Tuesday, April 29, 2025
Home Blog Page 262

Bringing the PUBGM experience from virtual to reality: Mountain Dew’s Dew Challenge returns in collaboration with mobile gaming giant, PUBG

By
Tan Heng Hong
-

This year’s Dew Challenge pushes boundaries once again by bridging virtual and reality bringing an immersive and unique experience to the youth, at the same time promoting vibrant, active lifestyles.

1st OCTOBER 2023, Kuala Lumpur – In yet another ground-breaking collaboration with PUBG, this year’s Dew Challenge goes national, merging the best of both worlds; virtual and reality, in one of the largest scale PUBG themed paintball tournament, bringing all the elements players know and love in-game to real life. Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas.

Starting 1st October, interested participants can purchase a 400ml bottle of Mountain Dew, head to the Dew Challenge website at dewchallenge.com and key in the unique code located under the bottle cap to complete their registration and redeem prizes, including but not limited to UC Coins, in-game items, merchandise, and partner vouchers. Each bottle redemption gives out a random number of Dew Coins which contribute to the regional live leader board rankings. The top players from each leader board are given priority to join the exciting and engaging, adrenaline-packed round of regionals spanning 4 regions across Malaysia: North, South, Central, and East Malaysia this November.

The launch will be accompanied by a treasure hunt, drawing inspiration from in-game mechanics. Just like how players parachute onto their desired drop zones on a map, the treasure hunt will begin with participants choosing the region where their journey begins. Likewise, just as players scavenge for weapons, armour and supplies from a loot box at the beginning of a game, participants will scavenge for loot boxes that lead to extra leader board points and more before the tournament.

The loot boxes are replenished daily and/or in different time intervals throughout the day at partner outlets such as MBO Cinemas, Morac Go Kart, Chicago Chicken City, Taco Bell and Dominos across the country. Participants will receive notifications from the Dew Challenge website on loot box location sightings, where they can scan the QR code on the virtual loot boxes and redeem prizes to bolster their leader board standings.

For those in Klang Valley, a special Dew Challenge roving truck will be bringing the excitement to you at various locations including universities, partner outlets, night markets, commercial shopping spots and more. To redeem exclusive merchandise and sampling products, visitors can take part in a number of PUBG inspired activities including, a special Mountain Dew x PUBG vending machine, an immersive shooting gallery and the gaming jam session, where further prizes are up for grabs.

Additionally, as the official mobile sponsor for this year’s Dew Challenge, HONOR Malaysia will be sponsoring 110 amazing prizes for participants, making this the first brand collaboration for the new release.

Speaking on the collaboration, Etika’s Vice President of Marketing, Amy Gan, said, “We are especially excited for this instalment of the Dew Challenge. It truly is representative of Mountain Dew’s commitment to our consumers who seek to live life authentically. With the pandemic chapter closed, we can now bring the virtual to reality in a one-of-a-kind experience for Malaysians who are ready to break out of the norm and try something new. We want people to push their boundaries and live their best, most vibrant lives.”

She added, “It’s the first time a brand has done something of this scale and it is only possible because we have such an amazing team and partners, especially PUBG, who share our vision and believe in this idea as much as we do. We would like to encourage everyone to join, gamer or not, and be a part of this historic journey with us.”

The registration period, treasure hunt and roving truck will run throughout 1st – 31st October, followed by regionals taking place in November and the Grand Finale in December with more details to come. For more information, head on over to the Dew Challenge website (dewchallenge.com) and Mountain Dew Facebook page (https://www.facebook.com/MountainDewMalaysia).

Calling all Fitness Enthusiasts: Experience a Weekend Full of Fun at Energizer’s Re-Energize 100% Fitfest

By
Tan Heng Hong
-

Happening from 27 October to 29 October 2023, get ready to sweat, move, and have fun with friends and family at the ultimate fitness festival.

KUALA LUMPUR, 18 OCTOBER 2023 – Don’t miss out on signing up for the most anticipated fitness festival this October, Energizer’s Re-Energize 100% Fitfest. Taking place from 27 October to 29 October 2023 from 10AM to 10PM, this will be the place to be with friends and family to enjoy a fun-filled weekend. Located at Desa Parkcity, Carpark 3, Plaza Arkadia, the festival is open to fitness enthusiasts of all levels aged 13 and above. Are you up for the challenge?

