PT Amerta Indah Otsuka, a leading Indonesian food and beverage company, has delighted health-conscious consumers with the launch of two new Soyjoy snack bars, crafted from whole soybeans and boasting a low glycemic index (GI) for sustained energy release.
These delectable bars capture the essence of Indonesia’s rich culinary heritage and vibrant tropical vibes, introducing the flavors of Tropical Cranberries and Lekker and Nuts. Soyjoy Lekker and Nuts is inspired by the culinary heritage of Solo. Kue leker is a type of Indonesian crepe, which is made with wheat flour, eggs, milk and sugar, and is believed to originate from Solo.
Packed with protein and fiber, Soyjoy snack bars promote satiety and help curb cravings, making them an ideal choice for those seeking a wholesome and satisfying snack.
Wrigley’s Doublemint Cool Berry mint gums are now available in 7-Eleven Malaysia. Try now and get refreshed with this fruity sensation from chewing the new Berry mint gum.
Catering to the growing demand for healthier snack options, 7-Eleven Malaysia has unveiled a new line of vegan-friendly dried vegetable snacks, featuring a variety of Dried Okra, Dried Carrots, and Dried Green Radish. Each pack boasts a substantial vegetable content, ranging from 63% to 67%, ensuring a wholesome and nutritious snacking experience
The snacks are subtly sweetened with maltose syrup, while other ingredients include palm oil and salt. Adhering to strict dietary guidelines, these snacks are halal-certified, making them an ideal choice for Muslim consumers.
Manufactured in China and imported by Sorenson Marketing Sdn Bhd, the dried vegetable snacks are exclusively available at 7-Eleven outlets across Malaysia. The unique selection of dried carrots and dried green radish sets these snacks apart, offering a refreshing alternative amidst a market saturated with conventional snack options.
Castrol Back To School Program with local schools within Klang Valley
KUALA LUMPUR, 19 September 2023 — Castrol Malaysia is proud to announce the launch of its “Castrol Back to School” program, a comprehensive initiative aimed at fostering road safety awareness among young motorcyclists. This initiative emphasizes Castrol’s commitment to protecting lives on roads and promoting the message of safety and protection.
As reported by the World Health Organization (WHO) one in three deaths on the roads in Southeast Asia involves motorcyclists. Between 2010 and 2019 the Malaysia Road Fatalities Index recorded 59% of fatalities involving motorcyclists. These further signals the need for more robust road safety initiative starting with education and empowerment.
In partnership with MotoWazi and with the support of the Ministry of Education, the “Castrol Back to School” program is designed to reach high school students aged 16 and 17 who have recently obtained their motorcycle license. The program includes both theoretical and practical road safety sessions conducted within school premises during regular school hours.
Road safety is a collective responsibility. Through the “Castrol Back to School” program, Castrol aims to instil a culture of safety amongst young motorcyclists, emphasising that protection starts with making the right choices, including the choice of Castrol lubricants for their motorcycles. We wish to equip young riders with the knowledge and skills they need to stay safe on the road,” said [Keow Mei-shan, Marketing Director of Castrol Malaysia and Singapore].
Wazi Bin Abdul Hamid , motorcycle safety instructor and road safety expert, will provide the theoretical sessions, ensuring that students receive valuable insights into road safety practices and regulations. Team MotoWazi is encouraged by ths partnership and the potential influence on young riders.
“We are excited to collaborate with Castrol on this initiative. Our aim is to empower young motorcyclists with the knowledge and awareness they need to protect themselves and others on the road.,” said Wazi Bin Abdul Hamid.
In the first phase, the “Castrol Back to School” program will be rolled out to ten schools in Klang Valley from September to October 2023. Castrol plans to expand its reach to fifty schools nationwide in 2024, with the goal of creating a safer road environment for all Malaysians.
“Castrol Back to School” program is more than just an educational campaign; it represents Castrol’s commitment to safety. With this initiative, Castrol is not only driving association with road safety but also fostering a culture of protection, emphasizing that when it comes to road safety, one can always “Think protection, think Castrol.”
by the leader of the Wholemeal & Functional bread category
Singapore, 16 October 2023 – Gardenia, Singapore’s bread market leader with more than 50 delicious varieties of bread, presents its latest offering – the tasty Gardenia Sprouted Soft Grain 100% Wholemeal Loaf as part of its new Nutri-Ace range, perfect for all to enjoy every day, any time of the day.
