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Hegg marks retail debut, launches Hegg Eggless Japanese Curry Mayo

Image credit: Hegg

Dasoon, a Singapore-based importer and wholesaler of all egg products, has recently announced a distribution agreement with the Singaporean egg alternatives brand Hegg, reported Vegconomist. Under the deal, Hegg Eggless Egg will be launched at Cold Storage and stocked in the egg section. Hegg is a plant-based egg brand by Hoow Foods.

Hegg Eggless Egg is Singapore’s plant-based egg (in powder form) that serves as a chicken egg alternative. It can be used for various cooking applications such as baking, steaming and frying. This product has no cholesterol and no added preservatives. It’s gluten-free, non-GMO, and can last for more than one year at room temperature.

Image credit: Hegg

Hegg has also launched Hegg Eggless Japanese Curry Mayo, which builds on the successful release of their Eggless mayo in July 2023. This unique plant-based mayonnaise combines the creamy texture of traditional mayonnaise with the comforting flavour of Japanese curry.

Both the Hegg Eggless Japanese Curry Mayo and Eggless Mayo demonstrate the versatility of Hegg to help brands and consumers create egg-free alternatives.

Hegg Eggless Japanese Curry Mayo is made using Halal-certified ingredients and offers

  • 50% less saturated fat compared to regular mayo
  • 27% fewer calories compared to regular mayo
  • No artificial preservatives and food colouring
  • Dairy-free, egg-free, soy-free, and gluten-free ingredients

During the pandemic, Singapore was presented with challenges related to its supply of chicken eggs. Hegg was created to focus on developing versatile egg products that address growing consumer demands for healthier plant-based alternatives that are tasty, environmentally-friendly and inclusive.

To replace a whole chicken egg in a recipe, consumers just need to mix 10 gram of Hegg’s Eggless Egg powder (1 table spon) with 40 grams of water.

Buy Hegg’s Eggless Egg products on Hegg’s online store or on Shopee.

 

Tealive is having the Break The Ice Challenge to celebrate launch of Ice Frosty Smoothie

Tealive has launched Ice Frosty Smoothie where you can savour the sweetness of Vanilla Cookies & Cream Smoothie, Belgian Lotus Biscoff Smoothie, Strawberry Oreo Smoothie, and Double Caramel Smoothie with Pearl.

To celebrate the launch of the new Ice Frosty Smoothie, Tealive is having the ‘Break The Ice Challenge‘ and is happening this weekend (21 & 22 Oct 2023) at Sunway Pyramid Ice Skating Rink.

You can win exclusive prizes such as ‘buy 1 free 1’ vouchers, upsizes, or even a year’s supply of Tealive drinks.

In a separate development, Tealive has announced the arrival of its new coffee beans to deliver a tastier, better, and stronger coffee. Now you can experience the rich flavours of 100% Arabica beans from Indonesia, Mexico, and Guatemala.​

 

F&N Magnolia presents the Coolest Iconic Hello Kitty Yet

The limited-edition frozen delight is a treat for the taste buds and a feast for the eyes

Singapore, 20 October 2023 – Transcending generations, the blend of a prominent and endearing character with that of the irresistible flavours from F&N Magnolia, creates a charming indulgence, capturing the hearts of the young and young-at-heart. The limited-edition F&N Magnolia Hello Kitty Ice Cream Stick is a fun and playful fusion that serves not only as a treat for the taste buds but also as a feast for the eyes.

Rich and creamy with a hint of refreshing tartness, the F&N Magnolia Hello Kitty Ice Cream Stick has a smooth vanilla ice cream as the base, perfectly balanced out with ripples of zesty raspberries. The invigorating combination is moulded into the ever-lovable Hello Kitty silhouette and exquisitely coated with a layer of chocolate in a vibrant pink hue.

The symphony of flavours and a visually appealing burst of colour mirrors Hello Kitty’s iconic attributes and captures the essence of her, creating an experience that brings joy and excitement to avid Hello Kitty fans and dessert enthusiasts.

