PT Kaluli Ice Cream Indonesia (Aice Group Holdings Pte Ltd) is a premium healthy ice cream brand by Aice in Indonesia. Kaluli aims to be the leading ice cream brand in Indonesia for consumers seeking quality and health benefits. Targeting those mindful of a balanced lifestyle, the upper middle class, and new mothers, Kaluli offers indulgent yet guilt-free ice cream, proving that deliciousness and well-being can coexist
KIN Yogurt Mixed Berries is now available in Indonesia. This KIN yogurt drink, made from A2 milk protein, is easier to digest and provides optimal digestive protection.
In another development, Japan’s Morinaga Milk Industry Co., Ltd. concluded a basic agreement on a feasibility study with PT ABC Kogen Dairy on 28 February 2025 regarding the sale of dairy products in Singapore.
As a result, dairy products manufactured by ABC Kogen Dairy in Indonesia will be double-branded with both the Morinaga brand and ABC Kogen Dairyâs main KIN brand, and sold in Singapore, beginning in April 2025.
Singapore’s reliance on dairy imports makes it a preferred destination for Indonesian dairy exports. Furthermore, a presence in Singapore offers Indonesian brands international visibility and a gateway to Southeast Asia.
For a fun and unique family experience, look no further than Doughworkz at Pastamania, City Square Mall! The Doughworkz concept at Pastamania is only available at City Square Mall and offers a truly unique experience for kids, allowing them to hone their culinary skills in a fun and interactive setting.
This April, Pastamania will be hosting a series of Korean Pizza Party workshops on 12, 19, and 26 April, giving little ones the chance to turn into junior masterchefs for a day. During the Korean Pizza Party workshop, children can explore the bold, savoury flavours of South Korea with toppings like gochujang sauce, sausages, and prawns. Each child gets to personalise their pizza, creating a mouthwatering dish while learning fun facts about Korean cuisine.
Dates: 12, 19, and 26 April 2025
Time: 10:30AM to 12PM
Venue: City Square Mall, #02-21/22
Price: $80 nett per child and parent pair
Apart from pizza making, Doughworkz by Pastamania also offers other hands-on culinary activities, and has previously offered a range of other workshops such as kueh lapis and pasta making.
With expert guidance from the Pastamania team, the workshops are crafted to be both fun and educational, fostering creativity while introducing children to new flavours and culinary techniques. The Korean Pizza Party workshop offers a fantastic opportunity for families to bond, allowing kids to unleash their inner chefs in a safe and supportive environment.
Don’t miss this exclusive chance for your kids to become junior masterchefs at Pastamania, City Square Mall, and take part in the Korean Pizza Party workshop this April!
FROM LEFT TO RIGHT , JO VIN CHUAH (ORGANISER EQ SOLUTIONS), H.E. MS LADA PHUMAS, (AMBASSADOR OF THAILAND TO MALAYSIA) AND MS TEO CHUI PING (1 UTAMA)
Kuala Lumpur, Malaysia â Malaysia is set to host a grand celebration of the Songkran Festival, bringing the vibrant traditions of Thailandâs most cherished festival to the heart of Kuala Lumpur. Organized by the Royal Thai Embassy in Malaysia and EQ Solutions, this vibrant celebration of Songkran will be held in Kuala Lumpur from April 10â20, 2025, at the Forecourt, 1 Utama Shopping Centre. Recognized by UNESCO as an Intangible Cultural Heritage of Humanity, the Songkran Festival offers both Malaysians and visitors a rare opportunity to immerse themselves in the rich cultural traditions and joyful festivities of Thailandâs beloved New Year celebration.
Songkran, traditionally celebrated as the Thai New Year, symbolizes renewal, gratitude, and community. Known for its water-splashing activities, it represents the cleansing of misfortunes and the welcoming of a fresh start. This yearâs event will feature a harmonious blend of traditional Thai cultural performances, religious ceremonies, and the fun-filled water festivities that have made Songkran a globally beloved celebration.
