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Volvo Debuts Electric Trucks in Malaysia, Swift Haulage Berhad First Adopters

By
Tan Heng Hong
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“Transition To Electromobility Critical To Realize Net Zero Carbon Ambition In Transport Segment,” Says Volvo Trucks

Shah Alam, Selangor, 11 July 2023 – Volvo Trucks Malaysia (Volvo Trucks) has officially debuted its fully electric heavy duty prime movers in Malaysia, the first electric heavy duty prime mover to be launched in the Southeast Asia region. Further to the reveal, Volvo Trucks also secured its first adopters, integrated logistics provider, Swift Haulage Berhad. The announcement spotlights the Swedish truck maker’s role in accelerating the industry’s transition to electromobility, in line with the nation’s net zero carbon ambitions.

More pleasant and safer driving experience for drivers without sounds and vibrations traditionally found in internal combustion engine vehicles.

“Sustainability is our reality and the transition to electricity is not a matter of choice but a demand of the times. Our leadership in electromobility demonstrates Volvo Trucks’ commitment to people and safety as well as carbon reduction in terms of environmental protection,” explains Volvo Trucks International Vice President, Truck Sales and Marketing, Johan Selvėn.

“The transportation and logistics segments are critical areas to address in the race towards net zero carbon. We are thrilled to introduce the technology behind our fully electric prime movers which supports low climate impact, enhances safety for road users and creates a better working environment for drivers.  While the road to decarbonization is challenging, we continue to share our expertise around sustainable energy adoption and addressing infrastructure challenges through our government and industry partnerships,” said Volvo Trucks Malaysia Managing Director, Anthony O’Connell.

Decarbonizing the transportation and logistics segment

In its overview presentation of the industry, Volvo Trucks highlighted that the emissions from one heavy-duty truck are equivalent to emissions from up to 47 units of passenger vehicles. The comparative analysis indicated a greater need for stakeholders at the policy level through to the operational level to design an electric vehicle (EV) ecosystem that is conducive and attractive to players in the transportation and logistics segment.

“The Government is aware that the adoption for commercial EVs such as trucks and busses is still low in Malaysia. As such, we commend Volvo Trucks’ leadership, commitment and investment in making the logistics industry more sustainable, particularly in supporting our New Industrial Master Plan 2030’s net zero agenda. Volvo Trucks’ technology-sharing will also help advance the collective knowledge on commercial EV’s in Malaysia, paving the way for a more vibrant EV industry that could tap into ASEAN’s USD2.7-billion EV potential by 2027, enhance our domestic SME EV supply chain and provide higher-paying jobs for Malaysians,” said Tengku Zafrul.

“On this front, we thank Volvo Trucks for your continuous efforts to help the segment in its transition to adopt greener commercial vehicle fleets,” YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz.

 “Sustainability is and has always been a top priority for Swift. I am proud to announce that Swift will be the first haulage company in Malaysia to acquire and incorporate electric prime movers into our fleet. We believe this technology will revolutionize the industry, and we are excited to lead the way towards a brighter, more efficient, and greener future. Looking forward, we are committed to convert the majority of our fleet to EVs by 2030,”  Swift Haulage Berhad Group Chief Executive Officer, Loo Yong Hui.

 Designed for a greener industry,  improved working environment for drivers

The official launch marked the entry of the Volvo FM, FH, and FMX fully electric models. The Volvo electric prime movers are designed with multiple axel configurations for various applications and segments. This is mirrored by variable battery configurations available with a total energy storage of up to ~540kWh. The trucks also have a projected travel range of up to 300km. With regards to charging, an alternating current (AC) on-board charger (43 kW) will require an estimated ten hours to charge the battery from empty to full. Meanwhile, with a direct current (DC) charger (max 250 kW), charging time can be reduced to just under two hours.

Take charge in charging. Available in both AC (43kW) or DC (250kW), the FM Electric can be charged either way for flexibility and productivity.

Based on independent tests, the electric truck has the potential to use 50% less energy compared to a Volvo FH diesel-powered engine under similar driving conditions, thus providing businesses with better fuel economy to cover the same distance.