F&N Magnolia Hello Kitty Lunch Bag

Adding on to the cuteness, the purchase of two F&N Magnolia Hello Kitty Ice Cream Stick multipacks is accompanied by a limited-edition F&N Magnolia Hello Kitty lunch bag available at selected stores, while stocks last and will be distributed from Monday, 23 October 2023 onwards.

From 1 November 2023 onwards, visit FairPrice VivoCity to check out the limited-time Hello Kitty Truck installation in conjunction with the launch of the F&N Magnolia Hello Kitty Ice Cream Stick.

F&N Magnolia Hello Kitty Truck_FairPrice VivoCity

The adorable frozen treat is Halal-certified and are available in Singles and Multipacks at the Recommended Selling Price (RSP) of S$3.50 and S$12.50 respectively, the brand-new limited-edition F&N Magnolia Hello Kitty Ice Cream Stick can be found at leading supermarkets and hypermarkets.

For more information, please visit the following official websites and social media platforms:

●       Official website:www.magnolia.com.sg

●       F&N Life: https://sg.fnlife.com/magnolia

●       Instagram: https://www.instagram.com/fnnmagnolia/

●       Facebook: https://www.facebook.com/magnoliasg

Here is the list of outlets where the Hello Kitty lunch bags are available:

1 FairPrice outlet @ Ang Mo Kio Hub
2 FairPrice outlet @ Jurong Point
3 FairPrice outlet @ Nex
4 FairPrice outlet @ VivoCity
5 FairPrice outlet @ Parkway Parade
6 FairPrice outlet @ Wisteria Mall
7 FairPrice outlet @ Clementi Mall
8 FairPrice outlet @ 202 Hougang St 21, #01-00, Singapore 530202
9 FairPrice outlet @ Bukit Timah Plaza
10 FairPrice outlet @ Tiong Bahru Plaza
11 FairPrice outlet @ 111 Somerset
12 FairPrice outlet @ Zhong Shan Park
13 FairPrice outlet @ The Centrepoint
14 FairPrice outlet @ Marine Parade Central
15 FairPrice outlet @ Bedok Mall
16 FairPrice outlet @ Waterway Point
17 FairPrice outlet @ The Woodleigh Mall
18 Sheng Shiong Supermarket @ 720 Clementi West Street 2, #01-144, S120720
19 Sheng Shiong Supermarket @ 539 Bedok North Street 3, #01-477, S461539
20 Sheng Shiong Supermarket @ 88 Tanglin Halt Rd, #01-10 Commonwealth View,
S141088
21 Sheng Shiong Supermarket @ 3 Yuan Ching Rd, #01-01A/02, S618642
22 Sheng Shiong Supermarket @ 845 Yishun Street 81, #01-186, S760845
23 Giant Hypermarket @ Sembawang Shopping Centre

Wavpay introduces its Omni Channel eWallet, an innovative payment programme designed to support businesses embracing digital transformation and signs first Collaborative Agreement with MYDIN Holdings Berhad

Left Image: Brahma Shakthi CEO Wavpay with Datuk Dr Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings Berhad (Mydin)

Wavpay is reshaping the digital financial landscape through its comprehensive suite of fintech solutions designed to empower individuals and businesses with seamless, secure and efficient financial services and digital solutions

20 October 2023, Kuala Lumpur – In conjunction with the Selangor International Business Summit 2023 (SIBS2023) initiated by the Selangor State Government, Wavpay is thrilled to announce the introduction of an innovative payment programme designed to support businesses embracing digital transformation.

This programme leverages Wavpay’s existing e-Wallet that enables the programme partners to have their own App including an e-Wallet feature to facilitate transactions and engagement with their targeted users. Known as the Omni Channel Wallet Programme, the introduction marks a significant step forward in facilitating seamless digital interactions for both businesses and users.

In today’s rapidly evolving digital landscape, Super Apps have become an increasingly popular option for digital transformation efforts. The imperative to stay relevant and competitive has driven a wave of Mobile Apps development across various industries, leading to the emergence of Loyalty Apps and Super Apps that aims to enhance user engagement.

