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New SKIPPY Creamy Peanut Butter Spread No Sugar Added launched

Image credit: Minimeinsights.com

SKIPPY Creamy Peanut Butter Spread, with no sugar added, is now available in Malaysia. The new peanut butter spread is made from a few simple ingredients: roasted peanuts, peanut oil, and hydrogenated vegetable oil (rapeseed, cottonseed, and soybean). The latest better-for-you SKIPPY product is high in protein from peanuts and is a source of dietary fiber that aids the digestive system.

Minimizing the ingredient list to remove ‘nasties’ is a growing trend in the food and drink industries, in line with consumers’ growing emphasis on healthy eating.

Subway offers a taste of France with new Chicken Cordon Bleu

Subway Malaysia has unveiled its latest Chicken Cordon Bleu that offers a taste of France. Subway Chicken Cordon Blueu comprises tender chicken breast, smoky ham and Swiss cheese layed on freshly baked bread. It is available for a limited time only at Subway restaurants.

CP Brand Secures Marketeer’s No.1 Brand Thailand 2023 Award

CP Brand proudly announces its remarkable achievement of securing the Marketeer’s No.1 Brand Thailand 2023 award.  This prestigious recognition underlines CP Brand’s industry leadership and dedication to innovative research & development (R&D) for producing consumer-driven food solutions. Notably, the brand emerged victorious in the Frozen and Chilled Food categories, a testament to its ability to consistently align with consumer insights and deliver superior products.

The award was handed out following a comprehensive consumer survey conducted during 2022-2023 by Marketeer Magazine, an esteemed influence marketing publication in Thailand. This year, CP Brand triumphed in two categories: Frozen and Chilled Food, including the celebrated ‘CP Sausage,’ which has retained consumer trust for an impressive three consecutive years.

Anarkawee Chooratn, Head of Marketing at Charoen Pokphand Foods Public Company Limited (CP Foods), realizes the shift in modern consumers’ lifestyles and their conscious preference for better convenience and longer shelf-life products. “Our dedication to consistency in developing new products, underlining the “consumer-centric” concept, while upholding food safety adhered to international standards, along with our acute understanding of changing consumer demands, has been the primary catalyst in driving our growth and success,” expressed Anarkawee.

This third-time recognition as Thailand’s No.1 Brand serves as a motivating force for CPF, inspiring our constant pursuit of enhancing food safety and quality standards. “Our aim is to consistently earn consumer trust, providing innovative solutions that cater to the diverse needs of consumers across all age groups,” added Anarkawee.

The success of ‘CP Sausage’ reflects CPF’s dedication to creating products based on consumer demand. CPF recently launched CP Fit-It, in response to consumer trends leaning towards healthier food choices. Made with quality chicken breast meat, CP Fit-It offers 20 grams of protein per serving, equivalent to 5 egg whites, while maintaining low fat and sodium levels. This cutting-edge product was honored with the ‘World’s Best Taste of the Year 2023’ or the 3-star Superior Taste Award 2023 from the International Taste Institute, a further affirmation of its excellent taste and quality.

Our commitment in developing new products, underscoring the “consumer-centric” concept, while upholding food safety adhered to international standards, along with our acute understanding of changing consumer demands, has been the primary catalyst in driving our growth and success.

Additionally, CP Brand’s Frozen Food category continues to gain nationwide consumer awareness. CP Brand’s successful development of frozen food, which provides consumers with a fresh experience, is supported by Individual Quick Freezing (IQF) technology. This technology helps maintain the taste and nutritional value of the food without the need for preservatives. The company’s efforts to improve people’s health have resulted in a 30% reduction in salt content in various products such as CP Spaghetti Carbonara Chicken and CP Spaghetti with minced chicken and sausage, while still preserving their delicious taste. The company’s focus is on continuously delivering healthier innovations for consumers of all generations.

CP Foods is continually dedicated to producing nutritious and healthy innovative food by integrating innovative technologies throughout the production process. This commitment enables the company to consistently provide high-quality and delicious products. In addition, CP Foods continues to launch campaigns that align with emerging trends, always seeking fresh opportunities to better understand and serve consumers of all generations.

 

Discover Singapore this National Day with Heritage Art Tours, Sea Adventures and Delicious Treats!