With more than 30 classes across the 3-day fitness fest, customers can sign up for different 1-hour classes, including Dance, Zumba, HIIT, Strength, Cardio and more. Led by experienced instructors from leading fitness studios such as Celebrity Fitness, CHI Fitness and Fitness First,  Don’t miss out on joining in for exclusive classes from top fitness influencers such as Jordan Yeoh, Maggy Wang and Joey Tng!

Registration and class bookings for Energizer’s Re-Energize Fitfest can be made at www.enerfitfest.com. To be eligible for entry during the event, customers are required to purchase at least RM30 worth of Energizer products in a single receipt. The original receipt must be kept as proof. One (1) receipt permits entry for one (1) day per individual. Fret not, purchases can also be made at the event to gain entry. Goodie bags worth up to RM120 from NIVEA, Eucerin, F&N Ice Mountain, Berocca, 100PLUS, Urban Retreat Spa, Pressio, and more will also be given upon entry to the event.

For more information about Energizer’s Re-Energize 100% Fitfest and to stay updated on the latest announcements, please visit Visit Energizer’s Facebook event page.

Experience The Best Of Both Worlds With Marrybrown Cheesy Garlic Sensation!

By
Tan Heng Hong
-

Tantalise your taste buds with the irresistible wave of garlicky and cheesy goodness. 

MALAYSIA, 18 OCTOBER 2023 – Get ready to embark on a flavourful adventure as Marrybrown, the largest homegrown Quick Service Restaurant introduces the Cheesy Garlic Sensation! Specially crafted for the discerning palates of Malaysians, Marrybrown invites fans to indulge in the garlicky and cheesy goodness starting today till December.

Constantly bringing ‘something different’ to customers, this time, Marrybrown presents an array of delectable flavours that will leave their Memang Best fans craving for more. The new menu features an enticing lineup of offerings, including the Double Cheesy Garlic Chicken Burger, Cheesy Garlic Chicken, Cheesy Garlic Chicken Meatballs, Triple Cheesy Bowl, Cheese Stick, and mango pie.

“Marrybrown has consistently been one of Malaysia’s most beloved fast-food establishments, and our dedication to serving our customers with innovative choices has always been our top priority. We recognise that Malaysians are always seeking new and trending culinary experiences, which is why we have introduced the Cheesy Garlic Sensation – a flavour combination designed to be relished by everyone!” said Dato’ Joshua Liew, Chief Executive Officer of Marrybrown.

Cheesy Garlic Chicken Meatballs Combo

Starting with the Cheesy Garlic Chicken Meatballs which are filled with cheese and loaded with thick savoury gravy. Fans can dip the meatballs in the garlic sauce which makes a good appetiser. Fans can enjoy it as a combo which comes with a refreshing cup of Coca-Cola starting from RM21.99. Cheese lovers are also invited to try out the Triple Cheesy Bowl starting from RM17.50. Savour in the symphony of flavours with the combination of mashed potato, cheesy sticks, and meatballs, drizzled with gravy and cheese and garlic sauce.

Cheesy Garlic Chicken Box Meal

For fans who are looking for a hearty meal, opt for the Double Cheesy Garlic Chicken Burger Combo featuring succulent chicken patty paired with two crispy fried mozzarella cheese sticks and drizzled with delectable garlic sauce, starting from RM22.99. For those who want to add a twist to Marrybrown’s signature crispy chicken, try out the 2-pc Cheesy Garlic Chicken Combo coated with cheese and garlic sauce from RM23.99. Enjoy a hearty meal with the Cheesy Garlic Chicken Box Meal where fans can enjoy 1-piece Cheesy Garlic Chicken and a Double Cheesy Garlic Chicken Burger, priced from RM27.50. Combo meals come with regular french fries and a cup of Coca-Cola.

Seeking a sweet conclusion for the wholesome meal, Marrybrown offers the Mango Pie made with delectable juicy mango, priced from RM4.50 as an add-on to any meal. Cheese aficionados who cannot get enough of the cheesy offering can also add on the tantalising Cheese Sticks (3 pieces) to any meal from RM7.90.

