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Marie Kondo Uncovers New Joy Through Travel with Klook

By
Tan Heng Hong
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The Netflix star rediscovers what sparks joy through immersive experiences, proving transformation isn’t found in a drawer—it’s found on the road.

Kuala Lumpur, 22 April 2025 – Marie Kondo built a global empire by helping millions let go of what no longer sparked joy for them. But in a refreshing turn of events, Kondo has found a new path to joy—not through perfectly folded clothes, but through travel. In a new global campaign with Klook, a leading platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery.

Aptly titled The Best You, the campaign reframes travel as more than a getaway—it’s a gateway to becoming the version of yourself you didn’t know you were looking for. “My system for tidying took the world by storm, but things had to change as I needed to focus on my family,” said Kondo. “I’m coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart,” she added.

From Bucket Lists to Better Selves

According to Klook’s latest Travel Pulse study, 1 in 2 Millennial and Gen Z travelers are driven by the desire for personal transformation. They’re not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder. And the best way to do that, according to nearly 1 in 5 travelers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles.

“We’ve always believed experiences offer more than just activities—they’re a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences,” said Marcus Yong, Vice President, Global Marketing at Klook.

Travel, whether near or far, offers a chance for renewal, with 48% of travelers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become.

Here’s To Manifesting The Best Version of Yourself

Whether it’s finding your playful side at a theme park, embracing stillness on a scenic train ride, or trying something new with loved ones, The Best You is about discovering experiences that bring you closer to who you want to be.

To help travelers kickstart their journey to the best version of themselves, Klook has created an interactive online quiz — part personality decoder, part choose-your-own-adventure. Every journey starts with a choice, and through a series of intuitive, story-led decisions, travelers uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you.

Walk in Marie Kondo’s Footsteps in Japan

And if Japan is on your list, you can even follow in Marie Kondo’s footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a kintsugi workshop, and letting loose in a one-of-a-kind robot dance session.

As part of The Best You, Klook has also teamed up with Merantau Dunia as she embarks on her own personal transformation journey. Known for embracing the unfamiliar, her travels are guided by a fearless curiosity and a deep belief that adventure is a powerful catalyst for growth. Her journey of stepping beyond the familiar to embrace growth will unfold online — stay tuned to see how adventure shapes her into The Best You.

Ready to find the best you? Take the quiz and start your journey today at experiencethebestyou.com

Get inspired: watch The Best You short film now.

MILOÂź Malaysia Breakfast Day 2025 Inspires Kuantan with Energy, Unity and 75 Years of Goodness, graced by KDPB Tengku Ampuan Pahang

By
Tan Heng Hong
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Guest of Honour, Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah (left of masthead) unveiling the 75th Anniversary masthead at the MILOÂź Malaysia Breakfast Day 2025 @ Kuantan, together with distinguished guests

KDPB Tengku Ampuan Pahang graces the event, joining thousands in a celebration of nutritious goodness

Pahang, 20 March 2025 – MILOÂź Malaysia Breakfast Day (MBD) 2025 made a grand return to the East Coast with a remarkable turnout in Kuantan, as over 12,000 Malaysians came together in a powerful celebration of positive energy, active lifestyles, and community spirit. As part of MILO¼’s 75th anniversary celebrations, the event was made even more meaningful by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah, who graciously joined the rakyat in starting the day strong—MILOÂź style. 

Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah graciously flagging off the participants for the MILOÂź Breakfast Run in Kuantan, Pahang.

Highlighting the enduring legacy of MILOÂź in championing health and sportsmanship, the royal presence underscored the importance of instilling these values from a young age. “ MILOŸ has been in Malaysia for 75 years, and I’ve been drinking it since I was little — I still enjoy a cup every morning. I hope you’ll continue your works in the schools, especially with the MILOŸ van, because that’s what we all remember most about MILOÂź. Back in school, we always looked forward to sports day and the MILOŸ van — we would queue up for it. Drink MILO¼ — it’s good for you. I drink MILOŸ without milk or sugar. Congratulations to MILOŸ and NestlĂ© Malaysia,” said KDPB Tengku Ampuan Pahang, lending royal support to MILO¼’s enduring role in shaping the everyday lives and fond memories of generations of Malaysians. 