Festival Highlights Include:
UNESCO-Recognized Cultural Performances: Attendees will be treated to traditional Thai dance, music, and art forms that highlight the cultural significance of Songkran, showcasing the deep-rooted traditions that earned Songkran its UNESCO recognition.
Ram Blessing Ceremony: An auspicious ritual, the Ram Blessing, will bestow blessings of prosperity, health, and happiness upon the Ambassador of Thailand to Malaysia, VIPs, invited guests, and participants.
Water-Splashing Fun: The iconic water-splashing activities will take center stage, inviting everyone to join in the playful and symbolic act of cleansing and renewal. Designated water play zones will ensure a safe and enjoyable experience for all ages, with a Bomba fire truck dedicated to this activity.
Thai Culinary Delights: Experience a curated selection of authentic Thai cuisine from SELECT-awarded restaurants, including PJ Kao Man Gai, M Dining, and other top eateries from Bangkok. Festival-goers can savor the rich flavors of Thailandâs world-renowned dishes, prepared by Thai national vendors.
Cultural Exhibitions and Workshops: Interactive exhibits and workshops will provide insights into Thai traditions, such as Thai perfume-making, traditional Thai massage demonstrations, and the art of Thai fruit carving.
Exciting Nightly Entertainment: Enjoy performances by Thai singers, DJs, and a special appearance by Yes Sirday Band from Bangkok, Thailand. Known for their dynamic performances and emotional pop-rock sound, Yes Sirday has built a strong fanbase since their debut in 2013 under Genie Records.
The event was officiated by Her Excellency Ms. Lada Phumas, Ambassador of Thailand to Malaysia, who commented on the cultural experience and celebration, stating: âTodayâs festival is an opportunity for our friends in Malaysia to experience firsthand the magic of Songkranâfrom Len Nam (water-splashing festivities) to vibrant Thai traditions such as Rod Nam Dam Hua and Ram Wong Rerng Songkran.
This festival also serves as a venue for greater trade and investment cooperation between Thailand and Malaysia. I encourage you to explore over 40 stalls offering authentic Thai culinary dishes and high-quality products.While we always welcome Malaysian tourists to experience Songkran in Thailand, I am thrilled to bring the spirit of Songkran to Kuala Lumpur, so each and every one of you can enjoy our beautiful Thai cultures right here.â
Jo Vin Chuah, Marketing Director of EQ Solutions, commented: âWe are proud to, once again, bring the Songkran Festival to Malaysia, sharing the beauty and joy of this UNESCO-recognized celebration with our Malaysian friends. This festival is not only a time for fun and festivity but also an opportunity to unite the Thai community in Malaysia, creating a sense of home away from home and deepening the cultural ties between Malaysia and Thailand. Â We invite everyone to join us in experiencing the spirit of Songkran â a celebration of renewal, unity, and cultural pride.â
Ms. Teo Chui Ping, Managing Director of 1 Utama Shopping Centre, also expressed her support for the event.
Event Details:
Date: April 10â20, 2025
Time: 12:00 PM to 12:00 AM
Venue: Forecourt, 1 Utama Shopping Centre, 1 Lebuh Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Selangor.
Back Row, Left to Right: Catalina Mae Hubbard (Showrunner of First Wives); Dina Dania (First Wives OST Singer); Carmen Soo (starring as Amber); Ms Gayatri Su-Lin Pillai (Producer of First Wives and Executive Producer of Infinitus Gold Sdn Bhd); Imri Nasution (Director of First Wives), YM Raja Jastina Raja Arshad ( Executive Producer of First Wives and Head of Astro Shaw & Vice President of Malay Nusantara Business at Astro), Euan Smith (Group Chief Executive Officer, Astro), Pia Lisa (Etika Holdings, Marketing Manager), Norsalvina Alwee (Head of Brand, Distribution, Marketing & Sales, Astro Shaw), Melissa Campbell (staring as Michelle), Mimi Lana (starring as Diyana), Zeera Azizi (starring as Izzaty), Kyle Goonting (SAVP, Head of Development & Production), Khaled Novel (Associate Producer) First Row, Left to Right: Hazi Juzaili (Actress), Aaliyah Natasha (Actress), Theebaan G (starring as Inspector Shahleen), Andy Teh (starring as Toa Seng), Malek Mccrone (starring as Azzim), Charles Roberts (starring as Roshan), Daniel Fong (Actor), Aila Azizul (Actress), Ellyza Azizi (Actress), Arena Wang, (Actress).