“We eagerly anticipate receiving positive reviews and valuable feedback from our cherished customers as they savour the enticing allure of our cheese and garlic-infused culinary creations. As we continue to innovate and strive for culinary excellence, we look forward to unveiling more exciting additions to our menu in the near future, ensuring that our customers’ taste buds are always treated to new and delightful experiences,” concluded Dato’ Joshua.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmyc

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

McDonald’s Malaysia Confirms Contribution to Palestine Humanitarian Fund

By
Tan Heng Hong
-

McDonald’s Malaysia has confirmed that it is contributing RM1 million to the recently launched Palestine Humanitarian Fund under the Prime Minister’s Department. This move aligns with the government’s noble initiative, as unveiled by Prime Minister Datuk Seri Anwar Ibrahim during the tabling of the 2024 Budget in the Dewan Rakyat.

Prime Minister Datuk Seri Anwar Ibrahim’s proposal to allocate RM10 million to the Palestine Humanitarian Fund resonates deeply with our commitment to support those impacted by the current conflict in Gaza. The escalating humanitarian crisis in Gaza underscores the urgency of this effort. By joining hands with the government and contributing to this fund, we hope to bring much-needed relief to Palestinians who are facing extremely difficult times.

Our contribution to the Palestine Humanitarian Fund will directly support relief efforts in Gaza, addressing the critical needs of those affected by the conflict. This includes medical aid, food, and shelter, as well as evacuation assistance if deemed necessary by the relief organisations. Our unwavering commitment is focused on supporting the provision of essential aid to those in dire circumstances.

We believe in the power of collective efforts during these challenging times. Beyond our initial contribution, McDonald’s Malaysia is also engaging our employees nationwide in fundraising initiatives to further support relief efforts in Gaza. We hope that our collective endeavour will make a meaningful impact on the lives of those suffering in Gaza.

17 October 2023

Issued by McDonald’s Malaysia 

New Cosip Coconut Plant Based Milk

By
Tan Heng Hong
-
Image credit: Minimeinisights.com

S&P Industries Sdn Bhd, which pioneered the manufacturing and production of instant coconut milk powder in Malaysia, has launched a new range of coconut milk beverages in the country under the Cosip brand. The new Cosip Coconut Plant Based Milk comprises the following:

  • Cosip Coconut Chocolicious Plant Based Milk
  • Cosip Coconut Barista Plant Based Milk
  • Cosip Coconut Original Plant Based Milk

The Cosip Coconut Plant Based Milk is a plant-based calcium beverage, suitable for vegans and a perfect alternative for people with lactose intolerant.

Cosip Coconut Original Plant Based Milk is:

  • Made of 100% Plant Based Ingredients
  • Source of Protein
  • Consist of Calcium, Vitamin D & B12
  • Cholesterol-free
  • Gluten-free
  • Soy-free
  • Trans Fat-free

Get yours now from the official Shopee store of S&P Industries.

Revenue Valley Group Shares The Love On World Food Day

By
Tan Heng Hong
-
Group photo of Rumah Titian Kaseh and Revenue Valley Team

Kuala Lumpur, 17 Oct 2023: Revenue Valley Group, the parent company to the famous chain of restaurants, Tony Roma’s, The Manhattan FISH MARKET and NY Steak Shack franchises in Malaysia, celebrated World Food Day by distributing meals to multiple charitable organizations and orphanages across Kuala Lumpur and Selangor. 

Revenue Valley Group demonstrated its heartfelt initiative by distributing over 280 meals to six children’s charity organizations on 15 and 16 October 2023 throughout Kuala Lumpur and Selangor. This meaningful gesture aligns with the company’s dedication to achieving the United Nations Sustainable Development Goal of Zero Hunger by 2030, recognizing food as a fundamental human right. 

Themed “Hidangan Kasih”, the food distribution campaign benefitted underprivileged children’s homes with meals from the popular outlets – The Manhattan FISH MARKET’s Fish & Chips, Tony Roma’s Chicken Pasta, and NY Steak Shack’s Crispy Chicken.  