Excited participants enjoyed a fun morning of games and engaging activities at Padang MBK 1 in Kuantan during MILOÂź Malaysia Breakfast Day.

Participants enjoyed a vibrant morning filled with the iconic MILOŸ Breakfast Run, group Zumba and fitness workouts, and the interactive MILOŸ Goodness Truck. The event also featured special guest appearances by Friends of MILOŸ Nadhir Nasar and Erysha Emyra, who joined the run and mingled with fans, inspiring younger participants to lead active, healthy lifestyles. 

One of the most touching moments came as a young boy paused at the final hundred meter to wait for his grandmother, and together, they walked hand-in-hand to the finish—reminding everyone that MILO¼ Malaysia Breakfast Day is about moving forward, together. 

Guest of Honour, Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Azizah Aminah Maimunah Iskandariah receiving a token of appreciation from Nestlé Malaysia (from left to right; Juan Aranols, Chief Executive Officer of Nestlé Malaysia; Ng Su Yen, Business Executive Officer of MILOŸ; Raja Nurmaria Murni, Executive Director Corporate Affairs; and Norkhayati Mohamed Hashini, Business Executive Officer, Ready-to-Drink)

This year’s event also marks 75 years of MILOÂź in Malaysia, a legacy built on nourishing generations and supporting national health and wellness goals. ”We are truly honoured by the presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang at MILOÂź Malaysia Breakfast Day in Kuantan. Her Royal Highness’s support holds immense significance to all of us at NestlĂ© as we celebrate 75 years of MILOÂź nourishing generations of Malaysians, and 112 years of Nestlé’s journey in Malaysia. Her gracious presence inspires us to continue our commitment to promoting healthier lifestyles and building stronger communities together,” said Juan Aranols, Chief Executive Officer of NestlĂ© Malaysia. 

Among the many families present, one parent could be seen jogging beside her young son, gently encouraging him to keep going whenever he slowed down. They laughed through the water stops and crossed the finish line together—sharing not just the achievement, but the joy of spending meaningful time as a family. 

“This is our third time joining because it’s really fun — we get to bring the family and spend time together. Breakfast is very important for health, and the kids really love MILO¼ ; every morning, MILO¼ is a must at breakfast. With our busy work schedules, this is the best opportunity to strengthen family bonds,” shared Nor Shahila binti Ramli and Mohd Dzul Haimi, who took part in the run with their three children. 

“We saw how exciting MBD was on social media, so our family decided to experience it for ourselves. The kids love MILO¼ — they have it every morning before school, so they were excited to join! An event like this strengthens family and community bonds. It wasn’t just our family, even our siblings came together for the MILO¼ Breakfast Run,” said Atiqah Ameran and Maliki Shafie, who brought their extended families to participate. 

MILOÂź Continues to Expand Reach Nationwide

Following the success of Putrajaya, Johor, Penang and now Kuantan – with close to 60,000 Malaysians joining the movement – MILOÂź Malaysia Breakfast Day will continue its journey with the upcoming launch of two new venues in the next quarter, Kedah & Terengganu. This expansion reinforces MILO¼’s continued commitment to bringing accessible, family-friendly sporting and wellness experiences to communities across Malaysia. 

As MILOŸ Malaysia Breakfast Day 2025 progresses, it remains a powerful platform to promote the importance of breakfast, encourage active living, and celebrate 75 years of nourishing the Malaysian spirit. 

For more updates and upcoming venue details, visit www.milo.com.my.

F&N introduces sparkling drinks with Korean peach flavour and more

By
Tan Heng Hong
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F&N Malaysia has launched its new F&N Sparkling Drink, a 0% calorie, 0% sugar beverage featuring three bold flavours, including a Korean-inspired peach. The other two flavours are Pink Grapefruit and Lemonade. This entire trio is available exclusively at 7-Eleven stores nationwide.

