Saturday, April 26, 2025
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Cobra energy drink gets a healthier twist

By
Tan Heng Hong
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Asia Brewery, the maker of the well-known Cobra energy drink, has launched Cobra Rise Energy Drink in the Philippines. This new beverage is formulated for health-conscious consumers, offering less sugar and caffeine than the original Cobra, along with the addition of L-theanine and Vitamin A.

The inclusion of L-theanine aims to provide a smoother energy boost by mitigating potential jitters from caffeine.

Cobra Rise is available in Blue Cola and Lemon Blast flavours at PHP 17 SRP each.

Key takeaways: new generation of energy drinks in the Philippines

Refresh with a new, larger 500ml bottle of Sting in Vietnam

By
Tan Heng Hong
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Suntory PepsiCo Vietnam Beverage has introduced a new, larger 500ml PET bottle size for their popular Sting energy drink in Vietnam, giving consumers a bigger option for refreshment.

The beverage giant has recently launched a new blueberry-flavored energy drink, packaged in a striking blue can.

New Bear Brand Milk N’ Soy to deliver crucial nutrients for school-age children in the Philippines

By
Tan Heng Hong
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Nestlé Philippines has introduced Bear Brand Milk N’ Soy, a powdered milk and soy drink for school-age children, in the Philippines. Milk delivers crucial nutrients such as protein, calcium, and various vitamins, whereas soy offers a wealth of high-quality protein, complete with essential amino acids, alongside beneficial fats, fiber, and other vital compounds.

School-age children in Nigeria already have access to these types of products under the Nido brand, and they are now being made available in Asia, other African nations, and Latin America.

By combining the flavour and nutrients of milk with the cost-effectiveness of soy, this hybrid milk concept seeks to enhance the drink’s protein levels. The concept of plant-based doesn’t matter; the key is to improve protein intake and nutrition.

Key takeaways: soy + milk

Makro and Partners Celebrate a Significant Milestone of 1 million Soft Serve Ice Cream Cones Sold and Introduces New Refreshing Summer Flavor

By
Tan Heng Hong
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Thursday 17 April 2025 – Makro, the leading wholesale business under CP AXTRA Public Company Limited, together with CP Meiji and Mister Cone, celebrated a major milestone of selling over 1,000,000 soft serve ice cream cones since their launch in late 2024. The product has become a nationwide sensation, receiving overwhelming praise from consumers

The celebration took place at Makro Ladprao, with key executives in attendance including Ms. Uea-Angkun Tanvisut, Chief Operating Officer – Wholesale Business (Makro) and Retail Business (Hypermarket Lotus), Mr. Sornmongkol Chaiyarat, Senior Manager of Fresh Food, Mr. Jamorn Burana, Manager of Makro Ladprao, Mr. Rattakorn Keeratirapeewat, Director of Domestic Sales at CP-Meiji, and Mr. Ekajug Kitiboonyarassamee, CEO of KCL Trading Co., Ltd., marking the success of this collaborative achievement.

Thanks to the overwhelmingly positive response from consumers to CP AXTRA’s signature soft serve ice cream made from premium-quality dairy milk by CP Meiji, known for its smooth, creamy, and rich texture, the company is now launching a special summer flavor: “Coconut Milk Soft Serve Ice Cream.” This refreshing and aromatic treat is paired with a crispy, coconut-scented waffle cone from Mister Cone, made with imported ingredients from France. Priced at just 8 THB, this exclusive branded product is available only at Makro and Lotus’s.

Building on this success, CP AXTRA continues to expand the availability of its soft serve ice cream across all Makro and Lotus branches nationwide, while also developing new and exciting flavors to deliver fresh taste experiences that cater to all consumer groups. Those interested in trying the delicious new “Coconut Milk Soft Serve Ice Cream” can enjoy this special summer treat at participating Makro locations until May 31, 2025.

Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

By
Tan Heng Hong
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Fresh Design, Same Iconic Brew “Uncaged” through Bold Projection Display

KUALA LUMPUR, 18th April 2025 – Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia featuring a projection mapping display of the new design on the brewery’s façade.