Volvo Dynamic Steering is an active steering system designed to enhanced drivability and directional stability for heavy-duty trucks using an electric motor for extra assistance to steering.

Considering the perspective of drivers who typically work long hours on shifts, Volvo electric trucks present an environment with no low frequent engine noise and no vibrations in the cabin. This feature elevates safety as drivers are able to register sounds around the truck and can communicate with colleagues easily, for example, when working around the exterior of the truck. The result is a relaxed environment for drivers of prime movers. With zero exhaust emissions, electric trucks promote low climate impact when electricity from renewable sources is used. Electric trucks also pave the way for new logistic opportunities, such as the possibility of goods being transported early in the morning or at night with lower noise impact and even indoor deliveries.

Aerodynamically designed with more rounded corners for reduced air resistance and more optimal range performance.

Building Malaysia’s Electric Ecosystem

Volvo Trucks believes that a multi-stakeholder approach is the key to building Malaysia’s electric ecosystem. In this spirit, the Swedish truck maker is working closely with government agencies, energy providers and partners such as the Malaysian Green Technology And Climate Change (MGTC) to help address infrastructure challenges. This includes collaborating with highway concessionaire, PLUS Expressways Berhad, to provide technical knowledge for commercial vehicle charging infrastructure.

Through its collaboration with MGTC, Volvo Trucks will be registered under the MyHijau directory, a government initiative to promote the sourcing and purchasing of green products and services by various industry players in Malaysia. Volvo Electric Trucks is set to receive the MyHIJAU mark of recognition, which is a green product recognition scheme in Malaysia according to safety, quality and performance standards by MGTC. Being part of the MyHijau mark, companies purchasing Volvo Electric Trucks will be eligible to benefit from green technology tax incentive programs such as the Green Investment Technology Allowance (GITA).

Secondly, Volvo Trucks provides a total cost of ownership analysis to potential customers based on customizable logistic needs. Thirdly, Volvo Trucks leverages its cutting-edge technology to provide training and support to educate truck operators, drivers, and maintenance personnel on EV technology, maintenance procedures, and best practices.

Finally, Volvo Trucks works closely with customers to develop tailored solutions, such as flexible financing options by financial institutions. Efforts also include creating partnerships with companies in the renewable energy sector to provide sustainable charging solutions.

With the government’s commitment to install more charging stations by 2025, Volvo Trucks hopes for greater consideration of the transportation and logistics industry which serves as the economic lifeline of the nation. Volvo Trucks is also encouraged by the growing interest presently generated from the Malaysian market, particularly the logistics segment, following the debut of its electric prime movers.

Introducing the FOLLOW ME Agenda Cool and Fresh: With the All-New Hijab Micellar Shampoo

By
Tan Heng Hong
-

FOLLOW METM Unveils the Ultimate Hair Care Innovation that Provides: Long-Lasting Fragrance, Freshness, and Comfort for up to 48 Hours

Kuala Lumpur, 22 June 2022: FOLLOW METM introduces the all-new Hijab Micellar Cool & Fresh Shampoo, through Agenda Cool and Fresh, a campaign that aims to encourage girls to ‘Jom Follow Me‘ for lasting fragrance, freshness, and comfort, enabling them to confidently seize the day.

Formulated with Habbatus Sauda Seed Oil, Olive Oil and Lime Extract, the FOLLOW METM Hijab Micellar Cool & Fresh is the ultimate refresher solution that is meticulously crafted to address hair and scalp concerns. The shampoo harnesses the power of natural plant extracts to provide an instant boost of freshness with a delightful floral and fruity fragrance that lasts up to 48 hours*. With a caring menthol formula enriched with lime extract, the shampoo keeps the scalp fresh with a cool and icy sensation to take on the heated Malaysian weather. With its unique formulation of Micellar technology, this halal-certified shampoo effectively removes impurities, excess oil, and unpleasant odours after a whole day of hijab-wear, gently cleansing the hair and scalp, and leaving them cool, refreshed, and enveloped in a lasting fragrance.

