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JAECOO MALAYSIA ATTRIBUTES SUCCESS TO CUSTOMERS AT JAECOO APPRECIATION GALA

By
Tan Heng Hong
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Customer Care and Ownership Journey a Central Focus and Long-term Commitment for JAECOO Malaysia

JAECOO Malaysia credits the support of fans and first movers for the brand’s steady advancement in the Malaysian market. Proving to be a premium off-road SUV brand to be reckoned with, JAECOO continues to draw interest for its trifecta formula of a dynamic product line-up, competitive pricing strategy, and growing network of experienced retailers and after-sales support.

“The excitement and positive feedback we constantly receive, even before a JAECOO vehicle reaches Malaysian shores, is incredible. We truly appreciate the fans and first movers who have a great deal of trust in JAECOO.  This trust is something we take great care to uphold as a key responsibility,” said Emily Lek, Vice President of JAECOO Malaysia.

Since its entry in 2024, JAECOO is responsible for the delivery of over 9,000 JAECOO vehicles on Malaysian roads to date and a network of 45 dealerships nationwide.

Over 200 guests comprising JAECOO owners were hosted at the first ever JAECOO Gala Dinner against the breathtaking backdrop of the Petronas Twin Towers and KL city skyline. The celebration served as an opportunity for JAECOO to showcase its commitment to fostering a strong, close-knit community among its owners, through a sense of camaraderie and shared experiences.

In the spirit of capturing its ‘From Classic, Beyond Classic’ brand essence, JAECOO curated activities for guests to enjoy such as batik paintings of J-Club designs and motifs. The integration of an Artificial Intelligence Sketch Bot which developed personalised portraits also added to the celebration’s theme of bespoke experiences with a nod to the brand’s focus on cutting-edge technology.

The J-Club is unique in Malaysia. It is an owners’ club pioneered and driven by the JAECOO brand itself. J-Club memberships are automatic and come into effect as soon as a customer begins their ownership journey with a new JAECOO vehicle through an authorised dealer. JAECOO owners enjoy access to all events and activities organised for J-Club members across the nation.

Since its inception, the J-Club has organised several exciting events nationwide. Notable gatherings include a J-Club Drive Event in Johor Bahru (January 2025), where 30 participants embarked on a scenic drive between Plentong and Desaru. Further to this, the J-Club also organised a Northern Region Gathering in Penang (February 2025) as a post-Chinese New Year celebration attended by 200 guests. The calendar now adds the JAECOO Gala Dinner 2025 as yet another memorable event in the relationship between the brand and its valued JAECOO owners.

With more exciting activities on the horizon, JAECOO Malaysia indicated its long-term commitment to curating a premium ownership experience centred around customer care and building a sense of community among J-Club members.

Speaking about the future, Lek, added, “Looking ahead, we are excited about 2025 and the milestones to come. It is all about raising the bar and serving our customers to the best of our abilities.”

In a build-up to its official public preview, JAECOO also showcased its highly anticipated J8 Premium SUV at the JAECOO Gala Dinner. The J8 SUV will also be on preview to the public from 27 to 31 March at the 1Utama Shopping Centre (GF Luxe).

For more details about JAECOO Malaysia, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.

Rezeki Dikongsi, Berkat Diperoleh: Coca-Cola Malaysia Spreads Ramadan Blessings with Communities in Need

By
Tan Heng Hong
-

KUALA LUMPUR, 24 MARCH 2025 – In the spirit of ‘Rezeki Dikongsi, Berkat Diperoleh’, Coca-Cola Malaysia reaffirms its commitment to fostering togetherness and supporting communities in need during Ramadan. This holy month is made even more meaningful through dedicated community programs focused on sharing meals and embracing generosity.

As part of its Ramadan initiatives, Coca-Cola Malaysia will provide meals and beverages to over 3,000 individuals at six mosques across the Klang Valley for buka puasa (breaking fast). In line with its commitment to supporting local businesses, all meals will be prepared by small, independent food vendors.

