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Shaping Payments of Tomorrow: From AI to Real-Time Payments

Previn Pillay, Country Manager for Visa Malaysia

By Previn Pillay, Visa Country Manager for Malaysia

The payments landscape is undergoing a significant transformation, driven by rapid advancements in technology and evolving consumer preferences. Here are four key trends that we believe will shape the future of payments.

Trend 1: Leveraging AI against fraud

AI will play a crucial role in personalising payment experiences and enhancing fraud detection capabilities. Deep learning algorithms will become more sophisticated in analysing transaction patterns and identifying potential risks in real-time.

Visa has been at the centre of AI in payments and invested $3.3 billion in our AI and data infrastructure over the last decade. This year, we introduced three new AI-powered risk and fraud prevention solutions, as part of the Visa Protect suite, that are designed to reduce fraud across immediate Account to Account (A2A) and card-not-present (CNP) payments, for transactions on and off Visa’s network. There is immense potential in the next generation of AI to help transform the payments experience, making it more secure and intuitive.

Trend 2: Digital identity simplifies authentication  

For years, passwords, security questions, even card numbers have served as stand-ins for individuals, and fraudsters have taken advantage of this fact. In the future, authentication will rely on highly secure credentials, namely one’s face, fingerprints, or other biometrics.

Visa has introduced solutions such as Click to Pay and Visa Payment Passkey to reduce reliance on traditional PINs and passwords and elevate the payment checkout experience. Visa Click to Pay eliminates clunky checkout processes and reduces the number of steps consumers require to pay for their online purchases.

Visa Payment Passkey requires consumers to do a one-time set-up to bind their devices and authenticate them at participating merchants, removing friction from the online checkout process.

Moving forward, centering biometric markers in payments authentication, in line with the best data privacy, cybersecurity, and AI governance practices will help make the checkout process more convenient and secure, benefiting both consumers and businesses.

Trend 3: Cross-border payments travel fast 

Cross-border money movement has historically been B2B-focused and primarily handled by traditional banks. Cross border payments transcend beyond B2B payments and include peer-to-peer payments or business to consumer payments.

Remittances is a significant part of cross-border payments. Visa’s data also shows new use cases for cross-border payments including payout to creators and digital wallet top-ups. As globalisation and global trade evolve, there is a huge demand for faster and more efficient cross border payment solutions to support the needs of consumers and businesses.

Visa Direct can power real-time and interoperable cross border transactions securely and efficiently, supporting more than 7 billion endpoints, including cards, accounts and digital wallets. Our key focus is building new partnerships and expanding our endpoints.

Trend 4: Real-time payments gain momentum

Real-time payments are growing rapidly across the world and are projected to reach $58 trillion by 2028 globally. The important task for regulators, policymakers and the broader payments ecosystem is to balance innovation with safeguards, protect against the risks associated with the instant and irreversible nature of RTP payments. Keeping consumers’ interests at heart, Visa has rolled out solutions such as Visa Protect for A2A Payments to help mitigate fraud on RTP networks and identify potential instances of fraud.

Interoperability is also key to facilitating trade and global growth, and we see governments working closely with the private sector to address some of the key pain points and gaps.

As we look to the future, these new trends will no doubt impact the way consumers and businesses pay and be paid, making it more seamless and secure for everyone, everywhere.

Bold Colors, Big Savings & Bigger Rewards – The Coffee Bean & Tea Leaf¼ Malaysia Drops New Merch & Exclusive MyCBTL Rewards!

Refresh your style with the Colour Drop Collection and enjoy exclusive MyCBTL perks, bundle deals, and rewards this April!

Kuala Lumpur,15th April 2025 – This season, The Coffee Bean & Tea LeafÂź Malaysia invites you to indulge in a celebration of style and rewards. From an exciting new merchandise drop to a lineup of exclusive bundle promotions and special perks for MyCBTL members, there is no better time to treat yourself. Whether it’s a midday pick-me-up, a festive gathering, or a payday treat, The Coffee Bean & Tea LeafÂź Malaysia promises exceptional value with every visit.

This April, the excitement goes beyond great coffee with the launch of the Colour Drop Collection! A stylish and colourful range featuring tumblers, cups, and bottles, this collection is designed to add a splash of fun to your everyday routine. Available from 14th April onwards at all cafés in Peninsular Malaysia, excluding locations in airports, factory outlets, and hospitals, this exclusive collection is the perfect way to complement your lifestyle with bold, vibrant designs.