During their visit to two of the homes, Rumah Titian Kaseh and Rumah Hope, the company personnel also engaged the children in games and activities, fostering an atmosphere of joy and camaraderie. As part of its holistic approach to alleviating hunger, Revenue Valley Group also gifted boxes of essential items, including rice, cooking oil, cooking ingredients, salt, sugar, milk, and toiletries. 

Revenue Valley Team and caretakers from Rumah Hope with donations of essential items

Rumah Perlindungan Nur Qaseh, Rumah Kebajikan Baitul Ehsan Al-Khairi, Rumah Kebajikan Anak Yatim & Asnaf An-Naafi and Rumah Bakti Nur Syaheera were also the recipients of the “Hidangan Kasih” from the Revenue Valley Group. 

“World Food Day is an international day celebrated every year on October 16 to commemorate the founding of the United Nations Food and Agriculture Organization (FAO) in 1945. We are honoured to have celebrated World Food Day by sharing meals and essential supplies with underprivileged children. We believe that every child deserves to enjoy a warm meal, not just on World Food Day but every day. Witnessing the smiles on their faces as they savour a meal is a heartwarming experience. We believe that by engaging and sharing with them today, we are sowing the seeds for a brighter future as they grow up well to thrive in their communities. We envision a world where no child goes to bed hungry, and our efforts on World Food Day are a testament to this vision. This initiative reflects our dedication to making a positive impact in the communities where we operate,” remarked Daniel Chan Lek Seong, Group Chief Executive Officer of Revenue Valley Sdn Bhd. 

Revenue Valley Group’s participation in World Food Day underscores its social responsibility and commitment to giving back to the community. By supporting this global cause, the company aims to contribute to the alleviation of hunger and promote the fundamental human right to food. 

For more information, please visit www.tonyromas.com.my, www.manhattanfishmarket.com, or www.nysteakshack.com.  

PERTAMA DIGITAL’S KOCEK SERVICE NOW AT POS MALAYSIA

By
Tan Heng Hong
-
(from left): Abdul Rahman Bin Abu Bakar, Assistant Governor of Bank Negara Malaysia, Datuk Ahmad Nazri Abdullah, Chairman of Pertama Digital, Datuk Seri Ahmad Bin Maslan, Deputy Finance Minister 1, Tan Sri Syed Faisal Albar, Chairman of Pos Malaysia Berhad and Charles Brewer, Group Chief Executive Officer of Pos Malaysia Berhad

Introduction of Coin Conversion service throughout Pos Malaysia branches nationwide

KUALA LUMPUR, 17 OCTOBER 2023 – Pertama Digital Berhad (“Pertama Digital” or “the Company”) announced today the launch of the KOCEK Coin Conversion Service (KOCEK). The Company is expanding KOCEK services in collaboration with Pos Malaysia Berhad (“Pos Malaysia”). This strategic partnership enables KOCEK to offer its innovative coin conversion services at Pos Malaysia branches throughout Malaysia. Currently available at four locations in the Klang Valley, the service is expected to expand to about 30 branches by the end of 2023. The KOCEK services will be proliferated to other states in stages in 2024, with plans to launch 100 locations.

The launch event, graced by YB Datuk Seri Ahmad Maslan, Deputy Minister of Finance 1 who delivered the speech by YAB Dato’ Seri Anwar Bin Ibrahim, Prime Minister of Malaysia, and Encik Abd. Rahman Bin Abu Bakar, Assistant Governor of Bank Negara Malaysia, signifies the significance of this collaboration in revolutionising coin conversion as part of improving the currency circulation and providing convenience to the Rakyat. Representing Pos Malaysia was its Chairman, Y.Bhg. Tan Sri Syed Faisal Albar Syed A.R. Albar and Group Chief Executive Officer, Mr. Charles Brewer.

The innovative KOCEK services was initiated by Pertama Digital to invigorate the recirculation of unused coins among Malaysians. Annually, a significant amount of coins issued by Bank Negara Malaysia (BNM) are not returned for re-circulation, with the estimate of up to 30% or more than 200 million pieces of coins issued every year ends up being kept unused at home, in jars and drawers, as “dead coins”. KOCEK provides an easy access and fast service to help the Rakyat to convert their collection of unused coins into digital cash value, transferred to their bank accounts. This will in return, reduce the need to mint and distribute new coins and help lower the cost of issuing currency for the central bank.

