and in the Secondary Schools category, SMK Convent Butterworth.

Winning schools receive prizes totalling USD 100,000 for their innovative ideas to create a healthier and happier learning environment

Kuala Lumpur, 20 June 2024 – AIA Malaysia revealed the winners of the AIA Healthiest Schools (AHS) Competition, recognising schools for promoting healthy habits amongst students and prioritising student well-being. 18 primary and secondary schools across the country were honoured at the insurer’s inaugural AIA Healthiest Schools Awards Ceremony for their exceptional efforts in implementing innovative ideas to make schools a healthier and happier place for learning.

The competition which is part of the AIA Healthiest Schools programme ran from October 2023 to March 2024 and received submission entries from government, private and international schools nationwide. The winning schools were selected by the AHS panel of judges based on the breadth of their project, implementation and execution, level of engagement with teachers, students and the wider community, project impact as well as future plans.

The schools received prizes totalling USD 100,000 (approximately RM470,000) under the winner and highly commended awards across primary and secondary school categories.

SK Putrajaya Presint 11(1) emerged as the winner for the primary school category with its innovative HELPIE health mobile application initiative. Designed to enhance mental well-being among students, the app provides tools for stress identification and management, along with engaging games and health campaigns. The outcome of the project was impressive with over 500 students experiencing a reduction in stress levels from 34% to 18%, while 92% reported improved emotional understanding.

Primary School Category Winners 

1st Place (USD 13,000 / RM 60,600) : SK Putrajaya Presint 11(1) (Putrajaya)

2nd Place (USD 9,000 / RM 42,000) : SJK(C) Hwa Lien (Selangor)

3rd Place (USD 9,000 / RM 42,000)   : SK Kanchong Darat (Selangor)

4th Place (USD 9,000 / RM 42,000)   : SK Oran (Perlis) 

Highly Commended  (USD 2,000 / RM 9,300 each)

  1. Sayfol International School (Kuala Lumpur)
  2. SK Jalan Empat, Bandar Baru Bangi (Selangor)
  3. SK Kuala Perlis (Perlis)
  4. SK Seri Gemilang (Penang)
  5. SJK(C) New Kopisan (Perak)

Meanwhile for the secondary school category, SMK Convent Butterworth clinched the top spot with its Eco-Jump Rope and Dumbbell project, aimed at promoting active lifestyles among students. This initiative utilises zero-cost workout equipment crafted from recycled materials, encouraging students to engage in eco-friendly workouts. The project fosters fitness and sustainability, promoting creativity, teamwork, and a greener lifestyle among students.

Secondary School Category Winners

1st Place (USD 13,000 / RM 60,600) : SMK Convent Butterworth (Penang)

2nd Place (USD 9,000 / RM 42,000) : SMK Taman Maluri (Kuala Lumpur)

3rd Place (USD 9,000 / RM 42,000)   : SMK Dato’ Jaafar Hassan (Perlis)

4th Place (USD 9,000 / RM 42,000)   : SMK Sri Perak (Perak)

Highly Commended (USD 2,000 / RM 9,300 each)

  1. SMK Lembah Subang (Selangor)
  2. SMK Jalan Tiga (Selangor)
  3. SMK Saujana Utama (Selangor)
  4. SMK Kampung Baru Kerteh (Terengganu)
  5. Kolej Tuanku Ja’afar (Negeri Sembilan)
Ben Ng, Chief Executive Officer of AIA Malaysia expresses his gratitude for the remarkable efforts of school children and educators across Malaysia in advocating health and wellness initiatives in them through AIA’s Healthiest Schools Programme (AHS).

Speaking at the awards ceremony, Ben Ng, Chief Executive Officer of AIA Malaysia said, “At AIA, our purpose is to empower, educate, and inspire individuals to lead healthier, longer, and better lives. The AIA Healthiest Schools programme is an extension of this purpose and today’s ceremony marks a significant milestone in our journey to uplift the health and wellness of our children.

“It’s a privilege to celebrate the remarkable efforts of our children and educators who have made a tangible difference in promoting health and wellness within the school setting. From innovative mental health apps to eco-friendly fitness projects, the competition entries received this year were nothing short of inspiring. These creative initiatives have made a real impact, not just in reducing stress and improving fitness, but in fostering a sense of community and shared purpose among students.” shared Ben.

The primary and secondary school winners – SK Putrajaya Presint 11(1) and SMK Convent Butterworth will proudly represent Malaysia at the AIA Healthiest Schools Regional Awards scheduled to take place this July in Bali, Indonesia. Both schools will compete on a regional level against winning schools from five other AIA markets, including Indonesia, Thailand, Hong Kong, Australia, and Vietnam where one winner (school) will walk away with USD100,000.

