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Li Zi Yuan’s sweet milk hits Thailand

Image by Instagram/cheng_yi_me

Zhe Jiang Li Zi Yuan Food Co Ltd (浙江李子园食品股份有限公司), a maker of milk-based beverages in China, has recently announced it has succesfully shipped 30 tonnes of its Li Zi Yuan sweet milk drinks to Thailand. The shipment marks the expansion of Li Zi Yuan into a key Southeast Asian market. The company added that it will continue to expand into Thailand, Myanmar and Laos.

Image credit: Minimeinsights.com

Li Zi Yuan’s sweet milk drink has been a nostalgic favorite for generations, particularly among consumers in eastern China. Traditionally enjoyed as a breakfast beverage, it targets a demographic aged 10 to 30. However, with the increasing trend towards healthier options, the brand faces significant competition.

Expanding into Southeast Asia presents challenges for Li Zi Yuan. While the brand lacks the celebrity endorsement and recognition enjoyed by Yili’s Ambrosial, made popular by the TV variety show Keep Running, it can leverage its affordability and unique product offerings to attract a younger demographic, particularly school children. To further appeal to this target market, the company should consider reducing the size and cost of its PET bottles.

This flavoured milk drink has become popular in Malaysia and is sold in school canteens. Image credit: Minimeinsights.com

Brands purr-sue pet-loving consumers

Image credit: Minimeinsights.com

Beverage and dairy brands are increasingly targeting pet owners. Mengniu’s Shiny Meadow Milk, for instance, has partnered with the Beijing Aita Animal Protection Foundation (北京爱它动物保护公益基金会) to launch a cat-themed milk product. The foundation is the first public welfare foundation dedicated to animal protection in China.  The packaging features cat paw prints, and a portion of the proceeds is donated to the foundation to help stray cats find new homes.

Mengniu’s Shiny Meadow Milk serves as an example of how brands can leverage the growing pet ownership trend. As birth rates decline and pet ownership increases, brands can tap into this passionate consumer segment by creating pet-themed products and marketing campaigns.

URC Piattos gets a spicy Seblak twist

URC has tapped into the popularity of Indonesian cuisine with its latest Piattos flavour, Seblak. Piattos is a hexagonal shaped fabricated potato snack that comes with various flavours.

The new Seblak flavour is inspired by the Sundanese savoury and spicy dish, originating from the Sundanese region in West Java. Seblak is made of wet kurupuk (traditional Indonesian crackers) cooked with protein sources in spicy sauce. The company has partnered with popular YouTuber Tanboy Kun to promote the new product.

Boutiques Singapore Presents a Spectacular Festive Shopping Experience at The Gifting Edition 2024

  • From November 22 to 24, one of Southeast Asia’s most anticipated design-led event returns for its latest edition at the F1 Pit Building, with over 300 brands — including 90 brands new to Boutiques — from Singapore and around the world 
  • Boutiques also debuts a brand refresh with a greater variety of brands spanning various fields, along with expanded amenities such as a bigger F&B zone and a larger parents’ area to make the event even more family-friendly, while underscoring its commitment to fostering a supportive platform for creatives 
  • A new partnership with DesignSingapore Council has also been launched to support Singapore-based designers and give them a platform to showcase their work and to make local art more accessible to a wider audience 

Singapore, 29 October 2024 — Boutiques Singapore is back with The Gifting Edition 2024, which is set to delight visitors from 22 to 24 November at the F1 Pit Building. The highly anticipated year-end edition promises a unique shopping experience with over 300 brands, offering thoughtful and curated gifts just in time for the festive season. Visitors can immerse themselves in a vibrant showcase of style, innovation, while supporting local designers and social initiatives. 

In line with its commitment to fostering local talent, Boutiques Singapore is excited to announce a brand new partnership with the DesignSingapore Council (Dsg) to spotlight local design talent at The Gifting Edition. As part of this exciting collaboration, several Singapore-based designers, including names like Studio Kallang and Studio Gin&G, have been carefully shortlisted to showcase their innovative work at the fair. The new initiative also hopes to make local designers more accessible and approachable to a wider audience, even to those who may not be familiar with the local design scene. 

This year’s edition of Boutiques Singapore brings together an exciting mix of 300 thoughtfully curated brands with over 200 exclusive launches, offering everything from fashion and home décor to artisanal food and thoughtful products for parents and kids. Visitors can look forward to returning local brands and designers like Good Addition, RE:ERTH, Late Morning and The Novel Encounter, as well as exciting brands new to Singapore such as Indonesian brand Gelap Ruang Jiwa, and Grecian swim and resort wear brand KIÓHNE. An expanded F&B zone spread across two rooms also promises an array of delights, from refreshing drinks, artisanal pastries, and Halal-certified goodies.