“For over 85 years, Coca-Cola has been part of Malaysian communities, celebrating countless moments of joy and connection. This Ramadan, we are dedicated to uniting communities and strengthening the spirit of togetherness. Through meaningful initiatives like ‘Rezeki Dikongsi, Berkat Diperoleh’, we aim to share meals and beverages while fostering deeper community bonds,” said Amanda Lin, Franchise Operations Director, Coca-Cola SIMA.

Continuing its annual tradition, Coca-Cola Malaysia will also host an Iftar ceremony at Bandar Enstek Mosque, a community focal point near its bottling facility in Negeri Sembilan. The event will bring together local residents, community leaders, and Coca-Cola Malaysia employees to buka puasa in an atmosphere of unity and gratitude.

Additionally, Coca-Cola Malaysia is empowering its employees to give back through the company’s volunteer initiative, SiMAJU Kindness Crew. Employees will personally distribute refreshments for buka puasa at various community gatherings, further reinforcing the company’s belief in kindness starting from within.

SiMAJU Kindness Crew

Ramadan is also a time for collaboration, and Coca-Cola Malaysia continues to support its partners in giving back to the community. As the official beverage partner of Lotus’s Malaysia and K Fry Urban Korean, the company will contribute beverages for iftar meal distributions and food basket programs, ensuring more families can enjoy a nourishing meal during this sacred month.

Amanda added, “Ramadan is a time of reflection, empathy, and generosity. At Coca-Cola Malaysia, we are proud to contribute to the well-being of our communities. By coming together, we can make a tangible difference and spread a message of unity. Our team’s involvement this year highlights our dedication to making every act of giving more personal and impactful.”

Coca-Cola Malaysia remains committed to making a positive impact during Ramadan and beyond, continuously finding meaningful ways to uplift communities and foster the spirit of giving.

 

F&N’s est Cola promotes creamy “Dirty Cola” for Ramadan Iftar

By
Tan Heng Hong
-

F&N’s est Cola Malaysia is promoting dirty cola by encouraging consumers to mix their est Cola with F&N’s Teapot Krimer Sejat to create a special drink to break the fast during Ramadan.

Dirty soda is a US-based beverage trend, especially popular in Utah, where soda is customised with cream/creamer, flavoured syrups or fruit juices. TikTok has been instrumental in its rise in popularity.

F&N’s new promotion leverages its existing product portfolio to introduce a unique beverage experience.

Key takeaways: adopting international influences to stimulate demand and generate fresh experiences

 

Gong cha Malaysia launches Pistachi-OH Raya

By
Tan Heng Hong
-

Gong cha Malaysia is offering a special Raya treat, the Pistachi-OH Raya collection, from March 24th to April 30th, 2025 (or while supplies last). This limited-time menu features three pistachio-inspired drinks: Honey Pistachio Smoothie, Pistachio Milk Tea with Pearl, and Strawberry Pistachio with Milk Foam.

These new drinks capitalise on the surging popularity of pistachio, a flavour trend ignited by the viral Dubai chocolate sensation.

Key takeaways: pistachios milk tea

Astro Shaw and Mirinda Share The Blessings Of Ramadan by Celebrating With Those In Need

By
Tan Heng Hong
-

Cast Members from ‘Keluang Man’, ‘Abah Saya Uncle Mike’, ‘One Cent Thief 2’, and
‘First Wives’ Bring Joy to Children of Pertubuhan Kebajikan Ehsan Ash-Shakur

March 23, 2025, Kuala Lumpur – Embracing the spirit of Ramadan, Astro Shaw and Mirinda extended their goodwill by celebrating with 40 orphans from Pertubuhan Kebajikan Ehsan Ash-Shakur in Rawang, Selangor. The Iftar gathering, held today, was graced by the presence of Amy Gan, Vice President of Marketing, Etika Sdn Bhd, and Norsalvina Alwee, Head of Branding, Marketing & Distribution, Astro Shaw. As part of the celebration, duit raya and gift hampers were given to the children, making the evening even more memorable as they enjoyed a heartwarming buka puasa meal together.