As Singapore’s number one best-selling wholemeal bread brand, Gardenia is at the forefront of product innovation to serve the needs of Singaporeans, and has consistently delivered quality and delicious bread to households nationwide, baking more than 200,000 freshly baked loaves daily.Gardenia‘s commitment to crafting the finest selection of breads will now include the newly launched Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf. Made with naturally sprouted Canadian grains and 100% wholemeal flour, this specially baked loaf meets the aspirations of those seeking a healthy and delicious bread option.
The launch of Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf is especially important and timely as consumers embrace Healthier SG, a major transformation of Singapore’s healthcare system. The focus of this national initiative will shift the emphasis from reactively caring for those who are sick, to proactively preventing individuals from falling ill. The key is for the population to reshape its health-seeking behaviours and lifestyles.
As World Bread Day on 16 October acknowledges bread as one of the world’s oldest foods, consumers are reminded of the importance of this staple food in their daily lives. Health-conscious individuals are also increasingly choosing wholemeal loaves to boost their daily dietary fibre intake which contributes towards healthier eating habits and better nourishment.
It is widely acknowledged that a balanced and nutritious diet is important for overall health and well-being, especially for the elderly. As digestion slows down with age, food moves slowly through the gastrointestinal tract, which may impact their well-being. Chewing and swallowing may also become difficult for the elderly as saliva production falls or if they are experiencing dental problems.1
High in dietary fibre for gut health and to aid digestion especially for the elderly, Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf steps up to the plate with sprouted grains being one of the key ingredients as health-conscious consumers are increasingly focused on the importance of digestive health, especially among the elderly in terms of chewing and digestion. According to scientific research, dietary fibres benefit a healthy gut microbiome, overall metabolic health, and improved colonic health.2
According to research, adequate protein consumption is critical for maintaining optimal health during normal growth and ageing, and to prevent lean body mass loss.3Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf contains the essential protein nutrient and also iron, another vital nutrient which prevents iron deficiency-related diseases such as anaemia. Iron is an essential element for humans as it is responsible for various metabolic processes of the body.4
Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf has a host of significant vitamins A, B1, B2, B3, and E – for immunity, proper nervous system functioning, growth of cells, digestive health, and vision health; respectively. The loaf also carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB) and is halal-certified.
Gardenia Nutri-Ace Sprouted Soft Grain 100% Wholemeal Loaf is available at all leading supermarkets, hypermarkets, and convenience stores at the retail price of SGD$3.40.
For more information on Gardenia and its current promotions, please visit the following official webpage of social media accounts:
Long Jing or the ‘Dragon Well’ tea is one of the most expensive & highest quality green teas in the world
Selangor, 16 October 2023 – Prepare your taste buds for an exquisite adventure as CHAGEE Malaysia, the premium tea beverage brand, unveils its latest series of tea, the CHAGEE Osmanthus Long Jing Series – where the art of indulgence meets the elegance of luxury. From a tea connoisseur to a casual tea drinker, this brand new series spots a specially-designed cup featuring a creative interpretation of the unique green shades of the Long Jing tea leaves amidst the vibrant, yellow hues depicting the osmanthus flowers – all set to dazzle one’s senses and define their tea moments.
Indulge in Luxury – Long Jing, the Crown Jewel of Green Teas
CHAGEE Osmanthus Long Jing Series
According to a study of tea statistics, Long Jing or also known as the ‘Dragon Well’ tea is one of the most expensive[1] and highest quality green teas in the world[2]. Hailing from XiHu, Hangzhou, this Chinese green tea is meticulously processed, resulting in flat, sword-like leaves with a pale green hue – a true testament to the precision of pan frying that goes into making this extraordinary brew.
Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia said, “At CHAGEE, we believe in continuously innovating and crafting experiences that transcend the ordinary. Our new Osmanthus Long Jing Series is not just a beverage; it’s an ode to indulgence, meant to be savoured with grace and elegance.
“The Osmanthus Long Jing Series is a refreshing permanent addition to CHAGEE’s premium lineup and will be offered at 70 outlets across Malaysia. Its carefully-blended tea leaves are packed with flavour and aroma that will fill you with the rich taste of green tea. With this series, we present the very essence of Long Jing tea – distinguished and truly exceptional, especially for tea lovers!” added Ng.