National Day is just around the corner and it is always a wonderful time to celebrate our nation’s birthday by coming together for some family fun – From audio tours at Raffles Place led by prominent Singaporean artists, to private boat tours of Singapore’s lesser known northern islands with Get Hooked and delightful food promotions at The Woodleigh Mall, here are some of our top picks of things to do this National day!

Take a trip down memory lane with Raffles Place’s audio tours

As we celebrate Singapore’s upcoming National Day, immerse yourself in the rich tapestry of its history and vibrant art scene of some of its most iconic districts. Join the Raffles Place Alliance on an incredible trip through the city’s centre with our special audio tours, The Heritage and ART tours, which are meant to capture the essence of Raffles Place.

Heritage Tour

Narrated by musician Tim De Cotta and audio-producer Carisa An-Yi Davies, the Heritage Tour of Raffles Place delves into its captivating history, tracing its transformation since the 1800s. This immersive journey covers five zones, starting at the iconic Singapore River, a vibrant lifeline of the precinct. Explore the cultural evolution and architectural diversity of the surrounding areas along Chulia Street. Then, uncover the origins of Raffles Place and experience the allure of Collyer Quay near Battery Road. Finally, discover the striking modern architecture of Market Street, a testament to Raffles Place’s unique charm.

ART Tour

Following the Heritage Tour, visitors can continue their exploration of the vibrant district by joining the ART Tour. Immerse yourself in the captivating world of art, surrounded by stunning creations from talented local and international artists. Discover mesmerising sculptures, installations, and dazzling artworks that grace the streets of Raffles Place. Through the ART Tour, gain fresh perspectives and insights into the artistic process behind these magnificent masterpieces. The tour, featuring musician Tim De Cotta and voices of renowned artists like WeishMarc GabrielleJeanette Adrienne Wee, and Chris Chai promises an enriching artistic journey through Raffles Place.

For more information, visit Raffles Place Audio Tours.

Discover Singapore’s northern islands with Get Hooked SG’s private boat tours

Get ready to embark on the ultimate high seas adventure with Get Hooked SG’s exclusive private tour packages! Celebrate National Day in style as you choose from a variety of tours, ensuring a memorable experience for you and your loved ones.

Plus, they are running a special promotion for National Day: From now until August 9, enjoy $58 off all tour packages!

Set sail with them and discover the beauty of Singapore’s waters like never before!

Get Looked (Scenic and Sunset Tours)

Experience the serene allure of Singapore’s Northeastern cluster of islands with Get Hooked SG’s Scenic and Sunset Tours. Immerse yourself in the untouched beauty of mangrove swamps and pristine wildlife as you explore these laid-back havens. The highlight of the tour is a family-friendly visit to Pulau Ubin, the sole inhabited island among Singapore’s 63 islands. After a day of enchanting exploration, indulge in a unique gastronomic delight at Smith Marine, Singapore’s first and only floating restaurant and fish farm. Savour a hearty meal while getting a taste of the idyllic life on a floating fish farm.

Get Spooked (Sundown Tour)

Journey into the mysteries of Singapore’s Northeastern islands with the Get Spooked Tour, a spine-tingling boat adventure like no other. Discover the chilling and educational tales of the TJ Tajam Shrine and the eerie Sungai Puaka, offering a unique insight into the islands’ captivating background. Guided by experienced storytellers, venture into the creepiest spots at night, as they share their own supernatural encounters. After the thrills, find solace stargazing under the unpolluted night sky with loved ones, creating unforgettable memories together.

Get Hooked Fishing Expedition

Calling all passionate anglers! Set sail towards the enchanting Northern Islands of Singapore and cast your line for an unforgettable Fishing Experience. Get ready to hook groupers, snappers, breams, tusk fish, and more! Charter the entire boat for a private fishing adventure equipped with onboard toilets, light refreshments, and live prawn bait provided. You’ll also have the option to explore other popular offshore fishing spots or visit nearby kelongs where you can even purchase fresh catch. If you’re new to fishing, Get Hooked SG’s skilled anglers will be by your side, sharing valuable tips and tricks to ensure you make a memorable first catch.

For more Details on Get Hooked SG’s range of tours, check out their booking page at https://sg.trip.com/w/gethooked.