Right Image: (L-R Dato Teng Chang Khim ,Chairman Wavpay Group of Companies ,YB Tuan Ng Suee Lim ,Selangor State Executive Councillor for Local Government and Tourism Dato Beh Cheng Siong Director of Wavpay Fintech Holding Sdn Bhd, Yang Berusha Mr Yong Kai Ping BOD of WAVPAY / CEO of Sidec and Mr. Brahma Shakthi CEO, Wavpay).

Wavpay’s Omni Channel Wallet Programme aims to revolutionise the trend by enabling
Apps to seamlessly integrate financial management and payment features. This
integration not only enhances engagement between businesses and their users but also
delivers additional value and convenience for its users.

Wavpay’s commitment to streamlining financial activities is delivered through the Wavpay
Omni Channel Wallet Programme, which possesses the capability to seamlessly integrate
across various platforms. This integration enables users to enjoy a unified, digital, and cashless experience. Additionally, the launch of this programme signifies the first milestone on the Wavpay Mega App roadmap.

Brahma Shakthi, Chief Executive Officer of Wavpay said “In a market filled with e-Wallet options, Wavpay stands out among the rest through its commitment to innovation and solutions catered to its users. With the introduction of Wavpay’s Omni Channel Wallet Programme, we are taking a significant step in redefining the digital financial landscape to be more inclusive.” He added “We are proud to be at the forefront of change, offering secure and efficient financial services and this feature introduction is a beginning to our journey of promoting digitalisation in transaction within our community.”

With the introduction of the Omni Channel Wallet, some of the key features include:

Multi-Platform Integration: The Omni Channel Wallet unifies financial activities and
payments across multiple platforms, ensuring a consistent and convenient user
experience while offering consolidated financial management across all platforms.

Secure and Encrypted Transactions: Robust security measures, including
encryption and multi-factor authentication to ensure the safety of every
transaction.

Seamless User Experience: Users can effortlessly manage their funds, review
transaction histories and make real time payments, enhancing their overall financial
management experience. Furthermore, through partnerships with various business
entities, users can access a wide range of services within a consolidated
environment.

Personalised User Engagement: The Omni Channel Wallet empowers businesses to
engage with users on a deeper level by leveraging Wavpay’s ecosystem. Through
the integration of services, the Omni Channel Wallet has the capability to implement
tailored promotions and benefits targeting individual users.

Additionally, in a significant move in promoting cashless transactions to a more inclusive community, Wavpay has inked its first collaborative agreement with Mydin Mohamed Holdings Berhad (“Mydin”) to embed the Wavpay Omni Channel Wallet feature into its app.

Datuk Wira (Dr) Hj Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings
Berhad (Mydin) said We are delighted to announce our partnership with Wavpay, a step
we believe aligns with our commitment to promote further cashless transaction amongst
our customers. This collaboration with Wavpay signifies our first step into leading and
providing solutions that prioritises the convenience of our customer.”

The collaboration is the first of many exciting collaborations and initiatives Wavpay has in
its pipeline as it works towards shaping a more digital, connected and efficient financial
transaction future for the community.

For more information on Wavpay, please visit https://wavpay.net/

Woodpeckers Group opens 1st of 40 ChaTraMue stores

Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich (centre) with the ChaTraMue logo in a group photo with Woodpeckers and Cha Thai teams flanked by Minister Counsellor (Commercial), Office of Commercial Affairs, Royal Thai Embassy Worawan Wanwil on her left and Woodpeckers Group CEO Tan Kai Young on her right

Team behind IIaoIIao Malaysia is national franchisee for top Thai milk tea brand

Putrajaya, Thursday, 19 Oct 2023 – Woodpeckers Group Sdn Bhd, the visionary team behind the success of natural yoghurt brand llaollao in Malaysia, today launched the first of its 40 planned outlets of top Thai milk tea brand ChaTraMue to long queues of tea lovers eager to try out the uniquely Thai flavours.

Strategically located at IOI City Mall Putrajaya, this inaugural outlet offers a convenient rendezvous for customers to indulge in the brand’s signature beverages and savour the authentic Thai milk tea experience that is uniquely ChaTraMue (pronounced Cha-Tra-Mer).

Tan Kai Young, CEO of Woodpeckers Group Sdn Bhd speaking at the launch of the ChaTraMue outlet at IOI City Mall Putrajaya.