Since its inception in 1932, Tiger Beer has been synonymous with breaking barriers and challenging conventions. The latest packaging refresh embodies this fearless spirit, reinforcing the brand’s ambition to progress while staying true to its world-acclaimed taste. The new look features a courageously rising tiger – a symbol of ambition and determination – set against a modernised palette of deep blue, dynamic orange, and premium silver. Drawing inspiration from the “claw” shape found in the “i” and “g” of the Tiger logo, the refreshed design represents unstoppable progressiveness and serves as a proudly bold symbol to inspire drinkers everywhere to Uncage Their Tiger.

HEINEKEN Malaysia Management Team at the recent Tiger Beer refreshed packaging launch which took place at the HEINEKEN Malaysia brewery

“Tiger has always stood for progress and this refreshed look is a bold move to uncage our true potential,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. “It’s more than a design update – it’s a reflection of who we are: progressive, fearless, and constantly evolving. Launching it from our very own brewery felt right. It’s where the magic happens, and where our bold new look is proudly brought to life together with the people who make it all possible. After all, when we come together, we roar louder.”

The new packaging is being introduced across all global markets, ensuring a unified and contemporary identity for Tiger Beer worldwide.

The HEINEKEN Malaysia brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal

The dynamic projection mapping wasn’t just for show – the brewery, where Tiger comes to life, served as a meaningful backdrop for this bold reveal. Guests witnessed the transformation of the brewery wall before getting to hold the new Tiger in hand, fresh from the source – a symbolic way to usher in a new era while staying true to the brand’s roots.

Beyond the packaging refresh, Tiger Beer continues to push boundaries in the industry, rolling out engaging consumer experiences and bold collaborations that embody its fearless spirit.

The one-night-only experience featured a Tiger Bar, various food stations, DJs and positive vibes

To celebrate its Roaring New Look, Same Great Taste campaign – Tiger is also turning up the excitement with nationwide promotions running from 1st April to 30th June 2025.

Guests enjoying Tiger Beer and Tiger Crystal

At selected coffee shops and food courts, consumers who purchase 3 big bottles of Tiger Beer or Tiger Crystal will receive an exclusive foldable tote bag, available while stocks last.

Guests enjoying Tiger Crystal at the brand’s refreshed packaging launch which took place at the HEINEKEN Malaysia brewery

Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating bars, pubs, hypermarkets, supermarkets, convenience stores, and 99 Speedmarts can submit their entries to redeem exclusive rewards – including the 8g 999.9 Tiger Gold Bottle or the limited-edition Tiger Travel Bag.

Meanwhile, online shoppers on Drinkies, Shopee and Lazada who purchase qualifying Tiger bundles may receive a Tiger Travel Bag or RM5 Touch ‘n Go eWallet credit, while stocks last. All promotions are subject to terms and conditions.

For more information and updates on the brand, head to Tiger4-0.tigerbeer.com and follow us on Instagram and Facebook. This event and all Tiger Beer products are strictly for non-Muslims aged 21 and above. Tiger advocates responsible consumption and urges consumers not to drink and drive.

From Lunch to Lounge at CHIJMES: Lunchtime Delights and Lush Happy Hour Treats

By
Tan Heng Hong
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For the perfect midday pick-me-up or after-work tipple, CHIJMES is the place to be. From now till 30 April, unwind in its lush, historic setting over lunch or after hours with its Lunch to Lounge deals, which features a special lineup of irresistible promotions from a wide variety of its curated list of F&B tenants. 

Expect everything from delectable café food and hearty mains, to cool cocktails and crisp beers, all set against the beautiful backdrop of CHIJMES. Read on to find out more about some of the ongoing deals!

Midday Meal Deals

Express Lunch

Looking for new lunch spots in the area? You’ve come to the right place. Indulge in a taste of Yunnan at the newly opened Broth & Beyond, which blends traditional Chinese flavors with a modern twist. With their exclusive lunchtime promo available daily, you can enjoy your choice of broth and meat, served with vegetables and refillable rice and noodles at just $29.90 — half off the usual price!

For a scenic lunch, head to Privé and indulge in their delectable Express Set Lunch, which is available on weekdays. Choose from a comforting selection of mains, such as the Happy Belly Buddha Bowl or Fish & Chips Burger, topped off with the cake of the day and your choice of drink, with prices starting at $20++. 

