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F&N Celebrates 140 Years With a Tribute to its Heritage and Unwavering Support by Malaysians

By
Tan Heng Hong
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From left: Mr. Lim Yew Hoe, Chief Executive Officer of Fraser & Neave Holdings Bhd, Mr Hui Choon Kit, Chief Executive Officer of Fraser and Neave, Limited, 100PLUS Brand Ambassadors Dato’ Muhammad Azizulhasni bin Awang, Datuk Wira Lee Chong Wei and Chairman of Fraser & Neave Holdings Bhd , Y.A.M Tengku Syarif Bendahara Perlis Syed Badarudin Jamalullail Ibni Almarhum Tuanku Syed Putra Jamalullail with the F&N 140th emblem during the official launch.
  • F&N marks 140 Years of shared memories and sustainable growth with a milestone celebration themed “Kisah Kita… Selamanya”
  • F&NHB adopts measures to minimise carbon footprint by harnessing solar energy. 100PLUS packaging now carries the solar “emblem”

KUALA LUMPUR, 23 August 2023 : Fraser & Neave Holdings Bhd (‘F&NHB’ or ‘Group’), a name synonymous with tradition and excellence, proudly marks the brand’s 140th anniversary with a heartfelt theme that resonates deeply with the Malaysian community – “Kisah Kita… Selamanya.”

F&NHB’s commitment to delivering “Pure Enjoyment, Pure Goodness” with its diverse range of beloved brands has woven an enduring tapestry of shared memories. The anniversary theme, “Kisah Kita… Selamanya,” captures the essence of these cherished traditions, where F&N products have served as catalysts for countless heartwarming connections among loved ones.

Dances through the Era
Opening Gambit during the official launch of the F&N 140 Anniversary Celebrations

“F&N is honoured to stand as steadfast companions for generations of Malaysians. As we celebrate our heritage, we are also excited for the years ahead, embracing an era of sustainable growth and transformation,” affirmed F&NHB Chief Executive Officer Lim Yew Hoe.

The classic Teh Tarik showcase at the Pekan F&N during the F&N 140 Anniversary Roadshow

Today, F&NHB is present in 89 countries and continues to evolve its business through strategic acquisitions and expanding its footprint across the food and beverages value chain. Fortified by the recent integration of Sri Nona and Cocoaland products into its portfolio, the Halal Packaged Food sector is a promising pillar of growth for F&NHB. This move enables F&NHB to cater to diverse tastes and preferences, further solidifying its position as the market leader.

As the Group continue its growth journey, F&NHB’s commitment to sustainability takes centre stage as it shapes the landscape of Malaysia’s future.

Underlining this commitment, Lim shared that the Group is actively developing the largest integrated dairy farm in Malaysia, spanning over 2,726 hectares in Gemas, Negeri Sembilan, that will produce 100 million litres of fresh milk annually in Phase 1 for local and international markets, fulfilling F&NHB’s aspiration to put fresh milk into every home in Malaysia.

Beyond the dairy farm, F&NHB’s plans for feed crop farming within the facility align with the government’s goal of reducing the nation’s dependence on imported feed. The farm will also be designed around sustainable agriculture, circular economy practices, and green technology.

Since 2020, F&N has progressively reduced its reliance on fossil fuels by installing one of Malaysia’s largest rooftop solar photovoltaic (PV) systems at its facilities. With 11,000 solar panels at its Shah Alam plant, the generated solar energy now accounts for more than half of the electricity demand for producing 100PLUS, Malaysia’s No. 1 Isotonic beverage. Following this milestone, 100PLUS will carry the “Solar” emblem across its packaging.

Apart from renewable energy, F&N is committed to reducing its environmental impact throughout its value chain. This includes a roadmap to use 100% RSPO Certified Sustainable Palm Oil by 2025 and enhancing the circularity of its product packaging. For 2023, the Group will use 60% Certified Sustainable Palm Oil and 40% RSPO credits.  Meanwhile, 25% of its beverage and dairy packaging is sourced from recycled material. F&N is also a long-time champion of recycling awareness among school children through the F&N School Recycling Programme involving 1,300 schools nationwide.