Woodpeckers Group CEO Tan Kai Young, in acknowledging Malaysia’s deep-rooted passion for tea, said: “We’re thrilled to introduce Thailand’s top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends. With our extensive experience in the F&B industry and a track record of success with IIaoIIao, we are confident that ChaTraMue will be a winner.”

The collaboration between Woodpeckers Group and Cha Thai International Company Limited, the brand owner of ChaTraMue in Bangkok, was formalized with a 20-year franchise agreement signed two months ago. This historic agreement makes Woodpeckers Group the exclusive national franchisee for Malaysia, marking the first time the brand has signed franchise rights outside of Thailand in its over 100-year history.

Tan said Woodpeckers Group’s mission was to offer customers a taste of diverse cultures. “We’ve always sought exciting food and beverage experiences to bring to Malaysia.”

“In addition to our dedication to international cuisine, we have been pioneers in the F&B industry. Building on the success of llaollao and our recent venture into the casual fine-dining segment with TBC, we are now infusing more excitement into Malaysia’s milk tea scene by introducing ChaTraMue in a big way.

“We are confident we can scale up quickly ChaTraMue’s footprint in Malaysia as we have the right team with the right chemistry and formula.

“The processes and systems are already in place and proven to be highly effective and efficient in growing our brands, especially IIaoIIao. We shall replicate them now for ChaTraMue,” he added.

Woodpeckers Group Brand Operation Manager Ricky Tjandra making the first cup of ChaTraMue Thai milk tea at the launch here at IOI City Mall Putrajaya.

Meanwhile, Woodpeckers Group Brand Operation Manager Ricky Tjandra explained: “To ensure every sip of ChaTraMue in Malaysia transports you to the bustling streets of Bangkok, we are using the very same rare Thai tea leaves, meticulously crafted for the brand.”

Ricky Tjandra, Brand Operation Manager of Woodpeckers Group, presenting the first cup of ChaTraMue Thai milk tea to Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International.

ChaTraMue’s entry into the Malaysian market is expected to resonate with consumers who appreciate high-quality tea beverages. The brand is known for its commitment to sourcing the finest tea leaves, ensuring each cup delivers an authentic Thai tea experience.

Tjandra disclosed that Woodpeckers is committed to opening 40 ChaTraMue outlets across Malaysia by the end of next year. This aggressive growth strategy shows their dedication to providing exceptional beverage choices to a wider audience.

He further emphasized that Woodpeckers have already scouted for locations to open up to 10 outlets this year and another five outlets in the first quarter of next year.

“We will scale up the expansion of our outlets to nine per quarter thereafter bringing our total store count to around 40 by end of next year.

“Stay tuned for us opening up at more malls in the Klang Valley and Putrajaya,” he said.

Tjandra adds that the team was looking forward to offer all-time favourites like:

  1. Thai Milk Tea

Flavourful drink with original Thai taste.

  1. Milk Green Tea

Similar to Thai Milk Tea, with Matcha being the essential ingredient in the drink as it enhances the flavour of the tea.

  1. Thai Coffee

Commonly known as Oliang, it is prepared from a mixture of Robusta coffee grounds, brown sugar, and various grains and seeds like cardamom, corn, soybeans, rice, and sesame seeds.

Ms Srisuporn Chaturongkavanich, Managing Director of Cha Thai International speaking at the launch of the ChaTraMue outlet at IOI City Mall Putrajaya.

Cha Thai International Managing Director Ms Srisuporn Chaturongkavanich was confident that Woodpeckers would grow the brand well in Malaysia, noting that negotiations took months as the company was extremely careful in awarding any national franchise.

“This is the first country to be given this franchise rights for our brand which dates back to 1945 and it’s really part of our Thai tea tradition,” she said.

“We look forward to working with Woodpeckers to bring authentic Thai tea concept to Malaysia.”

