Nutrifood’s Lokalate is expanding its innovative flavour profile in Indonesia with a new strawberry instant coffee mix, aiming to capture the palates of young, adventurous coffee drinkers seeking unique taste experiences beyond traditional caffeine.
This launch follows Lokalate’s history of introducing unconventional, locally-inspired flavours like grilled banana (pisang bakar epe) and fermented glutinous rice (tape ketan) as well as snack-inspired flavour such as popcorn.
Key takeaways: innovate the instant coffee mix category with exciting and novel flavours
Creating Moments of Joy of Togetherness with Every Shared Bite
Selangor,28February 2025 — Malaysians love indulging in delicious snacks, especially those that bring family and friends together. LEXUS, one of Munchy’s prominent and trusted brands known for its creamy, flavourful sandwich crackers, introduces an exciting new treat — Munchy’s LEXUS Salted Chocolate Biscuit Sandwich with Roasted Peanut Cream! This latest addition to the LEXUS lineup is a mouth-watering fusion of sweet and savoury, combining the rich flavours of chocolate biscuit and roasted peanut cream in a perfectly balanced bite.
LEXUS is known for its sandwich crackers packed with smooth, creamy fillings, offering the perfect blend of sweet and savoury flavours. Now, LEXUS proudly introduces Munchy’s LEXUS Salted Chocolate Biscuit Sandwich with Roasted Peanut Cream.
Every biscuit in the new Munchy’s LEXUS Salted Chocolate Biscuit Sandwich with Roasted Peanut Cream is carefully crafted for ultimate indulgence:
The Crunchy Chocolate Biscuit is infused with a sprinkle of Himalayan salt for a satisfying contrast of savoury and sweet flavours.
Sandwiched between two chocolate biscuits is a smooth, aromatic roasted peanut cream made from real peanuts to deliver an irresistible nutty richness.
The sandwich is conveniently packed in sachets and made for easy enjoyment anytime, anywhere.
Whether you’re taking a break, sharing a snack with loved ones, or looking for the perfect treat to satisfy those in-between meal cravings, the Munchy’s LEXUS Salted Chocolate Biscuit Sandwich with Roasted Peanut Cream makes a perfect choice for these moments.
LEXUS: Indulge in the joy of togetherness with every crunchy, peanut-creamy bite!
Snacking isn’t just about eating—it’s about creating cherished moments with those who matter most. With the new Munchy’s LEXUS Salted Chocolate Biscuit Sandwich with Roasted Peanut Cream, you and your family can enjoy a delightful blend of flavours that enhances every bonding moment.
The new Munchy’s LEXUS Salted Chocolate Biscuit Sandwich with Roasted Peanut Cream(190g) is now available at major supermarkets and hypermarkets nationwide at a recommended consumer price (RCP) of RM6.20.
This Ramadan and Raya, Marrybrown invites everyone to celebrate with the Meriah Bucket. Enjoy a 30% discount on a delicious family meal, crafted with the authentic ‘Rasa Malaysia, Pilihan Kita’ flavours Malaysians cherish.
As a proud Malaysian Halal brand, Marrybrown aims to bring families together with quality food at a great price, making every meal a celebration of togetherness.
Purchase a Marrybrown Meriah Bucket and receive a free pack of 5 Raya packets (each with 5 unique designs and exclusive coupons). Offer valid while supplies last.
WonderBrew Kombucha has launched the Wonder Raya Bundle, a unique beverage experience designed to complement your festive feasts. Featuring the exclusive Kurma Honey and Honey Plum Kombucha flavours, this bundle offers a perfect balance of sweet, tangy, and refreshing notes.
Grab the Wonder Raya Bundle at the early-bird price of RM 64.50 (originally RM 69.50) between March 3rd and 23rd only.
(L-R) Fozia Amanulla, CEO of Boost Bank, and Yushida Husin, CEO of CGC Digital, officiated the agreement between Boost Bank and CGC Digital to empower MSMEs with RM130 million in funding.