F&NHB’s dedication to sustainability has positioned F&NHB in the global top 1 percentile of its Food and Beverage Supersector for FTSE4GOOD ESG score in the June 2023 review by Bursa Malaysia, a testament to the company’s Environment, Social, and Governance (ESG) practices.

“We take this accolade with pride and a sense of responsibility to do even better for our future generations. As we pursue profitable growth, we remain cognisant that our goals must be achieved in the most sustainable manner,” stated F&NHB’s Chairman, Y.A.M. Tengku Syarif Bendahara Perlis Syed Badarudin Jamalullail.

“All the achievements in the past and progress for the future can only be possible with our loyal customers’ unconditional support over the decades. We look ahead to an exciting future where we continue building value for our stakeholders by creating a better business, society, and planet together, hand in hand with the communities we serve,” concluded Tengku Syed Badarudin Jamalullail.

The F&N 140th Anniversary celebration will be ongoing from the 23rd to 27th August 2023 with a special roadshow at the Oval Atrium, LG Concourse Level, at 1Utama Shopping Centre. Guests can create memories with F&N through the exciting activities in ’Pekan F&N’. Customers also stand a chance to win one of the three limited edition Vespa scooters during the F&N 140th Anniversary roadshow.

Chairman of Fraser & Neave Holdings Bhd, Y.A.M. Tengku Syed Badarudin Jamalulail (4th from left), Mr Hui Choon Kit, CEO of Fraser & Neave, Ltd (4th from right, back), Mr Lim Yew Hoe, CEO of Fraser & Neave Holdings Bhd (far right) together with 100PLUS Ambassadors Datuk Wira Lee Chong Wei and Dato’ Azizulhasni Awang as well as the Members of the Board of Fraser & Neave Holdings Bhd at Pekan F&N during the official launch of F&N 140th Anniversary

The celebration was officiated by F&NHB’s Chairman, Y.A.M. Tengku Syed Badarudin Jamalullail, Mr. Hui Choon Kit, Chief Executive Officer of Fraser and Neave, Limited, alongside Mr. Lim Yew Hoe, Chief Executive Officer of F&NHB and several members of the F&NHB Board. Also present were 100PLUS ambassadors Datuk Wira Lee Chong Wei and Dato’ Muhammad Azizulhasni bin Awang, who participated in the anniversary celebrations together with roadshow attendees.

Watch our F&N 140th anniversary story below:

For more information and updates, follow @fnn_malaysia.

Indulge in the Finest Ice Cream Experience with Smooth Ice Cream, Where Tradition Meets Premium

By
Tan Heng Hong
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KUALA LUMPUR, 15 Aug 2023 – Smooth Ice Cream, the brainchild of a digital marketing freelancer and former culinary student turned artisanal ice cream maker, is taking the frozen dessert experience to new heights with its range of traditional yet premium ice cream flavours. Founded in mid-2022, Smooth Ice Cream has quickly gained popularity for its commitment to using only the finest and purest ingredients in crafting delectable frozen custards, reminiscent of classic recipes that leave taste buds craving for more.

Breaking away from the trend of low-fat, keto, and artificial sweetener-laden ice creams, Smooth Ice Cream embraces the time-honoured tradition of crafting frozen custards using simple and genuine ingredients like egg yolks, cream, milk, and sugar. Each scoop is a delightful journey into the essence of pure frozen custard, the way it was meant to be – rich, velvety, and bursting with flavour.

“At Smooth Ice Cream, we believe that true indulgence lies in simplicity. We’ve taken classic flavours like Vanilla Bean, Pistachio, Guanaja Dark Chocolate, and Hazelnut Praline, and elevated them to new heights by using premium ingredients,” said Kur Win, Founder of Smooth Ice Cream.

The brand’s dedication to quality shines through in its meticulous ingredient selection process. Smooth Ice Cream sources locally when it comes to ingredients like kampung eggs and local milk, ensuring absolute freshness. For the cream and the majority of the flavours, the brand relies on imported ingredients from trusted suppliers. The cream comes from pasture-fed cows, renowned for its strict policy on dairy, ensuring healthier cows and superior dairy products.