About Woodpeckers Group

Woodpeckers Group is a company founded with a goal to transform the F&B landscape through leading a shift in taste and consumer preferences in Malaysia and beyond. Our renowned and nutritious Spanish natural frozen yoghurt, llaollao, signifies such a shift, with customers preferring this healthier option over traditional desserts. We pride ourselves in offering our customers a cultural food experience that they will never forget, from llaollao to our very own casual fine-dining restaurant, TBC and now to our newest addition ChaTraMue, the original Thai Tea with a 78-year heritage. The Woodpeckers Group owes its success to a dedicated team of over 60 individuals at the headquarters and a workforce of 350 throughout the entire company.

Indomie Ramen Tori Miso now in Pop Mie cup noodle format

Indomie Ramen Tori Miso is now available in a cup noodle format under the Pop Mie brand. This collaboration between Pop Mie and Indomie makes quality Japanese ramen accessible in a more convenient format.

Indomie Ramen Tori Miso offers a perfect blend of thick and rich soup, along with a savory seaweed and sesame aroma. It is part of the Indomie Premium Collection: Japanese Ramen Series.

Vinamilk Ong Tho comes in two new flavours and in squeezable tube format

Vinamilk has launched flavoured sweetened condensed milk under the company’s iconic brand Ong Tho. The new products come in two interesting flavours, strawbery and chocolate, in an squeezable tube for easy application. Consumers can use the flavoured Ong Tho sweetened condensed milk to elevate their food and drinks.

Squeezable flavoured sweetened condensed milk has established a foothold in markets like Thailand and Malaysia. The aim is to engage the younger generation with the category.

LINE MAN and Spotify Serve Up ‘Tune into The Song of Your Stomach’, a Sensory Marketing Campaign with Crave-Worthy Playlists!

Wednesday 18 October 2023  – LINE MAN, Thailand’s leading on-demand platform, and Spotify, the world’s leading audio platform, have teamed up for the first time to launch a campaign called ‘Tune into The Song of Your Stomach’. This campaign highlights the sensory marketing experience that connects delicious meals with crave-worthy Spotify music playlists that invite you to listen, enjoy, and satisfy those hunger pangs through audio. The companies welcome famous Spotify RADAR artist YourMOOD to spark viral trend through the special edition of the song called ‘อยากกินหมูกระทะกะเธอ (Want to eat Mookata with you)’ which can be listened to today in the Spotify playlist ‘Mouthwatering Songs’. The campaign also packs a punch with promotions are available on LINE MAN.

“The collaboration between LINE MAN and Spotify for the ‘Tune into The Song of Your Stomach’ campaign combines the unique strengths of two very different platforms.  This partnership aims to create new experiences for Thai people through sensory marketing strategies that appeal to customers’ senses. By listening to a playlist that stimulates the hearing and taste nerves, customers can satisfy their cravings and order immediate delivery from over 700,000 restaurants across Thailand via LINE MAN. Additionally, users who order food on LINE MAN during the campaign period will receive a special discount code.” said Krit Baisirikun, Vice President of Marketing of LINE MAN Wongnai.

“Music is connected to many moments in life and can sometimes stimulate the appetite. Spotify collaborating with LINE MAN provides a new experience for Thai people through the senses of hearing and taste. As part of this campaign, a special playlist called ‘Mouthwatering Songs’ has been curated, featuring over 50 songs from Thai artists in one playlist. And when you think of food, you can order delivery immediately on LINE MAN. I believe that this campaign will attract new groups of users from both platforms.” said Piyoros Luckcam, Senior Music Editor of Spotify Thailand.

Users can discover a variety of meals on LINE MAN and enjoy a variety of music on Spotify. Moreover, they have partnered with YourMOOD, the artist behind the viral hit ‘ลาก่อน’ (Goodbye), who is also a Spotify RADAR artist, a music program that uplifts emerging artists and the celebrates the joy of discovery. Together, they have created an exciting new experience in the Thai food and music industry.

Let’s enjoy the ‘Tune into The Song of Your Stomach’ campaign from LINE MAN x Spotify. The campaign features a ‘Mouthwatering Songs’ playlist at https://spotify.link/zTlvkYuKNDb on Spotify. No matter which dish your stomach sings for! Just order via LINE MAN at https://lineman.onelink.me/1N3T/hqk5l4pe and apply the promo code right away!