MyCBTL members can make this festive season even more rewarding! Through the MyCBTL App, members can enjoy an exclusive 20% discount on the Colour Drop Collection, automatically credited as a voucher in their ‘My Vouchers’ list. Looking for even more savings? Redeem an additional discount voucher with just 10 Bean Points from the Rewards Catalog.

At The Coffee Bean & Tea Leaf¼, every Bean counts—from the carefully sourced coffee beans in every cup to the Bean Points MyCBTL members earn with each purchase. With endless ways to sip, savour, and celebrate, MyCBTL members enjoy exclusive rewards that make every visit even more rewarding. Because here, Bean Points are not just points—they are a passport to free sips and special treats! This April, there is even more to enjoy—here is what’s brewing!

Payday Treats: Buy 2, Get the 3rd Drink for Only RM1 [22nd April to 25th April]

Celebrate payday with extra savings! From 22nd to 25th April, purchase two drinks and get a third for just RM1 by redeeming the ‘Buy 2 drinks & get the 3rd at RM1’ voucher with only 1 Bean Point on the MyCBTL App. Whether sharing with friends or treating yourself, this is the perfect way to make payday even sweeter.

The Ultimate Bundle Deal: 4 Sekawan Bundle Set for Only RM99 [14 April – 27 April]

Gather friends and family for a feast like no other with the 4 Sekawan Bundle Set (worth over RM150), available from 14th to 27th April for just RM99. This incredible deal includes four handcrafted drinks of choice – one coffee, one iced tea, and two Ice BlendedÂź drinks, along with a selection of one pizza (Pepperoni or Hawaiian), one pasta (Spaghetti Bolognese, Aglio Olio, or Chicken Lasagna), one sandwich (Ikonik Rendang or Egg Club), and a Cranberry Salad. Perfect for any occasion, this bundle promises a fun, flavor-packed experience that is ideal for sharing and enjoying together. Redeemable with just 10 Bean Points, simply open the MyCBTL app, head to the Rewards Catalog, and unlock the offer. Apply the voucher to in-app orders or let the Brew Crew know when ordering in-store.

With limited-time offers, exclusive member rewards, and stylish new merchandise, there has never been a better time to visit The Coffee Bean & Tea Leaf¼ Malaysia. Explore the Colour Drop Collection, enjoy unbeatable bundle deals, and make the most of this month’s exciting promotions. MyCBTL members can unlock even more perks with every sip—so do not miss out! Download the MyCBTL app today and start unlocking deals that make every visit even more rewarding.

For more information about the latest offerings from The Coffee Bean & Tea LeafÂź Malaysia, news, and promotions, visit our Facebook page www.facebook.com/CBTLMalaysiaPage, Instagram account @coffeebeanMY, TikTok account @coffeebeanMY, website www.coffeebean.com.my, or download our app MyCBTL, available on Apple App Store and Google Play Store.

Paya Lebar Quarter and Mandai X Announce Partnership for Ranger Buddies @ PLQ Parkside: Missions Around the World

‘Teleport’ across continents and tackle environmental challenges through a range of engaging activities with Ranger Buddies: Missions Around the World at PLQ Parkside. Photo credit: Mandai X

Singapore, 16 April 2025 – Calling young explorers and their families! Paya Lebar Quarter (PLQ) and Mandai X – the growth and impact venture-building arm of Mandai Wildlife Group – are partnering on a two-year initiative to bring Ranger Buddies @ PLQ Parkside: Missions Around the World to Paya Lebar Quarter. From this April, children and their families can embark on educational missions at PLQ Parkside that are designed to foster environmental conservation awareness and encourage eco-conscious choices in their everyday lives. With this collaboration, playtime is not just fun, it’s meaningful by sparking the curiosity of young minds and supporting positive change.

Missions Around the World: Trouble on Everest ‘Teleport Point’ mission

The first of eight missions, Trouble on Everest, launches on 22 April 2025 in celebration of Earth Day, and runs until 5 June 2025. The experience will transform the scenic PLQ Parkside with an immersive set up that blends real-life and augmented reality activities, transporting children to the Himalayas to investigate why a village at the foot of Mount Everest is flooding, rescue red pandas, and help clean up the village. This initiative builds on the success of the 2021 Ranger Buddies mission at PLQ and looks to bring conservation education beyond the destination of Mandai Wildlife Reserve to urban spaces where families shop, dine and play.