KOCEK, previously known as MyPay Coin Conversion, offers a seamless solution for individuals to exchange their unused coins into digital cash value in their bank accounts. Additionally, merchants and traders can purchase coins for their business needs, addressing the pain-points of both consumers and businesses and enhancing their spending powers.

Chairman of Pertama Digital, Y.Bhg. Datuk Ahmad Nazri Abdullah, expressed his pride in the collaboration with Pos Malaysia, stating, “We are delighted to make our KOCEK product and service easily available to the Rakyat through Pos Malaysia’s extensive network. With their presence in major towns and rural areas, KOCEK can reach more people rapidly and efficiently. In today’s economic environment, every sen counts, and KOCEK aims to generate additional income for everyone.”

Charles Brewer, Group Chief Executive Officer of Pos Malaysia Berhad, added, “We are delighted to join hands with KOCEK. Designed with paramount convenience in mind, KOCEK harmonises seamlessly with Pos Malaysia’s ethos – we are passionate about building trust to connect lives and businesses for a better tomorrow. The introduction of KOCEK service at Pos Malaysia branches is a true testament to our pledge to offer seamless solutions for the everyday needs of our community. KOCEK represents more than mere convenience—it embodies Pos Malaysia’s values of constantly driving innovation and delighting our customers.”

Through this partnership, Pertama Digital will have access to Pos Malaysia branches nationwide, providing KOCEK coin conversion service (KOCEK IN) and coin purchase convenience (KOCEK OUT) for businesses and traders. The KOCEK service is available through the Company’s MyPay application, which enables seamless communication with selected government agencies. Pertama Digital plans to roll out the KOCEK service aggressively across Malaysia in the near future.

“We are grateful to Pos Malaysia for this collaboration, and we believe it will be a win-win
situation for all stakeholders involved. Our ultimate goal is to digitise and reach as many people as possible, and Pos Malaysia branches perfectly complement our efforts. With KOCEK, individuals can effortlessly convert their spare coins into enhanced spending power,” concluded Datuk Ahmad Nazri.

KOCEK is currently operational at three major locations in the Klang Valley, including Subang Parade, Berjaya Times Square and NSK Trade City in Kuchai Lama, in addition to four Pos Malaysia branches, namely Pejabat Pos Besar Kuala Lumpur, Pejabat Pos Besar Shah Alam, Pejabat Pos Kajang 2020 and Pejabat Pos Bandar Baru Bangi.

HEINEKEN Malaysia Brings Communities Together through its Tiger Chinese Education Charity Concert at SJKC Damansara

By
Tan Heng Hong
-
After the show, the Board of Directors, committee members, teachers and the Parents Teachers Association (PTA) of SJKC Damansara joined representatives from the media and special guests from HEINEKEN Malaysia for group photos alongside the Tiger CECC artists.

The school raised over RM 2.1 million for the construction of a multi-purpose school hall.

Shah Alam, 17 October 2023 – HEINEKEN Malaysia once again hosted its annual Tiger Chinese Education Charity Concert (Tiger CECC) programme for SJKC Damansara at Hao Xiang Chi Restaurant, Setia Alam. The social impact programme has grown with local communities since 1994, uniting parents, alumni, and local businesses to enrich the teaching and learning environment in schools across Malaysia. The brewer successfully raised over RM 2.1 million, which will be allocated towards the construction of a new multi-purpose school hall with an estimated cost of RM 10 million. While the funds raised have not yet reached the initial target of RM 4 million, the school remains optimistic and invites the public to continue their support and contributions in the fundraising efforts to expedite construction.