Malaysian women, particularly hijab wearers face various underlying concerns related to their hair and scalp health, including issues like overheating, scalp odour, and other related challenges. These concerns can have a significant impact on their overall well-being and confidence. Hence, FOLLOW METM introduces the Agenda Cool and Fresh campaign which not only addresses practical hair and scalp concerns but also empowers women through an instant boost of long-lasting fragrance for up to 48 hours*. With that, hijab-wearers can start every day with confidence, free from the struggles of overheated scalps or scalp odour. Through Agenda Cool and Fresh, the latest hair innovation provides users with confidence and worry-free hair and the ability to fully engage with loved ones, enjoying quality time with confidence.

Beyond the Cool & Fresh variant, FOLLOW METM also introduces an exciting facelift for the entire range which targets various hair and scalp concerns often faced by hijab-wearers including the Hijab Micellar Anti-Itch Shampoo, which relieves and soothes itchy and flaky scalps, the Hijab Micellar Hair Fall Solution Shampoo, addressing hair breakage and weak hair roots, and the Hijab Anti-Frizz Hijab Mist and Hijab Soft & Voluminous Hijab Mist, for itch-free, soft, and shiny hair. The FOLLOW METM Hijab Micellar range are all formulated with Micellar technology with natural plant extracts that resolves hair and scalp concerns and offers lasting fragrance for up to 48 hours*.

“FOLLOW METM has been a familiar home brand for generations. With the launch of the latest Hijab Micellar Cool & Fresh Shampoo, the brand takes this as an opportunity to showcase its dedication towards long-standing consumers through our continuous innovation,” said Patrick Ee, General Manager of Tohtonku Malaysia & Singapore. ’It is through careful research and market understanding; we created products that solve real and ongoing hair issues of our consumers. With that, the new facelift formulation with Micellar technology provides Malaysian women, especially hijab wearers, an inclusive and worry-free experience, allowing them to enjoy their day with confidence and ease of mind,” he added.

FOLLOW METM Hijab Micellar Cool & Fresh Shampoo

FOLLOW ME™ Hijab Micellar Cool & Fresh Shampoo; a superior formulation enriched with Green Tea & Habbatus Sauda that strengthens roots, prevents dryness for smooth and bouncier hair. It also contains menthol to give the scalp an icy cooling sensation. The Lime Extract & Olive Oil further hydrates and moisturises the scalp for healthier and shinier hair.  

FOLLOW METM Hijab Micellar Anti-Itch Shampoo 

FOLLOW ME™ Hijab Micellar Anti-Itch Shampoo; Infused with the soothing power of pomegranate, expertly formulated to tackle the discomfort and relief of itchy scalps, leaving the scalp feeling refreshed and calm. It is also enriched with zinc pyrithione (ZPT) which effectively clears away flakes, combating dandruff for a flake-free scalp.

FOLLOW METM Hijab Micellar Hair Fall Solution Shampoo

FOLLOW ME™ Hijab Micellar Hair Fall Solution Shampoo; enriched with the nourishing properties of fig, it effectively reduces tangling and minimizes hair breakage, leaving the hair with manageable and resilient locks.

The all-new FOLLOW METM Hijab Micellar Shampoo Cool & Fresh range comes in 650ml and 320ml, worth RM21.90 and RM12.50 respectively.

FOLLOW METM Anti-Frizz Hijab Mist and FOLLOW METM Soft & Voluminous Hijab Mist

FOLLOW ME™ Anti-Frizz Hijab Mist and FOLLOW ME™ Soft & Voluminous Hijab Mist; enriched with Pro-Vitamin B5, Green Tea, and Habbatus Sauda for itch-free, soft, shiny hair. It also includes Pomegranate Extract for Anti-frizz and Fig extract for soft & voluminous hair.

For more information about FOLLOW METM and Hijab Micellar products series, or to learn more about the promotions and redemptions, visit www.followme.com.my or log on to the Facebook page and Instagram page.

