7-Eleven’s EZYGO brand has partnered with NuaTair, a popular halal restaurant chain in Thailand known for showcasing premium Australian beef through Thailand’s famous local dishes and international menu.
Consumers can now find EZYGO x NuaTair by NSL Foods Beef Steak with Thai Spicy Dipping Sauce Cheese Toasted Sandwich at 7-Eleven locations in Thailand.
Key takeaways: 7-Eleven collaborates with halal restaurant
Thailand’s Sand-M Global Co Ltd, the maker of Handy Herb pocket-sized herbal solution to fit a modern healthy lifestyle, has broadened its Jelly Me line with the addition of Jelly Me Zinc.
The new peach-flavored Jelly Me Zinc snack supports healthy skin with zinc, and also features curcumin, collagen and niacinamide.
To attract younger consumers and females, the packaging has been redesigned with appealing characters.
Products in the range include Jelly Me Collagen, which contains collagen, biotin and zinc to improve skin complexion, hair and nails and Jelly Me Fibre, which has fibre, Triphala and rose extract to improve digestive health.
Key takeaways: maximise functional jelly format to support edible beauty need
Vietnamese beverage manufacturer Gasaco has released LEAFTY Chia Seed Fruit Tea in four refreshing flavours – melon, peach, guava and soursop. The chia seed topping and the refreshing tea offer consumers with a drink that instantly activate a refreshing mood.
Key takeaways: fruity tea with chia seed topping
Why is Southeast Asia the perfect growth market for Davey?
Southeast Asia, renowned for its tropical beauty and diverse culture, has emerged as one of the world’s most dynamic growth markets. With a mix of mainland nations like Thailand, Vietnam, and Myanmar, alongside archipelagic countries such as the Philippines, Indonesia, and Brunei, the region offers immense opportunities for economic expansion. ASEAN’s growing population of 670 million, coupled with rapid industrialisation and urbanisation, has driven demand for essential infrastructure, including sustainable water management solutions.
While countries like Singapore and Malaysia lead the way in modern infrastructure and market-driven economies, the region’s expanding industries, rising e-commerce, and surge in data centre operations highlight the pressing need for efficient water systems in place, including high-quality water pumps, filtration, and other treatment solutions.
These needs position Southeast Asia as a prime market for Davey, a subsidiary of Waterco Limited and a leading manufacturer of water pumps to deliver innovative water solutions. Here’s a closer look at how the company can enhance Southeast Asia’s water management systems.
How can Davey meet regional needs?
With cutting-edge technology and innovative solutions, Davey Water Products are well-positioned to meet Southeast Asia’s increasing demand for efficient water management. The company’s diverse portfolio, ranging from industrial water pumps to advanced water treatment systems, directly addresses the region’s critical infrastructure needs. As Southeast Asia continues to urbanise and industrialise, sustainable water and electricity usage remain key concerns, particularly in developing markets where resource efficiency is paramount.
The region’s distinctive geography, marked by vast river systems, tropical rainforests, and sprawling coastlines, presents both challenges and opportunities for water management. Countries like Cambodia and Laos depend heavily on river water for agriculture and daily use, yet issues like deforestation and rapid urban expansion put pressure on water resources. Reliable drainage pumps and water treatment systems are essential to mitigating these risks.
Beyond geography, the region’s socio-political evolution has shaped its approach to water infrastructure. For instance, post-World War II recovery in Indochina underscored the necessity of robust water systems, while nations in the Malay Archipelago are increasingly integrating modern innovations such as artificial intelligence (AI) for real-time water quality monitoring, leak detection, and flood prediction. These advancements highlight the growing need for smart water management solutions across Southeast Asia.
To capture market share, employing a strategic approach to product differentiation is necessary. By integrating digital marketing, AI-driven outreach, and data-backed industry presentations, Davey can educate businesses and consumers on the superiority of its offerings. For example, growth charts, market matrices, and size-related data presented at industry conferences can reinforce brand presence.
At the same time, collaborating with local governments, NGOs, and trade associations can deepen regional footprint. These partnerships ensure efficient resource allocation, compliance with regional regulations, and alignment with local market needs.
Southeast Asia’s diverse cultural landscape, shaped by Chinese, Muslim, Indian and colonial influences, plays a crucial role in business strategies. The region’s strong emphasis on relationship-building means that the marketing approach must resonate with local values. Positioning solutions as both innovative and culturally relevant can enhance brand acceptance.
The political landscape also presents unique opportunities. While highly developed markets like Singapore offer regulatory stability, emerging economies such as Myanmar present untapped potential. By navigating these complex political and trade blocs, Davey can establish itself as a trusted water solutions provider in the region.
Southeast Asia grapples with environmental challenges such as rising urban temperatures, flooding, and deforestation. This increases the demand for advanced water management systems. Davey can lead this transition through eco-friendly technologies, such as low-energy water pumps that help cities and industries reduce their carbon footprint.
The region’s digital transformation opens up exciting opportunities for smart water management. Davey’s integration of AI and IoT technologies enhances the efficiency of its products. For example, smart booster pumps and submersible pumps equipped with real-time monitoring capabilities can optimise water distribution in rapidly expanding urban areas.
