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Sun Life Malaysia Names Ho Teck Seng as President and Country Head

By
Tan Heng Hong
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  • Teck Seng is also the Chief Executive Officer of Sun Life Malaysia Assurance Berhad
  • As President and Country Head, he oversees Sun Life Financial’s businesses in Malaysia

Kuala Lumpur, 25 June 2025 — Sun Life Malaysia (Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad), a leading life insurance and family takaful provider, today announced the appointment of Ho Teck Seng as its new President and Country Head of Sun Life Malaysia and Chief Executive Officer of Sun Life Malaysia Assurance Berhad effective 1 July 2025. He succeeds Raymond Lew, who is retiring on 30 June 2025.

With over 30 years of experience, Teck Seng brings extensive leadership and diverse expertise from senior roles across insurance institutions. His background spans distribution, operations, digital transformation, client experience and financial management.

In his role as President and Country Head, Teck Seng will oversee Sun Life Financial’s businesses in Malaysia, lead the company’s strategic growth and drive business innovation. Sun Life Malaysia currently has assets under management of RM7 billion.

Prior to this appointment, Teck Seng served as President Director of Sun Life Indonesia, where he was responsible for expanding the company’s business growth, profitability and managing overall strategy development. He first joined Sun Life Malaysia in 2013 as Chief Operating Officer before being promoted to Deputy Chief Executive Officer in 2016. He worked closely with the board and management team to strengthen the company’s bancassurance, bancatakaful and agency businesses, enhance client experience, improve digital transformation, and bolster brand and marketing efforts.

Announcing the appointment, Dato’ Noorazman Abd. Aziz, Chairman of Sun Life Malaysia, said, “We are delighted to welcome Teck Seng back to Sun Life Malaysia. His deep industry expertise, leadership and unwavering commitment to client experience make him the ideal leader to steer the company into its next phase of growth. The Board is confident that Sun Life Malaysia will continue to strengthen its position as a trusted insurance and takaful partner in helping Malaysians achieve financial security and well-being under his stewardship.”

“I am honoured to lead Sun Life Malaysia at such a dynamic time in our journey. As we continue to grow and evolve, my focus remains on delivering greater value to our clients, empowering our people and driving meaningful innovation across the business. I believe that by staying client-focused and future-ready, we can make a lasting impact in helping Malaysians achieve lifetime financial security and live healthier lives,” Teck Seng said.

Sun Life Malaysia is a joint venture by Sun Life Assurance Company of Canada and Khazanah Nasional Berhad.

Malto unleashes graffiti-fueled branding with ‘Shake It Off’ slogan and Jang Won Young

By
Tan Heng Hong
-

Aiming squarely at the teen demographic, LOF International Dairy has revitalised its Malto line with striking new packaging. The brand now projects a daring, nonconformist vibe through a bolder, more matured and darker aesthetic, highlighted by the ‘Shake It Off’ tagline in dynamic graffiti. This transformation is a clear move away from Malto’s former cute-character branding.

To embody this fearless spirit, Malto tapped IVE singer Jang Won Young whose “Lucky Vicky” mantra of unwavering optimism perfectly aligns with the brand’s audacious vibe. As a global idol who motivates young people, she was the obvious choice to represent Malto in Vietnam.

Malto’s product range:

  • Sparkling Yogurt – Vietnam’s first carbonated yogurt drink, containing 5 billion Postbiotic Lactobacillus, offering a refreshing taste, helping with digestion, and eliminating heaviness.
  • Jelly Shake Fruit Juice – made with natural fruit juice and chewy jelly pieces, providing a boost in spirit and enhancing connections.
  • Chocolate Mint Barley Milk Jelly Shake – an exciting chewy drink experience with a unique blend of chocolate and mint flavors, supplying energy for an active day. Enriched with vitamin D3 and calcium for bone growth, along with vitamins B1, B3, and B6 to support brain function.
  • Natural Fermented Yogurt Drink with Grape Flavor and Jelly Shake – packed with soluble fibre to aid digestion, helping young people stay fueled and passionate.