Hearty meals also await at Kome Bar & The Modern Izakaya: Choose from a wide selection of lunch sets that range from the Tempura & Maguro Don to the Bara Hiyashi Udon, all starting from $25++. 

If you’re heading out with a lunch buddy, be sure to visit Daily Beer, which offers hearty Korean solo and sharing lunch sets — think Korean fried chicken, gimbap, and fresh salads — available daily. Lebua Thai also offers great options whether you’re alone or with friends, with selected solo sets that start from $10.90++ and include a soup and a handmade drink, along with other options such as the set for two ($29++) that includes tom yum soup, pork paneang, stir fried vegetables, and rice. 

Lastly, those with a sweet tooth will want to head to Coffeesmith, where you can grab any coffee and cake for just $10.50 daily. 

Happy Hour Deals

Helen’s Bar

For a fun spot to unwind after work or kick off a night out with friends, CHIJMES has plenty of options. At Helen’s Bar, you’ll find an irresistible deal to begin the night: A cocktail buffet that offers free-flow cocktails at just $19.99 per person every Wednesday night! Savour your drinks amidst the bar’s enchanting decor, and enjoy fun table games as well. 

Privé

Fuel up on some delectable bar bites at Privé for their Happy Hour promo from 4 to 8pm daily. Here, you can indulge in their signature snacks like shrimp paste chicken wings, beef sliders, and muchos nachos at 20% off. 

Kome Bar & The Modern Izakaya

Inspired by the lively Izakaya bars of Tokyo, Kome Bar & The Modern Izakaya offers an authentic yet contemporary Japanese dining experience in the heart of the city. Double up on your favourite cold brew by enjoying their 1-for-1 Asahi Super Dry Beer deal to accompany the various bites available. Best of all, the deal is available all day on weekends and public holidays! 

Want to keep the celebrations going? Anglo Indian Cafe & Bar’s All Day Happy Hour has you covered. Enjoy ice-cold beer on tap, shareable beer buckets as well as house pour spirits and wine starting from $7.90 all day long! Continue the party and keep your spirits high at 小川 Chuan Bistro, whose All Day Happy Hour promises four beers for the price of three, or at Drinks & Co, which serves up refreshing  Sapporo Premium Beer at just $11 per pint, available daily from 11am to 8pm.

For more information on the respective deals, please visit:

Lunch Deals: https://chijmes.com.sg/happenings/from-lunch-to-lounge-lunchdeals/ 

Happy Hour Deals: https://chijmes.com.sg/happenings/happy-hour-deals/ 

Taste of Nostalgia – Parkview Cafe Unveils Tiffin Tales Experience with Heritage Malaysian Flavours

By
Tan Heng Hong
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KUALA LUMPUR, 17 APRIL 2025 – In the heart of Malaysia’s rich culinary heritage sits a humble household staple, the trusty tiffin. Once a common sight in homes and festive gatherings, these iconic carriers symbolise Malaysia’s enduring love for food, family, and tradition. Reviving this cherished nostalgia from today till 30 June 2025, Parkview Cafe at Kuala Lumpur Convention Centre (the Centre) proudly presents Tiffin Tales – a limited-time dining experience showcasing a thoughtfully curated menu of classic Malay and Nyonya dishes.

Served in authentic tiffin carriers, this weekly rotating menu for two is designed for sharing and, refreshed with new flavours each week. Diners can indulge in Malay and Nyonya favourites, featuring delicacies like Nyonya Pai Tee, Chicken Curry Kapitan, Nyonya Asam Udang, Nasi Bunga Telang, Rendang Daging Nyonya, Sambal Udang Petai, Nasi Bawang Putih and Sago Gula Melaka.

Elaborating on the inspiration behind this unique dining concept, Chef Hisham Jaafar, Executive Chef of the Centre said, “Many of us have fond memories of our grandmothers opening tiffin carriers filled with home-cooked meals. That moment of anticipation as each layer revealed a new dish is what we’re recreating with Tiffin Tales. These represent the stories of Malaysian families, celebrations, and traditions that deserve to be shared and remembered.”

Parkview Cafe invites diners to embark on a culinary journey through time, savouring meticulously prepared meals that evoke treasured memories, with daily limited sets available at RM90 nett each.