SHIELDTOX JOINS FORCES WITH THE COMBI VOLUNTEER GROUP TO COMBAT DENGUE FEVER

By
Tan Heng Hong
-
(From left) Mr Shieldtox, Syed Fazli Syed Ali and Tiffany Tang, Marketing Director for Health & Hygiene Malaysia, Singapore and Vietnam for Reckitt Malaysia

Kuala Lumpur, 10 July 2023 – Shieldtox, the leading aerosol pesticide brand in Malaysia, teamed-up with the Communication for Behavioural Impact (COMBI) Volunteer Group to support a One Hour Malaysia Clean Up and Gotong-Royong Mega Perangi Aedes 1.0 event to enhance public awareness about dengue, providing Malaysians with the education needed to prevent its spread. This collaborative effort aims to combat the prevalent threat of dengue fever by equipping communities with the right tools and pest-control solutions to promote environments free from pest-borne diseases, in line with Shieldtox’s views and mission.

Dengue fever has proven a significant health concern, with the Aedes mosquito being the primary vector for its transmission. To date, Malaysia has witnessed a staggering 139% increase in dengue cases alone. Attributed to rising temperatures, flood disasters and the reopening of all sectors which fosters a conducive environment for Aedes mosquito breeding, this phenomenon will see a major increase in dengue cases in 2023 as a result and is expected to continue their upward trend, peaking in the next two years in Malaysia.

In response, Shieldtox has taken proactive measures to curb this rapid spread by focusing on education and community outreach. The One Hour Malaysia Clean Up and Gotong-Royong Mega Perangi Aedes 1.0, with its strong emphasis on community engagement, aligns perfectly with Shieldtox’s commitment to promoting pest-free environments that do not devastate lives with pest-borne diseases.

The primary objectives of the collaboration between Shieldtox and the COMBI Volunteer Group are to reduce incidences of dengue-related illnesses and strengthen community participation in environmental cleanliness activities. To kick-start the partnership, a One Hour Malaysia Clean Up and Gotong-Royong Mega Perangi Aedes 1.0 Peringkat Kebangsaan 2023event was held on July 9th at Dewan Rakyat Batu Caves, providing an interactive and educational platform to disseminate crucial information about staying protected against dengue. Through this strategic alliance, the event aims to leverage Shieldtox’s wide reach, influence, and shared goals to impart essential knowledge about dengue prevention to communities in need.

(From left) Mr Shieldtox, Syed Fazli Syed Ali, Health Minister Dr Zaliha Mustafa and the Shieldtox team

“We believe that by joining forces with the COMBI Volunteer Group, we can make a significant impact in raising awareness about dengue prevention and promoting a pest-free environment,” stated Tiffany Tang, Marketing Director for Health & Hygiene Malaysia, Singapore and Vietnam for Reckitt Malaysia. “We are committed to providing the public with the necessary knowledge and tools to protect themselves from dengue, while also strengthening our brand’s commitment to public health and safety.”

Children participating in a colouring contest at the Gotong-Royong Mega Perangi Aedes 1.0 and One Hour Malaysia Clean Up 2023

With its longstanding presence in the market, Shieldtox will play a vital role in educating the public about the importance of using effective pest-repellent solutions to maintain a clean and livable environment. Shieldtox has been at the forefront of dengue education and prevention in Malaysia, consistently displaying their commitment to raising public awareness about dengue prevention measures and the significance of maintaining a clean, pest-free environment.

In 2018, Shieldtox organised community cleaning in 15 dengue-prone areas throughout Malaysia. Additionally, as part of ASEAN Dengue Day, Shieldtox’s Fight Dengue Campaign furthered educational efforts, featuring a health lecture and exclusive roadshow events highlighting the importance of combatting dengue fever. With the emergence of the Movement Control Order in 2020/21, Shieldtox shifted communications of their message ‘No Aedes, No Dengue,’ through a partnership with TV3.

The fight against dengue continues with The Multi Insect Kill, Shieldtox’s freshly launched aerosol-based insect repellent. This all-in-one pesticide is a first of its kind in Malaysia, revolutionising pest-control with its capability to kill both flying and crawling insects, freeing households from Aedes mosquitos, flies, cockroaches, and ants. With its superior formulation, consumers can now rely on just one aerosol-based insect repellent to make pest-control a breeze.

