Masan’s Chin-Su has collaborated with Phở Thìn Bờ Hồ, a famous restaurant in Hanoi established since 1955 by Mr Thin that serves the famous Vietnamese beef noodle. The new Pho Story is a pho instant noodle in a convenient format featuring the famous taste from Phở Thìn Bờ Hồ. Besides Vietnam, Masan is targeting Pho Story at the South Korean market.
Masan Group’s Chin-Su brand has recently released a new Shiitake Mushroom and Kombu Seaweed Seasoning Powder that draws its inspiration from Japanese seasoning. What is interesting about this product is that the front-of-pack packaging contains two facings, one featuring Japanese description and the other with the Vietnamese description. The use of Japanese characters helps reinforce the authentic Japanese taste.
Moreover, the Chin-Su Shiitake Mushroom and Kombu Seaweed Seasoning Powder is also sold in Japan, which explains the need for the Japanese description.
Other products launched for both Japanese and Vietnamese markets are Chin-Su Soy Sauce, Fish Sauce, and Wasabi Chili Sauce. These products not only meet the strict standards set by Japan but also suit the tastes of the Japanese people. This would pave the way for Chin-Su to be exported to more markets around the world.
Masan Consumer is accelerating the pace of its “Go Global – Around the World” strategy with an aim to raise its revenue share from global markets from 4% to 15% by 2027. South Korea will be Chin-Su’s next major market after Japan.
Omachi, the high-end instant noodle of Vietnam’s Masan Group, has launched its latest self-heating meal in Vietnam. The new product taps into the self-heating food trend that has become a massively big segment in neighboring China.
Omachi Lẩu Tự Sôi Bắp Bò Riêu Cua contains noodles, vegetables, spices, beef, and crab sauce. Just let it heat for 10 minutes before consuming.
Omachi’s self-heating meal is cheaper than the imported self-heating foods that have gained popularity in Vietnam. The company mentioned earlier that it planned to export self-heating meals to bring the taste of Vietnam to the world.
Vietnam’s Kido Foods has introduced several new ice cream products to help consumers cool down during the hot summer months.
The company has launched Merino Sweetie Pistachio and Durian Mochi and bubble milk tea ice cream with pearls in a cup format, Thai milk tea ice cream, Merino Sandwich pistachio ice cream in a bear shape and Celano Passion ice cream with the aromatic flavour of strawberry sauce, exquisite New Zealand cheese, and chewy pearls.
Under the Merino brand, Kido Foods has introduced Merino Kool Premium Melon, Taiwanese-inspired Merino Collection with coconut, peanut, salt and sesame, Merino Collection Kem Che Co Ba Saigon ice cream for the old taste of Saigon, Merino X Forest Fruit Ice Cream with Strawberry Sauce and Merino Collection featuring 100% Ben Tre coconuts.
Vietnam’s Kido Foods has recently launched a new energy drink ice cream (Kem Merino Kool tăng lực đậu đỏ) under the Merino Kool range. What’s interesting about the ice cream is that it actually contains the active ingredients found in energy drinks, such as caffeine, inositol, taurine, vitamin B3, and B6. This ice cream targets young consumers, typically 18 years old and above, who are accustomed to consuming energy drinks. However, it may be challenging to prevent young consumers below the age of 18 from consuming this ice cream.
Kem Merino Kool tăng lực đậu đỏ is an example of how ice cream offers the same benefits as energy drinks but in a more refreshing format.
PEN 1 F&B Co., Ltd. has recently launched a new range of functional drinks based on the popular Thai situation comedy television program Pen Tor (เป็นต่อ). The new functional Pen Tor Drink targets the captive audience of Pen Tor, which gives the drink a key advantage in terms of brand awareness.
The range comes in three variants: Reboost, Refrezh, and Rezharge, designed to fit the lifestyle of Pen Tor’s audience, who work hard and play hard. Reboose is a drink with mixed berries, high in vitamin C (200% of RDI), and persimmon and artichoke to refresh the body, nourish the liver, and strengthen the immune system.
Refrezh is fortified with zinc, vitamin B complex, vitamin C (200% of RDI), American ginseng extract, and has a mixed fruit flavor to nourish the brain and strengthen the immune system.
Rezharge is high in vitamin C (200% RDI), vitamin A (150% RDI), and has goji berry extract to refresh the body, nourish eyesight, and strengthen the immune system.
The 150ml functional drinks are available at 7-Eleven for THB 19 per bottle.
Attending the launch were Takonkiet Viravan, Group CEO at The One Enterprise Public Company Limited, or ONEE, which is Thailand’s one-stop industry leader in media and entertainment, and Somchai Asavapiyanond, President at NSL Foods PCL.