The Osmanthus Long Jing Series presents three variations which includes the Osmanthus Long Jing Milk Tea which offers a perfect blend of Long Jing tea with added fresh New Zealand milk. For a true green tea enthusiast, the Osmanthus Long Jing Pure Tea captures the essence of pure, rich green tea. Indulge in the creamy goodness of Osmanthus Long Jing Macchiato, where the classic Long Jing tea meets a modern twist via a layer of cheese foam on top.
Enjoy 20% Off Your Second Cup in CHAGEE’s Osmanthus Long Jing Series!
Dive into the world of Long Jing with an exciting 20% discount on your second cup from 17 – 31 October 2023 and receive a complimentary limited edition Osmanthus Long Jing Perfume Card with every order made through CHAGEE’s Mini Program.
Join us in this exquisite tea journey and elevate your moments with CHAGEE’s Osmanthus Long Jing Series.
(From left): Professor Dr Elizabeth Scott, Chair of The Global Hygiene Council; Professor Dr Zamberi Sekawi, Professor and Senior Consultant Clinical Microbiologist, University Putra Malaysia; Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt; Dr Ho Bee Kiau, Ministry of Health, Family Physician Medical Specialist; Danny Hoh, General Manager, Marketing & Customer Growth for Watsons Malaysia.
Dettol Malaysia drives awareness around proper hygiene practices in conjunction with Global Handwashing Day
Kuala Lumpur, 12 October 2023 – To earmark Global Handwashing Day 2023, Dettol in collaboration with the Ministry of Health (MOH), Global Hygiene Council (GHC), Infectious Disease expert Professor Dr Zamberi Sekawi and Watsons came together for an informative panel discussion to exchange insights around the importance of improved hygiene practices and contextualise global and local public health landscapes. This joint effort by key health experts is aimed at supporting the Ministry of Health’s Madani Afiat programme in encouraging the adoption of more effective hygiene and handwashing habits across Malaysia.
(From left): Dr Ho Bee Kiau, Ministry of Health, Family Physician Medical Specialist; Professor Dr Elizabeth Scott, Chair of The Global Hygiene Council; Professor Dr Zamberi Sekawi, Professor and Senior Consultant Clinical Microbiologist, University Putra Malaysia; Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt; Danny Hoh, General Manager, Marketing & Customer Growth for Watsons Malaysia.
During the discussion, it was determined that communicable diseases are on the rise as comprehensive handwashing and hygiene practices adopted during the COVID-19 pandemic are diminishing despite sustained handwashing being the single most effective preventative measure. The panel also stressed that the spread of infectious diseases and the effects of a changing climate are only intensifying.
Professor Emerita Elizabeth Scott, Chair of the GHC, reported that the devastating impact of infectious diseases on society has never been more evident. As the COVID-19 pandemic shows signs of ending, ¹the ‘silent pandemic’ of antimicrobial resistance (AMR) is ongoing, with AMR recognised as one of the largest threats to human health. ²It is estimated that, in 2019, the deaths of 4.95 million people were associated with drug-resistant bacterial infections. ³If no action is taken to stop the spread of AMR, this could rise to 10 million deaths a year by 2050 with common procedures such as caesarean sections carrying greater risks.
The GHC recognises that hygiene practices such as handwashing, demonstrate an accessible means to tackling AMR through reducing the risk of infection and the need for antibiotics. Hand hygiene can help to reduce the spread of infections protecting 1 in 3 children affected by diarrhoea and has shown a 30% reduction in antibiotic prescriptions for children with respiratory infections. With that in mind, the GHC urges governments and policymakers to elevate hygiene’s importance to protect millions of lives.
“In the battle against infectious diseases, good hygiene practices are our first line of defence. The recent global challenges posed by infectious diseases have underscored the urgency of adhering to these basic yet effective measures. Locally, the top five most common infections since 2021 are COVID-19, Dengue fever, Tuberculosis, food poisoning and Hand, Foot, and Mouth Disease (HFMD), three of which can be mitigated through the practice of good hand hygiene. By incorporating good hygiene into our daily routines and promoting its importance within our communities, we can collectively mitigate the spread of infectious diseases and build a healthier, more resilient society,” added Prof Zamberi.