Shieldtox aims to maintain its reputation as a leader in dengue education through its partnership with the COMBI Volunteer Group, while furthering its commitment to alleviating the impact of environmentally related diseases and fostering community well-being on a national scale.

The One Hour Malaysia Clean Up and Gotong-Royong Mega Perangi Aedes 1.0 event integrated Shieldtox’s expertise and educational resources into its community outreach activities which featured a dedicated Shieldtox booth providing interactive quizzes and encouraging the proactive ‘Search and Destroy’ method of prevention whilst urging individuals to engage in proactive pest-control to mitigate the threat of dengue.

In addition to Shieldtox’s efforts, renowned brands Dettol and Harpic have also joined forces in the fight against dengue fever. Dettol, known for its expertise in hygiene and disinfection, brought its extensive knowledge and products to educate the public about proper sanitation practices and maintaining a germ-free environment. Harpic, a trusted name in toilet hygiene, contributed its expertise in ensuring clean and sanitized toilet facilities, which play a crucial role in preventing the breeding of disease-carrying mosquitoes. Together, these brands are dedicated to raising awareness, providing education, and promoting hygienic practices to combat dengue in a relentless pursuit of a cleaner, healthier world.

Through this collaborative One Hour Malaysia Clean Up and Gotong-Royong Mega Perangi Aedes 1.0 initiative, the COMBI Volunteer Group and Shieldtox are confident that their efforts will empower communities, increase public knowledge about dengue prevention, and foster a cleaner, healthier, and safer environment for all Malaysians.

Connor’s Amps Up ‘Taste the Good Times’ with Marshall

By
Tan Heng Hong
-

Taste the best of British culture as Connor’s and Marshall team up to bring you the Makers of Good Times!

KUALA LUMPUR, 6 July 2023 – Connor’s Stout Porter, the iconic stout brand known for its four premium malts, perfectly balanced taste, and notable Union Jack emblem, is thrilled to announce its collaboration with Marshall, the renowned British lifestyle brand that has amplified high-quality sound that resonates with music lovers everywhere. Bringing together the best recipes of what Britain has to offer, this unique collaboration will deliver the finest in both stout and music, all in one exclusive package, offering consumers an entertainment combo unlike any other.

The union between Connor’s and Marshall aims to celebrate the shared values of craftsmanship, passion, and innovation that define both brands. Ingrained with the same innate British enthusiasm and a shared vision in delivering exceptional experiences to their customers, this team up promises to create a one-of-a-kind fusion of taste, sound, and enjoyment.

Promising to captivate fans and enthusiasts alike once again, these two British buffs are pulling out all the stops and delivering a unique blend of musical tones and a smooth well-bodied stout, that will leave a lasting impression. With 2,000 units of Marshall Willen wireless portable speakers worth a total of nearly RM1 million up for grabs, consumers will soon be able to amp up their favourite moments.

Olga Pulyaeva, Marketing Director of Carlsberg Malaysia

“We are incredibly excited about this collaboration with Marshall,” commented Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director. “Apart from its effortless brilliance in style, Marshall’s superior sound is what brings people together to enjoy the good times. Likewise, Connor’s continues to deliver quality stout and cool, modern experiences where consumers can Taste the Good Times. So, by bringing both brands together, we are creating an opportunity for our fans to enjoy the best of both stout and music in a way that is fun and exciting, banding Connor’s and Marshall as the Makers of Good Times.

Through this collaboration, Connor’s has created 2,000 exclusive limited-edition skins for the Marshall Willen; the mighty wireless speaker that is made to go everywhere, making this coveted prize all the more sweeter.

Stout lovers who would like to get their hands on the Marshall Willen will be able rack-up their entries from now until 31 August 2023 by purchasing a can or a half-pint of Connor’s for an entry or a fullpint for two entries at their favourite restaurants, bars, or pubs. At super-hypermarkets, convenience stores and e-Commerce sites, any purchase of one can of Connor’s grants consumers one entry to participate, or they could opt for the full monty and get five entries when they purchase four cans of Connor’s.