The Power Duo Mimi Lana & Melissa Campbell Will Give You Whiplash Starting 11 April 2025
Astro Originals presents First Wives, an exciting new premium drama series that
follows the stories of two women who take matters into their own hands to exact
revenge after being betrayed by their husbands.
In partnership with Goodday Charge, this collaboration highlights the strength
and resilience of women, echoing the brandâs spirit of empowering courage to
overcome lifeâs challenges.
9 April 2025, Kuala Lumpur â Following the success of One Cent Thief 2, a gripping series inspired by real cybercrimes, Astro Originals returns with First Wives, a premium comedic drama series that follows the stories of two women who seek revenge after their
husbands’ betrayal. With themes of infidelity, secret marriages, and debt, First Wives taps
into real-life struggles that many Malaysians can relate to, making it a powerful and
relevant story.
Malek Mccrone, Mimi Lana, Melissa Campbell, Charles Roberts
Interestingly, First Wives manages to tackle these themes with a unique blend of comedy and drama, making the series a captivating watch. Mimi Lana stars as Diyana whose husband, Azzim played by Malek Mccrone, has secretly married someone else, with âFirst Wivesâ being Mimi Lanaâs first venture into comedic characters. Meanwhile, Melissa Campbell plays Michelle, a wife burdened by debts with the Ah Longs after her husband
Roshanâs (Charles Roberts) gambling habits.
Mimi Lana, Speaking at the First Wives Press Conference
First Wives also brings together a talented cast, blending seasoned actors and fresh faces
including Andy Teh, Carmen Soo, Theebaan G, Zeera Azizi and Sathisvaran, who each
add depth and authenticity to their characters.
This 8-episode premium drama premieres on 11 April, with episodes available from
midnight via On Demand, Astro GO, and sooka. The series will also air at 9 PM every Friday on Astro Citra (Channel 108) and every Monday at 9 PM on Astro Ria (Channel 104). First Wives is produced by Astro Shaw and Infinitus Productions, and directed by Imro Nasution, with a script written by Catalina Mae Hubbard, Ilya Karnain, Luqman Sheikh Ghazali, and Dee Dee Peter.
Executive Producer of First Wives and Head of Astro Shaw & Vice President of Malay Nusantara Business at Astro, Raja Jastina Raja Arshad, said, âWe wanted to make sure each story presented under Astro Originals not only strikes the right balance but also
leaves a lasting impact with our audiences. âNever underestimate women – thatâs the
message we wanted to convey with First Wives, where viewers can see women as the
heart of the story, and we want to celebrate these strong and resilient individuals. Our
storylines arenât just fictional, but a reflection of real-life struggles that many wives face
with their husbandâs infidelity and debt. We hope First Wives will empower women to
stand up, fight for their rights, seek justice, and rebuild meaningful lives, free from
betrayal and hardship.â
The premium series marks the second collaboration between Astro Originals and
Goodday Charge, Malaysiaâs first enriched milk with 10 essential nutrients designed to
sustain energy throughout the day. The strategic partnership includes joint marketing
initiatives and product placements, with Astro Shaw also producing a special 30-second
video for Goodday to celebrate the collaboration.
“Goodday Charge is thrilled to collaborate once again with Astro Shaw on the Astro
Originalâs premium series âFirst Wivesâ. Just like the determined and courageous
characters in the show, Goodday Charge provides the energy to push through lifeâs
challenges. We believe that with the right energy, anyone can achieve more and make a
positive impact. This partnership not only strengthens our brand presence through
marketing initiatives and product placements but also inspires viewers to stay strong and
energised on their own journeys.â shared Amy Gan, Vice President of Marketing at Etika
Sdn Bhd.