Beyond its heritage-inspired menu, Parkview Café offers a breathtaking panoramic view of the Petronas Twin Towers – making it a must-visit for dining enthusiasts. Nestled on the Centre’s first floor, this hidden gem seamlessly blends traditional flavours with spectacular cityscapes.

Don’t miss your chance to experience #TiffinTales before it ends 30 June, 2025! Capture your favorite moments and tag @pvc.klcc on Instagram or @parkview café on Facebook.

For more details or to book your next event at Parkview Café, visit https://www.klccconventioncentre.com/visitors/dining-in-klcc or follow Kuala Lumpur Convention Centre’s official Facebook and Instagram page at https://www.facebook.com/klccconventioncentre/ and https://www.instagram.com/klccconventioncentre/.

Shaping Payments of Tomorrow: From AI to Real-Time Payments

By
Tan Heng Hong
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Previn Pillay, Country Manager for Visa Malaysia

By Previn Pillay, Visa Country Manager for Malaysia

The payments landscape is undergoing a significant transformation, driven by rapid advancements in technology and evolving consumer preferences. Here are four key trends that we believe will shape the future of payments.

Trend 1: Leveraging AI against fraud

AI will play a crucial role in personalising payment experiences and enhancing fraud detection capabilities. Deep learning algorithms will become more sophisticated in analysing transaction patterns and identifying potential risks in real-time.

Visa has been at the centre of AI in payments and invested $3.3 billion in our AI and data infrastructure over the last decade. This year, we introduced three new AI-powered risk and fraud prevention solutions, as part of the Visa Protect suite, that are designed to reduce fraud across immediate Account to Account (A2A) and card-not-present (CNP) payments, for transactions on and off Visa’s network. There is immense potential in the next generation of AI to help transform the payments experience, making it more secure and intuitive.

Trend 2: Digital identity simplifies authentication  

For years, passwords, security questions, even card numbers have served as stand-ins for individuals, and fraudsters have taken advantage of this fact. In the future, authentication will rely on highly secure credentials, namely one’s face, fingerprints, or other biometrics.

Visa has introduced solutions such as Click to Pay and Visa Payment Passkey to reduce reliance on traditional PINs and passwords and elevate the payment checkout experience. Visa Click to Pay eliminates clunky checkout processes and reduces the number of steps consumers require to pay for their online purchases.

Visa Payment Passkey requires consumers to do a one-time set-up to bind their devices and authenticate them at participating merchants, removing friction from the online checkout process.

Moving forward, centering biometric markers in payments authentication, in line with the best data privacy, cybersecurity, and AI governance practices will help make the checkout process more convenient and secure, benefiting both consumers and businesses.

Trend 3: Cross-border payments travel fast 

Cross-border money movement has historically been B2B-focused and primarily handled by traditional banks. Cross border payments transcend beyond B2B payments and include peer-to-peer payments or business to consumer payments.

Remittances is a significant part of cross-border payments. Visa’s data also shows new use cases for cross-border payments including payout to creators and digital wallet top-ups. As globalisation and global trade evolve, there is a huge demand for faster and more efficient cross border payment solutions to support the needs of consumers and businesses.

Visa Direct can power real-time and interoperable cross border transactions securely and efficiently, supporting more than 7 billion endpoints, including cards, accounts and digital wallets. Our key focus is building new partnerships and expanding our endpoints.

Trend 4: Real-time payments gain momentum

Real-time payments are growing rapidly across the world and are projected to reach $58 trillion by 2028 globally. The important task for regulators, policymakers and the broader payments ecosystem is to balance innovation with safeguards, protect against the risks associated with the instant and irreversible nature of RTP payments. Keeping consumers’ interests at heart, Visa has rolled out solutions such as Visa Protect for A2A Payments to help mitigate fraud on RTP networks and identify potential instances of fraud.

Interoperability is also key to facilitating trade and global growth, and we see governments working closely with the private sector to address some of the key pain points and gaps.

As we look to the future, these new trends will no doubt impact the way consumers and businesses pay and be paid, making it more seamless and secure for everyone, everywhere.