“Our mission is to create ice creams that are a cut above the rest. We seek out the world’s finest ingredients, like Valrhona chocolate, Bourbon Vanilla pods (bourbon is not to be mistaken for alcohol but a type of vanilla) from Madagascar, and premium nuts, to craft flavours that leave a lasting impression on the palate,” said Kur Win.

Smooth Ice Cream’s dedication to the craft and its customers is evident in their commitment to producing ice creams that are unrivalled in taste and quality. The brand’s insistence on using premium ingredients, such as premium French butter for its browned butter flavour and homemade dulce de leche made the traditional way, sets them apart in a market saturated with mass-produced options.

“When I started Smooth Ice Cream, I knew I wanted to bring the indulgence of fine dining ice cream to everyone, right in the comfort of their homes. It’s crucial to maintain the highest standards, and we do not cut any corners when it comes to crafting our frozen custards. The process of creating these premium ice creams is an art and a science, involving the perfect balance of the base recipe, the cooking and churning process, and the freezing,” Kur Win added.

To experience the bliss of Smooth Ice Cream, visit their website at https://smoothicecream.com/,  where you can explore their tantalising flavours and order delivery.

Experience the tropical delights of Thai Fruitopia fruits and healthy juices, to elevate your well-being with a burst of freshness and nutrient-packed goodness

By
Tan Heng Hong
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Selangor – August 22, 2023 – Thai Fruitopia, an exciting showcase of the finest and freshest fruits, packed juices and ice creams from Thailand, is set to captivate the hearts and palates of Malaysians at 12 selected Aeon, CS and Segi Fresh outlets across the nation. This fair is brought to you by the Thai Department of International Trade and Promotions (DITP) and leading distribution partners in Malaysia.

This promotion is scheduled to run from August 22nd until September 24th, 2023. The main highlights of this fair are the promotion of newly imported fresh tropical fruits, direct from the farms in Thailand to us, freshly packed healthy juices, featuring brands like Malee, and many more. These juices and meticulously extracted and packed to perfection. Other products include Thai Fruity Ice Creams, featuring brands like Brave Tristar.

During the fair, visitors will be treated to an array of exciting activities and offerings
that will immerse them in the world of Thai fruits and culinary artistry:

  • Food Sampling: Visitors will have the opportunity to taste a delectable
    assortment of freshly prepared Thai fruit dishes, highlighting the versatility and
    unique flavors of these exotic ingredients.
  • Fruit Carving: Witness the skillful art of fruit carving as talented artisans
    transform ordinary fruits into intricate masterpieces, showcasing the beauty and
    creativity that can be found in nature’s bounty.
  • Cooking and Dessert Preparation: Engage in live cooking and dessert
    preparation demonstrations by renowned chefs, unveiling the secrets behind
    incorporating Thai fruits into delectable dishes and desserts.

“I am delighted to witness the collaborative efforts of our distribution partners and the
unwavering support from supermarkets and hypermarkets for this Thai Fruitopia fair.
With utmost certainty, I anticipate these exquisite fruits will make a remarkable
impact in Malaysia.” said Mr. Worawan Wanwil, Director of DITP.

More exciting news and updates will be announced from time to time. Do follow
DITP Malaysia facebook : https://www.facebook.com/thinkthailandmy, and/or
individual participating stores for more up-to-date promotions and information. You
may also contact DITP office at 03-21424601 or email enquiriy@thaitrade.my

 

BOSS Coffee Holds Exclusive Event with HYBS @ BOSS Cafe to Please Fans of “James – Karn” and Debuts New “BOSS Caramel Latte”

By
Tan Heng Hong
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Tuesday 22 August 2023 – The ready-to-drink “BOSS Coffee” brand from Japan by Suntory PepsiCo Beverage (Thailand) collaborated with BOSS duo presenters “James Alyn Wee” and Kasidej “Karn” Hongladaromp, duo singers of HYBS band, to deliver a moment of joy and extreme happiness for their fans club to indulge at the Exclusive Event with HYBS @ BOSS Cafe, the first minimalist cafe in Bangkok at G floor, Siam Center.

Mr. Junichiro Takata, Head of Marketing – Suntory Brands, Suntory PepsiCo Beverage (Thailand) Company Limited, Mr. Kongtouch Chintaviwatwong, Senior Brand Manager, BOSS Coffee, Suntory PepsiCo Beverage (Thailand) Company Limited, attended and welcomed all guests at the event.