For fans of Astro Originalâs premium series, First Wives will be available to stream from 11
April 2025 every Friday, on On Demand, Astro Ultra/Ulti box, and Astro GO from midnight,
on Astro Citra (channel 108) at 9 PM. Astro Ria (channel 104) will air it every Monday at 9
PM. Get the latest updates and watch clips from the series via Astro Gempak and Astro
Shawâs official social media platforms on Instagram, TikTok, Facebook, and X using the
hashtags #FirstWives and #AstroOriginals.
The Astro One package is available for subscription now for non-stop seamless
entertainment. Enhance your streaming experience by upgrading to Astro Fibre 500Mbps
with the Entertainment Pack for just RM139.99 per month. To subscribe or upgrade to Astro One, visit www.astro.com.my or WhatsApp 03 9543 3838.
The new Energizer 3-in-1 Child Shieldâą features the exclusive new colour alert technology, child-resistant packaging, and a non-toxic bitter coating to create the most comprehensive safety solution for Malaysian families.
Petaling Jaya, 9 April 2025 â Energizer Malaysia introduces the world’s first and only coin lithium battery equipped with three levels of child-protection technology to Malaysia, bringing a new level of safety to your home.
Making homes safe for children is a priority, yet some dangers are well-hidden in everyday spaces, like small batteries found in household items, but how much harm can something as tiny as a battery really cause? According to a case report in Malaysia, severe injuries can occur due to delayed diagnosis, as most emergency department patients who have ingested a battery show no symptoms or only vague and non-specific signs.[1]
Understanding this risk, Energizer Malaysia upholds its commitment to coin lithium safety with the launch of the âKnow the Risks, Protect Your Kids,âcampaign and unveils its latest coin-cell lithium batteries with a 3-in-1 Child Shieldâą safety system for added protection in Malaysian homes.
âEnergizer is the first brand in the world to introduce child-resistant packaging for its coin-cell lithium batteries, featuring a triple-layer child safety system designed to offer extra protection against everyday risks. Our innovation includes the worldâs first colour alert technology, designed to help caregivers identify potential ingestion and seek urgent medical attention. As an industry leader, at Energizer, we want to advocate for stronger safety standards in battery designs. By continuously improving safety features for its products, we will continue to lead discussions on preventing household accidents and protecting children,â said Diane Lee, Business Director, Malaysia & Singapore, Energizer Holdings Inc.
During the launch, Dr Wong Yee Ming, a Consultant Pediatrician from Columbia Asia Hospital Bukit Jalil, and real-life toddler parents Diyana Hashim, Pauline Tan, and Chelsea Ng participated in a panel discussion to discuss the real-life challenges faced in avoiding wrong ingestion, what to do during medical emergencies with ingestion, and share practical solutions to create a safer space for children at home.
Dr. Wong Yee Ming, Consultant Pediatrician from Columbia Asia Hospital Bukit Jalil shared, âMany household hazards are hidden in plain sight, making it crucial to raise awareness of potential risks for children. Small objects, such as coin lithium batteries, can cause serious harm if swallowed. Severe injuries can occur due to delayed diagnosis, which is why immediate medical attention is crucial. Preventing such incidents should be a priority, and simple measures, such as storing hazardous items out of reach and choosing child-safe products, can make a significant difference.â
The 3-in-1 Child Shieldâą safety system from Energizer is available across its 2032, 2025, and 2016 Ultimate Lithium Coin Battery range and has been designed as an option for those seeking to safeguard their homes.
The new 3-in-1 Child Shieldâą safety system was designed to help prevent the risk coin lithium batteries pose to children by combining these three key safety features:
Child-Resistant Packaging: Energizer was the first brand to launch child resistant packaging, which provides security to help prevent children from accessing the batteries in the package.
Non-Toxic Bitter Coating: A bitter taste for better safety, Energizerâs coin lithium batteries include a non-toxic bitter coating on the cell that discourages ingestion.
NEW Colour Alert Technology: A world-first innovation that introduces safety you can see. The new colour alert technology activates once the battery interacts with saliva, visibly dying the mouth blue in just seconds to alert caregivers so they can seek medical attention faster, as needed.