This meaningful occasion was further supported by 7UP, Wonda Coffee, and Goodday Charge and enlivened by the presence of cast members from various Astro Shaw productions, including Nas Muammar Zar, Anwaar Beg Moghal, and Shweta Sekhon from Keluang Man; Andy Teh, Idan Aedan, Nor Merah, and Umar Shakur from Abah Saya Uncle Mike; Azira Shafinaz, Syarul Ezani, and Trisha Ooi from One Cent Thief 2; and Malek Mccrone and Charles Roberts from First Wives. Adding an even deeper emotional touch to the event, the real-life inspiration behind Abah Saya Uncle Mike, Michael Tong Wai Siong also known as Uncle Mike, attended the event with his three children, Rafei, Rasyid, and Rahman, making the celebration all the more special.

Raja Jastina Raja Arshad, Head of Astro Shaw, shared, “Astro Shaw is honoured to collaborate closely with Etika through our films and premium series. This partnership not only strengthens both brands but also brings us closer to the community, creating meaningful and inspiring experiences. In this sacred month, our greatest joy comes from
sharing our blessings and bringing happiness to those in need while engaging in activities alongside celebrities. This experience allows us to interact with and immerse ourselves in the community.”

As part of the event, Mirinda also premiered its exclusive Raya trailer, Balik Rayaaahhh, for the upcoming film Abah Saya Uncle Mike. Based on a true story, the film follows a Chinese father and his three adopted Malay sons, showcasing the rich cultural diversity of
Malaysia. The official Raya trailer, featuring the movie’s lead cast, is now available on
social media platforms.

“Our collaboration with Astro Shaw is not only to convey the spirit of Raya and togetherness to the audience, but also to bring festive cheer to the children at Pertubuhan Kebajikan Ehsan Ash-Shakur during this Majlis Berbuka Puasa event. Through this gathering, we can feel the joy and camaraderie that strengthens the bonds amongst all of us here. At Etika, we remain committed to serving the community through initiatives like this, ensuring that every moment becomes a sweet memory reflecting the values of unity and compassion.

For decades, Mirinda has been Malaysia’s favourite beverage during festive seasons. The cheer and freshness that Mirinda brings truly embodies the spirit of Raya—vibrant, and filled with happiness. The spirit of Raya is the spirit of this brand, and we are proud to be part of every celebration that brings family and friends together,” said Amy Gan, Vice President of Marketing, Etika Sdn Bhd.

Bringing Festive Cheer with Community Engagements

To further celebrate the spirit of Ramadan and Syawal, Astro Shaw and Mirinda are launching a series of interactive sessions and community-centric activities. These initiatives not only serve as promotional efforts for upcoming films like Keluang Man and Abah Saya Uncle Mike, as well as premium Astro Originals series like One Cent Thief 2 and First Wives, but also foster stronger connections with audiences and fans.

Mirinda Riang Raya: Meet-and-Greet Sessions with Cast Members

Fans had the exclusive opportunity to meet the stars of Keluang Man, Abah Saya Uncle Mike, One Cent Thief 2, and First Wives through a series of meet-and-greet sessions across key retail locations.

At these events, attendees enjoyed autograph signing sessions, exclusive behind-the-scenes screenings, and photo opportunities with their favourite stars. The first 25 fans who purchased a minimum of RM20 worth of participating brands, including Mirinda, 7up, Goodday Charge, and Wonda, were awarded with exclusive one-on-one meet-and-greet sessions with the celebrities.

A Chance to Shine in ‘Bad Cop’

Adding to the excitement, all four supermarket locations also served as audition venues for the Astro Originals’ upcoming premium drama, Bad Cop. The first 50 individuals who spent a minimum of RM20 on participating brands gained express entry to the audition line, offering a golden opportunity to be part of this highly anticipated production.