From left to right: Belina Lee, CEO of Mandai X and Deputy CEO, Transformation & Growth of Mandai Wildlife Group, Jenny Khoo, Head of Retail and Workspace Management, Singapore at Lendlease, Ranger Buddies Al and Min, Audrey Balakrishnan, General Manager at Paya Lebar Quarter, and Terrence Tang, Head Edutainment at Mandai X

Belina Lee, CEO, Mandai X, said, “This scaled partnership with Paya Lebar Quarter is an important step up in our collective effort to nurture even more children to become future-ready and responsible global citizens. The enhanced experience offers more purposeful opportunities for children in our community to join the missions easily and conveniently, becoming advocates for our natural world as they build personal life skills while enjoying quality time bonding with their families. We believe that everyone can be empowered to drive positive changes for themselves, others and the world. No action is too small in making a difference for our planet.”

The globe-trotting adventures continue till 31 December 2026, as Ranger Buddies: Missions Around the World takes children and families on a variety of missions that include addressing the illegal wildlife trade in South Africa, fighting habitat loss in the Great Barrier Reef, and protecting the Amazonian rainforest from deforestation.

Jenny Khoo, Head, Retail and Workspace Management, Singapore, Lendlease, said, “We are thrilled to partner with Mandai X on this initiative to bring an immersive phygital experience that blends fun, learning, and sustainability for families and young explorers. At Lendlease, we are deeply invested in creating dynamic and vibrant spaces that inspire discovery, foster engagement, and promote meaningful connections. We see that Mandai X offers not only fun experiences, but also valuable opportunities to effect change for a more sustainable world. This partnership with Mandai X underscores our commitment to fostering community connections and promoting conscious living by offering families a fun and interactive way to learn about conserving the environment.”

Ranger Buddies missions aim to foster a keen curiosity about the world while teaching children how to be adaptable and overcome challenges. At the core of the programme is the C.O.U.R.A.G.E. framework, which focuses on developing seven essential life skills in children, shaping a future-ready generation through exciting and purposeful experiences that extend beyond the Mandai Wildlife Reserve.

Exclusive badges that can be collected upon completing missions at Jimmy Monkey Café

Upon completing each mission, participants will earn an exclusive badge from Jimmy Monkey Café (PLQ Parkside #01-10) located just a few steps from the mission area. They can also enjoy exclusive dining offers specially curated for Ranger Buddies by PLQ Parkside F&B tenants Jimmy Monkey Café, KAKE by Carbon&, Salvo by Pasta Fresca, Tanglin Cookhouse, Tomoro Coffee and Zing. After collecting four badges, adventurers will receive a complimentary Ranger Buddies vest to suit up for their next mission. Ranger Buddies who are also Lendlease Plus members will enjoy extra perks, including earning Plus$ and Lendlease E-Vouchers upon mission completion and meeting a minimum
spend in the mall. Please refer to the appendix for more information.

 

 

 

Carlsberg Unveils MesmeRICEsing Packaging with Four New Iconic Designs

Carlsberg Artist Edition Cans - Cheers

Raikan Kebanggaan Sabah & Sarawak with Intricate Rice Art by our Local Artists

SHAH ALAM, 15 April 2025 – In Sabah and Sarawak, rice is more than just sustenance, it is the heart of the harvest festival, a symbol of life, gratitude and unity. It carries the legacy of generations, from the dedication of farmers to traditions passed down over time, forming an unbreakable bond between the land and its people. Carlsberg’s latest Sabah and Sarawak artist-edition packaging brings this rich heritage to life, showcasing stunning rice art that celebrates cultural pride.

Carlsberg Smooth Draught will feature these intricate rice art designs on its cans and bottles throughout the year, while, back by popular demand, Carlsberg Danish Pilsner joins the collection for a limited time in April and May. Back for the 5th consecutive year, the artist-edition packaging reinforces Carlsberg’s commitment to honouring local traditions through design and craftsmanship.

Carlsberg Raikan Kebanggaan Sabah & Sarawak

Featuring four mesmeRICEsing designs “By locals, For locals”, Sabahan artist Nelson Lip and Sarawakian artist T. Bagak have meticulously designed these stunning creations, showcasing Borneo’s most symbolic icons. Each variant features two distinct designs, one inspired by Sabah and the other Sarawak, inspiring local pride in every sip.