RM130 million allocated to Boost Bank’s financing solutions – Term Loan and Revolving Credit facilities which offer fast, flexible, accessible financing
CGC Digital will offer CGC’s Guarantee Cover and develop digital guarantee products in tandem with Boost Bank’s MSME financing solutions
Thousands of MSMEs across Malaysia to benefit from tailored financing solutions, with more innovations in the pipeline
KUALA LUMPUR, 20 MARCH 2025 – Boost Bank, the nation’s first homegrown digital bank has partnered with CGC Digital, a fintech subsidiary of Credit Guarantee Corporation Malaysia Berhad (“CGC”) to enhance support for eligible underserved Micro, Small, and Medium Enterprises (MSMEs) across Malaysia. Under this partnership, a total of RM130 million has been earmarked for Boost Bank’s financing solutions – Term Loan facility and Revolving Credit facility.
CGC Digital will provide CGC’s guarantee cover through bundling with Boost Bank’s MSME financing solutions to further strengthen MSME access to finance. This offering aims to reach out to thousands of MSMEs and bridge the critical financing gap these businesses face, while enabling businesses to enhance operations and capitalise on growth opportunities.
Boost Bank’s Term Loan financing offers MSMEs a convenient application process with minimal documentation required for loan amounts from RM50,000. The facility features a financing tenure of up to 36 months with no early settlement fees, facilitating effective cash flow management by MSME borrowers. Businesses can also enjoy flexible repayment options to be more in sync with their cash flow needs without incurring any penalty.
The Revolving Credit financing offers MSMEs flexibility to manage their cash flow and rise to business opportunities with ease with its swift financing disbursement feature, which enables businesses to receive funds in as fast as two working days upon approval of the loan.
Fozia Amanulla, CEO of Boost Bank, shared, “At Boost Bank, we understand the unique needs of MSMEs and the critical role financing plays in their growth. In line with our mission to drive financial inclusion and growth for underserved communities, we are committed to providing a platform that opens doors to growth, empowering businesses to overcome challenges and achieve success. This partnership with CGC Digital strengthens our ability to offer seamless, fast, and accessible financing solutions, empowering MSMEs to overcome challenges and seize growth opportunities. We will continue to innovate transformative offerings that will elevate the MSME landscape in Malaysia.”
“Boost Bank is our first digital bank partner, marking a significant milestone in our journey towards facilitating access to financing with digital-first partners. By collaborating with Boost Bank, we can offer seamless, efficient, and accessible financial products that cater to the unique needs of MSMEs,” said Yushida Husin, CEO of CGC Digital. “This partnership is a significant step forward in our mission to support underserved MSMEs by providing them with the financing they need to succeed. It also aligns perfectly with the purpose for which CGC Digital was established—collaborating with digital-first partners. We are excited about the potential this partnership holds and are eager to explore further collaborations with other digital-first players in the industry. Our goal is to continuously enhance our offerings, ensuring that we remain at the forefront of financial innovation.”
Boost Bank and CGC Digital are committed to addressing the needs of underserved MSMEs and promoting financial inclusion while ensuring MSMEs receive the support they need to thrive in today’s economy.
Alif Satar and Sun Life Malaysia, together with the children at Rumah Kasih Harmoni during the symbolic handover ceremony of their new Baju Raya.
Pre-Loved Raya Wear Transformed into Festive Dreams for 100 Children, in Collaboration with KLOTH Cares, INTI International College Subang, and AEON BiG
Kuala Lumpur, 20 March 2025 — Sun Life Malaysia, a life insurance and family takaful provider, is bringing the joy of Raya to 100 children at Rumah Kasih Harmoni with the heartwarming “Baju Raya Lama Baharu” campaign.
Held in collaboration with KLOTH Cares, a textile recycling social enterprise, INTI International College Subang, and AEON BiG, the campaign promotes the values of sharing and gratitude, while supporting a more sustainable Raya through giving new life to cherished garments.