 

Hydrate naturally with Jia Jia’s new Manuka Honey Drink

By
Tan Heng Hong
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Jia Jia Singapore Manufacturing Pte Ltd (Jia Jia) has launched its latest Jia Jia Manuka Honey Drink in Singapore. Hydrating and naturally sweetened with New Zealand Manuka honey, this beverage is low in sugar and free from artificial flavours.

The drinks are available in the following flavours:

  • Original Manuka Honey
  • Manuka Honey Passion Fruit

The origin of honey is crucial in marketing honey-sweetened beverages, and New Zealand’s manuka honey conveys an image of high quality. In addition, honey, a natural sweetener, appeals to consumers who avoid artificial sweeteners.

Key takeaways: natural sweetener and the importance of origin of honey in marketing

Moove rides the matcha protein wave in Thailand

By
Tan Heng Hong
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Image credit: Moove

Riding the matcha wave, Nutrition Plus Company Limited (brand: Moove) in Thailand has just dropped a new lactose-free, high-protein milk infused with premium Japanese matcha. This sugar-free option provides a significant 30g of protein per serving, joining existing flavors: plain, chocolate, Thai tea, strawberry and coffee.

Image credit: Moove

The company’s existing Lazy Meal Instant Powder with 20g of soy and whey protein already has matcha, strawberry and chocolate flavours.

Key takeaways: ride matcha wave

Katinat expands with new food menu and new matcha drinks

By
Tan Heng Hong
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Katinat, one of the prominent coffee brands in Vietnam, is implementing a product diversification strategy by expanding its menu beyond beverages to enhance customer retention, drive higher order values and improve operational efficiency.

Katinat Kitchen launches with four dishes: chicken salad, tomyum spaghetti, beef burrito, and chicken burrito. However, Katinat is initially testing the menu at only a few Ho Chi Minh City locations.

The coffee chain has recently unveiled Iki Matcha Tofu Pudding and Iki Matcha Latte. The matcha tofu pudding is a unique dessert where the delicate sweetness of Matcha meets the silky coolness of tofu pudding for a layered flavour sensation.

Key takeaways: Japanese-inspired tofu pudding and beyond beverage strategy.

PepsiCo Thailand re-releases popular flavours, offers small joys

By
Tan Heng Hong
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PepsiCo Thailand has re-released the highly anticipated Larb Tod and Sweet Basil as part of its “Master of Joy” campaign to celebrate the 30th anniversary of its Lay’s brand, reported prachachat.net. The new campaign targets all consumers, particularly the influential Gen Z, through on-site and online marketing, and a 4-5 month point accumulation program where consumers can redeem exclusive rewards from Lay’s and B21 by scanning QR codes on products.

The campaign strategy in 2025 is driven by the understanding that consumers desire frequent opportunities for engagement and positive experiences with the brand. By providing consistent small joys, the company aims to build stronger, long-term relationships with consumers, rather than relying solely on large, end-of-year prizes.

Near the end of 2024, PepsiCo used social media to poll consumers on their most missed Lay’s flavors. The survey revealed Salted Egg and Cheese & Onion as the top choices, leading to their successful re-release earlier in 2025.

 

Thailand’s famous egg tart chain YOLK to open five more branches

By
Tan Heng Hong
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Image credit: YOLK

YOLK, Thailand’s top egg tart brand serving over 100,000 pieces per month, aims to expand the number of branches in Bangkok and surrounding areas by five more in 2025, reported prachachat.net. YOLK has expanded to three strategically-located outlets within just four months of its launch. Currently, the customer base is 60% Thai and 40% international.

Image credit: YOLK

YOLK collaborated with Thai matcha specialist MTCH in March to launch the Uji Matcha Mochi Egg Tart, providing a novel customer experience.

YOLK’s egg tarts are made using an original Thai recipe with no compromise on ingredient quality. The brand uses ingredients like:

  • Antibiotics-Free Eggs
  • 100% French A.O.P. Butter
  • French Croissant Dough
  • Madagascar Vanilla
  • Signature Housemade Caramel

Key takeaways: ingredient, taste and store locations are crucial to success

 

 

137 Degrees pinpoints 3 key growth drivers in Thailand’s health beverage market

By
Tan Heng Hong
-

137 Degrees, a major almond milk brand in Thailand, has revealed three key opportunities in the health beverage business, reported prachachat.net.

