Vitamilk, a popular soy milk brand from Thailand’s Green Spot Co Ltd, is looking to win over young consumers with its innovative flavours and adorable character branding. Vitamilk has expanded its flavour range with the addition of Japanese-inspired flavours Strawberry and Yuzu. The Yuzu flavour is particularly intriguing, bringing a unique twist to the traditional soy milk.
PepsiCo Thailand has unveiled two new limited-edition Lay’s Stax flavours perfect for the holiday season: Corn Cheese and Smoked Salmon Pizza. Consumers are encouraged to use the two new flavours as Christmas decoration.
Beyond the holiday season, Lay’s has also launched two new global flavors: Spanish Garlic Shrimp and Japanese Katsu Chicken. These flavours offer consumers a taste of international cuisine, right at their fingertips.
ZUS Coffee has released its latest Rosie Series inspired by Roziana’s winning creation from the Battle of the Zurista 2023. The range includes three delicious drinks:
In other news, ZUS Coffee has expanded the availability of its SOE series, featuring premium Guatemala beans. Now available at 105 outlets, the SOE series highlights the exceptional flavors of Guatemala’s El Regalito beans, known for their bold, bright taste with notes of chocolate and fruit.
Indofood has launched Chiki Twist Double Cheese, which features a blend of cheddar cheese and Romano cheese. The duo cheese creates a creamy, sweet, salty and umami flavour that will tantalise your taste buds.
Romano cheese is a hard, Italian-style cheese known for its bold, nutty flavor with a tangy finish
Tealive has launched its latest Watermelon Refresher in a collaboration with CalaQisya, one of Malaysia’s leading modest wear brand. The offerings comprise Watermelon Smoothie with chewy Mini Crystal Balls, Watermelon Milk with soothing Aloe Vera and Watermelon Milk Tea that blends the perfect balance of sweetness and flavour.â This is a guilt-free drink as it uses zero-calorie sugar.
The Watermelon Refresher is served in a stylish Calaqisya-designed cup, available at Klang Valley outlets for large size only, while stocks last.
Singha Soda, the market leader in Thailand, has partnered with legendary motorcycle brand Harley-Davidson to create a limited-edition, co-branded product, aiming to attract a new segment of consumers, particularly bikers and younger demographics.
The expansion of the consumer base comes as Singha Soda is facing challenges. The overall THB 12 billion Thai soda market is set to decline by 5% in 2024 due to the fall in the spirits market, which is a significant consumer of soda. Economic downturn and weakened purchasing power have led to a decrease in spirits consumption.
According to Singha Soda, currently, over 70% of soda consumption in Thailand is associated with spirits, 20% is mixed with non-alcoholic beverages and only 10% is consumed plain.
The company is targeting the growing highball trend in countries like South Korea, China, and Hong Kong, where younger consumers are more open to international drinking cultures. Expanding into international markets is seen as a key strategy for Singha to achieve significant growth, as the domestic market is becoming increasingly saturated.
Singha Soda has launched Singha Highball in South Korea. To enhance its market position, the company is exploring the possibility of establishing a manufacturing facility in South Korea to optimise costs and competitiveness.
Srinanaporn Marketing Public Company Limited (SNNP) has appointed Reddimart Multi-Resources Inc. as the official distributor to handle its popular brands Bento, Magic Farm, and Jele Cube products in the Philippines. The announcement marks a significant expansion of SNNP into the Philippines market.
Reddimart has access to an extensive network of over 10,000 modern trade outlets and 100,000 traditional retail stores in the Philippines. Products will be sold in both modern trade and traditional retail channels.
Doi Kham has introduced a new Fibre Jelly to its range of functional jellies in Thailand. Available at 7-Eleven, this jelly is designed to promote digestive health. Enriched with FOS prebiotics, tamarind extract and apple cider, it offers a convenient and tasty way to support gut health. The better-for-you jelly strip format is popular these days due to its ease of consumption and portability.
This latest launch follows the success of Doi Kham’s previous functional jellies, which were designed to improve sleep and skin health.