Commenting on the Raya 2025 campaign, Raymond Lew, President/Country Head of Sun Life Malaysia, said, “This campaign goes beyond simply giving – it is about creating meaningful and brighter life moments – just as our brand’s tagline: Life is brighter under the sun. By reviving pre-loved garments, nurturing young designers, and supporting underprivileged children, we bring joy, creativity, and care this festive season.”
Public donating their Baju Raya at selected AEON BiG outlets in Klang Valley
Led by Sun Life Malaysia’s brand ambassador, renowned celebrity and entrepreneur, Alif Satar, the campaign invited Malaysians to donate their gently used “Baju Raya” at designated collection points across Sun Life Malaysia offices and selected AEON BiG outlets, from February – March 2025.
To date, a total of 520kg worth of pre-loved garments were collected, with 100 pairs being brought to life by talented students from INTI, while the remaining will be upcycled by KLOTH.
Alif Satar, brand ambassador of Sun Life Malaysia, bringing festive cheer to the children at Rumah Kasih Harmoni with their new Baju Raya
During the campaign, Alif Satar also visited Rumah Kasih Harmoni, engaging with the children and helping them sketch their dream “Baju Raya” designs. “This “Baju Raya Lama Baharu” campaign proves that even the smallest contribution, when given with sincerity, can bring happiness to many during Hari Raya,” said Alif.
“We are thrilled to be part of this initiative that not only champions environmental and social sustainability but also provides an avenue for young designers to make a meaningful impact,” said Nik Suzila Hassan, co-founder, KLOTH Cares.
Students at INTI Centre of Art and Design, INTI International College Subang transforming the donated clothes to new Baju Raya
“Seeing these garments transformed into beautiful, personalised Raya outfits has been an incredibly fulfilling experience for our students,” said Goh Suet Lin, lecturer of Diploma in Fashion Design – INTI Centre of Art and Design at INTI International College Subang.
“We are proud to partner with Sun Life Malaysia for this meaningful Raya initiative. By donating used Raya clothing at AEON BiG stores, we are giving these garments a second life and spreading joy to those in need. It is a small gesture with a big impact,” said Head of Marketing AEON BiG, Nazwan Effendy Choong.
To celebrate these heartwarming moments, Sun Life Malaysia has released a special video capturing the children’s excitement as they see their dream outfits come to life. The video, featuring Alif Satar, highlights the joy and gratitude of the children while showcasing the creativity and dedication of the young designers involved.
(L-R): Dato’ Sri Dr. Vincent Tiew (Branding, Sales and
Marketing Director of KL Wellness City); Y.M. Tengku Dato’ Dr.
Hishammuddin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj (Director
of Ikhasas Group); Tuan Haji Mohamad bin Hamim (Executive Director of Project anagement, Dewan
Bandaraya Kuala Lumpur, DBKL
) representing YBhg. Dato’ Seri TPr (Dr.)
Maimunah Binti Mohd Sharif, Mayor of KL; Dato’ Dr. Colin Lee (Managing Director of KL Wellness City); Wan Zamri Wan Hassan (Director, Project Development of KL Wellness City); Dato’ Dr. Jacob Thomas (Executive Director of KL International Hospital, KLIH
DBKL REP URGES KL FOLKS TO FOCUS ON HEALTH AND WELL-BEING, FOR BETTER QUALITY OF LIFE
Kuala Lumpur, 20 March 2025 –KL Wellness City (KLWC) kicked off “Sejahtera Raya Bersama KLWC”, a Raya festive gathering that brought the community together through cultural performances, traditional delicacies and the premiere of a special Hari Raya music video. The event, held at the KLWC Show Gallery in Bukit Jalil, reflected KLWC’s commitment to fostering community spirit, well-being and inclusivity.