Festive Rewards from Mirinda

Embodying the spirit of giving, Mirinda is making this Raya season even more special with an e-Duit Raya giveaway worth RM260,000. With every RM15 purchase of Mirinda & participating brands in a single receipt, consumers stand a chance to win cash rewards.
This campaign runs from March 1 through the end of April, ensuring a joyous and prosperous celebration for all. For more details, visit the Mirinda Riang Raya Bersama-Sama contest page.

Don’t miss the highly anticipated action film Keluang Man, set to premiere in cinemas on May 29, 2025, while the heartwarming film, Abah Saya Uncle Mike hits the silver screen this August, while the latest premium drama First Wives, debuts on April 11, 2025, exclusively on Astro Go, On Demand, and Astro Ria at 9:00 PM. Stay updated on Astro Shaw’s latest films and series by following their social media platforms on Instagram, X,
Facebook, and TikTok.

#AbahSayaUncleMike #MirindaBalikRayaaahhh
#MirindaRiangRayaBersamaSama

Say Hello to Vimto – A Global Flavourite Now In Malaysia, Its First Southeast Asian Market

By
Tan Heng Hong
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Vimto Mix Fruit Cordial

Fruity Mix and halal-certified, Vimto Mixed Fruit Cordial ensures a perfect blend of
tradition and localising global taste for every Malaysian palate

KUALA LUMPUR, 24 MARCH 2025 – Building on one hundred and ten years of global heritage, an extensive worldwide presence and a sustained commitment to quality, Vimto, the iconic fruity beverage, that originated in Manchester, England, is officially launching in Malaysia. Renowned globally for its distinctive fruit blend recipe that is a well-kept secret, Vimto is delighted to offer a halal-certified unique three-fruit blend refreshment tailored to Malaysia’s palate. This launch makes Malaysia the first country in South East Asia where Vimto has established a presence. The company has bold plans for the region to cater to the market of over 600 million people living in ASEAN.

Matt Nichols (Vimto’s International Commercial Director)

Vimto’s success story continues under the leadership of Matt Nichols, the International Commercial Director and fourth-generation leader from the founding family. Nichols has driven Vimto’s impressive global expansion, making it a household name in over 60 countries. His vision is clear in continuing to evolve the brand to various customer segments and formats, while staying deeply connected to its roots.

A Vision Rooted in Legacy, Innovation and Growth

From Left to Right: Ryan Bedford, Matt Nichols, Susanna Kow and John Gray

“Vimto’s success is built on long-term commitment and meaningful partnerships,” said Matt Nichols, Vimto’s International Commercial Director. “We don’t just enter markets—we invest in them. Malaysia’s diversity and vibrancy make it a strategic hub for our Southeast Asian expansion.

For Vimto, Malaysia is more than a launchpad—it embodies inclusivity, celebration, and community. With a strong food culture, established retail network, and demand for quality halal-certified products, it is an ideal market.

Vimto has long been a Middle Eastern favourite, particularly during Ramadan, with over 135 million litres 1 sold annually. Now, Malaysians can enjoy this iconic beverage, thoughtfully crafted to complement local traditions.

“Malaysia embodies togetherness and tradition, while Vimto’s rich heritage and commitment to quality make it a natural fit for festive occasions,” explains Matt. “As we mark our 102nd Ramadan in the Middle East, we are excited to celebrate our first in Malaysia with our signature blackcurrant, grape, and raspberry blend. And this is just the beginning of our journey in becoming part of the nation’s celebrations.

While rooted in heritage, Vimto continues to evolve. “Growth is about refining and adapting to consumer needs while maintaining our distinctive taste,” says Matt. “Whether enhancing recipes or introducing new flavours, the brand remains committed to excellence and consumer satisfaction.”