Carlsberg Smooth Draught’s packaging brings Borneo’s essence to life, with Sabah’s design depicting the awe-inspiring Mount Kinabalu, Malaysia’s tallest peak, while Sarawak’s design features the regal Hornbill perched above a longhouse, a revered symbol of cultural heritage and good luck.

Carlsberg Danish Pilsner, on the other hand, embraces the region’s rich heritage with Sabah’s design highlighting the gentle Orangutan and the mystical Rafflesia, some of the world’s rarest sights. The other design celebrates Sarawak’s cultural traditions with hypnotic rhythms of the Sape and the welcoming warmth of the traditional longhouse.

“The essence of Gawai and Kaamatan is deeply tied to the harvest and rice. Carlsberg honours that heritage, embracing the unity, gratitude, and celebration at the heart of these festivals. We’re thrilled to once again ‘Raikan Kebanggaan Sabah & Sarawak’ with a stronger focus on local pride as we collaborate with two talented local artists, whose designs beautifully capture the spirit of Sabah and Sarawak, making every celebration #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

From 15 to 18 May 2025, at Farley Kuching, consumers can experience the vibrant fusion of traditional and modern celebration at the annual Carls Harvest Pesta. This four-day celebration will feature the finest brews together with captivating live performances, traditional music and dance performances by local artists. Attendees can indulge in Bornean delights and fusion cuisines while immersing themselves in interactive experiences from crafting rice art bracelets and rice resin art to mixology workshops at the CarlsBar, with free Tuak Bombs served every two hours to keep the celebrations going. Adding to the excitement, early birds will receive a free can of Carlsberg to welcome them to the festival.

And that’s not all, consumers can also get their hands on the collectable MesmeRICEsing plates, one celebrating the iconic symbols of Sabah and the other highlighting the essence of Sarawak via in-store promotions, while stocks last, and stand a chance to win Apple 16 Pros, 11 inch iPad Air or Apple Watch Series 10. Visit https://bestwithcarlsberg.my/harvest to learn more and follow @CarlsbergMY on Facebook and Instagram for more information and stay tuned for the upcoming Carlsberg’s special Harvest Song Music Video.

This is one celebration you don’t want to miss, so grab a can or bottle, raise a toast, and #RaikanKebanggaanSabahSarawak with Carlsberg! Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.

HeinekenÂź Refresh Your Music Returns With Music Pop-Ups – Breaking Routines, Beats and Social Bubbles

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers

Setting the Stage for the Ultimate Refresh Your Music Finale

KUALA LUMPUR, 16 April 2025 — Heineken¼ Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.

Heineken¼ is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken¼.

To bring this experience to life, HeinekenÂź is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with HeinekenÂź’s dedication to fostering genuine connections at the pop-up events.

Heineken¼’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.

Heineken¼ Refreshing Sessions will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots

These sessions set the stage for Heineken¼ Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken¼ is redefining how music is experienced.

Discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken¼

The movement kicked off with a media launch preview at Good Juju Barbell Club, where HeinekenÂź transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of HeinekenÂź.

Energetic vibes at Heineken Refreshing Sessions

Double the Decks, One Epic Sound:

At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken¼. 

DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.

Next Stop: Who’s Spinning Next?

Mark O-Dea at the launch of Heineken Refreshing Sessions – Heineken Refresh Your Music 2025

Don’t miss the next REFRESHING SESSION landing at QRA, where HeinekenÂź will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to HeinekenÂź on Instagram and Facebook.

Winners of the VIP Backstage pass to the Heineken Refresh Your Music finale in June 2025

Exclusive Rewards:

Attendees of REFRESHING SESSIONS will receive exclusive passes to HeinekenÂź Refresh Your Music 2025 and by purchasing HeinekenÂź, they also stand to win a limited-edition HeinekenÂź vinyl player, bringing the thrill of discovery into their own hands.

Shaun Lim, Marketing Manager of Heineken Malaysia, said, “We’re incredibly excited to bring back HeinekenÂź’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”

“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by HeinekenÂź.”

Follow Heineken¼ on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.

Heineken¼ and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.