We are seeing that media companies are monetizing their content by launching food and drinks based on popular shows.
Gardenia Bakeries (KL) Sdn. Bhd. has introduced the new Gardenia Breakthru Bran & Wheat Germ. Besides its soft texture and delicious taste, it is also the first Gardenia bread enriched with high calcium, making it a nutritious meal that is perfect for your children and the whole family. Packed with 8CTIVE™ nutrients, the bread contains vitamins A, E, iron, and protein.
Gardenia Breakthru Wholemeal Bread With Canadian Purple Wheat and Gardenia Breakthru Whole Wheat Bread are the other two products under this variant.
Gardenia Breakthru Whole Wheat Bread is a nutritious whole wheat bread made from 100% high protein whole wheat flour. It is low in fat and high in protein, iron, and vitamins A & E.
Gardenia Breakthru Wholemeal Bread With Canadian Purple Wheat is a wholemeal bread packed with the goodness of Canadian purple wheat. It is high in protein, iron, and vitamins A & E.
Gardenia Philippines has launched the new Gardenia Classic White Bread with Nutri+Plus Advantage. The bread looks quite similar to the previous Gardenia Classic White Bread, which is packed with essential vitamins and minerals such as Vitamin A, Iodine, Folate, Vitamin B1, Vitamin B3, Calcium, and Iron. The only difference is in the communication, which emphasizes Nutri+Plus Advantage as the cue for those looking to boost their health and wellness.
Grab a taste of Singapore’s iconic hawker dishes at 7-Eleven today with the new Dabao series. From the famous Ghim Moh Teochew Mee Siam to Beach Road Prawn Noodle, you’ll find all the delightful local flavours in one place — at 7-Eleven. Try all new ready-to-eat dishes now!
National Day is right around the corner and what better way to celebrate this special day than by indulging in our favourite local flavours! Grab your friends and family and get into the National Day spirit with these uniquely Singaporean treats from The Woodleigh Mall.
Coconut-Infused Delights from Ya Kun Kaya Toast
Enjoy the flavours of comfort and nostalgia this National Day at Ya Kun (#B1-07), with a delectable selection ranging from traditional toasts to local favourite beverages. From 19 July to 31 August, savour these coconut-infused treats like the Coconut Bandung Swiss Roll and Kaya Rainbow Bread that will leave you coming back for more! Beat the Singapore heat with the National Day exclusive Coconut Juice with Nata de Coco. Be sure to check out these unique and authentic Singaporean staples!
*Coconut Juice with Nata de Coco only available in Iced and Large Size. All items sold in ala-carte.Other terms and conditions may apply, kindly visit their website at https://www.facebook.com/yakunkayatoastsg/ for more details.
Aromatic Bandung Cheesecake from Pepper Lunch
If you can’t decide between a creamy cheesecake and the refreshing floral sweetness of our national favourite, the Bandung drink, then look no further! For a limited time only, celebrate Singapore’s 58th birthday with the Bandung Cheesecake from Pepper Lunch (#01-54). This unique twist on our local flavour infuses the aroma of roses and is perfectly balanced by a crunchy crust. Additionally, enjoy sizzling menus, such as the Taro Karaage and Chicken Katsu & Ebi Fry Japanese Curry Rice, at a discounted price to celebrate Pepper Lunch’s opening at The Woodleigh Mall from now till 18 August. Enjoy these delectable treats with your friends and family today!
*Terms and conditions may apply. Visit Pepper Lunch’s website at https://www.pepperlunch.com.sg/ for more details.
Your Favourite Treats Redefined at Tiong Bahru Bakery
From savoury pastries to refreshing drinks, Tiong Bahru Bakery (#02-47) has got you covered with the finest array of freshly baked goods. From now till 31 Aug, jump into the flaming National Day spirit with fiery new creations, made in collaboration with Executive Chef Eugene See from Birds of Feather. Their national-day special menu includes the lip-smacking Sichuan Roast Beef Croissant and Sichuan Rojak Chicken Bun that will leave you coming back for more. Delectable and flaky, the Kopi Pecan Koiugh Amann is a dream come true for anyone with a sweet tooth. If you’re looking to quell the heat, the Coconut & Gula Melaka Iced Latte dreamt up by beverage-meisters will surely quench your thirst. Additionally, enjoy $5 off every $35 spent from now till 31 December – hurry and grab this limited-time deal!
*Terms and conditions may apply. Visit Tiong Bahru Bakery’s website at https://www.tiongbahrubakery.com/ for more details