As part of its ongoing efforts to promote child safety, Energizer Malaysia will also showcase its latest innovations at Malaysiaâs largest baby expo, the TCE Baby Expo, at the Mid Valley Exhibition Centre (MVEC) in Kuala Lumpur from 17th to 20th April 2025 and the Malaysia International Trade and Exhibition Centre (MITEC) from 26th to 28th September 2025. Special promotions will take place during this event.
Energizer’s latest release embraces the power of technology to prioritise childrenâs safety. The 3-in-1 Child Shieldâą technology will be rolled out across the EnergizerÂź Ultimate Lithium Coin Battery range and will be available in leading supermarkets and online. For more information, visit https://energizerchildsafety.com/3in1/malaysia/.
[1] Arifin, M.N.H. and S Retinasekharan, Delayed presentation of Button Battery Ingestion in a 6-year-old girl â A case report (2024), 4
From left: Mr. Peraphat Boonkaew, Marketing Team Lead at Petroleum Thai Corporation Co., Ltd.;
Ms. Sorada Sonprasit, Chief Executive Officer at Publicis Groupe Thailand; Ms. Wipawan Tasanapreechachai, Head of Corporate Affairs at Suntory PepsiCo Beverage (Thailand) Co., Ltd.; Mr. Chaiwat Chuenkosum, Governor of Nakhon Ratchasima Province; Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd.
Introducing Dedicated Rest Stops on Mittraphap Road to Promote Road Safety and Help Reduce Traffic Accidents During Songkran 2025
Bangkok, 10 April 2025Â â Sting Energy Drink by Suntory PepsiCo Beverage (Thailand) Co., Ltd.âmanufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailandâhas joined forces with Nakhon Ratchasima Province, Petroleum Thai Corporation Co., Ltd., and Publicis Groupe Thailand to launch the âRefuel Your Spirit, Arrive Home Safelyâ campaign. This campaign aims to enhance road safety and help reduce accidents during the 2025 Songkran holidays by providing designated rest stops for travelers on Mittraphap Road in Nakhon Ratchasima. These âpower-upâ stops will be available at all 11 participating PT service stations during both peak travel periods: April 11â12 and April 16â17, 2025. The initiative reaffirms turning corporate values of âGiving Back to Societyâ into actions.
The Songkran holiday marks one of Thailandâs busiest travel periods, with millions of people heading back to their hometowns or taking vacations. Unfortunately, this period also experiences a significant increase in road accidents, especially during the notorious â7 Dangerous Days of Songkranâ (April 11â17). Data from the Road Accident Prevention and Reduction Center, under the Department of Disaster Prevention and Mitigation, Ministry of Interior, indicates that during the 2024 Songkran festival, there were 2,044 reported road accidents resulting in over 287 fatalities. Mittraphap Road, a major highway passing through Nakhon Ratchasima and serving as the primary route to the northeastern region of Thailand, notably accounted for 303 accidents, resulting in 181 deaths.Â
Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, âAt Suntory PepsiCo Thailand, we deeply care about the safety and well-being of everyone traveling during Songkran. One of the key causes of road accidents is driver fatigue and drowsiness, which can result from prolonged driving without adequate rest. This is why Suntory PepsiCo Thailand, through Sting Energy Drink, in collaboration with our partners, have launched the âRefuel Your Spirit, Arrive Home Safelyâ campaign to provide special rest stops designed to refresh both drivers and their vehicles. At 11 designated rest stops, we distribute Sting Energy Drinks to help drivers stay refreshed on long drives. One of these rest stops, called the âSting Pit Stop,â offers additional services, such as relaxing massages, refreshing cold towels, fun games with prize giveaways, and basic car care, including engine cooling and windshield cleaning. Visitors will also receive a sprinkle of holy water to bless them with safe and auspicious journeys. The Sting Pit Stop will be available during the peak traffic periods before and after the Songkran festival, covering both outbound travel for those returning home and inbound routes for travelers heading back to work. In addition, we also provided Suntory PepsiCo Thailandâs beverages to frontline officers working throughout the holiday period, helping them remain energized, refreshed and cheered up throughout their shifts.âÂ