Those who prefer to enjoy their Connor’s at restaurants, bars, or pubs, should keep an eye out for the Connor’s ambassadors, as they will be able to win cool Connor’s or Marshall merchandise by participating in some fun action at over 300 Connor’s outlets. Connor’s will also be having the ‘Shake Challenge’ at over 50 super-hypermarkets where participants will stand a chance to win a nifty Connor’s and Marshall merchandise.

To find out more details or check out the list of participating outlets, visit
https://www.connorsmalaysia.com/ or like and follow Connor’s Instagram page at
https://www.instagram.com/connorsmalaysia/. All promotions and activities are open to non-Muslims aged 21 and above only.

When enjoying your favourite Connor’s Stout Porter while listening to the sound of Marshall, remember to #CELEBRATERESPONSIBLY – if you drink, don’t drive!

Coles enters Malaysia through Jaya Grocer

By
Tan Heng Hong
-
(From left) Daniel Teng, Deputy CEO of Jaya Grocer; Will Mulholland, Coles General Manager for Exports and Clare Gatehouse, Australian Deputy High Commissioner to Malaysia, at a ceremony to mark the exclusive collaboration between Coles and Jaya Grocer.

Over 1,000 Australian products are now available at Jaya Grocer, including 200 from Coles

KUALA LUMPUR, Thursday, 6 July 2023 – Australia’s leading retailer Coles Supermarkets is entering the Malaysian market with 200 products through an exclusive collaboration with Malaysian supermarket brand Jaya Grocer.

This deal allows Jaya Grocer to expand their Australian product offerings with over 1,000 products from Australian-based brands, including Coles, available at all 43 stores and for GrabMart delivery nationwide. The well-known home-grown supermarket chain is renowned for their diverse range of quality fresh ingredients and imported goods.

Jaya Grocer Deputy CEO, Daniel Teng and Coles General Manager for Exports, Will Mulholland sealed the deal at a symbolic ceremony at Jaya Grocer Starling Mall witnessed by the Australian Deputy High Commissioner to Malaysia, Clare Gatehouse, in conjunction with Jaya Grocer’s Australia Fair, supported by the Australian Trade and Investment Commission (Austrade). The fair runs until 9th July at 43 Jaya Grocer outlets nationwide, where Coles is also simultaneously having a “Coles Own Brand Promotion”.

(From left) Daniel Teng, Deputy CEO of Jaya Grocer; Will Mulholland, Coles General Manager for Exports and Clare Gatehouse, Australian Deputy High Commissioner to Malaysia, at a ceremony to mark the exclusive collaboration between Coles and Jaya Grocer.

“We are happy to have a great selection of quality Australian products made available to our customers in addition to our already wide range of offerings. This is made possible by the exclusive collaboration with Coles. This partnership is a strategic decision from Jaya Grocer’s end to serve the large Australian expat community. We thank our partners for their trust in us, and we’re confident Jaya Grocer customers will find great value and quality in the products curated for them,” said Daniel Teng, Jaya Grocer Deputy CEO.

Coles General manager for Exports and Fresh Commercial Will Mulholland said the supermarket chain was thrilled to partner with Jaya Grocer to expand its great quality and value range in the Malaysian market.

“Coles has been exporting high-quality Australian food for over 20 years to more than 30 countries. Our mission is to inspire customers and deliver brands and products that we are proud of, and which our customers recommend above all others,” he said.

“We are delighted to launch a range of Coles products for sale at Jaya Grocer in Malaysia to showcase the amazing quality, support Australian producers and continue to drive growth in our Own Brand business globally.”

Shoppers can enjoy as much as 15% off Coles Own Brand top selling products such as Coles Rice Crackers Seaweed, Coles Chocolate Finger Biscuits, Coles Drinking Chocolate, Coles Hot Chocolate Sachets and much more until 9th July.

Customers get to enjoy even more value deals and discounts every month through the Jaya Grocer Membership program powered by Grab. Access to the membership programme is available directly via the Grab mobile app.