To address this on-going concern, Dettol, the ever-superior and germ protection brand, has joined hands with the MOH to amplify the adoption of more effective hygiene practices across the nation, in line with the Madani Afiat programme – a platform designed by the MOH to distribute essential disease prevention and hygiene information to the public through community outreach initiatives.
Taking the reins to support and drive the Madani Afiat health agenda, the collaborative effort aims to amplify the brand’s key mission in protecting lives, reducing the burden of illness, and driving behaviour change that creates lifelong hygiene habits. This effort was built on Dettol’s continuous ‘Hygiene Quest’ curriculum, a public awareness campaign that has engaged 250,000 students to date with a target to reach 4 million students by 2024 and instil effective hygiene habits in school children by disseminating critical information about handwashing practices. Through various platforms and on-ground consumer engagement, this collaboration stands as a significant milestone in the brand and the Ministry’s shared commitment to reduce school absenteeism and create long-lasting hygiene habits.
“Good hygiene practices are the cornerstone of a healthier society. They form the first line of defence against preventable diseases and play a vital role in safeguarding public health. By embracing proper hygiene habits, we fortify our collective resilience, nurturing a safer and more vibrant community for all,” said Dr. Ho Bee Kiau from the MOH.
Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt, expressed her enthusiasm about the event, stating, “We are delighted to be able to work with key stakeholders and leaders in the health industry. By working closely with these experts, we can offer the public accurate and comprehensive information about cultivating improved hygiene habits. Hand hygiene is the simplest and most effective way to curb the spread of infectious diseases as 80% of germs are spread through the hands and up to seven surfaces can be potentially contaminated via a single hand. By prioritising this, we can reduce the burden of illness by offering communities superior solutions to incite behavioural change, motivating sustained hygiene habits.”
To symbolise their commitment to promoting hygiene awareness and to earmark Global Handwashing Day, Dettol introduced its inaugural ‘Hygiene Hour’ by illuminating the iconic KL Tower and dispatched the Dettol Hygiene Crew, dedicated e-hailing motorcyclists, to various communities, delivering essential hygiene kits composed of Dettol hand sanitiser to further drive the adoption of improved hygiene practices. The brand has also partnered with Watsons, the No.1 online and offline Health and Beauty Retailer in Malaysia, to help reinforce handwashing and effective hygiene practices throughout 700 stores with a target of educating over 500,000 shoppers in six months.
(From left): Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt; Christopher Wong, Chief Operating Officer, Malaysia Book of Records.
Pledging the brand’s dedication to fostering a healthier Malaysia. Dettol was also awarded the Malaysian Book of Records certification at the Global Handwashing Day event after achieving the Largest Children Participation in A Hand Washing Awareness Session which saw 4865 school children join the initiative.
“We firmly believe that platforms such as the Global Handwashing Day event and Hygiene Hour will encourage positive behavioural change and inspire the implementation of better hygiene and handwashing practices, influencing a cleaner, healthier future for all,” concluded Tang.
The global outdoor brand now offers sports and outdoor enthusiasts in Malaysia direct access to their extensive array of active lifestyle gear designed to challenge boundaries.
Kuala Lumpur, 11 October 2023 – Renowned American sportswear brand Columbia is making its highly anticipated debut in Malaysia with two new stores opening in Suria KLCC and Pavilion Bukit Jalil. The debut is in partnership with GMG, one of the leading conglomerates in the Middle East, as the exclusive distributor across Malaysia. Through the strategic collaboration, the store openings mark a milestone for both brands as they expand Columbia’s global footprint.
COLUMBIA Suria KLCC store
The Suria KLCC store boasts a spacious retail space covering more than 1,700 square feet, while the Pavilion Bukit Jalil store covers over 1,100 square feet, providing ample room for shoppers to explore the brand’s diverse offerings ranging from apparel, footwear, accessories, bags, and gear. Additionally, Columbia has plans to open its third store in Mid Valley Megamall in November 2023.
Columbia Suria KLCC Store
GMG is excited to bring Columbia’s passion for the outdoors and innovative products through their new stores, marking the dawn of a fresh era in outdoor exploration for Malaysian consumers to embrace the Columbia spirit.