When brands lean into a ‘dare-to-be-different’ persona, they must embed authentic counterculture cues throughout their identity to keep that edge alive. Malto’s real challenge will be sustaining that rebellious spark over time.

 

Orgalife debuts Delisoup Milk & Vegetables and Vegan O’go Macadamia Smoothie for on-the-go wellness

By
Tan Heng Hong
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Orgalife, a Vietnamese nutrition brand that specialises in scientifically formulated health foods and medical nutrition products, has recently launched two new products – Delisoup Milk & Vegetables and O’go Macadamia Smoothie.

Delisoup Milk & Vegetables is a scientifically nutritious milk soup, helping to supplement energy and fibre in a healthy and convenient way. The soup contains:

  • Milk and vegetables to provide a comprehensive range of essential nutrients
  • Natural fibre and FOS (fructooligosaccharides) for healthy digestion and enhance nutrient absorption
  • B vitamins—specifically B1, B3, B5, and B6 to increase energy levels and support the nervous system
  • Omega-3 and Omega-6 fatty acids, derived from rapeseed oil, to maintain cardiovascular health.

The product is ideal for:

  • Office workers, busy people – Need nutritious, convenient snacks.
  • People with poor digestion – Need natural fibre supplementation.
  • Children over 3 years old – Picky eaters of vegetables, need healthy development.
  • Pregnant and breastfeeding women (requires guidance from a healthcare professional) – Need safe nutritional supplementation.

O’go Macadamia Smoothie provides comprehensive digestive support through a powerful blend of natural fibers derived from brown rice, cocoa and oat. Additionally, it delivers plant-based protein from soy, crucial for optimising nutrient absorption.

This vegan, lactose-free smoothie provides a balanced Omega-3, 6 and 9 ratio from macadamias and canola oil for heart health and cholesterol regulation. It’s also enriched with B-complex vitamins (B3, B5, B6, B12) to support memory and reduce stress.

O’go Macadamia Smoothie is ideal for the following consumers:

  • Busy office workers – Need quick, healthy energy supplementation
  • People with poor digestion – Need more fiber to improve gut health
  • Vegans – Want easy-to-absorb plant-based protein supplementation
  • People concerned about cardiovascular health – Need Omega 3-6-9 to support stable heart health

Omachi rolls out Asian street food-inspired meals with innovative cold-drying tech

By
Tan Heng Hong
-

Masan’s Omachi instant noodle brand has released its latest Omachi Quán Xá Châu Á (Omachi Asian Street Food) Meal Box on shelves at retail points and e-commerce platforms in Vietnam.

The Omachi Quán Xá Châu Á meal box delivers the comforting experience of a hot, restaurant-style dish, packed with generous portions of meat and vegetables. Each dish is made using cutting-edge cold-drying technology, originally used in Omachi’s self-heating hotpot and rice lines, enabling long-lasting freshness without the need for preservatives. Conveniently stored at room temperature, each meal is priced at VND 26,000 (around 1 USD).

The five Asian street food experiences are: 

  • Taiwanese Beef Noodles
  • Hong Kong Tomato Meat Egg Noodles
  • Japanese Seafood Miso Noodles
  • Bangkok Tomyum Noodles
  • Beijing Roast Duck Mixed Noodles

Omachi aims to expand this collection to 30 signature Asian dishes by the end of 2026, offering consumers the experience of “restaurant-quality meals at home” with everyday convenience.

With declining consumer spending, brands are now focusing on expanding in-home dining options by offering affordable, restaurant-quality meals.