McDonald’s Indonesia has launched its very own wedding package

By
Tan Heng Hong
-

McDonald’s Indonesia has launched its very own wedding package. For IDR 3.5 million (USD 231), the package offers 100 Chicken Burger and 100 Chicken McNuggets (4 pieces each). French fries are not included in the wedding package.

We have seen how brands are tapping into the wedding market by positioning their food and drinks as door gifts or wedding essentials. In Malaysia, sauce companies have launched sauce as wedding gifts, while in Taiwan, rice is popular as wedding gifts as a token of appreciation given to guests.

McDonald’s wedding package appeals to young people on a budget. McDonald’s can also be used as appertisers before the serving of the main course.

 

Quench Your Thirst with The Coffee Bean & Tea Leaf® Malaysia’s New Strawberries & Cream Ice Blended®

By
Tan Heng Hong
-
Strawberries & Cream Ice Blended with the Pure Mint Chocolate Chip Ice Blended and Pure Cookies & Cream Ice Blended
  • The Coffee Bean & Tea Leaf® Malaysia’s ultimate summer beverage continues to rekindle childhood joy this summer
  • Sip & Explore with The Coffee Bean & Tea Leaf® Malaysia as we embark on a weekly creative adventure from photography walks to coffee painting workshops and more

Kuala Lumpur, 7th July 2023 – The Coffee Bean & Tea Leaf® Malaysia is thrilled to unveil the latest summer sensation, the Strawberries & Cream Ice Blended®, available in all our cafes from 7th July 2023! With its vibrant pink hue and luscious, velvety texture, this indulgence of ice-blended perfection will keep you cool in the hot Malaysian weather. Did we mention it is also an Instagram-worthy dream come true?

“Much like our highly sought after Mint Chocolate Chip Ice Blended® – which is finally back in our cafes – we wanted to spur Malaysians to rediscover Pure Childhood Joy through the Strawberries & Cream Ice Blended®,” said Fiona Rodrigues, Head of Marketing and Innovation at The Coffee Bean & Tea Leaf® Malaysia. “On the back of three decades of heritage, this frozen sensation is handcrafted to perfection with our hallmark taste and quality – combining flavors we know and love with a refreshing twist. We are so excited to introduce this new Summer beverage, be it for those who are craving a burst of flavor or even for parents looking to share a special moment with their children.”

Each sip of the Strawberries & Cream Ice Blended® (small RM18.90, regular RM20.90) offers a burst of fruity sweetness with real fruit bite, balanced perfectly with velvety smoothness. You can rest assured that only the highest quality black tea steeped cold for 5 hours is used as the base!

The Strawberries & Cream can also be indulged in the form of Strawberries & Cream Cold Brew Tea (small RM17.90, regular RM19.90) – available in sweet or sparkling.

Summer Strawberry Tart

These new Summer beverages can be paired with the new additions to our seasonal menu* too! From the Summer Strawberry Tart to the Strawberry Haze, Buttermilk Chicken Sandwich and the return of our crowd pleaser – Caesar Salad.

Strawberry Haze

To enhance the Summer festivities, The Coffee Bean & Tea Leaf® Malaysia is thrilled to introduce the “Strawberry Stampcard” mission. You will earn a stamp for each mission achieved, and stand a chance to win a limited edition Vintage Strawberry tumbler** when you complete all six missions!

Buttermilk Chicken Sandwich
Summer Strawberry Merchandise

** Terms & conditions apply.

Sip & Explore with The Coffee Bean & Tea Leaf® Malaysia

In addition to the mouthwatering Strawberries & Cream beverages, we are also excited to introduce Sip & Explore with The Coffee Bean & Tea Leaf®, a collection of engaging activities designed to awaken your inner creative, inspire your senses and make your summer a truly unforgettable one. Whether you are an independent explorer or if you thrive in the company of others, Sip & Explore has your weekends covered with refreshing beverages to complement!