Arisa Aramwatananont, Managing Director and Founder of Simple Foods Company Limited, revealed that Thai consumers of all ages are increasingly opting for healthier food and beverage choices over sugary drinks. While prioritizing nutritional value and origin, they still seek products that offer appealing taste, modern packaging, convenience, and easy availability. This shift is also driving demand in the B2B sector, with HORECA businesses actively seeking lactose-free options like almond milk to cater to their customers.

According to Arisa, Thailand’s almond milk market experienced a robust 23% growth from THB 671 million in 2023 to around THB 825 million in 2024. This impressive expansion is driven by the increasing consumer preference for health food and beverages, a trend that is projected to maintain its strength in both 2025 and 2026.

For the second year in a row, the company recently announced the renewal of their brand ambassadorship with Araya Alberta Hargate, a well-known actress and celebrity.

Aiming for double-digit growth in 2025, 137 Degrees will implement proactive product and communication marketing strategies. According to Arisa, the brand will prioritize maintaining its leading position with Thai and regional consumers by focusing on content creation and e-commerce marketing. Their communication will highlight product benefits and lifestyle integration, online information, product and service quality and promotions – all key factors for today’s online-savvy consumers.

Nestle Ice Cream Launches a New Food Service Segment to Deliver Indulgent After-Meal Sweet Treats to Thai Consumers

By
Tan Heng Hong
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Tuesday 01 April 2025 – Nestle Ice Cream has announced the launch of a new product category in the food service segment. The single-serve ice cream cups come in seven flavours from well-known brands, all crafted with high-quality ingredients to cater to Thai consumers’ tastes, providing a delightful indulgence that enhances the dining experience.

According to KResearch, the restaurant industry is projected to grow by 4.6% in 2025, reaching a value of 657 billion baht. Nestle Ice Cream sees a significant opportunity to introduce products that elevate the dining experience for Thai consumers, who often enjoy concluding their meals with a sweet and refreshing treat.

“As one of the biggest players in Thailand’s ice cream industry, we understand that the dining experience doesn’t end with the main course,” said Montha Khongkrurphan, Business Executive Officer of the Ice Cream Business at Nestle (Thai) Ltd. “Thai consumers value the finishing touch of a sweet, satisfying dessert. Our entry into the food service segment allows us to deliver our delicious, high-quality ice cream – under beloved brands – directly to their favourite restaurants, offering a delightful way to indulge after a meal. Meanwhile, our restaurant partners can benefit from the operational convenience of our ice cream cups, making it easy to serve a consistently portioned and perfectly sized treat.”

“Additionally, the wide variety of flavours available appeals to consumers of all ages, ensuring there is something for everyone – from classic favourites to healthier options. Nestle Ice Cream’s strong branding also instils trust and recognition, attracting customers who are familiar with and fond of the brand.”

The new product range features seven popular flavours loved by Thai consumers: MILO, KITKAT, OREO, Nestea Thai Tea, La Frutta Yogurt Strawberry, Nestle Coconut Milk, and Nestle Choc Chip. Each variety is distinguished by a distinctive gold Nestle Ice Cream logo, setting this range apart from the core offerings and showcasing the brand’s expertise as a leader in the ice cream industry.

Catering to different consumer preferences, the new product line offers both healthier and indulgent options, from the light and refreshing La Frutta Yogurt Strawberry flavour, with just 80 kcal per serving, to other indulgent varieties capped at 120 kcal. This reflects Nestle’s commitment to balanced diet, emphasizing both the right variety and portion control. Furthermore, in alignment with Nestle’s ‘Good for the Planet’ strategy, the packaging is made from designed-for-recycling paper, reinforcing the brand’s commitment to sustainability.

Nestle Ice Cream food service cups are now available at select restaurants in Bangkok, with plans to expand to major cities in the near future.

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