“We are grateful towards the support from the Ministry of Education, our education partner, LeapEd, esteemed judges, schools and educators who have believed in the programme. The active participation of all parties involved has made the programme a success and we look forward to continuing our efforts in building healthier schools in the years to come,” he added.

AIA Malaysia and Puan Ida Hairani, Deputy Director of Sports, Co-curricular & Arts Division Ministry of Education Malaysia, honours 18 schools from both primary and secondary categories with the AIA Healthiest Schools Awards.

Endorsed by the Ministry of Education Malaysia, the AIA Healthiest Schools programme is designed to encourage healthy living habits among students aged five to 16 by promoting healthy eating, active lifestyles, mental wellbeing, as well as health and sustainability in schools. The programme provides free downloadable resources that will equip teachers to effectively introduce health and wellbeing concepts into the classrooms.

Schools interested in registering for the AIA Healthiest Schools programme can find more information at https://ahs.aia.com/my/en where teaching resources can also be accessed. Schools are welcome to submit entries for the second edition of the AIA Healthiest Schools Competition from August 2024 onwards.

Del Monte Fit ‘n Right has new green apple flavour

By
Tan Heng Hong
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Del Monte Fit ‘n Right now has the green apple flavour. The Fit ‘n Right juice range contains Green Coffee Extract to help block sugar from the food you eat and help reduce fat. The drink also contains L-carnitine that may help reduce body fat.

The brand has engaged with influencers including Bethany Talbot for the “Boost Your Passions” campaign to boost brand awareness.

Discover the new D Spanish Latte by Kenangan Coffee Malaysia

By
Tan Heng Hong
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Kenangan Coffee Malaysia has jumped into the Spanish Latte scene with the launch of D Spanish Latte. Discover the creamy, velvety luxury and hint of sweetness of the new drink at Kenangan Coffee outlets now.

ZUS Coffee is known for its Spanish Latté, which originated in Spain. This special Spanish Latté is made with traditional espresso combined with sweet & textured milk.

Introducing limited-edition Lay’s Japan series

By
Tan Heng Hong
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Lay’s Malaysia offers a taste of Japan with limited-edition snacks in Hokkaido Scallop, Slow-Grilled Lobster and Hokkaido Cheese flavours. The 170g pack snacks are available only at Lay’s official store on Shopee and Lazada. 

 

Selecta Milk taps into K-food with Korean-inspired flavoured milk drink

By
Tan Heng Hong
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Selecta Milk, the dairy brand of RFM Corporation, has unveiled its latest Korean-inspired flavoured milk drink in the Philippines market. The new Selecta Flavoured Milk is available in banana and strawberry flavours, targeting consumers keen on Korean flavoured milk but at an affordable price. 

Indomilk in Indonesia launched its Korean-inspired flavoured milk drink to ride consumer interest in K-food, especially Binggrae’s flavoured milk.

RFM’s Selecta Milk recorded a 24% year-on-year revenue growth in 2023. The brand grew 48% year-on-year in the sterilised segment.

 

POKKA introduces the First Drip Coffee series to encourage mindful pauses

By
Tan Heng Hong
-

POKKA is premiumising its RTD coffee offering in Singapore by launching its First Drip Black Coffee No Sugar exclusively at 7-Eleven. The RTD coffee is crafted from 100% real coffee beans, including Arabica beans. The slow drip process brews the best out of every bean. According to the press release, the No Sugar variant is part of the First Drip Coffee series, which also includes Vanilla Caffe Latte and Flat White Intense. 

The series uses 100% real milk and no colouring or artificial sweetener. The POKKA First Drip Vanilla Caffe Latte (320ml) will be launched exclusively at 7-Eleven in July 2024, followed by the POKKA First Drip Flat White Intense (320ml), which will be launched across all major retailers island-wide in August 2024.

POKKA is introducing Chotto, a sloth, to encourage mindfulness and presence, aligning with the idea that enjoying a bottle of POKKA Coffee can be a moment of recalibration and reflection amidst a busy day, to enjoy life’s simple pleasures.

We are seeing coffee brands in Singapore communicate the mindful approach to coffee drinking. For example, local coffee brand Kim’s Duet offers Mindfulness Kopi to encourage consumers to slow down and enjoy the sensory pleasures of local kopi as part of the daily self-care routine. The coffee brand even organises a Kopi Mindfulness workshop to teach consumers how they can integrate coffee into self-care. 

 

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