Pictured from right to left: Micol Chan Oi Lai (SJKC Damansara PTA Chairlady), Joan Chong Lee Yung (SJKC Damansara Board of Directors Treasurer), Cynthia Leng Kwan Fong (SJKC Damansara Board of Directors Vice Chairman), Elaine Lim Nyet Foong (Headmistress of SJKC Damansara), Dato’ Dr Denming Ho (Organising Chairman of SJKC Damansara), Ronnie Tan (Regional Commercial Manager of HEINEKEN Malaysia), YB Lee Chean Chung (MP of Petaling Jaya), Tan Sri Dr Lim Wee Chai (Founder & Executive Chairman of Top Glove Corporation Berhad), Tan Kim Chuan (GM Business Development & PR Dept Sin Chew Daily), Lim Joo Swee (SJKC Damansara Board of Directors Chairman), YB Jamaliah binti Jamaluddin (State Assemblymen for Bandar Utama), Natasha Ng (Tiger Brand Manager), Kelvin Lim (Area Sales Manager of HEINEKEN Malaysia) and Low Chun Foo (SJKC Damansara Alumuni President).

Since its inception, Tiger CECC has been growing with local communities for numerous generations. The programme funded more than 538ocal schools for almost 30 years through charity concerts, organised alongside its media partner. To date, the programme has successfully raised more than RM390 million, making a lasting impact on thousands of students and playing a role in the nation’s educational foundation.

Tiger CECC artists kicked off the event with a medley of hit songs. From left to right: Wu Jia Hui, Yee Yee, Victor Lee, Z Yan, Zac Chi Chiang and Jyin.

Reflecting on this year’s Tiger CECC, Roland Bala, Managing Director of HEINEKEN Malaysia, shared “We are proud of Tiger Beer’s role in gathering local communities to celebrate the Joy of True Togetherness. As a responsible and progressive company, we believe that our growth is connected with the well-being of our communities. Through Tiger CECC, we aim to provide a platform to raise much-needed funds to support the institutions that help shape and develop Malaysia’s future leaders. At the same time, we are encouraged by the amazing response and generosity shown by all who have contributed to this cause.”

Guest singer Chris Cheong, winner of the Astro 2020 Classic Golden Melody Singing Competition, graced the Tiger CECC show with a special performance in support of the event.

BAE releases Indonesia’s first somaek, adds new soju flavours

By
Tan Heng Hong
-

BAE, the soju brand by Indonesia’s Orang Tua, has recently launched Indonesia’s first somaek, a cocktail made of soju and beer. The fruity Somaek Soju Bombir comes in the flavours of yuzu and lychee.

We have seen how Tiger Beer launched its somaek in markets like Singapore, Vietnam, and most recently in Indonesia. 

In addition of somaek, BAE has also launched new soju flavours namely yuzu and plum.

Ajinomoto Philippines focuses on sodium reduction and sustainability

By
Tan Heng Hong
-

Ajinomoto Philippines has launched Aji-Ginisa Less Sodium Flavoring Mix that has 30% less sodium compared to the original recipe. Salt reduction is under the spotlight as a diet that is high in salt can lead to various health problems including hypertension.

The seasoning company has also introduced Ajinomoto Crispy Fry Breading Mix with a new formula and new packaging. This breading mix is made from choice flours and starches perfectly blended with seasonings to provide crispy and delicious fried dishes.

To demonstrate its commitment to protecting the environment, Ajinomoto has unveiled AJI-NO-MOTO 45g Paper Pack to cut down on plastic waste. The paper pack Ajinomoto is available in leading supermarkets.

Apart from the seasonings, Ajinomoto has recently made available two Thai-flavoured instant cup noodles – Tom Yum Shrimp Flavour and Thai Spicy Seafood Flavour.

 

1...261262263...1,041Page 262 of 1,041

HOT NEWS

Playmore new Sweet Bubble and Thai Ghosts

Tan Heng Hong - 0
Confectionery player Playmore Thailand is back with a range of interesting products including Sweet Bubble and Thai Ghosts. Sweet Bubble is a product with strong...

MUST READ

All

Get spicy with KFC Thailand’s “Kai Jai Ded” and win exclusive...

Tan Heng Hong - 0
KFC Thailand is turning up the heat once again with the return of its popular "Kai Jai Ded" (Fiery Chicken) menu. To add an...

New Pop Mie Pangsit Jontor is spicy until your lips are...

Think Fashion, Think THAILAND Be Inspired by “VersaThai”: Top Thai Fashion...

165 fans unbox an epic new record at the Biggest CapitaLand...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018