[ART:DIS]

Since its inception in 2002, Boutiques Singapore has remained dedicated to strengthen its community ties, and this year’s Gifting Edition is no different. This year, charity organisations such as ART:DIS, BABES and Sew Can We will be participating, with sponsored booths that offer goods like ceramic wares and handcrafted journals, and where visitors can get a closer look at the meaningful work they do while supporting their causes. Additionally, BOOKS BEYOND BORDERS, the independent bookstore that puts 5% of all sales towards scholarships for girls in rural Nepal, will also be setting up a special book drop-off point for shoppers. Shoppers who donate at least 5 books will also enjoy $5 off their next purchase at the booth.

Read on for more highlights from this edition of Boutiques Singapore!

New Additions for a More Welcoming Shopping Experience at Boutiques Singapore: The Gifting Edition 2024 

This edition, Boutiques Singapore is making the shopping experience even more exciting and inclusive with expanded amenities and new spaces and experiences that cater to a wider audience, ensuring everyone feels welcome and comfortable throughout the event.

Families will appreciate the newly expanded nursing room which offers a larger space for parents to tend to their little ones in comfort. A new lounge area complete with a beer bar and cosy seating will also welcome beer aficionados, giving them a place to kick back and relax while enjoying drinks from vendors like The 1925 Brewing Co, boundbywine, and Mamashop Inc. A new series of immersive wellness experiences from Soma Haus also invites guests to discover workshops that range from a Deep Sleep Workshop to Sound Bath Meditation. All proceeds will go towards their sliding scale programme and community clinic, which seeks to make its programmes more accessible to all.  

Meanwhile, art lovers will appreciate the dedicated exhibition from OuterEdit showcasing their new book, The Pocket-Sized Festival, along with the bevy of home brands joining this edition, including renowned names like Carl Hansen & Son, Grafunkt, and AA Furniture. 

Supporting Local Talent, Making Design Accessible at Boutiques Singapore

As part of Boutique Fairs’ new collaboration with Dsg at The Gifting Edition 2024, several homegrown designers – including names like Studio Kallang and Studio Gin&G – will be showcasing their innovative work, offering a unique glimpse into the creativity and craftsmanship emerging from Singapore’s design scene in a special exhibition space. The brands were curated to showcase a blend of craftsmanship, design vision, and the use of sustainable materials.

Apart from providing a large platform for local designers to showcase their works, Boutiques Singapore also creates a welcoming and accessible space for a wide range of visitors, including those who may not typically attend specialised art or design events. This helps to introduce designers to a wider audience, who may be more comfortable to start conversations in a more relaxed atmosphere, encouraging meaningful connections and a greater appreciation and understanding of local art. 

Also at the event is a dedicated booth for the Vogue Foundation, which will feature two exemplary local designers: Ask & Embla, which specialises in alternative jewellery inspired by Norse mythology, and Closet Children, which produces handmade wearable art inspired by dystopian fantasy. Previously, Boutique Fairs piloted a design exhibition with local industrial designer Karyn Lim at the Spring Summer 2024 Edition as part of its ongoing efforts to connect artists with visitors, laying the groundwork for its current collaboration with Dsg.

Boutiques Showcase Grant: Supporting Emerging Talents in the Community

[WeBeings]

Boutiques Showcase Grant aims to recognise and promote original, high-quality work that pushes the boundaries of creativity and innovation. Through this grant, Boutique Fairs hopes to cultivate a new wave of creative talent that not only excels in their craft but also contributes to the evolution of design in bold and transformative ways. This year, Boutiques Singapore is thrilled to announce three new recipients — all of which are homegrown or locally-based brands — of the Boutiques Showcase Grant: rymh studios, kūpaa, and Webeings.

rymh studios is a menswear label that aims to fill the gap between formal and casual wardrobes, combining clean, minimal aesthetics with contemporary silhouettes, while design company kūpaa seeks to create premium home essentials that are safe, and is most known for its premium, food-grade reusable products. Finally, Webeings is a fashion house that transforms textile and plastic waste from Bali into sculptural purses and hats.

Razel Rum Treats

Recipients of the grant will enjoy a fast track into Singapore’s largest independent shopping event, providing them with the opportunity to interact with shoppers, where they can share more about their brand. They will also receive a dedicated physical space at a subsidised rate for up to two editions of Boutiques Singapore. 

To get tickets to Boutiques Singapore, please visit this link. Visit their website, Instagram and Facebook page for more information about the highlights and brands at the fair.