BOSS Cafe was completely transformed into a minimalist-inspired space for hosting a mini concert for fans to have a good time enjoying a wonderful moment through beautiful music performed by the duo singers.

Coffee lovers also indulged in a new, memorable BOSS coffee drinking experience as BOSS coffee is meticulously curated to perfection using top-grade coffee beans through the “Flash Brew” coffee making technique, which is a distinctive formula of coffee brewing to deliver a uniquely premium BOSS coffee flavor.

With flash brew coffee making innovation adopted, it results in a perfectly harmonious and mellow flavor that sensually appeals to all coffee connoisseurs and cafe hoppers across the country.

BOSS coffee duo presenters “James Alyn Wee” and Kasidej “Karn” Hongladaromp said “we are so glad and feel a great honor that Suntory PepsiCo Beverage Thailand allows us to play a role in engaging the ready-to-drink BOSS coffee with customers as well as creating motivation and passion for all people’s everyday life through our music. Moreover, we are also coffee enthusiasts who love drinking specialty coffee with a unique taste and flavorful characteristics. We consider that BOSS coffee is absolutely a case in point. It is a perfect ready-to-drink coffee both in terms of quality, deliciousness, and uniquely harmonious flavor compared with other instant coffee brands available in the market. Particularly, BOSS coffee is entirely made to perfection using the “Flash Brew” coffee making technique that perfectly helps expose the natural density and captivating flavor of coffee beans. BOSS coffee also delivers a rich and mellow flavor and has an appealing aroma. We can experience a deep and full-body flavor of coffee beans from the ready-to-drink BOSS coffee, which is easy to drink and it is premium coffee that all discerning coffee lovers are looking for.

Personally, we feel like we are drinking fresh coffee at an extraordinary cafe, to be honest. Our most favorite drink menus that gave us a wow experience at BOSS Cafe are BOSS Coffee Caramel Latte and BOSS Coffee Yuzu. We have never realized before that just a bottle of BOSS coffee can deliver such an exceptionally wonderful flavor and texture. As for the new BOSS coffee commercial campaign, we also composed a new single exclusively for BOSS as we got inspiration after drinking the ready-to-drinking BOSS coffee. We feel we are having a good day the moment we open the BOSS coffee bottle or even just having a BOSS coffee along wherever we go, we will feel like it should be our day. So, we would like everyone to follow the new BOSS coffee commercial campaign to listen to our new single which was exclusively composed with the best of our intention.”

“Exclusive Event with HYBS @ BOSS Cafe” was extraordinarily blessed with a host of surprises that mesmerized fans and guests at the event. HYBS duo singers “James and Karn” shared happiness in a range of fun-filled activities with 30 lucky fans selected from Facebook: Boss Coffee Thailand. The good-look duo singers discussed their inspiration and wonderful feeling for being appointed as the duo presenters of BOSS coffee. The event also officially debuted the new BOSS coffee commercial campaign with a new single called “It’s Time” that was exclusively composed for BOSS coffee. The new single highlights the Japanese City Pop concept that excellently offers a glimpse of Japanese in style, which perfectly connects with the Japanese coffee brand. The single delivers fun, joyous, relaxing moments at the same time.

The lyrics focus on providing spiritual uplifting, freshening up life, and re-energize yourself to do whatever you want to do with a good intention and determination. It aims to encourage people to start off the new day simply by drinking the ready-to-drink BOSS coffee and enjoying its harmoniously mellow flavor. The moment you open and drink it, you can go out to deal with challenges and move forward to achieving your goals in everyday life. The new BOSS coffee commercial campaign and the new single from HYBS were lauded by all the fans attending the event at BOSS Cafe.

HYBS duo singers “James and Karn” also discussed their favorite signature BOSS-infused menus available at BOSS Cafe. The new BOSS coffee flavor variant “BOSS Caramel Latte” also made its debut for everyone to experience the new flavor at the event before going on sale. It was developed with inspiration drawn from one of the best-selling drink menus at BOSS Cafe. It is available in a bottle packaging, easy to go along with and it is widely available for purchase. The new “BOSS Caramel Latte” is suitable for beginning every new day in the morning. The launch event wrapped up with a mini concert by HYBS as fans took great pleasure in a range of entertaining and sensational songs, creating a memorable moment for everyone. Fans also took photo opportunities to capture rare moments with the HYBS duo singers at the end of the event.