Partnering with local manufacturers or distributors could streamline Davey’s supply chain and enhance market reach. Several competitor water pump brands are well established in Southeast Asia. Acquisitions can provide access to established customer bases and deeper insights into local consumer behaviour.
Southeast Asia’s booming tourism industry presents an indirect yet lucrative growth avenue. High-end resorts, luxury accommodations, and urban development increasingly require premium water solutions, such as pool pumps, spa water systems, and high-pressure water distribution networks. Davey is well-equipped to cater to this niche demand.
Southeast Asia’s membership in trade blocs like ASEAN creates a favourable business environment. Reduced tariffs, streamlined customs procedures, and access to a skilled labour force facilitate smoother operations, ensuring faster delivery and enhanced customer service.
Southeast Asia’s rapid economic growth, evolving infrastructure, and increasing sustainability focus is an ideal market for Davey Water Products. By addressing the region’s diverse water management needs, ranging from urbanisation-driven challenges to cutting-edge sustainability solutions, the Australian brand can establish itself as a market leader. As Southeast Asia moves toward a more sustainable future, Davey’s commitment to innovation and excellence can solidify its role as a key player in the water management sector.
To know more about Davey’s extension in Southeast Asia and their water pumps, view their website here: https://www.davey.com.my/en/
Thailand’s Doi Kham has introduced a new juice blending orange and tomato juices for a refreshing drink rich in Vitamin C, Vitamin E and lycopene. This 200ml beverage, priced at 15 THB, offers a nutritious and affordable option.
By blending orange juice with tomato juice, producers can offset the financial strain of higher orange juice prices resulting from agricultural challenges such as citrus greening disease and extreme weather events.
Additionally, Doi Kham has unveiled its latest Light Mixed Berry, a not-from-concentrate juice with 40% juice content. The drink is a blend of three types of berries—mulberry, strawberry, and ma-mao (Thai blueberry), which has a sour-sweet flavour profile.
In addition to Light Mixed Berry, Doi Kham has previously launched Instant Indian Gooseberry Drink with Honey and Yuzu Orange and Instant Ginger Drink with Honey and Yuzu Orange, offering the benefits from ginger and Indian gooseberry (amla).
The price is THB 145 (10 sachets per pack).
Key takeaways: promoting health benefits through locally derived ingredients and formulations to counter raw material cost challenges
EnVit vitamin water from Thailand’s Energy Complex Company Limited (EnCo) targets consumers, including office workers, who want refreshment and vitality. The key ingredients are vitamin C, which helps boost the body’s immune system. Zinc and vitamin B3, B6 and B12 help restore the body from lack of sleep, reduce fatigue, and invigorate the brain and body throughout the day.
Key takeaways: vitamin water with functional energy claim
Pepsi, by Suntory PepsiCo Beverage (Thailand) Co., Ltd., has unveiled its latest Pepsi Ume, a plum-flavoured Pepsi drink. This delicious burst of flavour combines sweetness, fizziness and the tangy aroma of plum in a perfect mix.
The campaign features the hottest T-POP girl group idols, the trio PiXXiE (Mabel, Pimma, and Ingkho), who will inspire you to unleash your “zest” and share unhideable joy in every moment. Available now in both original and sugar-free formulas.
The plum-flavoured Pepsi suggests a nod to Japanese culinary influences, similar to the established appeal of Choya Umeshu and its non-alcoholic options.
Instead of replicating its successful Chinese flavour line in Thailand, featuring options like Osmanthus, White Peach Oolong and Pomelo Bamboo, Pepsi opted for a strategically chosen, Japanese-inspired ume flavour. This shows that Pepsi is actively tailoring its flavour offerings to specific regional preferences within Southeast Asia, highlighting the popularity of Japanese flavours in the region.
Key takeaways: Pepsi opts for Japanese-inspired flavour
Planta Malaysia is making Raya preparations easier with two products, including Planta Professional Baking Margarine. Known for its buttery flavour and suitability for bakers, Planta Professional Baking Margarine is now available at 99 Speedmart.
You can also find Croma at Lotus’s and Econsave. Croma Multipurpose Fat Spread from Planta is a trans fat-free option and is suitable for baking and cooking and is made from vegetable oils.
Additionally, consumers also has the choice of cooking and preparing dishes with Planta from Blue Band Multipurpose Fat Spread with 10 vitamins, omega-3 and omega-6.
Key takeaways: tapping into festive cooking and baking opportunities
Mister Potato, the potato chip brand of Malaysia’s Mamee-Double Decker, has joined the supersized snack trend with a big box comprising assorted flavours. The festive box for Raya contains 9 packs of snacks (90g) and a surprise gift.
The supersized Mister Potato is available at selected stores including Lotus’s and Aeon Supermarket.
Key takeaways: supersized snack hype
For Ramadan, Malaysian dairy producer Farm Fresh has introduced dates to their product line, offering both Ajwa dates from Medina and Deglet Nour dates from Algeria for sahur and iftar (pre-dawn and sunset meals).
Get yours now from AEON Supermarket and from home dealers.