Wanglaoji Launches WALOVI English Brand Identity in Kuala Lumpur to Strategically Expand in Malaysian Market

Image credit: Walovi

GUANGZHOU, China, April 15, 2025 /PRNewswire/ — Recently, Wanglaoji Great Health Industry Co.Ltd. (hereinafter referred to as “Wanglaoji”), a leading Chinese natural herbal beverage enterprise, accelerated its Southeast Asian market expansion by signing an agreement with the partner in Kuala Lumpur, Malaysia, to deepen market cooperation. Wanglaoji unveiled its English brand identity, WALOVI, and inked an international strategic partnership agreement with Baosteel Packaging Co., Ltd. (hereinafter referred to as “Baosteel Packaging”) in Kuala Selangor, Malaysia, marking the initial steps in building its overseas supply chain network.

Malaysia is China’s second-largest trading partner among ASEAN member states, while China has maintained its position as Malaysia’s largest trading partner for 16 consecutive years. With the deepening implementation of the Regional Comprehensive Economic Partnership (RCEP), this year, which coinciding with the 15th anniversary of the China – ASEAN Free Trade Area (CAFTA), has seen robust momentum injected into bilateral trade. Leveraging the tariff reduction policies under CAFTA 3.0, Chinese companies like Wanglaoji can now access Southeast Asian markets more efficiently.

On the morning of April 12, Wanglaoji and Baosteel Packaging signed a strategic cooperation agreement at Baosteel’s Can-Manufacturing Factory in Kuala Selangor. The two parties conducted in-depth cooperation in three aspects: overseas supply chain synergy, international market expansion, and packaging innovation R&D. This powerhouse alliance aims to enhance brand influence overseas and deliver superior products to consumers worldwide.

Wanglaoji herbal drink, which is renowned in China for its natural herbal formula with the function of preventing excessive “internal heat”, is now available in over 100 countries and regions worldwide. Baosteel Packaging, a leader in metal packaging materials for China’s fast-moving consumer goods sector, has established production lines in Vietnam, Malaysia, and other regions since 2012, boasting efficient localized production capabilities and flexible supply chains. Having been collaborating domestically for over a decade, the two companies are now elevating their partnership to the global strategic level.

Later that afternoon, Wanglaoji hosted the WALOVI English brand launch ceremony in Kuala Lumpur and signed a strategic market – expansion cooperation agreement with Baida International Trading Sdn. Bhd., a prominent “Southeast Asian service provider for Chinese brands expanding overseas”. Both parties agreed to strengthen sales and marketing efforts in Malaysia, jointly pursuing greater business growth. Moving forward, the WALOVI products will enter the Malaysian market through diversified channels, which cover mainstream retail outlets and consumer scenarios.

Fang Dafeng, General Manager of Wanglaoji, stated that Malaysia serves not only as a key stronghold for Wanglaoji’s brand-promotion in Southeast Asia but also as a pivotal hub in its globalization strategy. “We developed the PCBC Global Value Model—focusing on ‘Product, Channel, Brand, and Culture’—to tailor product for overseas markets, establish localized channel networks, promote the WALOVI English brand, and foster cultural integration. By championing Chinese health philosophy, we aim to elevate Wanglaoji into a global super beverage brand,” he emphasized.

Your favourite MILO taste, now in a biscuit

Nestlé Malaysia has unveiled new MILO Biscuits, offering the perfectly balanced taste of malt, milk, and cocoa that delivers the familiar and beloved signature MILO taste. MILO Biscuits are available in two flavors: Original and Milk. The MILO Milk Biscuit features a layer of smooth milk cream

These biscuits contain the goodness of malt, cocoa, and milk and are fortified with vitamin B2 and iron to provide energy to go further

Key takeaways: expanding usage through format innovation

AI Presents Growth Opportunities for Malaysian eCommerce Sellers, Despite Adoption Challenges, Lazada Report Reveals

  • On average, Malaysian online sellers have adopted AI in only 26% of their business operations, significantly lower than the SEA average of 37%.
  • Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
  • Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

KUALA LUMPUR, 14 APRIL 2025 – Lazada, a leading eCommerce platform in Southeast Asia, today published its research report, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia (SEA). Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that 69% of Malaysian online sellers show strong familiarity of AI, in line with the average for the region at 68%, indicating that they are aware of AI. While SEA sellers believe they have integrated AI into 47% of their business operations, actual adoption stands only at 37%. In Malaysia, this gap is even wider with sellers estimating adoption at 30%, while real implementation is lower at just 26%, underscoring a disparity between perceived and actual AI use in the country.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% of SEA sellers acknowledge AI’s role in boosting productivity, this sentiment is slightly lower amongst Malaysian sellers at 77%. This contrasts with the perceived overall usefulness of AI, where only 1 in 2 Malaysian sellers are sceptical about its utility, compared with almost two-thirds (61%) of SEA sellers who feel the same. Furthermore, although 87% sellers in Malaysia agree that AI can drive long-term cost savings, nearly two-thirds (64%) cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers in SEA (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions. In Malaysia, the importance of upskilling for AI is slightly lower at 89%, although a high majority of sellers (67%) still indicate that their employees prefer to use tried-and-tested ways of working.