Indulge in Singapore’s foodie culture with delicious weekday treats at The  Woodleigh Mall

If you’re a foodie constantly on the hunt for new menus, The Woodleigh Mall is your next go-to place! With over 70 food establishments, the newly opened mall, situated in the heart of Bidadari, is a food heaven offering a wide array of food options, from hearty meals to sweet desserts.

Here are our top picks for delicious weekday treats, coupled with exclusive promotions you don’t want to miss!

Smöoy

Enjoy smooth and creamy frozen yoghurt creations, crafted with the finest ingredients and packed with wholesome goodness at Smöoy (#B1-K2). Whether you’re a health-conscious individual or a self-proclaimed dessert connoisseur, Smöoy’s low-fat, high-fibre and gluten-free frozen yoghurt, is a guilt-free treat that everyone can enjoy. With a wide array of toppings, such as fresh fruits, crunchy nuts and delectable sauces, craft unique combinations that satisfy your cravings. From now till 31 Aug, enjoy any 2 items for $10 – grab this limited-time deal today!

*Terms and conditions may apply. Visit their website at https://smooy.sg/ or check in-store for more details.

Pasta Express

If you’re looking for an affordable and quick meal on the go, Pasta Express (#B1-K23) has got you covered! Offering a “Build Your Own Pasta” menu, you too can be a chef and create your own dish. Simply select one out of the three sauces, Aglio Olio, Tomato Sauce or Cream Sauce, and choose your toppings from their selection of meat and veggie toppings, such as Smoked Duck Breast and Cherry Tomatoes. From now till 31 December, all students can simply present a valid student pass and enjoy 20% off their total bill on weekdays.

*Terms and conditions may apply. Visit their Instagram page at @pastaexpress.sg or check in-store for more details.

Watami Japanese Dining

From crunchy Chicken Cutlets to flavourful Shoyu Ramen, Watami Japanese Dining (#02-21) promises an authentic and delectable taste of Japanese delicacies, with a comfortable and relaxing space suitable for all occasions, from casual gatherings to business lunches. From now till 31 December, enjoy Weekday Lunch Sets from only $9.90++, served with a complimentary mini salad and drink.

*Valid from Monday to Friday, 11.30am to 5pm, excluding eve of, and Public Holidays. Other terms and conditions may apply. Visit their website at https://www.watami.com.sg/ or check in-store for more details.

Informa Markets and TISTR Organises ‘Vitafoods Asia Nutraceutical Awards’ to Bring Local Ingredients and Dietary Supplements to the World’s Event

Ms. Rungphech Chitanuwat (In the middle), Reginal Portfolio Director - ASEAN of Informa Markets Thailand and the organiser of 'Vitafoods Asia 2023' along with Ms. Sirinan Thubthimthed, (3rd from right) Director, Expert Centre of Innovative Herbal Products - Thailand Institute of Scientific and Technological Research (TISTR)

Friday 21 July 2023 – The Institute of Scientific and Technological Research (TISTR), held a press conference to launch an activity – Vitafoods Asia Nutraceutical Awards, created by mutual cooperation between Informa Markets and TISTR.

The activity aims to support the commercialization of local ingredients and dietary supplements by inviting entrepreneurs and the public to submit their prototypes or design ideas.

The chosen ingredients/products will stand a chance to win a cash prize with a total value of more than 100,000 baht. Moreover, the winner and candidates will receive a certificate to verify the quality of the ingredient/product for further development and commercialization, along with an opportunity to showcase the product/ingredient at the Vitafoods Asia 2023 event.

‘Vitafoods Asia 2023,’ Asia’s Leading Event on Dietary Supplements and Ingredients, will be held from 20-22 September 2023 at Hall 5-7, LG Floor, Queen Sirikit National Convention Center. For those who are interested in joining the Vitafoods Asia Nutraceutical Awards please apply at https://vitafoodsasianutraawards.com/login within 15 August 2023.

CP Foods Wins KFC Asia Recipe For Good Award 2022, Recognizing Excellence in Animal Welfare

Charoen Pokphand Foods Public Company Limited (CP Foods) was honored with the KFC Asia Recipe For Good Award 2022 from KFC, in recognition of its commitment to building a responsible supply chain. Panuwat Niamprem, Head of Integrated Poultry Business, representing the company, received the award during the KFC Asia Supplier Conference 2023, which recently took place at the Sheraton Saigon Hotel in Ho Chi Minh City, Vietnam.