In her officiating speech, which was read by the Executive Director (Project Management) of DBKL, who represented her at the event, Yang Berbahagia Dato’ Seri TPr (Dr.) Maimunah Binti Mohd Sharif, the Mayor of Kuala Lumpur, praised KLWC’s efforts in fostering a sense of community and giving back during the festive season. “In the spirit of Hari Raya, we are reminded of the importance of togetherness, generosity, and well-being. I commend KLWC for its ongoing commitment to community engagement, sustainability, and inclusivity. Their initiative today reflects the values that make Kuala Lumpur a city that thrives on compassion and shared prosperity,” said Dato’ Seri Maimunah.
The celebration was also graced by Y. M. Tengku Dato’ Dr. Hishammuddin Zaizi Bin Y.A.M. Tengku Bendahara Azman Shah Alhaj, who attended as the VIP Guest, alongside other esteemed attendees.
A highlight of the event was the grand debut of a special Hari Raya music video, which captures the essence of nostalgia, unity and togetherness – a heartfelt tribute to the festive spirit. The video showcases the talents of more than 25 KLWC staff members, who came together to sing, dance and act under the leadership of Dato’ Sri Dr. Vincent Tiew, the Branding, Sales and Marketing Director. He emphasised that it is a cherished KLWC tradition to celebrate Malaysia’s vibrant festive seasons, from Chinese New Year to Raya with joy, unity and style. He also expressed his hope to continue this meaningful tradition for years to come.
Giving Back: Spreading Raya Joy to Underprivileged Children
KL Wellness City spreads joy and togetherness at ‘Sejahtera Raya Bersama KLWC’ event with children from the orphanage homes in a heartwarming gathering.
“Sejahtera Raya Bersama KLWC” was not just about celebration, it was also about giving back. In the spirit of Ramadan and Hari Raya, KLWC extended its support to five orphanages with a RM12,500 donation, reinforcing its commitment to uplifting underprivileged communities. The five homes that benefited from this initiative are:
Persatuan Kebajikan Anak Yatim & Miskin Al-Munirah Klang
Pertubuhan Pendidikan Anak-Anak Yatim Selangor
Rumah Perlindungan Nur Qaseh
Persatuan Kebajikan Rumah Jalinan Kasih Anak Yatim Miskin Selangor
Persatuan Kebajikan Anak Kepada Pesakit HIV/AIDS Nurul Iman Malaysia (PERNIM)
Dato’ Sri Dr. Vincent Tiew handing out festive gifts to the children at the ‘Sejahtera Raya Bersama KLWC’ event.
Since last year, KLWC has extended its charitable efforts to over 28 old folks’ homes and orphanages across various festive celebrations, including this Hari Raya event, ensuring that more communities experience the joy and warmth of the festive season.
“Sejahtera Raya Bersama KLWC” is a time for celebration as well as an opportunity to foster a culture of giving and togetherness,” said Dato’ Dr. Colin Lee, Managing Director of KL Wellness City. “This is what defines KLWC. We are not just a wellness-focused township but a community that uplifts and supports those in need.”
A Transformative Vision: Wellness and Medical Excellence in KLWC
Beyond the celebrations, KLWC continues to make strides in its mission to develop a world-class wellness hub. Since launching Phase One in May 2024, the project has progressed significantly, with 50% structural completion ahead of schedule. The highly anticipated KL International Hospital (KLIH) and The Nobel Healthcare Park are set to open in the second half of 2026, further strengthening Kuala Lumpur’s position as a centre for medical tourism and healthcare excellence. Plans for a helipad are also underway to enhance emergency response capabilities.
In her speech, Dato’ Seri Maimunah highlighted KLWC’s potential to elevate Kuala Lumpur’s global standing. She stated, “KL Wellness City is setting a new benchmark for urban development by prioritising health, accessibility, and sustainability. From its wheelchair-friendly township to the management of the 1.33-acre Central Park, this is a development designed for people, not just infrastructure. With the establishment of the KLIH, Kuala Lumpur’s reputation as a premier medical tourism destination will undoubtedly be enhanced. Beyond being an economic driver that generates job opportunities and attracts investments, this development supports Kuala Lumpur’s vision of wellness-focused growth.”