Bold Colors, Big Savings & Bigger Rewards – The Coffee Bean & Tea Leaf® Malaysia Drops New Merch & Exclusive MyCBTL Rewards!

By
Tan Heng Hong
-

Refresh your style with the Colour Drop Collection and enjoy exclusive MyCBTL perks, bundle deals, and rewards this April!

Kuala Lumpur,15th April 2025 – This season, The Coffee Bean & Tea Leaf® Malaysia invites you to indulge in a celebration of style and rewards. From an exciting new merchandise drop to a lineup of exclusive bundle promotions and special perks for MyCBTL members, there is no better time to treat yourself. Whether it’s a midday pick-me-up, a festive gathering, or a payday treat, The Coffee Bean & Tea Leaf® Malaysia promises exceptional value with every visit.

This April, the excitement goes beyond great coffee with the launch of the Colour Drop Collection! A stylish and colourful range featuring tumblers, cups, and bottles, this collection is designed to add a splash of fun to your everyday routine. Available from 14th April onwards at all cafés in Peninsular Malaysia, excluding locations in airports, factory outlets, and hospitals, this exclusive collection is the perfect way to complement your lifestyle with bold, vibrant designs.

MyCBTL members can make this festive season even more rewarding! Through the MyCBTL App, members can enjoy an exclusive 20% discount on the Colour Drop Collection, automatically credited as a voucher in their ‘My Vouchers’ list. Looking for even more savings? Redeem an additional discount voucher with just 10 Bean Points from the Rewards Catalog.

At The Coffee Bean & Tea Leaf®, every Bean counts—from the carefully sourced coffee beans in every cup to the Bean Points MyCBTL members earn with each purchase. With endless ways to sip, savour, and celebrate, MyCBTL members enjoy exclusive rewards that make every visit even more rewarding. Because here, Bean Points are not just points—they are a passport to free sips and special treats! This April, there is even more to enjoy—here is what’s brewing!

Payday Treats: Buy 2, Get the 3rd Drink for Only RM1 [22nd April to 25th April]

Celebrate payday with extra savings! From 22nd to 25th April, purchase two drinks and get a third for just RM1 by redeeming the ‘Buy 2 drinks & get the 3rd at RM1’ voucher with only 1 Bean Point on the MyCBTL App. Whether sharing with friends or treating yourself, this is the perfect way to make payday even sweeter.

The Ultimate Bundle Deal: 4 Sekawan Bundle Set for Only RM99 [14 April – 27 April]

Gather friends and family for a feast like no other with the 4 Sekawan Bundle Set (worth over RM150), available from 14th to 27th April for just RM99. This incredible deal includes four handcrafted drinks of choice – one coffee, one iced tea, and two Ice Blended® drinks, along with a selection of one pizza (Pepperoni or Hawaiian), one pasta (Spaghetti Bolognese, Aglio Olio, or Chicken Lasagna), one sandwich (Ikonik Rendang or Egg Club), and a Cranberry Salad. Perfect for any occasion, this bundle promises a fun, flavor-packed experience that is ideal for sharing and enjoying together. Redeemable with just 10 Bean Points, simply open the MyCBTL app, head to the Rewards Catalog, and unlock the offer. Apply the voucher to in-app orders or let the Brew Crew know when ordering in-store.

With limited-time offers, exclusive member rewards, and stylish new merchandise, there has never been a better time to visit The Coffee Bean & Tea Leaf® Malaysia. Explore the Colour Drop Collection, enjoy unbeatable bundle deals, and make the most of this month’s exciting promotions. MyCBTL members can unlock even more perks with every sip—so do not miss out! Download the MyCBTL app today and start unlocking deals that make every visit even more rewarding.

For more information about the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news, and promotions, visit our Facebook page www.facebook.com/CBTLMalaysiaPage, Instagram account @coffeebeanMY, TikTok account @coffeebeanMY, website www.coffeebean.com.my, or download our app MyCBTL, available on Apple App Store and Google Play Store.