Building Long-term Partnerships

Vimto’s journey has been shaped by family values, adaptability, and a drive to bring people together. As it enters the Malaysian market, the brand is committed to creating lasting connections through its refreshing, halal-certified beverage—made for Malaysia’s tastes, and the world’s joy.

In Malaysia, Vimto has built a strong foundation by working with Socma Trading (M) Sdn. Bhd. as the official distributor and Universal NutriBeverage Sdn. Bhd. as the local manufacturer. This strategic partnership ensures the highest quality production standards while making Vimto widely accessible across the country.

Vimto’s strategic approach to growth focuses on long-term, sustainable relationships with distributors and retailers across Malaysia. By prioritising these partnerships, Vimto ensures its presence across the nation, making it accessible to all.

“We’re excited to be part of Vimto’s official entry into Malaysia,” said Eugene Yeo, Executive Director of Socma Trading (M) Sdn. Bhd., “Vimto’s rich heritage and refreshing taste resonate with Malaysia’s festive culture and diverse consumer preferences. This partnership presents a valuable opportunity to introduce a globally cherished brand to Malaysian homes, complementing the evolving tastes of Malaysian consumers. We are dedicated to ensuring its widespread availability across the country.”

According to Terence Kuah, Director of Universal NutriBeverage Sdn. Bhd., “We’re proud to work in partnership with Vimto International as their authorised local manufacturer in Malaysia. We have more than 50 years of beverage manufacturing experience, embracing high quality standards and strict halal standards. We are committed to adhering to the stringent quality standards of Vimto and making Vimto a staple for Malaysian consumers”.

Since its initial entry through 99 Speedmart in October 2024, Vimto has rapidly expanded to major retailers such as AEON, Giant, Mydin, TF Value-Mart, Seibu, Sogo, Isetan and many more supermarkets making it easily accessible to consumers across the country.

For more information and festive promotions, please visit Vimto Malaysia’s webpage or their social pages on Instagram and Facebook.

 

The 12th Shanghai International Fashion Drinks Competition Final & 2025 World Fashion Drinks Elite Competition

By
Tan Heng Hong
-

The 12th Shanghai International Fashion Drinks Competition Final & 2025 World Fashion Drinks Elite Competition will be held in the National Exhibition and Convention Center (Shanghai) from March 30 to April 2, 2025.

The 12th Shanghai International Fashion Drinks Competition Final

Since 2014, the Shanghai International Fashion Drinks Competition (abbreviated as: Fashion Drinks Competition), initiated and organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., has gained recognition from both tea drinks industry and the public after 11 consecutive editions.

Fashion Drinks Competition of the year 2024 has held preliminary contests in eight cities, including Chengdu, Nanning, Hangzhou, Beijing, Shanghai, Shenzhen, Quanzhou, and Sanya. A total of 32 highly creative drinks contestants have been selected. They will gather at the national final competition venue to compete for the honor of the Chinese national champion in an exciting contest!

Not only has an overseas division been established for the first time, but it will also see the crowning of the first World Fashion Drinks Champion! At that time, the top six contestants from the 12th Fashion Drinks Competition will compete on the same stage with overseas fashion drinks competitors from Thailand, Malaysia, Singapore, and other places. They will exchange skills and showcase the charm and strength of Chinese trendy beverages on the world stage. Let’s take a look at the lineups of these two top-level fashion drinks competitions.

Chengdu Division

Nanning Division

Hangzhou Division

Beijing Division

Shanghai Division

Shenzhen Division

Quanzhou Division

Sanya Division

2025 World Fashion Drinks Elite Competition

The 12th season of the Fashion Drinks Competition has, for the first time, added an overseas division: the Thailand Division. At the 2025 World Fashion Drinks Elite Competition, in addition to the top contestants from the national finals of the 12th season of the Fashion Drinks Competition and the top contestants from Thailand, confirmed participants also include drinks-making experts from Malaysia and Singapore. They will all gather on the Fashion Drinks stage to compete for the championship honor of the “2025 World Fashion Drinks Elite Competition.”