Mr. Chaiwat Chuenkosum, Governor of Nakhon Ratchasima Province, said, âMittraphap Road is the busiest route in the northeastern region of Thailand and serves as the first key connection point between central and northeastern region (Isaan) passing through Nakhon Ratchasima province, known as the gateway to Isaan. On average, 1.2 million vehiclesâcars, buses, and trucksâpass through this highway annually, making this road particularly prone to high accidents. In collaboration with all sectors, Nakhon Ratchasima has integrated efforts to prevent and reduce road accidents during Songkran festival which aligns with the government’s policy of zero fatalities and accident reduction. This year, we greatly appreciate Suntory PepsiCo Thailand and its partners for launching this meaningful campaign. We believe this initiative will effectively promote greater road safety and help reduce road accidents, ensuring that people can travel home safely and enjoy the Songkran festival with their loved ones.â
Travelers on Mittraphap Road can visit the rest stops and Sting Pit Stop under the âRefuel Your Spirit, Arrive Home Safelyâ campaign at the following participating PT service stations from April 11â12 and April 16â17, 2025, between 08:00â20:00 hrs:Â
L-R - Marcus Balzereit, Senior Vice President, APAC Sales & Solutions, Rumana Rahman, Vice President, APAC Human Resources
and Shanker Venkateswaran, Vice President, APAC Ground Planning & Engineering
Singapore, April 7, 2025 â Federal Express Corporation, one of the worldâs largest express transportation companies, has expanded its leadership team in Asia Pacific (APAC) to advance business and talent strategy. Marcus Balzereit assumes the role of Senior Vice President, APAC Sales & Solutions, while Rumana Rahman joins as Vice President, APAC Human Resources and Shanker Venkateswaran, is appointed as Vice President, APAC Planning & Engineering. By attracting and retaining top talent across all levels, the company is strategically positioning itself to seize emerging market opportunities and fuel growth across this rapidly evolving region.
With over 25 years of experience in the logistics industry, Marcus Balzereit brings extensive expertise in driving commercial success across diverse markets. In his new role, he will lead a 2,000-strong sales organization in the Asia Pacific region, driving profitable revenue growth and expanding market share. Marcus will focus on delivering differentiated solutions and strengthening customer relationships, enabling customers to fully leverage the strong FedEx value proposition.
People are the driving force behind FedEx, and its talent strategy is key to achieving its ambitious goals. With 24 years of experience in human resources across Asia Pacific, the Middle East and Africa, Rumana Rahman brings deep expertise in shaping high-impact people strategies. In her new role, Rumana will lead talent development to cultivate a high-performance culture and evolve workforce strategies to meet the needs of a rapidly changing and diverse talent landscape.
Shanker brings over two decades of experience across business, technology and operations, with expertise spanning multiple industries and geographies. In his new role, Shanker will lead the transformation of FedEx’s ground network through design, digitization and automation, enhancing efficiency and flexibility to meet customer demands, with focus on optimizing operations to stay ahead of market changes and exceed customer expectations.
âBuilding a future-ready team in Asia Pacific is a top priority,â said Kawal Preet, president of Asia Pacific at FedEx. âWith these new appointments, weâre further strengthening our commitment to anticipating customer needs, driving market growth and empowering our teams with the agility and innovation required to make a lasting impact in this fast-evolving region.â
Nine in Ten See Significant Increase, Almost Half Achieve Record Profits
KUALA LUMPUR, 8 April 2025 – Raya is more than just a festive season for Shopee sellersâitâs their biggest sales opportunity of the year, deeply tied to personal and business aspirations. According to Shopeeâs Raya 2025 Seller Trends Study*, 9 in 10 sellers experience a significant sales boost during this period, with nearly half calling it their most profitable season.
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When surveyed, 60% of sellers shared that their main drive is ensuring financial stability for their families, while 30% see Raya as a key opportunity to grow their businesses for long-term success. The remainder are motivated by offering Raya-specific products that enhance the Raya celebration and help their customers create meaningful experiences during the festive season.