Speak the Language of Festivity: Hindi & Tamil Tidbits for a Fun Deepavali!

This Deepavali, redBus is celebrating the festive season by inviting everyone to partake in the festivities through learning cheerful Hindi and Tamil phrases. With a curated selection of “Quick Quips,” “Wanderlust Vibes,” and “DeepavaLit Lingos,” it offers the community an engaging way to explore cultural expressions. Complemented by audio clips for practice, these delightful phrases aim to enhance festive greetings and travel experiences, ensuring a vibrant and joyful season for all. 

In line with the festive season and long weekend, redBus is offering an exciting discount for their users. From 17 October to 3 November, users can apply the code CPREDBUS and enjoy 30% off + 30% cashback on their bookings.

 

 

Celebrate Organic Feasting with Alce Nero™ This Pasta Month

Deliciously Healthy, Earth-Friendly Whole Foods from Italy Including Award-Winning Pastas, Sauces, Olive Oils and Jams!

Shah Alam, October 29, 2024 – Ideally food should do more than just fill you up. Food should be a celebration of the bounty of the earth and reflect the principles that you believe in including caring for yourself, your family and for the Earth. Celebrate the organic life with Alce Nero this Organic Month, that coincides with National Pasta Month, by adopting a more earth-friendly diet that is healthier and aligns with who you are and who you want to be.

Since 1978 Alce Nero™’s farm-to-table concept has worked with a network of organic farmers to produce good food through agricultural practices that respects the land, taking care of the delicate balance between our Planet and the People who inhabit it, producing food designed for the well-being of both.  Alce Nero products are much healthier as they are grown without pesticides or synthetic chemicals, non-polluting and with no Genetically Modified Organisms (GMOs) to meet global organic certification standards. The list of ingredients in products are kept short and only with the essentials, free of preservatives and additives for an all-natural taste. All Alce Nero™ products are certified organic displaying European Organic Certification and the Japanese Organic Certification.

Scientific research[1] supports the health benefits of pasta, and as we celebrate organic Month and National Pasta Month there are so many reasons to enjoy this versatile food that is convenient, healthy, budget-friendly and easily made into a balanced meal when combined with various meats, vegetables or plant-based proteins.

Going fully organic for all meals is a huge commitment. Ease into it by adding organic option two to three times a week, and building up from there. Alce Nero Pasta are a great way for families and working adults to embrace a healthier organic lifestyle as it is certified organic, is free of pesticides and does not contain any artificial colouring for pure goodness in every delicious bite.

Take your first steps to a healthier, more earth-friendly diet with organic Alce Nero™ products including pastas, pasta sauces, vinegars, extra virgin olive oil, honey, jams and spreads, among others. The wide range of Alce Nero™ products add intense natural taste, organic goodness and proven health benefits to any meal.

Alce Nero™ Pastas

There are so many pastas that it is difficult to know which one to choose. Let us help you with an introduction to Alce Nero pastas.

Made from durum wheat, Alce Nero™ pastas are rich in folic acid, iron and lutein, high in protein and dietary fibres while having a low glycaemic index[2]. Alce Nero™ pastas contain up to 12g of protein, 4.0g of dietary fibre per 100g while having 0mg of cholesterol and just 1.2g of fat per 100g.

Alce Nero Tricolore for Visual Eaters

We eat with all our senses – taste, smell, touch, hearing and sight. Perhaps you are a visual eater and enjoy a plate of naturally colourful food, then the Alce Nero Tricolore range is the one for you. Tricolore means three colours and the colours reflect the Italian flag with red, green and white. Naturally flavoured and coloured with organic tomatoes for a delicate orangey red,  organic spinach for a fresh green and in natural durum wheat, Alce Nero Tricolore is available in classic Spaghetti, spirally Fusilli and adorable Kids Pastas.

Alce Nero Classic Spaghetti

For most of us, our introduction to Pasta was through the Spaghetti shape that is similar to local straight dried noodles. Alce Nero Spaghetti range includes the classic Spaghetti, the thinner and finer Spaghettini and in the colourful Tricolore. Spaghetti. Long pastas are always a good option for pasta dishes that are served hot.

Hold More Sauce with Alce Nero Penne and Fusilli

The spirally Alce Nero Fusilli is especially popular for salad pastas, while Alce Nero Penne (pen shaped tube pastas) can hold more sauce through the hollow tubes – use them for when you have a chunkier sauce.

Alce Nero Kids Pasta – Shapes, Shapes Shapes!

Children are naturally visual eaters, and love cute shaped pastas, and Alce Nero delivers with its Alphabet pasta that is comes in all the letters of the alphabet, Vehicle pasta in shapes of cars, and Sports pasta that include racquets and ball shapes. Alce Nero Kids pasta are suitable for children above 18 months.