KFC presents the Recipe For Good Award to applaud CP Foods as distinguished partners committed to people, planet, and food safety priorities, particularly in promoting animal welfare in the food supply chain. CP Foods achieved 100% compliance at KFC animal welfare audits in 2022, surpassing the set goal for 2028. Additionally, they have increased transparency and created consistency throughout food production process. These accomplishments reflect CP Foods’s engagement in building a responsible supply chain that protects forests, respects human rights, and supports sustainable sourcing. This collaboration contributes to KFC’s ability to deliver high-quality and safe food to consumers. 

The company endeavors to strictly adhere to the “Five Freedoms of animal welfare,” widely accepted global standards for raising livestock, in its farming operations, including those of its contracted farmers. CP Foods ensures that animals live in good and comfortable conditions, free from fear or stress. Animals are well-fed according to their ages and species, with access to proper and adequate clean water and nutrition. Chickens are raised “cage-free” in evaporative cooling system houses. The facilities are equipped with automation systems to provide optimal conditions for animals, including water filtration systems and adjusted nutrition to ensure proper development and growth.

CP Foods has implemented the highest animal biosecurity system to protect against diseases and has integrated modern smart farm technology to monitor real-time animal welfare, ensuring the safety and health of poultry. This results in high-quality, safe products without the use of growth hormones, earning trust from customers worldwide, especially in the European Union, the United Kingdom, Japan, Saudi Arabia, and more.

CP Foods is the first Thai private company outside the European Union to certify the British Assured Chicken Production (ACP) Standard and the QS Standard, which is the highest food safety standard among German and European consumers.

Recently, CP Foods has been working with global space alliances to develop a Thai chicken menu that meets the Space Safety Standard, the highest food safety standard for astronauts. /

LazMall Debuts Super Category Day to Deliver a More Enriching Ecommerce Shopping Experience Based on Consumer Beauty Consumption Insights

The first-ever LazMall Super Category Day will spotlight suncare products and co-created educational content to engage beauty shoppers in Malaysia and across Southeast Asia 

KUALA LUMPUR, 21 July 2023 – Lazada, Southeast Asia’s pioneer eCommerce platform, is announcing its first-ever Super Category Day. Held in Malaysia on 27 July, Lazada’s LazMall Super Category Day is the first-of-its-kind in the eCommerce industry, where spotlight is given to a specific product category to help shoppers seamlessly discover and purchase the best products the category has to offer at attractive prices. The LazMall Super Category Day will debut with suncare, one of the fast-growing product categories within LazBeauty – the beauty destination on Lazada. Through creative storytelling and content co-creation with brands, Lazada seeks to offer valuable product insights and educational content for consumers as they shop, enriching their overall shopping experience while enabling brands to improve engagement with shoppers in Malaysia.

“We have seen more than 50% year-on-year growth in 2022 alone for the suncare category following the rising temperatures in Southeast Asia, which is why we are so excited to launch the inaugural LazMall Super Category Day,” said Clarissa Chen, Senior Vice President, Regional Strategic Accounts (Health & Beauty), Lazada Group. “We partnered with more than 100 brands and leveraged consumer insights to execute a campaign that breaks consumer trial barriers and engages shoppers through various touchpoints, empowering them to select the products that best suit their needs from the vast assortment available on Lazada. With LazMall Super Category Day, we aim to continuously innovate and improve our platform through our “Supers” series, empowering brands to grow their business, while delivering an even better shopping experience for consumers.”

Shining light on suncare

For the inaugural LazMall Super Category Day, Lazada will partner with brands including Anessa, La Roche Posay, L’oreal Paris, Shiseido and Supergoop! to co-create educational content to help shoppers select the best suncare products to suit their needs.