Key takeaways: expanding in-home consumption with restaurant-quality, affordable meals

PT Forisa Nusapersada launches Pop Ice Sultan Matcha series to capture Indonesia’s matcha momentum

By
Tan Heng Hong
-

PT Forisa Nusapersada is tapping into the ever-growing matcha craze with the launch of its indulgent new line—Pop Ice Sultan Matcha Series in Indonesia. This exciting trio of flavours includes Matcha Caramel, Matcha Coffee and Matcha Cookies, each crafted to offer a rich and elevated matcha experience.

Blending the earthy charm of premium matcha with creamy, dessert-inspired notes, the Sultan Matcha Series brings a sophisticated twist to the beloved Pop Ice lineup, appealing to both loyal fans and adventurous flavor seekers.

Nutrient-rich Colavita Avocado Oil now available in Malaysia

By
Tan Heng Hong
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The new Colavita Avocado Oil is now available in Malaysia. The avocado oil is derived from the rich, creamy flesh of avocados and is loaded with essential fatty acids, making it an excellent source of Vitamin E.

Its high smoke point makes it ideal for a full range of culinary applications, from delicate cold dressings to robust frying, sautéing and grilling.

Lazada: https://bit.ly/LazadaColavita
TikTok: https://bit.ly/44vEvLC

Key takeaways: upgrade your oil with avocado oil

Limited-edition JINRO Chamisul Fresh Squid Game bottle designs available at MAGNUM Wines & Spirits

By
Tan Heng Hong
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JINRO Chamisul Fresh Squid Game limited-edition bottle designs are now available in Malaysia. Gets yours now at MAGNUM Wines & Spirits’s outlets at the following locations before they run out.

  • Pavilion Bukit Jalil (Lot 1.87.00, Orange Zone)
  • Permas Jaya, Johor (21, Jalan Permas 10/7)

 

 

Vitamilk Melon debuts at 7-Eleven, while ube continues to colour the nation purple

By
Tan Heng Hong
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Vitamilk Philippines has introduced its newest melon-flavoured soy milk, available exclusively at 7-Eleven stores nationwide.

Meanwhile, Vitamilk Ube, originally launched in 2024, is now hitting shelves in major retailers across the country. Ube, a native purple yam of the Philippines, continues to captivate tastebuds with its unique flavour and vibrant hue. Vitamilk Ube exemplifies successful flavour localisation, showcasing how regional tastes can be embraced in product innovation.

OT Group launches new look for Tango Kido with improved formula and reduced sugar

By
Tan Heng Hong
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OT Group in Indonesia has unveiled a vibrant new packaging for its Tango Kido UHT flavoured milk. Now with an enhanced formula, it delivers nine essential vitamins, is rich in calcium, and provides a good source of phosphorus—all while offering reduced sugar content. Tango Kido comes in a variety of delicious flavors including Banana, Strawberry, Chocolate, Full Cream and Honey

OT Group debuts new Teh Gelas Blackcurrant variant, bear-shaped ChaChaGo drinks and playful Vita Jelly revamp

By
Tan Heng Hong
-

OT Group has introduced a new blackcurrant variant to its iconic Teh Gelas ready-to-drink tea lineup in an affordable cup format in Indonesia. Plus, consumers stand a chance to win exciting instant prizes hidden beneath the bottle cap.

At the 2025 Jakarta Fair, OT Group is unveiling a new beverage in an adorable bear-shaped bottle. Branded as ChaChaGo, this special drink comes in four delightful flavours: Jasmine Milk Tea, Roasted Oolong Milk Tea, Cappuccino Sago Tea and Sunset Peach Tea.

In a fun new twist, OT Group’s Vita Jelly has introduced four playful characters—Viri, Vije, Guvi and Javi—on its packaging to add a burst of personality and uplift the mood. Vita Jelly is a deliciously refreshing and satisfying jelly drink packed with high fibre and essential vitamins B3, B6 and C. Crafted to hydrate, energize, and keep hunger at bay, it is available in a variety of tasty flavors including orange, strawberry, grape and guava.

Key takeways: double down on affordable treat

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