  • For new users, apply the promo code ‘SPOTIFY’ to receive a 30% food discount (max. 100.-*) when ordering food at least 150.-
  • For all users, apply the promo code ‘SPOTIFY100’ to receive a 10% food discount (max. 100.-**) when ordering food at least 200.-
  • Exclusively on LINE MAN! Get two months of Spotify Premium at only 139.-* (from 278.-*) for users who try Premium for the first time, from October 18 – November 26, 2023 (Limited one time per user).

Get ready to have fun throughout the campaign with exciting activities, such as:

  • Joining ‘Live Session’ featuring the special version of ‘Yak Gin Moo Krata Ga Ter’, a catchy Thai song that will allow you to sing your craving moment into a melody!
  • Playing for a chance on LINE MAN Facebook to win exclusive merchandise ‘T-Shirt’ from YourMOOD artist from October 20 – October 26, 2023.
  • Visiting @spotifyth on Facebook, Instagram, X, and TikTok for more information.

*Terms and conditions applied

*Valid from October 18 – November 26, 2023

**Valid from October 18 – 31, 2023

Pizza Hut Brings its Unique “Original Detroit Pizza” to Pizza Lovers in Thailand

Thursday 19 October 2023 – Pizza Hut 1150, the iconic restaurant known for innovating is announcing its unique Original Detroit pizza – Break the laws of pizza upsize down, a rectangular shape, crispy, cheesy edges all around & vine-ripened tomato sauce on top, now available for all pizza lovers in Thailand with up to six toppings for a limited time from 19 October to 31 December 2023.

Pizza Hut spent over a year developing and perfecting its Detroit-style pizza, trying more than 500 iterations and testing several of those in the Midwest, U.S.A. where this distinct style was born. The recipe was in high demand in the U.S. when it debuted in early 2021 and became a favorite menu of Pizza Hut customers. Thai customers are expected to fall in love with this recipe too. The caramelized cheese crust and the sauce on top take the taste of this pizza to the next level.

Pizza Hut’s Detroit-style pizza celebrates all the beloved elements of a true Detroit-style pizza. Each pizza is rectangular-shaped, served up with cheese all the way to the edge, loaded with toppings, and topped with a premium vine-ripened tomato sauce.

The signature pizza is available in six different versions:

  • Detroit Pepperoni (sweet & sour sauce) – Baht 389
  • Detroit Ham & cheese (Thousand Island sauce) – Baht 389
  • Detroit Meaty deluxe (sweet & sour sauce) – Baht 469
  • Detroit Island delight (thousand island sauce) – Baht 469
  • Detroit Super premo (sweet & sour sauce) – Baht 499
  • Detroit Seafood extreme (sweet & sour sauce) – Baht 529

Original Detroit Pizza recipes are available now. From 19 October to 31 December 2023, customers who order the Detroit Combo starting at Baht 489 will receive one Detroit pizza, one spaghetti, four pieces New Orleans chicken, and two cups of Pepsi.

Original Detroit Pizza ready for order at every Pizza Hut store or call 1150, website www.pizzahut.co.th and Pizza Hut Application, the only app that pizza lovers must have. Easy to order, fast delivery, hot everywhere. Download it today on Google Play and APP Store from today onwards.

‘Coca-Cola’ Launches 100% Recycled Plastic PET Bottles for the first time in Thailand

Bangkok, 18 October 2023 – The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip plc, and Coca-Cola (Thailand) Ltd., is taking a meaningful step towards circularity for plastic packaging with the nationwide launch of Coca-Cola Original Taste and Coca-Cola Zero Sugar 1-litre bottles made from 100% recycled PET plastic (excluding caps and labels).

‘Coca-Cola’ currently offers at least one brand made from 100% recycled PET bottles (excluding caps and labels), in more than 40 countries around the world including Coca-Cola packages in Indonesia, Myanmar, Indonesia, Vietnam, and now Thailand. The 100% recycled PET plastic bottles (excluding caps and labels) maintain the high-quality consumers expect, adhering to The Coca-Cola Company’s stringent global standards for food-grade 100% recycled PET bottles (excluding caps and labels), and are certified by Thailand’s Food and Drug Administration.