Comparing AI-readiness levels in Malaysia vs. SEA

 Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39% and finally the Philippines at 32% and Malaysia at 26%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

  • AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. Only 15% of Malaysian sellers belong to this category, significantly lower than the SEA average of 24%.
  • AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. This group comprises 43% of Malaysian sellers, aligning with half of the sellers in Southeast Asia (50%).
  • AI Agnostics: This group lags in AI adoption, with most business functions still handled manually. Malaysians have a notably higher number of sellers in this category (42%), nearly double the Southeast Asia average of 26%.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. 85% of Malaysian sellers fall into the AI Aspirants and AI Agnostics categories, signalling a pressing need for enhanced seller support (48%) and AI-powered tools (47%) to drive implementation.

“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.” 

Leveraging Lazada’s AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

  1. AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
  2. AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
  3. Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape. 

[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.

[2] Refer to Annex for more details

CP Malaysia introduces beloved bites from Thailand’s 7-Elevens

CP Malaysia is bringing beloved Thai 7-Eleven snacks to Malaysia. Try the new CP Sausage Rolls (Classic, Cheese, Chilli Cheese) at selected 7-Eleven and 7Cafe outlets, along with CP Premium Sausages (Black Pepper, Cheese, Chilli, Cheese Cocktail, Smoked Cocktail).

Businesses can find promising opportunities by replicating popular food and beverage products that have thrived in Thailand. The demand for popular Thai food products creates a significant export opportunity for Thai businesses.

Key takeaways: bringing favourite 7-Eleven snacks to Malaysia

Indigo Artisans BUAISOU take Inspiration from Disney’s Micky Mouse and Friends for the Disney in Blue UT Collection

Beautifully blue UT collection from MAGIC FOR ALL, available from Friday, April 25

April 11, 2025, Kuala Lumpur– Global apparel retailer UNIQLO will release “Disney in Blue”, the newest UT (UNIQLO T-shirt) collection of graphic T-shirts from MAGIC FOR ALL, a collaborative project between Disney and UNIQLO. The collection was created in cooperation with BUAISOU — a collective of indigo artisans that has garnered attention around the world for its style of craftsmanship that makes full use of modern techniques while respecting tradition — and draws inspiration from the various shades of blue derived from natural indigo. The beautiful blue lineup presents Disney’s Mickey Mouse and his friends as motifs born from the ultimate in indigo blue*.

UNIQLO Disney in Blue Cotton linen Shirt

Original designs that focus on the essence of manufacturing and small details

The collection features designs full of originality, such as Mickey mouse with gloves dyed blue from the indigo dyeing process, a mark of identity for indigo dyeing craftsmen; and a bandana pattern that depicts Mickey as a craftsman through a series of indigo dyeing processes. True to the BUAISOU style, the originals were created using various indigo dyeing techniques, such as stencil dyeing, discharge dyeing, and tie-dyeing, with the dyed works reproduced as prints under the supervision of BUAISOU. Extra attention is evident in the smallest details, with even the embroidery thread expressed in gradations of blue. The richly varied lineup includes children and adults, comprising UT for men, women, and kids, as well as cotton linen shirts and shorts with an all-over bandana pattern design.

UNIQLO Disney in Blue UT (Short Sleeve Graphic T-shirt)

Collection Overview

Launch: April 25, 2025 (Friday)

Product lineup:

MENS: T-shirts 4 designs RM59.90 / Shirt RM129.90 / Shorts RM79.90

WOMENS: T-shirts 4 designs RM59.90 / Easy Shorts RM59.90

KIDS: T-shirts 4 designs RM39.90

Availability: All UNIQLO stores and the uniqlo.com online store

Size range: XXS, XS, S, M, L, XL, XXL

UNIQLO Disney in Blue UT ( Short Sleeve Graphic T-shirt)

*The dyes used for the products are synthetic dyes inspired by natural indigo, under the supervision of BUAISOU.

Special Website

https://www.uniqlo.com/my/en/spl/ut/disney-in-blue

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