BOSS Cafe is idyllically located on the G floor of Siam Center. It is open everyday until August 31, 2023. The minimalist cafe highlights 6 signature drinks that are perfectly complete with a blend of ready-to-drink BOSS coffee flavor variants. They are available at 90 baht each. BOSS Cafe also recommends 6 toasted menus. For more information, visit Facebook: Boss Coffee Thailand, or listen to the single “It’s Time” at YouTube: BossCoffeeThailand.

Pos Malaysia Marks Penang Hill Railway Centenary Celebration with Launch of Commemorative Stamps & First Day Cover

By
Tan Heng Hong
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KUALA LUMPUR, 22 August 2023 – Pos Malaysia Berhad (“Pos Malaysia” or the “Group”), Malaysia’s postal and parcel service provider in collaboration with Penang Hill Corporation (PHC) launched Commemorative Stamps and First Day Cover to mark the Penang Hill Railway Centenary Celebration.

The celebration signifies a major milestone for the Penang Hill Funicular. Since its inception on 21 October 1923, this unique mode of transportation has welcomed over 47 million visitors, comprising both local and international tourists, as well as residents and nearby communities, to experience the charm of Penang Hill. Distinguished as being the only one of its kind in both Malaysia and Southeast Asia, the Penang Hill Funicular stands as a unique landmark of distinction.

(From left to right): Ms. Fiona Liao, Group Chief Marketing, Communications & Sustainability Officer of Pos
Malaysia Berhad, YBhg Dato’ Cheok Lay Leng, General Manager of Penang Hill Corporation, YAB Tuan Chow Kon Yeow, the Chief Minister of Penang 

The launch, held at Penang Hill was officiated by YAB Tuan Chow Kon Yeow, the Chief Minister of Penang, and graced by YB Tuan Lim Guang Eng, Former Chief Minister of Penang cum Penang State Assembly for Air Putih along with several VIP guests including YB Dato’ Mohd Sayuthi Bin Bakar, State Secretary of Penang, YB Tuan Wong Hon Wai, Penang State EXCO for Tourism and Creative Economy, YBhg Dato’ Cheok Lay Leng, General Manager of Penang Hill Corporation, Ms. Fiona Liao, Group Chief Marketing, Communications & Sustainability Officer of Pos Malaysia Berhad, and Ismahari Alwi, State General Manager of Pos Malaysia Penang, among others.

Ms. Fiona Liao, Group Chief Marketing, Communications & Sustainability Officer of Pos
Malaysia Berhad said, “The launch of the special edition commemorative stamps and first day cover of Penang Hill Railway stands as evidence of our collective dedication to preserving our nation’s heritage and celebrating its progress. We are extremely delighted to be able to encapsulate the Penang Hill funicular’s history and its role in uniting generations in our stamps and first day cover, as they serve as a powerful reminder of our resilience and dedication to progress.”

“Just as the Penang Hill funicular has stood the test of time for 100 years, Pos Malaysia, with a heritage spanning over two centuries, continues to evolve, embracing new challenges and opportunities while staying true to our core mission of fulfilling our mandate to the rakyat. In every stamp issued, every parcel delivered, and every community served, Pos Malaysia remains steadfast in its purpose to build trust in connecting lives and businesses for a better tomorrow,” she added.

YAB Tuan Chow Kon Yeow, the Chief Minister of Penang remarked, “The celebration has been heightened through a remarkable collaboration between PHC and Pos Malaysia, dedicated to preserving our heritage and sharing the story through the art of philately. The special edition Commemorative Stamps and First Day Cover of Penang Hill Railway, stands as one of the main highlights of this centenary celebration.”

“This collection proudly displays a beautiful design and represents a remarkable set of items, including three differently designed funicular stamps, a first-day cover, a miniature sheet, a postcard, and a folder. It captures and symbolises the significant moments of the Penang Hill Railway’s century-long journey,” he said.