Carl Masterman, President – Sports, GMG says, “We are thrilled to announce the opening of Columbia’s new stores in Malaysia. This appointment is a testament of the strong partnership that GMG has built with Columbia in the GCC region over the past two decades, and we are excited to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. The debut in Malaysia is a continuation of Columbia’s journey in the region that begun in Singapore earlier in July. We look forward to igniting the inner adventurer of the urban active community in Malaysia, and to journey with them wherever their escapades take them.”
GMG, having established their new Asian headquarters in Malaysia to capitalise on the burgeoning sports retail industry in Asia, aims to open 100 new stores by 2025 to support its ambitious Southeast Asia expansion plans. The company has opened over 31 stores across Malaysia, Singapore, and Indonesia since entering the SEA market in 2020, including the latest Columbia store located at Jewel Changi Airport, Singapore which opened earlier this year.
KOLs & Friends On a journey with Columbia – Product Education @ Bukit Kiara
Passionate about the Outdoors
Columbia has been creating quality outdoor gear and technologies since 1938 with a focus on innovation. The new Suria KLCC and Pavilion Bukit Jalil stores will offer consumers the brand’s extensive range of premium outdoor essentials featuring some of Columbia’s signature technologies such as OMNI-TECH, OUTDRY & OUTDRY EXTREME, OMNI-WICK, OMNI-SHADE SUN DEFLECTOR, OMNI-SHIELD, and OMNI-HEAT HELIX.
Through the high standards that have always been a commitment at Columbia, all products are rigorously tested to ensure they meet diverse needs, providing maximum comfort to outdoor enthusiasts by keeping them cool, dry, warm, and protected wherever they may go as they push boundaries and achieve their greatest potential.
FACET™ 75 ALPHA OUTDRY : TRACTION-READY FOR THE OUTDOORS
Amongst the centrepiece of this season’s Fall/Winter 2023 collection is the latest Facet™ 75 Alpha OutDry™ hiking footwear. Designed to excel in all outdoor terrains, the Facet™ 75 Alpha OutDry™ offers unparalleled grip and confident underfoot, thanks to its OutDry™ waterproof construction and Adapt Trax™ technology. As for comfort while wearing, one can look forward to its comfortable knit collar and plush cushioning. This lightweight, waterproof-breathable hiker with trail-running DNA is available for men (in Cypress/Black & Black/Cloud Grey colours) and women (in Black/Red Coral & Deep Madeira/Beetroot colours) at a recommended retail price of RM 699.00.
To celebrate the store openings, Columbia will be offering a range of in-store activation promotions that consumers can look forward to.
SNAP & WIN @ Columbia KLCC [From now – 18 October 2023]
Take a picture at the Pop-Up Installations in Columbia KLCC and stand a chance to win a RM500 voucher!
GIFT WITH PURCHASE @ Columbia Pavilion Bukit Jalil [While stocks last]
Get a FREE tote bag and mug with a minimum spend of RM300 at the new Columbia Pavilion Bukit Jalil outlet.
Columbia Suria KLCC is located at level 3, lot 314, while Columbia Pavilion Bukit Jalil is at level 4, lot 4.71.00.
For more information about Columbia and its products, please visit @columbiasportswear_my
Potato Corner, the global Philippine food franchise known for its flavoured French fries, is coming to Malaysia. Opening in November 2023, the first outlet will be located at Sunway Pyramid Shopping Centre.
Potato Corner has opened in 16 countries including Thailand, Australia, Singapore, the US, the UK and Saudi Arabia.
Potato Corner has localised the menu in Thailand and we expect it will do the same for Malaysia like what we have seen with Jollibee with its latest spicy Sambal Ghetti.
CP Foods Malaysia is thrilled to introduce two new culinary delights to tantalize your taste buds: Satay Roasted Chicken and Mala Roasted Chicken. Inspired by the rich flavours of Malaysia and regional Chinese cuisine, these delectable dishes are sure to spice up your meals.
Now available at your favorite supermarkets like LOTUS’S, Giant, Aeon, Aeon Big, and Hero.
The introduction of Mala Roasted Chicken by CP Foods Malaysia reflects the growing popularity of mala flavour in Malaysia. This trend is fueled by the increasing availability of Muslim-friendly and halal eateries serving regional Chinese cuisines from China.
Malaysia, 13 January 2022 – Visa, the world’s leader in digital payments, has today released findings from its latest Visa Consumer Payment Attitudes study...