Alce Nero™ Pasta Sauces

Short of time but still keen to live your best organic life? Reach for and savour Alce Nero Pasta Sauces that pair perfectly with Alce Nero pastas.

These pasta sauces use selected organic tomatoes that are cooked to perfection. for a deliciously healthy sauce. Tomatoes are rich in vitamins and minerals including Vitamin A,K, B1, B3, B5, B6 B7 and Vitamin C[3]. They also contain potassium, folate, iron, magnesium, chromium, choline, zinc and phosphorus. The Vitamin A in tomatoes helps improve vision especially night blindness and macular degeneration.

Enjoy authentic Italian Pasta Sauces including Alce Nero™ Organic Pasta Sauce with Basil, Organic Pasta Sauce with Onion and Basil, or Organic Pasta Sauce with Vegetables. Fix yourself a pack of Alce Nero™ Organic Pasta topped with Alce Nero™ Organic Pasta Sauce for a celebration of taste that is healthier, and more earth-friendly that can be ready in less than 15 minutes!

If you are making pasta salad, remember to add on a drizzle of Alce Nero Organic Extra Virgin Olive Oil for the creamy and tangy taste, shiny finish and to enjoy the heart healthy benefits of olive oil.

Malaysians can use Alce Nero™ products with confidence as it is certified Halal by official certification bodies recognized by JAKIM.

Alce Nero Buy Organic and Win Contest

In conjunction with Organic Month, join the Alce Nero Buy Organic & Win Contest that offers total prizes worth RM5,000. Simply buy RM30 or more of Alce Nero products from October 1st to October 31st , DM your receipt to Alce Nero Malaysia (Facebook) or Alce Nero My on Instagram, and you are in the running. Find out more on Alce Nero Malaysia’s social media.

Availability

Alce Nero™ products are available at AEON, Ben’s, Cold Storage, Giant, Jaya Grocer, Village Grocer, TF Value and via the Ayam Brand Shopee Official Store (https://shopee.com.my/ayambrandofficialstore) & Ayam Brand Lazada Official Store among others.

[1] Sanders LM, Slavin J. Impact of Pasta Intake on Body Weight and Body Composition: A Technical Review. Nutrients. 2023; 15(12):2689. https://doi.org/10.3390/nu15122689

[2] https://bebodywise.com/blog/durum-wheat/

Shopee 11.11 Big Sale: Lowest Price Guaranteed, Free Shipping, and RM11 million worth of Shopee Live Vouchers everyday

KUALA LUMPUR, 28 OCTOBER 2024 — Be on the lookout for Shopee’s annual 11.11 Big Sale as it is right around the corner! Get 90% off from brands such as Dr Cardin, Dazzle Me, Grace and Glow, PerySmith, Scott, Pureen, Baseus, Skintific and more as part of Shopee’s Lowest Price Guaranteed promise this 11.11. If customers find these products at a lower price on other platforms, Shopee will refund customers 3 times the price difference in Shopee Coins in return.

Shopee Unveils 11.11 Big Sale Brand Ambassadors!

Shopee is thrilled to announce the star-studded lineup of internet sensation and savvy entrepreneur Dato Seri Vida, alongside the talented actor and singer Izzue Islam as the brand ambassadors for the highly anticipated Shopee 11.11 Big Sale! Fans won’t want to miss this exclusive opportunity to see these icons in action on Shopee Live.

Join Dato Seri Vida on 10 and 11 November 2024, and catch Izzue Islam on 1 and 10 November 2024 on Shopee Live as they showcase must-have products, share their insider tips, and engage with fans in real-time. Expect thrilling interactions, exciting giveaways, and exclusive promotions that will elevate your shopping experience. Don’t miss your chance to connect with these beloved personalities and discover incredible deals during the biggest sale of the year!

Speaking of Shopee Live, 11.11 is also a voucher bonanza for livestream viewers! Everyday from 26 October to 13 November, enjoy an array of Rebate Vouchers, Cashback Vouchers, Free Shipping Vouchers, Shopee Live Vouchers and Seller Vouchers worth up to RM11 million daily when you shop on Shopee Live.

During the Shopee 11.11 Big Sale, enjoy Free Shipping with No Minimum Spend every day at 12am. This incredible offer allows shoppers to snag their favourite items without the worry of hitting a spending threshold, making it easier than ever to indulge in those must-have products.

Unlock Up to RM1 Million in Cash or Prizes with Shopee Live!