The main artwork of the stamps features the three distinctive generations of the funicular: the firstgeneration wooden funicular, which operated from 1923 to 1977; the red and white secondgeneration funicular operated from 1977 to 2010; and the single-track third-generation funicular, which has been running since 2011 until now.

The limited-edition Commemorative Stamps and First Day Cover are available online and at selected post offices throughout Malaysia from 22 August 2023 onwards at a price of RM64.20 for each complete set. The items available consist of:

First-Generation Stamp Sheet: RM6.00 (RM0.30 x 20 stamps)
• Second-Generation Stamp Sheet: RM12.00 (RM0.60 x 20 stamps)
• Third-Generation Stamp Sheet: RM26.00 (RM1.30 x 20 stamps)
• First Day Cover with Stamp: RM2.70
• First Day Cover with Miniature Sheet: RM5.50
• Miniature Sheet: RM5.00
• Postcard: RM1.00
• Folder: RM6.00

For further information regarding stamps and other philatelic products, the Stamp and Philately Unit of Pos Malaysia can be reached via telephone at 03-2267 2000 or email your queries to filateli@pos.com.my.

Stay up to date with Pos Malaysia’s services, activities, and other updates at pos.com.my,
Facebook, Twitter, Instagram, Tik Tok, YouTube and LinkedIn.

Carlsberg Smooth Draught Fires-Up the Senses with the Return of ‘Real Spicy, Real Smooth’

By
Tan Heng Hong
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Indulge in a Culinary Adventure_ Discover the Real Spicy, Real Smooth Menus, including the Devil’s Curry Pocket Bun, Nasi Lemak Rice Bomb, Mee Goreng Sotong, Mala Sui Yoke, “Stinky” Popiah and more

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one enigmatic space!

PETALING JAYA, 17 August 2023 – Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth returns to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught.

Brewed using an innovative cold hopping technique, Carlsberg Smooth Draught delivers a signature easy finish along with the smooth sensation of freshly tapped beer. The brand celebrates consumer’s love affair with local spicy food with a more inclusive and extensive activation at JioSpace, Petaling Jaya from 18th August to 2nd September, open to all beer lovers.

Consumers can craft their own cocktails at the cocktail workshop over the weekend

Consumers will be treated to a fresh cold Carlsberg Smooth Draught as a special welcome drink before embarking on a journey of discovery and culinary delight. Homegrown culinary maestro, Monster Chef founder KC Choong, will also offer delectable edibles ranging from Devil’s Curry Pocket Buns, Nasi Lemak Bomb, Mala Sui Yoke and “Stinky” Popiah to turn up the heat. There is also Churn’s Beer-Gato, an artisanal affogato drowned in a duvet of smooth beer, alongside Bean Jr’s three-level explosive Mala Tau Fu Fa, all perfect pairings with Carlsberg Smooth Draught.

“Last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth has delivered a VIP exBEERience to 200 lucky winners, in collaboration with a Penangite Michelin-starred Chef. This year, Carlsberg Smooth Draught is back with an even larger & “smoother” celebration of beer and local spicy flavours with an enhanced and curated experience that celebrates the perfect blend between spice and smoothness. The Real Spicy, Real Smooth campaign is all about making flavourful food and smooth beer accessible to all.” commented Stefano Clini, Managing Director of Carlsberg Malaysia.

A sip and snap photo booth that creates unique Insta-worthy photos

An exclusive cocktail workshop with Jason Julian, the mastermind behind all the top-notch flavours of Soma’s Bar’s concoctions adds further flair to the Real Spicy, Real Smooth event where consumers can try their hand at creating their own signature concoctions over the weekend. The party picks up pace when the clock strikes happy hour, featuring a ‘Tap Your Own Beer’ bar, a sip and snap photo booth that creates unique Insta-worthy photos as well as fun AR games that land winners exclusive prizes.

Lights up the atmosphere at the Party Zone with renowned local DJs such as Bass Agents, Ken Fung, Ramsey Westwood, Mizzkiya, Naro & Sim and Inquisitive from Singapore every Friday, Saturday and Sunday

The evening pumps up even more once the DJs take over the decks with special scheduled performances by Inquisitive, Singapore’s most influential DJ and producer, local mavens Ramsey Westwood, DJ Kenji and many more.