The 2025 World Fashion Drinks Elite Competition is not only an international platform for overseas and domestic drinks-making experts to compete and showcase the charm and strength of tea beverages, but also provides a rare opportunity for observation and dialogue in the context of industry exchange and product innovation breakthroughs, as the ready-made tea drinks industry rides the wave of going global.

Let’s unveil the lineup of contestants.

Register here to join us on site: https://reg.hotelex.cn/zh-cn/user/register?utm_medium=events&utm_source=cyds&utm_campaign=hot25

Hopster Signature offers refined alcohol-free option

By
Tan Heng Hong
-

Thailand’s TC Pharmaceutical Industries (TCP) has recently introduced Hopster Signature Hop Soda during Dry January, a period where people abstain from consuming alcohol for the entire month of January. This new drink is strategically positioned as a sophisticated non-alcoholic alternative, with packaging that mirrors the aesthetic of traditional alcoholic beverages, distinguishing it from the existing, more vibrantly packaged Hopster range (Raspberry Rose, Japanese Plum and Original).

Hopster Signature Hop Soda offers a guilt-free experience with zero sugar, calories, and alcohol, while still retaining the signature hop flavour found in all Hopster beverages.

Key takeaways: crafted to be a direct and compelling alternative to alcoholic drinks

Goody launches Cela guilt-free sparkling soda with kombucha & fibre

By
Tan Heng Hong
-

Goody Group, known for brands like Star Kombucha, Mamapop, and Chill Cocktail, has launched Cela, a low-sugar, easy-to-drink sparkling beverage in Tropical Orange, Lime, Classic Cola and Berry Grape flavours.

Cela combines 8% kombucha with six types of fibre (Dextrin, FOS, chicory root, angelica root, chamomile and kudzu root) and Vitamin C, promoting digestive, gut health and immunity. The company positions Cela as a guilt-free soda, catering to the growing consumer demand for healthier beverage options.

Cela’s lime flavour is derived from genuine lime extracts, ensuring an authentic taste unlike synthetic alternatives.

Cela’s packaging boasts a modern, minimalist design with vibrant colours for a clean and energetic look, while its aluminum cans reflect a commitment to sustainability through high recyclability.

Goody’s approach in innovation is to improve existing products over creating entirely new ones, combining familiar ingredients to maintain great taste, while enhancing health benefits.

Click here to buy.

Key takeaways: low-sugar healthy soda with kombucha, fibre and vitamin C

est Cola encourages consumers to Rise Up again with every sip

By
Tan Heng Hong
-

Est Cola in Thailand has released new packaging with positive messages on the pack, designed to be read upside down, encouraging people to “Rise Up” again with every sip. The packaging also features a serene blue sky and cloud motif. This new campaign reinforces the brand’s “Born to be Awesome” concept, further cementing the brand’s appeal among Gen Z.

For this summer, “est Cola, Look Up Together” invites Gen Z to create a “Look Up” culture, seek new experiences and find new inspirations. Est Cola has enlisted top-tier presenters representing all aspects of Gen Z culture: Thai singer and actor Jeff Satur, Thai model and actor Meen Nichkhun and Thai YouTuber SpriteDer SPD, to ignite excitement and create a comprehensive marketing connection with Gen Z.

Est Cola is amplifying its Gen Z engagement through cutting-edge AI technology, enabling users to create personalized songs by scanning their cans and inputting their unique style.

Suphorn Denpaisarn, First Vice President and Chief of Non-alcoholic Beverage Business – Thailand, stated that the rebranding with the ‘Born to be Awesome’ concept has been consistently successful, enabling est Cola to capture hearts and become a well-received carbonated beverage brand, particularly among Gen Z customers. This has led to est Cola experiencing consistently strong sales growth over the past two years, with a 19% increase in volume sales compared to the previous year (data from NielsenIQ, February 2024 – January 2025).

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