The educational content can be found not only in-app during the campaign, but also will be delivered through LazLive, Lazada’s in-app live streaming feature, with the goal of educating shoppers on the correct use of suncare products to maximize results. Tune in to LazLive episode on the 26th and 27th July where the host, Ika Nabella together with a beauty expert, Sarra Afiqah will be covering a broad range of topics based on consumer interests, such as the right application techniques and suitable product pairings for different skin types. For the first time ever, shoppers will also be able to find a suite of dedicated LazLive suncare content under the Super Category Day LazLive tab.

For its first LazMall Super Category Day, Lazada invite customers to explore its diverse range of sunscreen products that cater to different skin types and preferences and enjoy attractive promotions of up to 50% on top suncare products from Lazada’s partner brands.

Key LazMall Super Category Day dates across Southeast Asia

Country LazMall Super Category Day
Philippines 26 June
Vietnam 11 July
Thailand 11 July
Indonesia 18 July
Singapore 26 July
Malaysia 27 July

Besides the LazMall Super Category Day, LazMall is well-known for its Super Brand campaigns that helps brands to recruit up to 60% new buyers and attain up to 25x sales uplift (compared to a normal day). The LazMall Super Brand campaigns have proven to successfully help brands to win new customers, drive revenue, and increase brand awareness, while consumers enjoy exclusive discounts and a unique and immersive online shopping experience with the brands they love.

More information on Lazada’s first-ever LazMall Super Category Day can be found here.

Ignite Your Inner Adventurer at Columbia’s New Store at Jewel Changi Airport

Columbia Jewel Changi Storefront
  • Now open at Jewel Changi Airport, Columbia offers an extensive range of sporting
    gear to challenge your boundaries
  • Shoppers can look forward to an exciting list of activities and limited-time deals
    during the opening period

Singapore, 21 July 2023 – GMG, one of the Middle East’s leading conglomerates, in
collaboration with Columbia, has been appointed as Columbia’s exclusive distributor partner across Singapore and Malaysia. The American outdoor sportswear brand opened its doors at Jewel Changi Airport on 12 July, 2023 to bring Columbia’s unique vision of helping people to push their boundaries and achieve their greatest potential.

The 1,100 sq ft Columbia store at Jewel Changi Airport will offer consumers an extensive
range of premium outdoor essentials, including the brand’s forthcoming Titanium Collection, a range of meticulously designed high-performance sportswear. The store also features Columbia’s beloved staples including the Omni-Freeze cooling range, with next-to-skin cooling comfort in humid and hot weather, as well as TechLite hiking and trail running footwear, among many others.

Carl Masterman, President – Sports, GMG says, “We are thrilled to announce the opening
of Columbia’s new store in Singapore. This appointment is a testament of the strong
partnership that GMG has built with Columbia in the GCC region over the past two decades, and we are excited to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. We look forward to igniting the inner adventurer of the urban active community in Singapore, and to journey with them wherever their escapades take them.”

[Left to Right] Ribbon cutting Ceremony with Jaclyn Tan, Vice President of Marketing and Brand, GMG Asia, Goh Joon Nee, Leasing Director, GMG Asia, James Fong, CEO of Jewel Changi Airport, Priscilla Su
To celebrate Columbia’s return to Singapore, the brand has planned a series of fun
activations and promotions for the opening weekend. These include an exciting game on the batak machine and the Insta-worthy Columbia Indoor Campsite.

With Columbia’s return to Singapore, you can look forward to a greater sense of community in the outdoor sporting scene that the brand aims to foster. This is the perfect opportunity to dip your toes into all the wonders that outdoor sports have to offer!

In-Store Opening Activation

To commemorate the opening of Columbia’s new home at Jewel Changi Airport, here are
some exciting activities shoppers can look forward to from now to 23 July.

The Batak machine game within the store

[From now – 23 July] Stand a chance to win exclusive Columbia merchandise
at the Speed Challenge

Put your reaction time and speed to the test with the Batak machine in-store, where
participants would have one minute to press as many light up buttons as they can. High
scorers will stand a chance to win exclusive Columbia merchandise such as pins, mugs, or
even a S$15 voucher!

[From now – 23 July] Hang out at Columbia’s Insta-worthy Indoor Campsite

Columbia Indoor Campsite Setup

What better way to ignite your inner adventurer than you immerse yourself in Columbia’s
Insta-worthy indoor campsite? Come and hang out at this experiential space where every
escapade comes to life with Columbia.