In collaboration with Gumme, consumers can also customize their very own phone charms during the event

Carlsberg Smooth Draught has also lined-up cool collaborations with APOM, the quirky label that produces ‘punny’ yet aesthetically pleasing t-shirts and trinkets along with Gumme, the makers of customised phone charms for its passionate followers. Consumers can purchase not just exclusive merchandise, but also join the speciality workshops, conducted by Gumme every Saturday, throughout the campaign duration or try their hand at customising their very own tote bags.

Beer enthusiasts, spice lovers, and all those seeking an unforgettable experience will not want to miss this instalment of Carlsberg Smooth Draught’s Real Spicy, Real Smooth, which open its doors daily from 5:00pm to 11:00pm on weekdays and 11:00am to 11:00pm on weekends as well as on public holidays. Pet parents will also be be able to bring their furry friends along to Carlsberg Smooth Draught’s pet-friendly pawty happening on the weekends, from 11:00am to 2:00pm. Filled with pawsome activities, animal lovers and their four-legged companions will be in for a purring, tail wagging good time.

To register for the Real Spicy, Real Smooth event, visit https://realspicyrealsmooth.com/ for more information and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.

Consumers who cannot get enough of Real Spicy, Real Smooth can also pick-up an exclusive Spicy Discovery kit anytime they purchase two six-can packs of Carlsberg Smooth Draught from Super and Hypermarkets, 99 Speedmart and official e-commerce sites or when they enjoy six big bottles at coffee shops and food courts. Spending a minimum of RM100 on Carlsberg Smooth Draught at restaurants, bars and pubs also lands them the flavourful assortment. More details can be found at https://carlsbergsmoothdraught.com/.

Of course, as part of living a safe and responsible life, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

Khong Guan gives the traditional Semprong an upgrade

By
Tan Heng Hong
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PT Khong Guan Biscuit Factory Indonesia has launched Semprong Wijen, a new variantion of Semprong that comes in a stick format and incorporates sesame seeds. Semprong is a traditional wafer snack made by clasping egg batter using an iron mold (waffle iron) which is heated up on a charcoal stove. Kuih Semprong is also known as Kuih Kapit or Kuih Sepit in some regions.

This new offering pays homage to traditional Indonesian snacks and is aimed at consumers aged 17 to 45. The inclusion of sesame seeds enhances the snack’s nutritional profile, aligning with the prevailing healthy snacking trend among young consumers.

New G’nite Beautie Gummy for good sleep and look

By
Tan Heng Hong
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The Thai herbal medicine producer, Sand-M, has introduced G’nite Beautie Gummy, which expands upon the current range of G’nite Gummy and Herb G’nite plant-based drinks that have sleep-promoting active ingredients.

The new G’nite Beautie Gummy promotes the concept of beauty through achieving a good night rest. G’nite Beautie Gummy includes sleep and beauty active ingredients like collagen, chamomile, biotin and zinc.

Introducing SpriteÂŽ Lemon+: Latest Sprite Innovation in Malaysia Featuring Extra Zesty Lemon Flavour and Vitamin B3 Boost

By
Tan Heng Hong
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Kuala Lumpur, 21 August 2023 – Coca-Cola Malaysia invites all Malaysians to stay cool and embrace refreshment with the unveiling of its latest innovation in Malaysia under the Sprite portfolio – Sprite Lemon+ Zero Sugar. Combining the iconic flavour of Sprite with an energising burst of zesty lemon flavour and vitamin B3, the product launch aligns with the first-ever global brand platform of Coca-Cola, the ‘Heat Happens, Think Zesty’ Campaign.

Malaysia joins a selected number of markets trying out the latest innovation of the brand, the Sprite Lemon+ Zero Sugar. This newest variant elevates refreshment to the next level, with the added ‘bite’ of zesty lemon soda and additional vitamin B3. It is the perfect choice for everyone, providing a much-needed invigoration for a refreshing pause amidst struggles.