Sip & Snap with smashpop (Jason Goh)

  • Georgetown, Penang – Friday, 7 July 2023, 10:30AM
  • Kuala Lumpur – Saturday, 15 July 2023, 10:30AM
  • Taiping, Perak – Saturday, 2 September 2023, 10:30AM

Sip & Snap with Pojie (Mohd Shahril Fawzy)

  • Melaka – Saturday, 22 July 2023, 10:30AM
  • Johor Bahru – Saturday, 5 August 2023, 10:30AM
  • Kuala Lumpur – Saturday, 19 August 2023, 10:30AM

Sip & Paint with Vivian Lee

  • The Coffee Bean & Tea Leaf®, Gurney Walk, Penang – Sunday, 9 July 2023, 11:00AM
  • The Coffee Bean & Tea Leaf®, Pearl Point Shopping Mall, PJ – Sunday, 30 July 2023, 11:00AM
  • The Coffee Bean & Tea Leaf®, Mid Valley Southkey, Johor – Sunday, 6 August 2023, 11:00AM 

Sip & Trivia

  • The Coffee Bean & Tea Leaf®, Straits Quay, Penang – Saturday, 8 July 2023, 3:00PM
  • The Coffee Bean & Tea Leaf®, Limbongan Drive-Thru, Melaka – Saturday, 22 July 2023, 3:00PM
  • The Coffee Bean & Tea Leaf®, Sentul Point, Kuala Lumpur – Saturday, 29 July 2023, 3:00PM

Sip & Sing with Liesl-Mae and lost spaces

  • The Coffee Bean & Tea Leaf®, Bangsar Village, Kuala Lumpur – Saturday, 19 August 2023, 8:00PM

Sip & Sing with Claudia Tan and Talitha Tan

  • The Coffee Bean & Tea Leaf®, Shoplex Mont Kiara, Kuala Lumpur – Saturday, 26 August 2023, 8:00PM

Register for the upcoming events by visiting this link, and get ready to sip, explore and create extraordinary experiences with The Coffee Bean & Tea Leaf®!

For more information about the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news and promotions, visit our Facebook page (www.facebook.com/CBTLMalaysiaPage), Instagram account (@coffeebeanMY), TikTok account (@coffeebeanMY), or website www.coffeebean.com.my.

Make nasi kuning with ease with new Kobe Bumbu Aduk Nasi Kuning

By
Tan Heng Hong
-

Indonesia’s PT Kobe Boga Utama has recently launched Kobe Bumbu Aduk Nasi Kuning to make familiar comfort foods easy to make at home. Consumers just need to pour the content on the rice and mix. The company previously made available Kobe Bumbu Aduk Nasi Uduk in early 2023.

Nasi Uduk is an Indonesian style steamed rice cooked in coconut milk dish, especially popular in Betawi cuisine. Nasi Kuning is an Indonesian fragrant rice dish cooked with coconut milk and turmeric.

 

New Wall’s Marie Biscuit & Chocolat inspired by popular Marie biscuit launched in Indonesia

By
Tan Heng Hong
-

Wall’s Indonesia has released its latest Wall’s Marie Biscuit & Chocolat as an ice cream inspired by the popular Marie biscuit. The ice cream in a tub features Marie biscuit bites and chocolate and is available at the nearest supermarkets and minimarkets in Indonesia.

Marie biscuit is very popular in Indonesia and is a versatile ingredient to apply into food and drinks to deliver the mouthfeel. In 2021, Indomilk launched its own UHT flavoured milk featuring Marie biscuits.

New Soluxe Nutrition Black Sesame Soy Protein to fuel the body with high-quality soy protein

By
Tan Heng Hong
-

Soluxe Nutrition, the maker of premium plant-based protein and nutritional supplement in Malaysia, has unveiled its latest Black Sesame Soy Protein. The brand-new Black Sesame Soy Protein offers a new and exciting protein flavour to fuel the body with high-quality soy protein.

Soluxe Nutrition Black Sesame Soy Protein offers 16g of clean protein. This high-protein, low-carb formula, non-GMO soy protein isolate can help you feel full for longer, making it a great addition to your diet.

Buy now from Soluxe Nutrition’s official Shopee store.

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