Saha Pathanapibul Pcl Company, a leading distributor of consumer goods in Thailand, launched its new product, iSnack, a seasoned crispy noodle. The new iSnack by iMee comes in three flavours: Original, Tom Yum, and Sour Cream & Onion. This product expands the iMee instant noodle brand into the on-the-go snack market. Packaged in convenient 30-gram pouches, iSnack is priced at THB 10 per pack.
Malaysia Previews The JAECOO J7 PHEV Ahead Of Year-end Launch
Malaysia has become one of seven nations to put the JAECOO J7 PHEV to the test in an ultra-long range driving marathon from Guangzhou to Wuhu, China. Along with Malaysia, a multinational contingent comprising Italy, Mexico, Saudi Arabia, Spain, Turkey, and the United Kingdom, travelled over 1,300km* on a single tank of fuel and a full battery without stopping to recharge.
âWe understand that range anxiety is a concern among drivers when it comes to electric vehicles. This is why JAECOO placed the J7 PHEV in the hands of drivers from around the world to witness the unprecedented experience of travelling with confidence and peace of mind. Our strategy to introduce the JAECOO J7 PHEV is timely as the market demands the best of both worlds, engine performance and fuel efficiency,â said Chery Corporate Malaysia Executive Vice President, Leo Chen.
Breaking The Boundaries Of The Plug-in Hybrid Vehicle (PHEV) Range
The 13-hour drive from Guangzhou began on 16 October 2024 and saw the multinational contingent navigate various driving environments including traffic congestion during morning rush hour, national roads, and intercity expressways. On paper, the JAECOO J7 PHEV has a class-leading pure electric range of 106km* and the lowest fuel consumption in its class, at 5.99 litres per 100km, in a power-depleted state.
JAECOO Malaysia Vice President, Emily Lek pointed out, âDuring the ultra-long range driving marathon, the JAECOO J7 PHEV surpassed its specifications to achieve a range of 125.2km while in pure-electric mode, which is 19.2km* more than the expected range. This is a testament to JAECOOâs Super Hybrid System (SHS) Technology which empowers the JAECOO J7 PHEV to maintain an efficient and energy-saving driving state. This raises the bar for energy efficient and economical mobility, and we are proud to introduce the JAECOO J7 PHEV for the Malaysian market to enjoy.â
The JAECOO J7 PHEV Comes To Malaysia
The JAECOO J7 PHEV, due to be officially launched in Malaysia at the end of this year, presents a recognisable exterior identical to its J7 petrol-powered sibling. Apart from its identical safety systems and creature comforts, distinct differences the J7 PHEV possesses include its hybrid engine and unrivalled range, DC charging ability, and external output, enabling users to charge and power electronic equipment such as a projector, kettle, or hairdryer, particularly on outdoor adventures.
The JAECOO J7 PHEV will be available in two variants with an estimated price from RM170,000 to RM180,000. The All-wheel Drive (AWD) variant offers seven driving modes namely, Economy, Standard, Sport, Sand, Mud, Snow, or Off-Road. Meanwhile, the Two-wheel Drive (2WD) variant offers three driving modes, namely Standard, Sport, and Economy. The PHEV system is powered by an 18.3kW battery and 60 litre fuel tank that can produce 525 Nm of torque. It is also fitted with a Direct Current (DC) Charger that supports up to 40kW.
âFans will have an option of colours, rim styles and interior upgrades available to choose from which add a distinct individuality to the JAECOO J7 PHEV, while staying close to the brandâs essence, âFrom Classic, Beyond Classicâ. Registrations of interest for the JAECOO J7 PHEV will begin at our preview in October ahead of its official launch end of this year. We anticipate to subsequently begin delivering the J7 PHEV by February 2025,â explained Lek.
The JAECOO J7 PHEV preview begins from Wednesday, 23 October to Sunday, 27 October at Sunway Pyramid (LG2 Orange Wing – next to the Orange concourse). For more details, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.
*NEDC range.