Rina Surya, Frontline Marketing Director, Coca-Cola

Rina Surya, Frontline Marketing Director, Coca-Cola expressed her enthusiasm, stating that, “Sprite has always been a popular source of daily refreshment among its fans and consumer across the globe. With the introduction of Sprite Lemon+ Zero Sugar, we are elevating the experience of refreshment to the next level, encouraging people to stay cool and stay on top of their games.”

The ‘Heat Happens, Think Zesty’ Campaign targets Gen Z and office workers who encounter mental overload in their daily lives and are seeking for invigoration – whether in pursuit of their studies or finding the perfect balance between work and life. The Sprite Lemon+ Zero Sugar enhanced with extra vitamin B3 offers an ideal option for a revitalizing break.

Daniel Cheang and Izzrin Irfan – two well-known lifestyle content producers and social media influencers, provided a unique “pep talk” session for the audience

As part of the main highlight of the launch event which took place at the 7-Eleven Flagship Store in Bandar Puteri Puchong, Daniel Cheang and Izzrin Irfan – two well-known lifestyle content producers and social media influencers, provided a unique “pep talk” session for the audience. The duo candidly shared their personal experiences representing the newer generations in dealing with moment of daily struggles, such as encountering mental roadblock, pressures in work and finance related matters, as well as the demands of social dynamics.

The ‘Heat Happens, Think Zesty’ Campaign ushers in a new age of marketing experiences for Sprite enthusiasts and consumers alike, with engagement and trial at its core, this marketing venture encompasses social media channels, online films, interactive experiential and sampling booths, and strategically positioned out-of-home marketing at key city landmarks.

Starting from 1 September 2023, Sprite Lemon+ Zero Sugar will be available for all Malaysians to enjoy. Consumers can make purchase at leading supermarkets, convenience stores, and specialty shops throughout Malaysia. Online shoppers can also find Sprite Lemon+ Zero Sugar on popular e-commerce platforms such as Lazada and Shopee.

The Flash Premieres August 25 on HBO GO

By
Tan Heng Hong
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SINGAPORE, AUGUST 21, 2023 – Coming to HBO GO on August 25, Warner Bros. Pictures The Flash is directed by Andy Muschietti (IT films, Mama). Ezra Miller reprises their role as Barry Allen in the DC Super Hero’s first-ever standalone feature film.

Worlds collide in The Flash when Barry uses his superpowers to travel back in time in order to change the events of the past. But when his attempt to save his family inadvertently alters the future, Barry becomes trapped in a reality in which General Zod has returned, threatening annihilation, and there are no Super Heroes to turn to. That is, unless Barry can coax a very different Batman out of retirement and rescue an imprisoned Kryptonian… albeit not the one he’s looking for. Ultimately, to save the world that he is in and return to the future that he knows, Barry’s only hope is to race for his life. But will making the ultimate sacrifice be enough to reset the universe?

The Flash ensemble also includes rising star Sasha Calle, Michael Shannon (Bullet Train, Batman v Superman: Dawn of Justice), Ron Livingston (Loudermilk, The Conjuring), Maribel Verdú (Elite), Kiersey Clemons (Zack Snyder’s Justice League), Antje Traue (King of Ravens, Man of Steel) and Michael Keaton (Spider-Man: Homecoming, Batman).

The Flash is produced by Barbara Muschietti (IT films, Mama) and Michael Disco (Rampage, San Andreas). The screenplay is by Christina Hodson (Birds of Prey, Bumblebee), with a screen story by John Francis Daley & Jonathan Goldstein (Dungeons & Dragons: Honor Among Thieves, Spider-Man: Homecoming) and Joby Harold (Transformers: Rise of the Beasts, Army of the Dead), based on characters from DC. The executive producers are Toby Emmerich, Walter Hamada, Galen Vaisman and Marianne Jenkins.

Warner Bros. Pictures presents a Double Dream/a Disco Factory Production of an Andy Muschietti Film, The Flash.

Stream or download The Flash from August 25 on HBO GO. Subscribe to HBO GO online at https://www.hbogoasia.sg/ or the mobile app via the App Store or Play Store for as low as S$9.99/month. Or access HBO GO via StarHub, Singtel and meWatch. HBO GO is also available on Android TV, Apple TV, LG TV and Samsung Smart TV – and comes with AirPlay and Google Cast functionality.

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