Dato’ Dr Colin Lee added, “KL Wellness City is not just a development; it is a transformative vision that places Kuala Lumpur on the world medical map, positioning it as the destination of choice for health tourism. With state-of-the-art healthcare infrastructure, a fully integrated wellness ecosystem and a commitment to sustainability, KLWC is setting new benchmarks in medical excellence and holistic well-being.”
He further highlighted that KLWC’s Central Park is designed as a green sanctuary that promotes well-being and community engagement. Its Green Amphitheatre, one of the few central parks in Malaysia, features a theatre-style seating design that serves as a hub for wellness activities and social gatherings. The park also has a jogging and cycling track, a pocket forest and a rain garden to enhance biodiversity, creating an environment where health and nature coexist harmoniously.
Further cementing its commitment to sustainability, KLWC has achieved Green Building Index (GBI) certification for both KL International Hospital (KLIH) and The Nobel Healthcare Park. The GBI certification, which evaluates environmental impact, energy efficiency and overall sustainability, underscores KLWC’s long-term pledge to building a greener, healthier future while advancing Malaysia’s reputation as a leading hub for medical tourism.
KL Wellness City invites the public to join its Hari Raya Open House on Saturday, 19 April, from 10 AM to 1 PM at the KLWC Gallery in Bukit Jalil. Everyone is welcome to attend with friends and family and enjoy a festive celebration filled with traditional delicacies and exciting activities.
87% of affiliates credit personalisation and curated content as key drivers to build trust and boost sales
KUALA LUMPUR, 19 MARCH 2025 – Sixty per cent of Shopee Affiliates say that supporting their families while maintaining a flexible lifestyle is the most fulfilling aspect of being an affiliate, according to Shopee Malaysia’s latest ‘Your Shopee Affiliate Journey: Ramadan & Raya Growth Insights’ study. The study surveyed over 2,000 affiliates on how they look forward to growing during Ramadan and Raya 2025. While the majority prioritise family support, 40% find fulfillment in sharing the best deals, helping their audiences discover products, and building credibility as a trusted source.
Ramadan and Raya unite communities, and Shopee Affiliates transform online shopping into a more personal and engaging experience. Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, states, “Digital creators do more than promote products. They build trust, share real experiences, and help shoppers make informed choices for festive preparations. Our affiliate program creates new income opportunities for creators while enabling consumers to celebrate and support businesses. By delivering authentic recommendations and valuable insights, affiliates enhance the festive shopping journey, making it more seamless and rewarding for everyone.”
The study reveals that while all affiliates prioritise high-quality content to build trust and credibility, they take different approaches. Over 87% do so through carefully curated recommendations, selecting personally tested products, highly rated sellers, or Ramadan and Raya essentials such as baju Raya and home décor. Meanwhile, the remaining 13% engage their audiences by sharing their excitement for unboxing and reviewing products in Shopee Video or Shopee Live, offering a more personal and immersive experience.
Affiliates go beyond product recommendations by transforming the shopping experience with engaging, high-impact content. Nine in ten leverage Shopee Video to connect with their audiences, delivering festive shopping guides, outfit inspiration, and gift recommendations. Through creative unboxings and in-depth product reviews, they drive consumer confidence and make online shopping more dynamic and rewarding.
As the Raya Bersama Shopee Campaign approaches, affiliates are seizing the opportunity to expand their reach and engage with Malaysians on a larger scale. 100% of affiliates see it as a growth opportunity, providing a festive platform to connect with audiences actively looking for curated recommendations and exclusive deals.
“Being an affiliate allows me to turn my passion into something meaningful,” shares Afifah Rosli, winner of the Best Shopee Video Creator award at the Shopee Superstar Awards 2024. “Ramadan and Raya are such special times, and I love being able to share ideas and products that enhance the celebrations. Whether it’s helping someone pick out the perfect baju raya or introducing them to delicious festive treats, it’s incredibly rewarding to know that my recommendations make a difference.”