This latest initiative from Coca-Cola Thailand is aligned with The Coca-Cola Company’s ambitious global sustainable packaging strategy, under which the company aims to make 100% of its primary consumer packaging recyclable globally by 2025, use at least 50% recycled plastic in its packaging by 2030 globally.

Sarut Wittayarungruangsri, Public Affairs, Communications and Sustainability Director, Coca-Cola (Thailand), said: “We recognize the urgency and complexity of the plastic waste challenge in Thailand, and we know it will take a collaborative effort to solve this issue. In line with our commitment to helping build a circular economy in the country, we are working to offer innovative packaging design such as our new 100% recycled PET bottles (excluding caps and labels), expand our collection and recycling programs, and deepen our stakeholder and industry partnerships. We are also leveraging the power and reach of the Coca-Cola brand to actively engage Thai consumers in recycling initiatives and build awareness that empty plastic bottles can have many lives.” he said.

These efforts build on the ‘Coke Recycle Me with Trash Lucky’ campaign which has been running for the last three years with the aim of motivating Thai consumers to distinguish and separate out valuable recyclable packaging from non-recyclable waste. Over the last three years, the campaign has collected over 700,000 PET bottles and it is anticipated the campaign will reach one million bottles within this year. ”Coke Recycle Me with Trash Lucky” is a six-month campaign running from July 1 to December 31, 2023 run by Trash Lucky, with prizes totaling 2 million baht sponsored by ‘Coca-Cola’. The recyclables can be submitted in 64 drop-off locations in Bangkok and 5 drop-off locations in Phuket.

Coca-Cola is also inviting consumers to drop off their empty bottles at recycling stations including at high-traffic spots in EmQuartier and Center Point, Siam Square. The collected bottles are then transported to leading recycler ENVICCO for recycling into new bottles made from 100% recycled PET plastic (excluding caps and labels).

Natthanun Sirirak, Managing Director of ENVICCO Limited, said: “As Envicco Companies in the GC Group, we are industry leaders in the production of high-quality, consumer-safe recycled plastic pellets. Upon receiving Post-Consumer Recycled PET sourced from our Thai partner networks, we subject them to various processing steps. This transforms them into high-quality recycled plastic pellets equal to new plastic pellets under the InnoEco brand. Our recycling technology and strict production controls, including a European-standard laboratory, ensure compliance with USFDA and Thailand’s Food and Drug Administration safety regulations. This allows us to create food contact packaging containers. Our pellets used for beverage packaging adhere to strict cleanliness and safety standards and international regulations. We take pride in contributing to sustainable resource management aligning with the needs of our valued customers.”

Natthamon Wongkittipat, Director of Marketing of The Mall Group Company Limited, said: “The Mall Group, Thailand’s pioneer in green retail, is an organization committed to the strategy of conserving natural resources and promoting environmental sustainability under the ESG concept. Today marks the official launch in Thailand of “Coke” bottle made from 100% recycled plastic (excluding caps and labels). The Mall Group is delighted to support such initiative by allocating space for Giant ‘Coke’ Bottle in front of Gourmet Market, The EmQuartier. This serves as a collection point for recycled materials and encourages sustainable waste separation behavior.”

Coca-Cola is supporting the launch of its new 100% recycled PET plastic bottles (excluding caps and labels) with digital-led communications, including out-of-home advertising and KOLs. Additionally, recycling stations will be set up across Coca-Cola events in 2023, with opportunities to win prizes, including VIP tickets to COKE Studio concerts.

Coca-Cola recently organized a consumer recycling activation at the EmQuartier shopping mall and Centerpoint Siam Square, Bangkok, designed to educate consumers on the importance of waste separation. Participants were encouraged to bring a minimum of five ‘Coke’ bottles for recycling, with the first 30 registrants offered exclusive seating for a mini-concert, featuring Coke’s ‘Magic Maker’, PP-Krit Amnuaydechkorn.

For more information on the sustainability initiatives of Coca-Cola Thailand, follow the company’s social media channels: Facebook and Instagram or visit www.coca-cola.com/th/th

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