Additionally, take part in the Columbia Social Media Giveaway and stand a chance to
redeem a Columbia mug. Simply follow these steps:

  1. Follow @columbiasportswear_sg on Instagram.
  2. Post your most creative pictures or videos with the Columbia indoor campsite set up
    at Jewel Changi Airport on Instagram Stories.
  3. . Tag @columbiasportswear_sg and hashtag #ColumbiaJewelChangi in your story.
    Be sure the account is public so that we can see the campsite adventures through
    your eyes.
  4. Be the first 20 customers to flash your post to the Columbia staff and the Columbia
    mug is yours!

Gear Made To Last – Titanium Collection

Men’s Titanium Collection

Columbia leverages on established working relationships with experts in chemistry, engineering, material research, other related fields, and the brand’s internal team of specialists to create award-winning technologies for the brand such as the Omni-Shade,
Omni-Freeze, Omni-Heat Infinity and OutDry Extreme. Columbia ensures that its products
meet the needs of consumers who take part in a wide range of outdoor adventures and
provide maximum comfort by keeping them warm, cool, dry, and protected wherever they
may go.

In line with Columbia’s opening at Jewel Changi Airport, the brand will soon be launching its upcoming Titanium Collection – a premium line of outdoor sports apparel that has been
meticulously crafted with Columbia’s best features, fabric, and technologies, the forthcoming Titanium gear is designed for high-performance outdoor activity and built to take on whatever you (and the elements) can dish out.

“We recognise the affinity Singaporeans have towards outdoor sports and we’re excited to
better serve the needs of Singapore’s sporting community – especially the growing segment of urban active consumers that seek the best of Columbia’s lifestyle and performance offerings with the opening of this new store,” shared Jaclyn Tan, Vice President of Marketing & Brand, GMG Asia.

A centrepiece of this season’s launch is the Mazama Trail Shell jacket – a versatile,
lightweight jacket built for the ultimate outdoor performance and protection with its durability and versatility. Waterproof and breathable, this jacket is equipped with a chin guard, an adjustable hood, cuffs and underarm venting, making it essential for every outdoor adventure. Shoppers can also look forward to the full Columbia Titanium Range in-store from the Titanium Pass Lightweight Jackets, Titanium Graphic Tees, Titanium Lightweight Pants, and many other essentials that will provide every urban enthusiast the maximum comfort on every adventure.

The new Columbia store in Singapore – at #02 – 241 of Jewel Changi Airport, 78 Airport
Boulevard, Singapore 819666 – is open daily from 10am to 10pm.

Green Rebel Foods bring plant-based to the air on AirAsia flights

Green Rebel Foods has collaborated with AirAsia to launch the plant-based versions of popular AirAsia dishes on all Malaysian, Indonesian and the Philippine routes.

All Malaysia routes: Pak Nasser’s Plant-Based Nasi Lemak featuring Green Rebel Chick’m Chunks (vegan).

All Indonesia routes: Plant-based Rendang with Coconut Rice (vegan and allium free) and Nasi Randang featuring Green Rebel Beefless Rendang (vegan).

All Philippines routes: Guilt-free Sisig featuring Green Rebel Plant Mince (vegetarian).

Consumers have to pay a slight premium for the plant-based option. It will be an additional RM 1 for Pak Nasser’s Plant-Based Nasi Lemak.

 

Tealive new Fresh Fruit Cooler series and Dare to Macchiato plus Popcorn Chicken now 3x bigger

Tealive has recently launched the Fresh Fruit Cooler series: Honey Passion Fruit Smoothie & Lychee Smoothie in collaboration with Sunsilk and Watsons.

Tealive has also introduced the Dare to Macchiato in a collaboration with plant-based milk Oatside. The range comes in three irresistible flavours: ​Hazelnut Macchiato​, Vanilla Macchiato​, and Caramel Macchiato​.

With snacks, Tealive has reintroduced its Popcorn Chicken now 3x bigger, tastier and better in Original, Cheezy or Korean Spicy.

Loob Holding, which owns Tealive and Bask Beer Coffee, announced it has expanded 202 outlets across multiple markets in the 12 months to 30 June 2023 as part of its FY2023 financial year. Loob Holding now has 1,000 stores across 8 markets.

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