Shopee brings affiliates and local brands together through on-ground initiatives like Shopee House: Rumah Terbuka Shopee. This dynamic event welcomed over 900 affiliates and 30 brands, fostering connections through networking sessions, Brand-Affiliate Livestream Matchmaking, and 78 hours of live streaming. The event attracted over 800,000 viewers, strengthening brand-creator partnerships and driving deeper engagement.
At the event, Shopee introduced several key initiatives to help affiliates maximise their impact. The study reveals that 75% of affiliates are excited about Shopee’s Ramadan and Raya campaigns, which include key initiatives such as the Shopee Video Mission, the Ramadan Raya “Pos & Menang” campaign, Shopee Live’s Stream-A-Thon, and the Content Creators’ Club. Meanwhile, 25% are eagerly anticipating the opportunity to explore these features in 2025.
“I never expected that sharing my favourite finds could actually grow into something so rewarding,” shares Sarah Mnasir, a Shopee Affiliate, “This Raya feels extra special because with my Affiliate earnings, I can finally help my family refresh our home with new decor and even upgrade some of our old appliances. It’s the little things that make our celebrations even more meaningful.”
Affiliates prove that personal, interactive, and community-driven experiences drive e-commerce success, especially during festive seasons. As digital commerce evolves, those who blend passion with purpose will shape its future. By introducing shoppers to new products, sharing festive inspiration, and building authentic connections, affiliates are not just participating in online shopping—they are defining its next chapter.
Survey Methodology:
The “Your Shopee Affiliate Journey: Ramadan & Raya Growth Insights” study was conducted by Shopee Marketplace, between 20 February and 2 March 2025. Voluntary feedback was obtained from over 2,000 Malaysian
Vietnam’s TH true MILK has released the low sugar version of TH true YOGURT PROBIOTICS (85ml). The yogurt drink is made from fresh, clean farm milk, meeting TH farm standards, and contains a high concentration of beneficial bacteria.
TH true YOGURT PROBIOTICS features a 29% reduction in added sugar and does not use artificial sweeteners. This product helps to enhance immunity and gut health, keeping your family happy and healthy every day.
Whether it’s a delicious Sahur breakfast or a sweet treat after Iftar, Nutella is there to bring smiles to every dining table
KUALA LUMPUR, 7 MARCH 2025 – As the Holy Month of Ramadan begins, Nutella is delighted to introduce its festive packaging, designed to celebrate the essence of togetherness, warmth, and cherished family traditions. A time for reflection and unity, Ramadan is filled with opportunities for bonding over meals, and Nutella is here to add a delightful touch.
Nutella’s creamy, iconic hazelnut spread is a versatile and delicious option for mothers looking to create quick yet satisfying meals for their families during Sahur and Iftar. Whether spread on bread, warm toast, drizzled over pancakes, or paired with dates and fruits, Nutella brings smiles to every dining table, making each gathering even more memorable.
Ramadan is a month deeply rooted in family traditions and heartfelt connections, where shared meals become an integral part of the occasion. Nutella understands their significance and aims to enhance them by offering a delightful and convenient option for all. With its rich, smooth texture and irresistible taste, Nutella transforms everyday dishes into something extraordinary, ensuring that every bite is filled with warmth and happiness.
Nutella’s limited-edition Ramadan packaging features a beautifully designed theme that captures the spirit of the season, making it a perfect addition to any Ramadan spread. Available at major retailers nationwide while stocks last, the limited edition Nutella is only available in the 680g jars.
To further embrace the essence of Ramadan, Nutella encourages families to come together and share their favourite recipes and traditions. Through creative Sahur ideas or delightful Iftar treats, Nutella hopes to inspire more meaningful connections, more joy and shared moments to every household observing this holy month.
This Ramadan, make every moment with your loved ones a little sweeter with Nutella.
Mikael Jasin has witnessed the transformative power of coffee and is determined to elevate Kenangan Coffee’s beans and unique blends
Kuala Lumpur, 8 December 2022 – At a...