Get ready for an exhilarating experience at the 11.11 Kotak Misteri Gameshow from 1 November 2024 – 11 November 2024! Shopee Live is offering a treasure trove of prizes worth an incredible RM1 million. Join us every day at 12 PM or 8 PM for your chance to grab amazing prizes! When the Shopee Live host calls, be the first to pick up your phone, pick one of six Mystery Boxes, and you could win the grand prize of RM11,000, or fantastic prizes like a Sony PS5, iPhone 15, gold bars, and more. This thrilling hour of excitement happens every day—don’t miss out on your chance to win big!

Don’t forget to set your alarm! The 12PM Fashion & Beauty Hours offer incredible discounts on your favourite styles, while the 8PM Shopee Live Hours feature a fantastic promotion of 90% off with a minimum spend of just RM1, capped at RM5, available on live orders every day at 8PM. Furthermore, join in the excitement of 12AM Mega Midnight Madness on 11 November. From 12AM to 1AM, you can snag exclusive vouchers and participate in the thrilling Tap & Win game every 10 minutes.

This 11.11, customers are in for a treat as Shopee will also be offering special deals for Beauty Knockdown, Mum’s Club, Foodie & Pet’s Mart, and Shopee Supermarket throughout the campaign period. Customers can enjoy these deals now and checkout on 10 November 8pm onwards:

  • Beauty Knockdown: Trending beauty devices such as PerySmith Hair Dryer and Laifen Hair Dryer will be available from RM11 onwards, on top of exclusive Shopee deals.
  • Mum’s Club: BabySing Baby stroller from RM111 onwards, and breast pump from Malish, V-cool and Nuby Digital at all RM11.
  • Foodie and Pet’s Mart: Get Okmaya Soft Tofu Stew Paste by Seonma via Shopee Mamak livestream, and RM1.10 and RM11.11 for your local favourite snacks.
  • Shopee Supermarket: Exclusive RM11 deals for grocery and home products from Samyang, Breeze, Ribena, Munchy’s and more.
 

Pay in 0% Instalments and further discounts with SPayLater!

Split your 11.11 purchases into 3-months 0% fee instalments when you use SPayLater. Don’t forget to claim and check out using SPayLater vouchers offering up to RM20 off to further save on your 6 and 12-month instalment spends!

Slash RM22 off your bills with just 1 sen!

This 11.11, spend only 1 sen on SPayLater offline vouchers and save up to RM22 off when you pay offline. Purchase vouchers for your favourite brands at just 1 sen, and enjoy savings at your favourite retail stores including: Tealive, BHPetrol, Lotus’, Health Lane Family Pharmacy and many more, only when you pay using SPayLater in stores. Check out how these promos work and how to pay in-store today.

Renew your car Insurance with Shopee and bring home a Gold Bar!

From 1 to 30 November, renew your car insurance via the Shopee app and you can walk away with a freshly insured vehicle and stand a chance to win a Gold Bar worth RM28,600! Insure your car and win now!

Don’t miss out on the 11.11 Big Sale only at Shopee! For more information, visit https://shopee.com.my/m/11-11

ZUS Coffee expands ready-to-drink coffee offerings in Malaysia

Image credit: Minimeinsights.com

ZUS Coffee has expanded its ready-to-drink coffee offerings in Malaysia with the introduction of three new espresso flavours: Hazelnut, Mocha, and Minty Mocha. These new flavours complement ZUS Coffee’s existing RTD coffee lineup, which includes Cofizz sparkling coffee and Expresso Latte.

With the new RTD coffee, ZUS Coffee is strengthening its move to capture more out-of-home consumption opportunities with a focus on the convenience store channel. Backed by its elevated brand recognition in foodservice, ZUS Coffee has the potential to become one of the major players in the RTD coffee segment in the country.

New Granola Lite series from Amazin’ Graze has 50% less sugar

Amazin’ Graze Malaysia has launched its new Granola Lite series, providing a guilt-free way to enjoy delicious and nutritious granola. This new range, featuring flavours like Hazelnut Blackforest, Blueberry Goji Coconut, and Banana Bread, offers 50% less sugar compared to the original granola. The granola can be consumed on its own or as topping for yogurt and smoothies.

Buy now on Shopee.

Orang Tua new Batavia Highball has an ABV of 4.8%

Indonesia’s Orang Tua has recently launched Batavia Highball, which is a new whisky soda mix with a 4.8% alcoholic content. This product (180ml) is also the first highball from Indonesia in a ready-to-drink format. Batavia Highball features the use of half shot whisky from Batavia Whisky and can be consumed straight or on rock.

The product could open up new market segments and consumer occasions, such as after-work drinks or social gatherings. The launch can also help strengthen Orang Tua’s brand image and attract a younger demographic.

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