Paya Lebar Quarter and Mandai X Announce Partnership for Ranger Buddies @ PLQ Parkside: Missions Around the World

By
Tan Heng Hong
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‘Teleport’ across continents and tackle environmental challenges through a range of engaging activities with Ranger Buddies: Missions Around the World at PLQ Parkside. Photo credit: Mandai X

Singapore, 16 April 2025 – Calling young explorers and their families! Paya Lebar Quarter (PLQ) and Mandai X – the growth and impact venture-building arm of Mandai Wildlife Group – are partnering on a two-year initiative to bring Ranger Buddies @ PLQ Parkside: Missions Around the World to Paya Lebar Quarter. From this April, children and their families can embark on educational missions at PLQ Parkside that are designed to foster environmental conservation awareness and encourage eco-conscious choices in their everyday lives. With this collaboration, playtime is not just fun, it’s meaningful by sparking the curiosity of young minds and supporting positive change.

Missions Around the World: Trouble on Everest ‘Teleport Point’ mission

The first of eight missions, Trouble on Everest, launches on 22 April 2025 in celebration of Earth Day, and runs until 5 June 2025. The experience will transform the scenic PLQ Parkside with an immersive set up that blends real-life and augmented reality activities, transporting children to the Himalayas to investigate why a village at the foot of Mount Everest is flooding, rescue red pandas, and help clean up the village. This initiative builds on the success of the 2021 Ranger Buddies mission at PLQ and looks to bring conservation education beyond the destination of Mandai Wildlife Reserve to urban spaces where families shop, dine and play.

From left to right: Belina Lee, CEO of Mandai X and Deputy CEO, Transformation & Growth of Mandai Wildlife Group, Jenny Khoo, Head of Retail and Workspace Management, Singapore at Lendlease, Ranger Buddies Al and Min, Audrey Balakrishnan, General Manager at Paya Lebar Quarter, and Terrence Tang, Head Edutainment at Mandai X

Belina Lee, CEO, Mandai X, said, “This scaled partnership with Paya Lebar Quarter is an important step up in our collective effort to nurture even more children to become future-ready and responsible global citizens. The enhanced experience offers more purposeful opportunities for children in our community to join the missions easily and conveniently, becoming advocates for our natural world as they build personal life skills while enjoying quality time bonding with their families. We believe that everyone can be empowered to drive positive changes for themselves, others and the world. No action is too small in making a difference for our planet.”

The globe-trotting adventures continue till 31 December 2026, as Ranger Buddies: Missions Around the World takes children and families on a variety of missions that include addressing the illegal wildlife trade in South Africa, fighting habitat loss in the Great Barrier Reef, and protecting the Amazonian rainforest from deforestation.

Jenny Khoo, Head, Retail and Workspace Management, Singapore, Lendlease, said, “We are thrilled to partner with Mandai X on this initiative to bring an immersive phygital experience that blends fun, learning, and sustainability for families and young explorers. At Lendlease, we are deeply invested in creating dynamic and vibrant spaces that inspire discovery, foster engagement, and promote meaningful connections. We see that Mandai X offers not only fun experiences, but also valuable opportunities to effect change for a more sustainable world. This partnership with Mandai X underscores our commitment to fostering community connections and promoting conscious living by offering families a fun and interactive way to learn about conserving the environment.”

Ranger Buddies missions aim to foster a keen curiosity about the world while teaching children how to be adaptable and overcome challenges. At the core of the programme is the C.O.U.R.A.G.E. framework, which focuses on developing seven essential life skills in children, shaping a future-ready generation through exciting and purposeful experiences that extend beyond the Mandai Wildlife Reserve.

Exclusive badges that can be collected upon completing missions at Jimmy Monkey Café

Upon completing each mission, participants will earn an exclusive badge from Jimmy Monkey Café (PLQ Parkside #01-10) located just a few steps from the mission area. They can also enjoy exclusive dining offers specially curated for Ranger Buddies by PLQ Parkside F&B tenants Jimmy Monkey Café, KAKE by Carbon&, Salvo by Pasta Fresca, Tanglin Cookhouse, Tomoro Coffee and Zing. After collecting four badges, adventurers will receive a complimentary Ranger Buddies vest to suit up for their next mission. Ranger Buddies who are also Lendlease Plus members will enjoy extra perks, including earning Plus$ and Lendlease E-Vouchers upon mission completion and meeting a minimum
spend in the mall. Please refer to the appendix for more information.

 

 

 

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