Seizing the Raya rush, sellers strategically leveraged Shopeeâs tools to reach more customers and increase engagement. Every active seller utilised buyer incentive features including, Shopee Ads, Shopee Coins, and vouchers, ensuring their products remained visible to shoppers. Meanwhile, eight in ten sellers tapped into the Shopee Live and Shopee Video features, which played a significant role in driving sales spikes. Sellers recognised the power of these content-driven tools to build deeper connections with buyers, enhancing visibility and driving conversions. The Shopee Affiliates program, also contributed to expanding reach through trusted recommendations.
Mohd Naimran Nordin, pengasas Adnaa, menganggap Raya sebagai masa untuk meraikan tradisi dan keluarga melalui fesyen
Shopee Live and Shopee Video were key enablers of exponential growth for many sellers. By tapping into these tools, sellers saw significant sales spikes. One such seller is Mohd Naimran Nordin, founder of Adnaa, who views Raya as a time to celebrate tradition and family through fashion. Inspired by his wife and children, Naimran has built Adnaa into a brand known for its elegant yet accessible traditional wear, catering to families looking for stylish Raya attire.
âShopeeâs content tools brought our designs to life, helping customers see the quality and fit in real time. With a mix of live streaming, video content, and affiliate marketing, we reached more shoppers than ever. Shopee Live lets us connect personally, Shopee Video highlights our craftsmanship, and Shopee Affiliates help us expand through trusted recommendations. This Raya, our sales surged over 170%âbut more importantly, we helped families find outfits that made them feel confident and connected during the celebrations,â shared Naimran.
Shopee Live became a key driver of Adnaaâs success, aligning with findings from the study, where 45% of sellers use it for product demos and Q&As. By hosting interactive styling sessions, Adnaa saw a 116% increase in sales through Shopee Live, as live streaming provided an opportunity for real-time interactions with potential customers, answering their questions and showcasing product details. Shopee Video further supported their brand storytelling, allowing Adnaa to engage audiences with curated showcases and behind-the-scenes content that deepened trust and interest. Shopee Affiliates also proved crucial, boosting sales by 227% as influencer recommendations expanded Adnaaâs reach.
Asikin Arifin dan Ahmad Faiq Shafiq, pengasas Asikin Ahmad melancarkan koleksi Raya yang dirancang secara strategik catat peningkatan jualan sebanyak 124_ berbanding bulan sebelumnya sepanjang tempoh
For Asikin Arifin and Ahmad Faiq Shafiq, founders of Asikin Ahmad, a brand known for blending traditional and contemporary styles, this period wasnât just about handling more orders; it was about seizing the biggest growth opportunity of the year. By strategically launching their Raya collection, they tapped into the seasonâs potential, driving a 124% month-on-month increase in sales during the Raya campaign period. To maximise sales, they leveraged the same high-impact strategies using Shopee Live, Shopee Video, and Shopee Affiliate to stay visible and engage shoppers leading up to the celebrations.
âRaya is our golden opportunity to grow, and Shopeeâs tools helped us connect with more customers. Through live streams, engaging video content, and affiliate partnerships, we could reach wider audiences and stay top-of-mind throughout the campaign,â shared Asikin.
Shopee remains committed to providing sellers with the tools and resources needed to scale their businesses. Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said “This Raya, we see sellers leveraging digital tools to connect with shoppers in more meaningful ways than ever before. Shopee Live, Shopee Video, and our Shopee Affiliate network continue to reshape how brands engage customers and drive sales. But our goal extends beyond seasonal successâwe are continuously innovating to support sellersâ long-term growth, with solutions that empower businesses to thrive and scale with confidence.â
With e-commerce playing an increasingly vital role in the economy, Shopee remains focused on providing sellers with the right tools to stay competitive and thrive in the long run. Beyond Raya, Shopee is committed to continuous platform enhancements, seller education programmes, and content-driven tools ensuring that help businesses keep growing in an ever-evolving digital landscape.
*Survey Methodology:
The Raya 2025 Seller Trends Study was conducted by Shopee Marketplace, between 20 February and 15 March 2025. Voluntary feedback was obtained from 373 Malaysian sellers.
